The Sacred Plant

What The Sacred Plant does

The Sacred Plant is a privately held, Hull (United States)-based educational media company founded in 2017 that produces documentary-style content on cannabis therapeutics and plant medicine. Its core product is a two-season docuseries featuring 47 world-renowned experts (17 doctors, 12 specialists, and 18 survivors) covering more than 32 health conditions, supplemented by four masterclasses, live Q&A sessions, expert interviews, four books, video clips, and the 'Be Informed. Be Well.' podcast. The company is hosted and co-created by John Malanca, who also co-founded United Patients Group and serves as President of Best Answers for Cancer.

The business operates a direct-to-consumer e-commerce model, selling docuseries content and educational materials as one-time digital licenses through its own storefront at thesacredplant.com, with free global shipping. Marketing is content-driven, relying on free video clips, the podcast, a blog, newsletter sign-ups, and expert testimonials to drive purchases. The company maintains strategic partnerships with United Patients Group (mutual content/brand alignment), Best Answers for Cancer (cause-marketing ecosystem), and Cause Health (technology integration for the members portal that delivers purchased content).

The company has 1-10 employees, no disclosed revenue, no funding rounds, and no institutional ownership. Corinne Malanca, co-founder and co-host, passed away in October 2017; the business has continued as a founder-led, lean operation. There are no AI capabilities, no mobile app, no patents, and no enterprise sales motion — the model is a niche consumer-facing educational media business with a global audience reach claim but no verifiable scale data.

Name

The Sacred Plant

Legal name

The Sacred Plant

Website

https://thesacredplant.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sacred Plant is an educational media company that produces a docuseries, masterclasses, books, and a podcast on cannabis therapeutics and plant medicine, selling content directly to consumers seeking information on alternative approaches to chronic and serious health conditions.

Ownership category

akta.pro rank

Headquarters

HQ city

Hull

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Docuseries Sales: Sale of The Sacred Plant docuseries content (Season 1 and Season 2), along with masterclasses, expert interviews, and Q&A sessions as digital products or subscriptions.
2. Educational Content Products: Sale of books and educational materials authored by hosts and featured experts on cannabis therapeutics and plant medicine.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Sacred Plant produces and sells educational documentary content on cannabis therapeutics and plant medicine. Its core product is a docuseries featuring 47 world-renowned medical experts, doctors, and survivors covering over 32 diseases and health conditions, supplemented by masterclasses, expert interviews, live Q&As, books, and a podcast sold directly to consumers through its own online shop.

Product overview

The Sacred Plant is an educational media company producing documentary content about plant medicine and cannabis therapeutics. The core offering is the docuseries (Season 1 and Season 2) featuring 47 world-renowned medical experts covering over 32 health conditions. The product portfolio includes supplementary materials such as 4 masterclasses on pain relief, cancer, brain health, and personalized cannabis use, expert interviews, live Q&As, 4 books, and the 'Be Informed. Be Well.' podcast hosted by John Malanca. The company also offers video clips and maintains a blog for ongoing education. The content is distributed through a membership platform (members.causehealth.club) and the main website shop.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sacred Plant Docuseries Season 1 The flagship documentary series featuring 47 world-renowned experts (17 Doctors, 12 Experts, and 18 Survivors) covering over 32 diseases and health conditions, focused on cannabis and plant medicine for health.
• The Sacred Plant Season 2 Continuation of the original docuseries with additional expert interviews, masterclasses, and educational content on cannabis and plant medicine.
• Masterclasses Four specialized masterclasses focusing on pain relief, cancer, brain health, and personalized cannabis use, created in collaboration with medical experts.
• Books Four books authored by experts covering various aspects of plant medicine and cannabis therapeutics.
• Video Clips Sample video clips from the documentary series available for preview, including episodes on healing secrets, cancer treatment, and autoimmune disease.
• Be Informed. Be Well. Podcast A podcast hosted by John Malanca covering plant medicine, alternative medicine, holistic health, and cannabis education topics.

Quantifiable outcome

• 47 world-renowned experts featured including 17 Doctors, 12 Experts, and 18 Survivors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• United Patients GroupcoreStrategic or Co-development PartnerUnited Patients Group was co-founded by John and Corinne Malanca in 2011, providing medical cannabis information and education worldwide. Through this partnership, The Sacred Plant provides vital health information and cannabis education to patients, healthcare professionals, governments, and organizations globally.
• Best Answers for CancercoreStrategic or Co-development PartnerJohn Malanca serves as President of Best Answers for Cancer, an International Integrated Oncology organization. This partnership connects The Sacred Plant to comprehensive cancer solutions and advocacy in the health community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Project CBD: Nonprofit educational platform focused on cannabinoid science and therapeutic applications. Targets a similar audience of patients and healthcare professionals and publishes comparable expert-driven educational content.
• GreenMedInfo: Founded by Sayer Ji, a featured expert in The Sacred Plant. GreenMedInfo is a research-based educational platform covering plant medicine, natural remedies, and cannabis therapeutics, with overlapping audience and editorial perspective.
• United Patients Group: Co-founded by the same principal, John Malanca, in 2011 to provide medical cannabis information and education globally. Effectively a sister entity addressing the same cannabis-education customer base, making it the most direct peer.
• The Truth About Cancer: Ty Bollinger's documentary series and educational platform on alternative and integrative cancer treatments. Highly comparable in format (multi-episode docuseries featuring expert interviews), customer base (patients seeking alternative oncology options), and distribution model (DTC digital sales).
• ChrisBeatCancer: Chris Wark's platform for holistic cancer survivor education, featuring expert interviews, courses, and a podcast. Wark is a featured Sacred Plant expert, and the model (DTC educational content around alternative cancer treatment) is highly comparable.
• Healing the Body: Adjacent Ty Bollinger documentary property in the same Truth About Cancer ecosystem, offering docuseries-style educational content on alternative healing with comparable expert rosters and target audience.

Broad incumbents

• Leafly: Major cannabis information platform serving consumers and patients with strain data, dispensary listings, and editorial content. Overlaps in cannabis education but operates at vastly greater scale and breadth, including a dispensary marketplace.
• Weedmaps: Leading cannabis marketplace and information platform serving consumers, retailers, and brands. Comparable in serving cannabis-curious patients but operates a fundamentally different business model (marketplace/advertising) and a much broader scope.

Emerging players

• Cannabis Pharmacy: Educational book product and related content on medical cannabis, comparable in targeting healthcare-interested consumers with expert-authored educational materials. Smaller and more book-focused than The Sacred Plant's docuseries model.
• Patients Out of Time: Founded by featured Sacred Plant expert ML Mathre, this nonprofit focuses on medical cannabis education for healthcare professionals. Closely comparable in mission and content focus, with strong overlap in expert network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thesacredplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sacred Plant