WSL Services
- Company typePrivate
- Founded-
- HeadquartersKent, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WSL Services does
WSL Services, Inc. is a privately-held Washington-state corporation that operates as a specialized regional warehousing, logistics, and distribution provider for the floor covering industry across the Western United States. The company runs 15 service center warehouse locations spanning Washington, Oregon, California, Nevada, Idaho, Montana, Utah, and Colorado, supplemented by logistics assets in the Dalton, Georgia area. Its operations are vertically specialized, offering high-density racking storage, broadloom carpet cutting machines, and dedicated account representatives at each site, with a customer-facing shipment tracking portal (app.wslservices.com) for real-time order visibility. Pricing is usage-based: storage charges begin on day 16 after receipt with commodity-specific billing (broadloom carpet per square yard, other goods per pallet), and logistics includes a fuel surcharge that auto-updates weekly based on the DOE fuel report.
The company's revenue model blends three streams: managed warehousing and storage services, transaction-based logistics and transportation, and hardware distribution of flooring installation supplies from a roster of more than 14 supplier brands including XL Brands, MAPEI, SCHONOX, TRAXX, Gundlach, ORCON, and Sika. Distribution is conducted through a direct-sales field motion with dedicated account representatives at every service center, supported by the self-service tracking portal. The target customer segment is professional flooring installers, contractors, and businesses in the floor covering industry requiring specialized material handling, regional warehousing, and one-stop procurement of installation supplies.
Public financial, headcount, founding date, and ownership information is not disclosed in the available source material. No funding rounds, M&A activity, leadership profiles, or recognized certifications are documented. The company appears to be an established, privately-held operating business with a stable multi-location footprint and a long-tenured network of brand distribution partnerships.
WSL Services firmographics
Firmographics- Name
- WSL Services
- Legal name
- WSL Services, Inc.
- Website
- https://wslservices.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WSL Services industry classification
Industry- Product category
- Flooring Logistics and Distribution Services
- NAICS
- General Warehousing and Storage (49311), General Warehousing and Storage (493110), Freight Transportation Arrangement (48851), Support Activities for Transportation (488)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Multi-Client Public Warehousing (Dry) (TLALAAAA)
Keywords
Where WSL Services is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
WSL Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D
Revenue model
- Warehousing and Storage Services: Storage services billed by commodity with 15 days free storage, then per-unit or per-line-item charges. Services include high density racking and specialized handling for floor coverings.
- Logistics and Transportation: Customized logistics solutions for the floor covering industry with fuel surcharges based on DOE weekly reports
- Flooring Installation Supplies: Distribution of flooring installation supplies, tools, and accessories from multiple brand partners including XL Brands, MAPEI, SCHONOX, TRAXX, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 15 days free storage for all shipments |
| Usage-based | Pay-as-you-go | Per-commodity storage charges starting day 16 |
| Unit Pricing | Pay-as-you-go | Broadloom carpet billed per square yard; other commodities billed per pallet |
| Usage-based | Pay-as-you-go | Fuel surcharge based on DOE weekly report |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
WSL Services product offering
Product offeringCore offering
WSL Services provides specialized warehousing, storage, logistics, and transportation services tailored exclusively to the floor covering industry, complemented by distribution of flooring installation supplies, tools, and accessories from multiple brand partners. The company operates 15 service center warehouse locations across the Western United States, offering high-density racking, broadloom carpet cutting, real-time shipment tracking, and customized delivery solutions for professional flooring installers and contractors.
Product overview
WSL Services is a distribution and logistics company serving the floor covering industry with warehousing, storage, logistics, and flooring installation supplies. The company operates a network of 15 service center locations across the western United States. Its product portfolio is organized around multiple supplier brands including XL Brands (adhesives), MAPEI (installation products), SCHONOX (subfloor solutions), TRAXX Corporation (flooring tools and accessories), ORCON (tapes), Gundlach (installation tools), Sika (blades), and others. Services include specialized warehousing with high-density racking and broadloom carpet cutting capabilities, comprehensive installation supplies, and logistics solutions with assets in the Dalton, Georgia area. The company also offers a shipment tracking portal for real-time order monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- XL Brands: A leader in manufacturing and distributing installation related products for the commercial floor covering industry with over 40 years of experience manufacturing adhesives for commercial flooring products.
- MAPEI
- SCHONOX
- TRAXX CORPORATION
- Gundlach (Beno J. Gundlach Company)
- ORCON
- Sika
- Hold Fast
- Burke
- Bron
- Md Pro
- TEGO SYSTEM
- R & J Leather Craft
Products and services
- Warehousing Services Secure and efficient storage solutions for floor covering materials at 15 service centers using high-density racking systems and specialized handling equipment including broadloom carpet cutting machines. Built for professional flooring installers and contractors.
- Logistics Services Customized logistics and transportation solutions tailored to the floor covering industry, supported by a weekly-updated fuel surcharge tied to the U.S. Department of Energy report and warehouse assets in the Dalton, Georgia area.
- Flooring Installation Supplies Distribution of flooring installation supplies, tools, and accessories from 14+ brand partners, providing a single source for adhesives, subfloor solutions, tapes, blades, tack strip, and installation tools. For flooring installers and contractors.
- Storage Services Warehouse storage service with 15 calendar days of free storage, then per-commodity billing (broadloom carpet per square yard; other commodities per line item/per pallet). Subsequent storage invoices issued every 30 days. Rates vary by commodity, warehouse region, and account.
- Shipment Tracking Portal Real-time shipment tracking technology allowing clients to monitor orders throughout the logistics chain via zip code search, with a separate fuel surcharge dashboard. Reduces delays, prevents losses, and enhances operational efficiency.
- XL Brands Adhesives Distribution of XL Brands' installation-related products for the commercial floor covering industry, specializing in adhesives with over 40 years of manufacturer experience. Includes Stix adhesives and surface preparation products.
- MAPEI Installation Products Distribution of MAPEI Corporation's primers, mortars, grouts, waterproofing, floor leveling compounds, and surface preparation solutions including UltraCare, Mapecoat, and Mapeguard product lines. For flooring installers and contractors.
- SCHONOX Subfloor Solutions Distribution of SCHONOX subfloor solutions including primers and moisture mitigation, repair products, self-leveling floor compounds, adhesives, and waterproofing materials. Over 120 years of manufacturer experience in subfloor preparation.
- TRAXX Engineered Flooring Products Distribution of TRAXX Corporation's engineered flooring products for carpet and vinyl installations, including tack strip (Maxximus), seam tapes, installation tools, underlayment, ramps, nails, staples, blades, LiquiShield, KOVARA, and mouldings.
- Gundlach Installation Tools Distribution of Beno J. Gundlach Company's flooring installation tools, established in 1927 in Belleville, Illinois. Manual cutters and installation tools for tile, stone, floor covering, and plastic laminate industries.
- ORCON Carpet Installation Tapes Distribution of ORCON's high-performance fiberglass-reinforced tapes for tough carpet installation, including seam tapes, seam irons, cutting tools, sealing products, tucking tools, and rollers. Standard tapes in 22-yard rolls with specialty wide-format options.
- Sika (PERSONNA/AccuTec) Blades Distribution of Sika's PERSONNA and AccuTec blades for industrial and commercial use, including PERSONNA carpet family blades, AccuTec industrial blades, PERSONNA GEM, and PERSONNA Stainless Steel products.
Companies that use WSL Services
Customer profileSegments1 record
Ideal customer profiles1 record
WSL Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WSL Services partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- XL BrandscoreXL Brands is a leader in manufacturing and distributing installation related products for the commercial floor covering industry. With over 40 years of experience manufacturing adhesives for commercial flooring, XL Brands provides innovative, sustainable and reliable products. WSL distributes their full product line including Stix adhesives, surface preparation products, and ProRewards program.
- MAPEIcoreMAPEI Corporation is the American continuation of the multinational MAPEI Group headquartered in Milan, Italy for 80+ years. Founded in the US in 1983, MAPEI provides construction materials including grouts, mortars, waterproofing, and floor leveling compounds. WSL distributes MAPEI's UltraCare, Mapecoat, and Mapeguard product lines.
- SCHONOXcoreSCHONOX has been providing subfloor solutions for more than 120 years. Their comprehensive systems include primers and moisture mitigation, repair products, self-leveling floor compounds, adhesives and waterproofing materials. WSL distributes their full product line including primers, moisture systems, repair/patching products, and floor leveling underlayments.
- TRAXX CORPORATIONcoreTRAXX offers engineered flooring products tested for long-term performance in demanding carpet and vinyl installations. Products include carpet seam tape, tack strip, installation tools, underlayment, and accessories. WSL distributes TRAXX products including Maxximus tack strip, seam tapes, and Truedge blades.
- Gundlach (Beno J. Gundlach Company)coreBeno J. Gundlach Company was established in Belleville, Illinois in 1927 and has been committed to providing quality flooring installation products. They manufacture and distribute tools for tile, stone, floor covering and plastic laminate industries. WSL distributes their flooring installation tools.
- ORCONcoreORCON provides high performance tapes guaranteed for tough carpet installation with superior adhesive formulation. All tapes are fiberglass reinforced for added strength and flexibility. WSL distributes ORCON seam tapes, seam irons, cutting tools, sealing products, tucking tools, and rollers.
- Sika (PERSONNA Blades)minorSika distributes PERSONNA and AccuTec blades for industrial and commercial use. WSL carries PERSONNA carpet family blades, AccuTec industrial blades, PERSONNA GEM and PERSONNA Stainless Steel products.
- BurkeminorBurke Flooring products distributed through WSL for the floor covering installation industry.
- Bron TapesminorBron Tapes products distributed through WSL for the floor covering installation industry.
- Md ProminorMd Pro products distributed through WSL for the floor covering installation industry.
- TEGO SYSTEMminorTEGO SYSTEM products distributed through WSL for the floor covering installation industry.
- Hold FastminorHold Fast products distributed through WSL for the floor covering installation industry.
- Johns Manville CorporationminorHistorical partnership where Bill Gundlach worked as a sales representative for Johns Manville Corporation, which introduced a new type of roofing shingle to the US market. At Bill's request, his brother Beno designed the original cutter that led to the company's founding in 1927.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
WSL Services competitors and assessment
Company assessmentBroad incumbents
- Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer with vertically integrated distribution, including flooring accessories and installation products. WSL is comparable as a downstream distribution and logistics provider serving installers of Mohawk's flooring categories (carpet, hard surface, ceramic).
- Mannington Mills: Mannington Mills manufactures residential and commercial flooring including carpet, vinyl, hardwood, and laminate with a national distribution network. Comparable to WSL as a flooring industry supplier that requires specialized storage, logistics, and installation supply distribution to reach installers.
- Interface: Interface is a global commercial flooring manufacturer specializing in modular carpet tile and resilient flooring, sold primarily through a B2B installer and specifier channel. Interface's distribution model relies on regional warehousing and logistics partners serving commercial installers, similar to WSL's service center model.
- NFI Industries: NFI Industries is a family-owned supply chain solutions company offering dedicated transportation, warehousing, and distribution services across North America. Comparable to WSL as a multi-site contract warehousing and logistics provider serving verticals with specialized handling requirements.
- Tarkett: Tarkett is a global flooring manufacturer with significant North American operations across vinyl, rubber, and commercial flooring segments. Its commercial distribution network overlaps with WSL's floor covering installer customer base and requires specialized handling and logistics support.
- Shaw Industries Group: Shaw Industries is a major carpet, hardwood, vinyl, and tile manufacturer with broad distribution across the US. As a vertically integrated flooring producer, Shaw's distribution arm competes with and complements specialty distributors like WSL serving the floor covering trade.
- GXO Logistics: GXO Logistics is a major pure-play contract logistics provider with warehousing, distribution, and reverse logistics services across multiple verticals. Comparable to WSL as a contract warehousing and logistics operator, though GXO serves a much broader set of verticals at a national scale and competes for similar flooring industry contracts.
Direct peers
- Floor & Decor Holdings: Floor & Decor is a specialty retailer and distributor of flooring products with extensive in-store and distribution-center infrastructure serving both B2B and B2C customers. It is the closest comparable to WSL in that it combines large-format flooring product distribution with logistics operations tailored to the floor covering trade, though at a much larger national scale.
- Trinity Surfaces: Trinity Surfaces is a specialty commercial flooring distributor serving contractors, architects, and end users across multiple US regions. It is a direct peer to WSL as a regional/commercial-focused flooring distribution and supply company that provides product and logistics services to the floor covering trade.
- LL Flooring: LL Flooring (formerly Lumber Liquidators) is a specialty retailer and distributor of flooring and installation products serving both consumers and professionals. It is comparable to WSL in the flooring distribution and installation supply segment, though it skews more toward retail.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WSL Services social profiles
Digital presenceWSL Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSL Services leadership team
Management profileNumber of profiles
Profiles1 record
WSL Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSL Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSL Services
What does WSL Services do?
WSL Services provides specialized warehousing, storage, logistics, and transportation services tailored exclusively to the floor covering industry, complemented by distribution of flooring installation supplies, tools, and accessories from multiple brand partners. The company operates 15 service center warehouse locations across the Western United States, offering high-density racking, broadloom carpet cutting, real-time shipment tracking, and customized delivery solutions for professional flooring installers and contractors.
Is WSL Services a public or private company?
WSL Services is a private company. It is classified as unknown and is currently operating.
When was WSL Services founded?
WSL Services was founded in -1. It employs 1 to 10 people.
Where is WSL Services based?
WSL Services is headquartered in Kent, United States, in the North America region.
How does WSL Services make money?
Three revenue lines are on record. Warehousing and Storage Services are the primary driver. The others are logistics and Transportation and flooring Installation Supplies.
Who are WSL Services's main competitors?
Broad incumbents on record are Mohawk Industries, Mannington Mills, Interface, NFI Industries, Tarkett, Shaw Industries Group and GXO Logistics. Direct peers are Floor & Decor Holdings, Trinity Surfaces and LL Flooring.
Does WSL Services have an API?
No public API is recorded for WSL Services.
What industry is WSL Services in?
WSL Services's product category is Flooring Logistics and Distribution Services. Its primary akta.pro industry code is TLALAAAA, Multi-Client Public Warehousing (Dry). Its NAICS code is 49311 and its SIC code is 4220.