Personal Living Alert

What Personal Living Alert does

Personal Living Alert, operating through legal entity B & B Monitoring LLC, is a US Personal Emergency Response Systems (PERS) company that provides medical alert hardware, monitoring subscriptions, and senior-safety accessories for older adults aging in place. The product portfolio spans smartwatch-based alerts (Champion Smart Watch, Independence SmartWatch), mobile cellular GPS pendants (PLA On-The-Go on AT&T, Belle+ LTE on Verizon), an in-home cellular system with 60-hour battery backup and 2,000 sq ft coverage, automated medication dispensers (landline, cellular, and non-monitored variants), fall-prevention pads and smart outlets, an Anti-Wandering door alert for memory care, and a non-emergency daily check-in call service. All connected devices route through a UL-Listed, CSAA-Certified Five Diamond Central Station staffed 24/7 by US-based agents who collectively cover 50+ languages, and coverage extends to all 50 US states through carrier partnerships.

The business model is a recurring subscription with equipment leased to subscribers; monthly monitoring plans are priced from approximately $24.99 to $50.00, with quarterly and annual billing options that include a free month of service, and accessories and add-ons sold as one-time purchases. The company sells direct-to-consumer via a toll-free consultative phone line and an e-commerce site, supplements this with free in-home installation for local customers, and generates warm leads through healthcare professional referrals and community partnerships in the senior care ecosystem. Customer segments are primarily individual seniors (65+) and their adult-child caregivers, with a secondary business unit serving geriatric care managers, home health agencies, and memory-care facilities. The company is privately held, founder-led, and has not raised institutional capital, with two identified leaders (Managing Director Fabiana Bermann and Sales Director David Michaels) and a 11-50 employee headcount.

Name

Personal Living Alert

Legal name

B & B Monitoring LLC

Website

https://personallivingalert.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Personal Living Alert, a US Personal Emergency Response Systems (PERS) company, provides cellular medical alert smartwatches, mobile GPS pendants, in-home systems, medication dispensers, and companion call services for seniors aging in place, with 24/7 monitoring through a UL-Listed, CSAA-Certified central station.

Ownership category

akta.pro rank

Product category

Medical Alert Systems

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)

akta.pro secondary industries

Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

Keywords

• Medical alert systems
• Personal emergency response
• Senior safety devices
• Fall detection technology
• Medical alert monitoring

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Leasing with Monitoring Subscription: Equipment is leased to subscribers; quarterly monitoring charges begin when system is delivered. Multiple billing options: monthly, quarterly, and annual payment plans with discounts for longer commitments. Monthly plans require 3 months upfront.
2. One-Time Hardware Sales: Accessories and add-ons sold as one-time purchases: Gold Warranty Protection Plan ($6/month), Watch Bands ($7-25), Belt Clip ($10), Lockbox ($35), Medication Dispenser Trays ($15), Smart Outlet Packages ($139.95-$169.90), Anti-Wandering Systems ($479.95), CordLess Pads & Mats ($169.95)
3. Professional Services: Free in-home installation for local customers; return and refund processing with $50 restocking fee for returns after 14-day trial period
4. Medication Dispenser Monitoring: Monitored medication dispensers include $12/month subscription for automated compliance event notifications and caregiver alerts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Personal Living Alert provides Personal Emergency Response Systems (PERS) and related medical alert devices for seniors and individuals needing emergency monitoring. The company sells in-home and on-the-go alert devices, smart watches, medication dispensers, and fall prevention products, paired with 24/7 monitoring service. It serves individual consumers and their families who require immediate access to emergency response.

Product overview

Personal Living Alert offers a comprehensive portfolio of Personal Emergency Response Systems (PERS) designed for stay-at-home and active seniors. The core product line includes smartwatch-based alerts (Champion Smart Watch, Independence SmartWatch), mobile GPS devices (PLA On-The-Go, Belle+ LTE), and home-based systems (PLA In-Home System). These are complemented by medication management solutions (automated dispensers with landline, cellular, or non-monitored options), fall and wandering prevention products (CordLess Pads & Mats, Smart Outlets, Anti-Wandering Depart Alert), and support services (The Everyday Check-In daily call service). Accessories include watch bands, belt clips, lockboxes, and warranty protection plans. All systems connect to a US-based, UL-Listed, CSAA-Certified Five Diamond Central Station operating 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Emergency Response System (Medical Alert System) In-home and mobile medical alert device that connects the user to a 24/7 monitoring center at the press of a button, designed for seniors and at-risk individuals.
• Medical Alert Smart Watch Wearable smart watch with built-in emergency response and monitoring features for active seniors who need mobile access to help.
• Medication Dispenser Automated medication dispenser that helps seniors take medications on schedule, with reminders and alerts.
• Fall Prevention Products Products designed to help prevent falls in the home and provide alerts when falls are detected, intended for seniors and mobility-impaired individuals.

Quantifiable outcome

• 1 in 3 people over age 65 take near-fatal fall annually per CDC (source statistic)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Platinum Select NursingminorChannel Partner/ Reseller/ DistributorHome health agency partner for referral of home care services. Platinum Select Nursing (PSN) provides Home Health Aides, Certified Nursing Assistants, and Skilled Nurses. Over 50 years experience. All caregivers fingerprinted and pass Level II background checks. Client chooses aide after interviews. Referenced by PLA founder as trusted for their own family.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MobileHelp: PERS company specializing in mobile and GPS-enabled medical alert systems. Comparable cellular-first product strategy, target customer base, and recurring subscription model.
• LifeStation: PERS provider offering in-home and mobile medical alert systems with 24/7 monitoring. Comparable subscription model, senior-customer focus, and direct-to-consumer GTM.
• Medical Guardian: Leading direct-to-consumer PERS provider offering in-home, mobile GPS, and smartwatch medical alert devices. Closely comparable across product range, customer segment, and subscription pricing tiers to Personal Living Alert.
• Life Alert: The most iconic U.S. PERS brand, offering monitored in-home and mobile medical alert systems with 24/7 response center. Directly comparable in product category, target customer (seniors/families), and subscription-based revenue model.
• Alert1: Direct-to-consumer PERS provider offering in-home and mobile medical alert systems with monitored response. Closely matches Personal Living Alert's product breadth and family-caregiver target segment.
• Bay Alarm Medical: Established PERS specialist offering in-home, mobile GPS, and smartwatch devices with 24/7 monitoring. Comparable product mix, target demographic, and subscription pricing structure to Personal Living Alert.

Broad incumbents

• ADT Health: Medical alert and health division of ADT, the largest U.S. home security provider. Offers overlapping PERS capabilities as part of a much broader security and smart-home portfolio with significant brand recognition.
• Philips Lifeline: Legacy PERS service operated by Philips, the longest-tenured brand in the category with deep healthcare-channel relationships. Overlapping in monitored medical alerts but with substantially broader healthcare brand equity and scale.

Emerging players

• Aloe Care Health: Modern PERS startup offering voice-activated smart hub plus fall detection and caregiver dashboard. Overlaps in target segment and 24/7 monitoring but differentiates via smart-home integration and digital caregiver app.
• Lively (by Best Buy Health): Consumer-tech-styled PERS offering including Jitterbug phones, smartwatches, and medical alert devices. Comparable mobile PERS product category and senior consumer target, with back-of-large-retailer distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pl_plalert
• LinkedInlinkedin.com/company/oril-industrie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Living Alert