Name

Thrive Health & Wellness

Legal name

Thrive Health and Wellness Inc.

Website

https://thrive-clinics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Functional Medicine Healthcare Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Functional medicine services
• Nutrition therapy
• Primary care clinic
• Medical weight loss
• Specialty lab testing

Headquarters

HQ city

Southern Pines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance Billable Services: Primary care visits, nutrition therapy sessions, and functional medicine consultations are billed directly to insurance. The clinic is in-network with major insurers (BCBS, United Healthcare, Cigna, Aetna, Tricare Select, MedCost, Ambetter, Curative) and reports 93-94% of patients pay little to nothing out of pocket.
2. Complex Care Nutrition Membership: Optional $15/month membership offering enhanced benefits including unlimited messaging, specialty lab discounts ($10 off), CGM discounts ($20 off), 15% off professional-grade supplements via Fullscript, free Cronometer Gold subscription, and access to self-paced nutrition courses.
3. Cash-Pay Services: For uninsured or out-of-network patients: Initial nutrition visit $195 (75 min), Follow-up visits $155 (60 min). Additional discounts available for services purchased as packages. Medicare/Medicaid patients eligible for additional discounts.
4. Specialty Lab Testing Sales: Direct sales of specialty diagnostic lab tests ranging from $85 (Boston Heart Cholesterol Balance) to $750 (Vibrant Wellness Toxin Zoomer). Includes digestive health, hormones, food sensitivity, genetic, immunology, metabolic, cardiovascular, and environmental testing categories.
5. Continuous Glucose Monitor Sales: Sale of Dexcom Stelo CGM bundles ($120 for 30-day supply including sensors, overpatches, alcohol wipes, professional dashboard sync, and personalized dietitian coaching).
6. Gift Cards: Digital gift cards sold in denominations of $100, $155, $195, $300, and $400 for clinic appointments, specialty labs, CGMs, or metabolic testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Thrive Health & Wellness is a nutrition-centric healthcare practice that combines essential primary care with ongoing Registered Dietitian-led nutrition therapy and functional medicine root-cause analysis. The clinic delivers insurance-covered services (in-network with major insurers) including annual primary care visits, medical nutrition therapy, specialty lab testing, hormone replacement therapy, GLP-1 medical weight loss, and continuous glucose monitoring, with extended 45+ minute appointments and both in-person (Southern Pines, NC) and telehealth delivery across 32+ states.

Product overview

Thrive Health & Wellness is a nutrition-centric healthcare practice offering a unified platform of integrated services centered on the principle that food is medicine. The core offering combines Primary Care Services, Nutritional Therapy, and Functional Medicine into a cohesive care model where patients receive both conventional primary care and ongoing nutrition support from Registered Dietitians. Additional specialty programs include Direct Primary Care Membership, Complex Care Nutrition Membership ($15/month), Medical Weight Loss with GLP-1 medications, and Hormone Replacement Therapy. The company also sells specialty lab testing products and continuous glucose monitoring devices through its online store, along with gift cards and self-paced wellness courses. Services are primarily insurance-covered, with 93-94% of patients paying minimal out-of-pocket costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Essential primary care including annual visits with experienced primary care providers (nurse practitioners), ongoing medical support, health screenings, and preventative care. First visit must be in-person at the Southern Pines, NC clinic; insurance-covered with 93-94% of patients paying little to nothing out of pocket.
• Nutritional Therapy (Medical Nutrition Therapy) Nutrition-centric healthcare where patients meet with Registered Dietitians to create food-first wellness plans, including nutritional assessment and medical nutrition therapy covered by insurance for chronic conditions including diabetes, GI disorders, autoimmune disease, and weight management.
• Functional Medicine Consultations Root-cause healthcare approach using functional medicine-trained practitioners and nutritionists who use the patient's unique lab and clinical data to recommend foods, supplements, treatments, and lifestyle habits addressing underlying drivers of illness rather than symptoms alone.
• Direct Primary Care (DPC) Membership Monthly membership program offering comprehensive primary care with extended 45-minute appointments, bioidentical hormone therapy, and access to GLP-1 medications billed through insurance.
• Complex Care Nutrition Membership Optional $15/month membership offering unlimited messaging with care team, $10 discount on specialty labs, $20 discount on CGMs, 15% off Fullscript supplements, free Cronometer Gold subscription, and access to self-paced nutrition courses for medically complex cases.
• Medical Weight Loss with GLP-1 Medications Medical weight loss program utilizing GLP-1 medications including semaglutide and tirzepatide combined with registered dietitian nutrition support and behavioral modification for sustainable weight loss outcomes.
• Hormone Replacement Therapy (HRT) and Testosterone Replacement Therapy (TRT) Hormone therapy services including bioidentical hormone replacement therapy and testosterone replacement therapy for patients with hormone imbalances, thyroid disorders, menopause, and other hormone-related conditions.
• Specialty Lab Testing Comprehensive specialty lab testing covering digestive health, hormones, food sensitivity, genetic, immunology, metabolic, cardiovascular, environmental, and nutritional assessment panels from multiple lab partners (Genova Diagnostics, Vibrant Wellness, ZRT Laboratory, Cyrex Arrays, Doctor's Data, Boston Heart, 3x4 Genetics, Oxford Biomedical, Mosaic Diagnostics, Aerodiagnostics, Precision Analytical/DUTCH, Diagnostic Solutions). Prices range from $85 to $750; available only to NC clients.
• Dexcom Stelo Continuous Glucose Monitor (30-day bundle) Dexcom Stelo CGM device bundle providing 30 days of continuous blood glucose monitoring with smartphone sync, automatic alerts, and Thrive dietitian coaching integration. Includes 2 sensors, overpatches, alcohol wipes, professional dashboard sync, and personalized coaching. Priced at $120 (typical retail value $250); ships nationwide with free shipping.
• Self-Paced Wellness Courses Online self-paced courses covering topics including metabolism boost, IBS symptom control, pregnancy preparation, and other wellness topics. Accessible via courses.empowerednutrition.health; members receive 100% discount using code ThriveMember100 plus a free Functional Nutrition 101 Course.
• Gift Cards Digital gift cards available in denominations of $100, $155, $195, $300, and $400 redeemable for clinic appointments, specialty labs, CGMs, or metabolic testing; delivered via email.

Quantifiable outcome

• 93-94% of patients have medical nutrition therapy covered by insurance with minimal out-of-pocket costs
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core.

• United HealthcarecoreOthersIn-network insurance provider for primary care and nutrition services.
• CignacoreOthersIn-network insurance provider for primary care and nutrition services.
• AetnacoreOthersIn-network insurance provider for primary care and nutrition services.
• Tricare SelectcoreOthersIn-network military health insurance provider (East region only, excludes Tricare West and Tricare for Life). Tricare Prime available with referral.
• MedCostcoreOthersIn-network insurance provider for primary care and nutrition services.
• AmbettercoreOthersIn-network insurance provider for primary care and nutrition services.
• CurativecoreOthersIn-network insurance provider for primary care and nutrition services.
• Tebra (Patient Portal)coreTechnology or IntegrationPractice management and patient engagement platform used for scheduling, intake forms, telehealth visits, messaging, and clinical documentation.
• FullscriptcoreTechnology or IntegrationSupplement dispensing platform providing 15% automatic discount on professional-grade supplements for Complex Care Nutrition Members.
• Genova DiagnosticscoreTechnology or IntegrationLaboratory partner providing specialty diagnostic tests including GI Effects stool tests, hormone panels, cardiovascular tests, methylation panels, SIBO tests, NutrEval, and more.
• Vibrant WellnesscoreTechnology or IntegrationLaboratory partner providing specialty tests including Gut Zoomer, Nutrient Zoomer, Toxin Zoomer, and other advanced diagnostic panels.
• DexcomcoreTechnology or IntegrationCGM device provider for Stelo continuous glucose monitors sold through the clinic with coaching support.
• Precision Analytical (DUTCH)coreTechnology or IntegrationLaboratory partner providing DUTCH Complete and DUTCH Plus hormone testing panels.
• ZRT LaboratorycoreTechnology or IntegrationLaboratory partner providing hormone, adrenal, thyroid, and metabolic testing panels including saliva and dried urine profiles.
• Diagnostic SolutionscoreTechnology or IntegrationLaboratory partner providing GI-MAP stool testing with options for StoolOMX and Zonulin add-ons.

Scale indicators4 records

Direct peers

• Function Health: Preventive health platform combining comprehensive lab testing with clinician interpretation and personalized action plans. Comparable to Thrive's lab-driven, root-cause functional medicine positioning.
• SteadyMD: Telehealth primary care practice focused on chronic condition management and personalized ongoing care. Comparable in multi-state telehealth delivery and chronic-disease focus, though SteadyMD emphasizes concierge rather than nutrition integration.
• Parsley Health: Functional medicine primary care practice combining root-cause medicine with nutrition coaching and health coaching memberships. Closest direct competitor to Thrive's nutrition-centric, insurance-billed integrated model, though Parsley historically leaned more on membership fees.
• Forward Health: Tech-enabled primary care provider offering preventive, data-driven care with extended visits and continuous monitoring. Comparable to Thrive in positioning whole-person, technology-supported primary care as a differentiator.
• Everside Health: Direct primary care provider serving employers and individuals with extended-visit primary care and chronic disease management. Comparable insurance-billed DPC model with focus on outcomes over volume.

Emerging players

• Viome: Gut microbiome testing and personalized nutrition recommendations delivered direct-to-consumer. Adjacent to Thrive's specialty lab + nutrition therapy offering, with stronger consumer brand presence.
• Zoe: Personalized nutrition company using CGM, gut microbiome, and blood fat testing with dietitian-led guidance. Comparable consumer-facing nutrition + continuous monitoring + coaching model.
• Rupa Health: Specialty lab ordering platform for functional and integrative medicine practitioners. Enables the same lab ecosystem Thrive sells through; adjacent infrastructure peer in functional medicine workflow.

Broad incumbents

• Privia Health: Physician practice management platform enabling value-based primary care across multiple states. Broader incumbent peer providing infrastructure and payer contracting relevant to scaling Thrive's model.
• One Medical (Amazon One Medical): Membership-based primary care practice with extended visits, in-network billing, and chronic care coordination. Represents the incumbent benchmark for integrated insurance-billed primary care at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/empowered-nutrition/id1491491108
• Facebookfacebook.com/ThriveClinics
• Instagraminstagram.com/thrivehealth.clinic
• LinkedInlinkedin.com/company/thrive-clinics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Health & Wellness