Clickmagick
ClickMagick is a bootstrapped SaaS platform providing first-party ad tracking, conversion attribution, and cross-device tracking for online advertisers, agencies, and affiliate marketers. The platform serves over 122,000 cumulative customers with fraud protection, AI-powered insights, and native ad-network integrations.
- Company typePrivate
- Founded2014
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Clickmagick does
ClickMagick is a bootstrapped, founder-owned SaaS platform that provides first-party ad tracking and conversion attribution for online advertisers, digital marketing agencies, e-commerce operators, and affiliate marketers. Founded in 2014 by Patrick Kelly—who has been building click-tracking tooling since 1996—the company is headquartered in Houston, Texas, and has cumulatively served more than 122,000 advertisers across roughly 12 years of operation.
The platform is built around ClickMagick TrueTracking®, a proprietary first-party tracking engine that pairs custom tracking domains with a random script loader to circumvent ad-blocker interference, plus true cross-device attribution without requiring logged-in user accounts. Surrounding modules include Click Shield™ for bot and click-fraud filtering, Audience Optimization™ which feeds enhanced conversion signals back to Meta, Google, TikTok, LinkedIn, and Microsoft Ads via server-side APIs, and Morning Magick™ (ClickMagick Insights), an AI-assisted daily email digest that flags what to scale, fix, or pause. Native integrations span Shopify, 100+ affiliate networks via postback, Zapier, custom webhooks, and a public REST API. The platform is GDPR- and CCPA-compliant.
Commercially, ClickMagick sells flat-rate monthly or annual subscriptions in three tiers (Starter, Standard, Pro), with annual plans including two months free and a 30-day money-back guarantee. Agencies receive a 35% discount via a dedicated Business Manager that supports multi-client separation and an additional $40/month per client project. Go-to-market is product-led with a self-serve free trial, supplemented by a long-running affiliate program paying 35% recurring commissions daily via PayPal, and partnerships with digital marketing educators. The business has raised no external capital and operates as a profitable, founder-controlled entity.
Clickmagick firmographics
Firmographics- Name
- Clickmagick
- Legal name
- ClickMagick, Inc.
- Website
- https://clickmagick.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClickMagick is a bootstrapped SaaS platform providing first-party ad tracking, conversion attribution, and cross-device tracking for online advertisers, agencies, and affiliate marketers. The platform serves over 122,000 cumulative customers with fraud protection, AI-powered insights, and native ad-network integrations.
- Ownership category
- akta.pro rank
Clickmagick industry classification
Industry- Product category
- Ad Tracking & Attribution Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Clickmagick is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clickmagick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Monthly or annual subscription-based pricing with three tiers (Starter, Standard, Pro). Payment is prepaid with automatic renewal. Annual plans include two months free. 30-day money-back guarantee on core subscriptions. AI-powered add-ons (ClickMagick Insights) are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level tracking for small advertisers |
| Subscription | Monthly | Standard Plan - Mid-tier plan for growing businesses |
| Subscription | Monthly | Pro Plan - Advanced plan for agencies and high-volume users |
| Subscription | Monthly | Agency/Business Manager Pricing - 35% discount applied to Standard and Pro plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Clickmagick product offering
Product offeringCore offering
ClickMagick provides an online ad tracking and conversion attribution SaaS platform that captures every click, conversion and customer journey across devices and traffic sources, then sends enhanced first-party conversion data back to ad platforms (Facebook, Google, LinkedIn, Microsoft, TikTok) to improve optimization. It includes bot and click-fraud protection, multi-touch attribution modeling, AI-powered daily insights, Smart Links, split testing, UTM/URL building, webhooks, a full REST API and an agency Business Manager. Pricing is sold via tiered monthly/annual subscriptions (Starter, Standard, Pro) with a 35% agency discount and optional Insights add-on.
Product overview
ClickMagick is a unified ad tracking and attribution platform comprising its core ClickMagick TrueTracking® engine plus numerous integrated modules and tools. The platform includes AI-powered ClickMagick Insights (Morning Magick™) for automated daily performance analysis, Click Shield™ for bot/fraud protection, Audience Optimization™ for sending enhanced conversion data to ad platforms, Smart Links for link management, URL Builder/Manager for UTM tracking, split testing tools, Auto Cost Update and Auto Currency Conversion for data management, Custom Webhooks for data sharing, plus a full REST API and Zapier integration. The platform is offered in tiered plans (Starter, Standard, Pro) with optional add-ons, and includes Business Manager for agencies managing multiple client accounts.
Differentiator
Problem solved
Functional benefit
Brands
- ClickMagick TrueTracking: The company's latest-generation tracking and attribution technology that provides a single source of truth across all ad platforms.
- ClickShield
- Audience Optimization
- Morning Magick
- Business Manager
Products and services
- ClickMagick TrueTracking® Core ad tracking and conversion attribution platform that captures every click, conversion and customer journey across devices and traffic sources with 97-99% accuracy, serving as a single source of truth for advertisers and agencies.
- ClickMagick Business Manager
Quantifiable outcome
- 97-99% tracking accuracy
- +7 more outcomes
Companies that use Clickmagick
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Clickmagick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Clickmagick partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZapiercoreZapier integration allows ClickMagick data to be sent to 1,000s of additional apps via 'Zap Templates' for common automations. Users can send conversion data to CRMs, SMS tools, email services, and custom systems in real-time.
- Facebook/Meta AdscoreNative integration with Facebook Conversions API for sending accurate conversion data. ClickMagick retrieves ad costs hourly and sends conversion data in real-time with up to 15 data points for improved event match quality.
- Google AdscoreNative integration with Google Ads for enhanced conversions. ClickMagick sends accurate first-party conversion data back to Google for improved ad optimization and event match quality scores.
- LinkedIn AdscoreNative integration with LinkedIn Ads for automatic cost retrieval and conversion data synchronization.
- Microsoft AdscoreNative integration with Microsoft Ads for automatic cost retrieval and conversion data synchronization.
- TikTok AdscoreNative integration with TikTok Ads for automatic cost retrieval and conversion data synchronization.
- 100+ Affiliate NetworkscoreServer-to-server postback tracking integrations with 100+ affiliate networks for accurate affiliate commission tracking with all ClickMagick TrueTracking benefits.
- StripecoreStripe is used as the payment processor for all ClickMagick subscriptions. Credit card and billing information is processed directly through Stripe with no ClickMagick records of financial data.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Clickmagick competitors and assessment
Company assessmentDirect peers
- Voluum: Voluum is a leading ad tracking and attribution platform widely used by affiliate and performance marketers. It directly competes with ClickMagick on click tracking, conversion attribution, and campaign optimization for the same SMB/mid-market customer base.
- RedTrack: RedTrack is a cloud-based ad tracking, attribution, and automation platform that serves affiliate marketers, media buyers, and agencies. It overlaps with ClickMagick on multi-touch attribution, ad-platform integrations, and conversion data feeds back to Facebook/Google.
- Hyros: Hyros is an ad-attribution platform purpose-built for high-ticket info/coaching businesses and ecommerce. ClickMagick explicitly publishes comparison content against Hyros, signaling direct competition for performance marketers and high-spend advertisers.
- BeMob: BeMob is a self-serve ad tracking and campaign management platform used by affiliate marketers and media buyers. It competes head-to-head with ClickMagick on tracking accuracy, postback integrations with affiliate networks, and offer-level reporting.
- Binom: Binom is a self-hosted tracker popular among performance and affiliate marketers for click and conversion attribution. It overlaps with ClickMagick in the affiliate-tracking niche but differs via on-premise deployment.
- AnyTrack: AnyTrack is a conversion tracking and attribution platform that automates data flow between affiliate networks, ad platforms, and analytics tools. It serves similar affiliate and performance marketing customers and competes with ClickMagick's auto-cost update and postback integrations.
Broad incumbents
- AppsFlyer: AppsFlyer is a large, well-funded mobile attribution and marketing analytics platform serving brands and agencies globally. While primarily mobile-focused, it increasingly overlaps with ClickMagick in cross-channel attribution and audience optimization, especially for larger advertisers.
- Adjust: Adjust is a global mobile measurement and attribution platform (now part of AppLovin) serving enterprise app marketers. It is broader than ClickMagick and focuses on mobile app ecosystems, but represents the type of scaled, well-capitalized incumbent that could expand downmarket.
Emerging players
- Triple Whale: Triple Whale is a fast-growing ecommerce-focused attribution and analytics platform centered on Shopify brands. It overlaps with ClickMagick on attribution, ad spend sync, and customer journey reporting, but targets a narrower DTC ecommerce segment.
- Northbeam: Northbeam is a DTC-focused attribution and marketing intelligence platform that helps ecommerce brands unify ad spend, click, and conversion data across channels. It competes with ClickMagick for the same e-commerce use case but with stronger analytics and dashboarding for Shopify brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clickmagick social profiles
Digital presenceClickmagick compliance and trust
Trust signalCompliance3 records
Clickmagick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clickmagick leadership team
Management profileNumber of profiles
Profiles1 record
Clickmagick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clickmagick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clickmagick
What does Clickmagick do?
ClickMagick provides an online ad tracking and conversion attribution SaaS platform that captures every click, conversion and customer journey across devices and traffic sources, then sends enhanced first-party conversion data back to ad platforms (Facebook, Google, LinkedIn, Microsoft, TikTok) to improve optimization. It includes bot and click-fraud protection, multi-touch attribution modeling, AI-powered daily insights, Smart Links, split testing, UTM/URL building, webhooks, a full REST API and an agency Business Manager. Pricing is sold via tiered monthly/annual subscriptions (Starter, Standard, Pro) with a 35% agency discount and optional Insights add-on.
Is Clickmagick a public or private company?
Clickmagick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clickmagick founded?
Clickmagick was founded in 2014. It employs 1 to 10 people.
Where is Clickmagick based?
Clickmagick is headquartered in Houston, United States, in the North America region.
How does Clickmagick make money?
One revenue line is on record: software Subscription (SaaS).
Who are Clickmagick's main competitors?
Direct peers on record are Voluum, RedTrack, Hyros, BeMob, Binom and AnyTrack. Broad incumbents are AppsFlyer and Adjust. Emerging players are Triple Whale and Northbeam.
Does Clickmagick have an API?
Yes. ClickMagick provides a full-featured REST API with numerous endpoints that allow developers to build custom tools and automations using the full functionality of ClickMagick's web app. The API enables programmatic access to tracking data, click management, conversion data, reports, and account management features. Developer documentation is at api.clickmagick.com/docs.
What industry is Clickmagick in?
Clickmagick's product category is Ad Tracking & Attribution Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 541910 and its SIC code is 7372.