Kafka Media Group

What Kafka Media Group does

Kafka Media Group (KMG) is a privately held, founder-owned integrated marketing and development firm headquartered in Orlando, Florida, with a secondary office in Los Angeles. Founded in 2013 by Michelle Kafka (Co-founder, COO and Account Director) and Pierce Kafka (Co-founder, CEO and Creative Director), the company operates as a boutique agency offering public relations, creative advertising, social media management, cinematic video production, influencer network coordination, event strategy, and award/speaking-opportunity placement. KMG focuses on three industry verticals — Health, Technology, and Entertainment — and serves clients ranging from pre-seed startups through Series C and IPO-preparation-stage companies to Fortune 500 brands including MasterClass, SimonMed, Boston Imaging (a Samsung Electronics subsidiary), Tampa Bay Business Journal, Broward Center for the Performing Arts, and BCBS.

The firm's only proprietary product is Soft-Analytics®, a registered trademark launched on December 2, 2025, that layers qualitative human insights on top of traditional quantitative media metrics (impressions, clicks, views) to interpret campaign impact and strategic alignment with investor, recruit, and customer audiences. KMG does not offer software, APIs, or AI/ML-driven products; its primary operating capability is service delivery by a small core team augmented by U.S.-based contractors.

KMG's business model is professional services with custom-priced engagements billed as project work or multi-year retainers. The firm is bootstrapped (no disclosed funding), acquires clients via referrals, strategic partnerships, and outbound outreach, and works directly with C-suite executives and marketing leadership. Geographic reach is U.S.-centric with stated global client work executed remotely. The company has been recognized with a 2024 Gold Davey Award for integrated marketing effectiveness and CEO Pierce Kafka's 2025 selection to the Telly Awards Judging Council.

Name

Kafka Media Group

Legal name

Kafka Media Group

Website

https://kafka.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kafka Media Group is a bootstrapped, founder-owned boutique integrated marketing agency founded in 2013, headquartered in Orlando with a Los Angeles office, serving healthcare, technology, and entertainment clients from startups through Fortune 500 with PR, social media, and cinematic production services.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• Public relations services
• Integrated marketing agency
• Social media management
• Media relations strategy
• Brand communications consulting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Services: KMG generates revenue through full-service integrated marketing campaigns, custom-tailored to each client's unique needs. Services include public relations, creative advertising, multimedia strategy, social media management, and media relations. They work with client budgets and goals to design campaigns ranging from short-term projects to comprehensive ongoing partnerships. Revenue is project-based or retainer-based depending on scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Kafka Media Group (KMG) is a full-service integrated marketing and PR agency delivering public relations, creative advertising, social media management, cinematic video production, thought leadership, and media outreach services. The firm serves clients ranging from pre-seed startups to Fortune 500 companies across three primary verticals: Healthcare, Technology, and Entertainment, employing its proprietary Soft-Analytics® methodology to measure campaign impact beyond standard metrics.

Product overview

Kafka Media Group (KMG) is a full-service integrated marketing and development firm offering strategic marketing services rather than a software product platform. The company operates as a boutique agency specializing in integrated marketing campaigns across three industry verticals: Health, Technology, and Entertainment. Its primary proprietary offering is Soft-Analytics®, a trademarked media measurement methodology that combines quantitative data with qualitative human insights to measure the true value of marketing beyond basic metrics like impressions and clicks. The agency offers a range of service disciplines including public relations, creative advertising, social media, cinematic production, research and reporting, influencer networks, news and media outreach, and awards and speaking opportunities. The company works with clients ranging from pre-seed startups to Series C companies and those preparing for IPO.

Differentiator

Problem solved

Functional benefit

Brands

• Soft-Analytics®: A trademarked proprietary approach for measuring media metrics, layering human insights on top of traditional data to better interpret campaign results and measure long-term brand impact.

Products and services

• Soft-Analytics® A trademarked proprietary media metric measurement methodology that layers human insights on top of traditional hard data (pay-per-click, views, impressions) to interpret campaign results and reveal strategic alignment, story tone, and audience resonance with investors, recruits, and customers. It is sold as part of KMG's campaign engagements to measure brand impact beyond basic activity metrics.
• Public Relations & Media Relations Full-service PR offering covering earned media placements in industry and national publications (Forbes, TechCrunch, Variety, Fortune), media outreach, press strategy, and byline/thought leadership placement for client executives.
• Social Media Management Full-service social media strategy and content creation across LinkedIn, Instagram, Facebook, and TikTok, integrating client messaging with social engagement and influencer amplification.
• Cinematic Video Production Cinematic video production services including brand films, demo videos, interview content, event coverage, social video content, and immersive audience experiences for ceremonies and product launches.
• Creative Advertising & Growth Strategy Creative advertising campaigns and growth strategy services custom-tailored to client goals, spanning short-term projects to comprehensive ongoing partnerships across healthcare, technology, and entertainment verticals.
• Events & Experiential Marketing Coordination of in-person events, product launches, conferences, screenings, and experiential activations including guest list management, press attendance, and brand experience design.
• Awards & Speaking Opportunities Identification and submission for industry awards on behalf of clients, plus coordination of speaking opportunities at conferences and events.

Quantifiable outcome

• Turquoise Health featured in 566+ articles across 409 outlets including WSJ, Bloomberg, Forbes, Modern Healthcare, NPR in two years
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Uber CourierminorOthersLogistics partner for merchandise delivery. Used for last-minute event merchandise hand-delivery when shipping wouldn't arrive in time.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amendola Communications: Boutique agency focused on healthcare and health-tech PR, directly overlapping KMG's strongest healthcare vertical (Boston Imaging, SyncThink, Sonio).
• 5W Public Relations: Mid-sized full-service PR agency serving consumer, tech, healthcare, and entertainment clients with enterprise retainers — directly comparable scope and verticals to KMG.
• Walker Sands: Mid-size integrated marketing and PR agency with comparable tech-sector focus areas and a strong earned-media practice, very similar in offering to KMG's tech vertical.
• Influence & Co: Content-and-thought-leadership PR agency for B2B and technology clients, mirroring KMG's byline-placement and earned-media approaches across the tech vertical.
• Sunshine Sachs: Entertainment and lifestyle-focused PR agency with strong celebrity and brand-reputation work, overlapping KMG's entertainment vertical (Broward Center, Victory Productions).
• Hotwire Global: Global tech and consumer PR/integrated marketing agency with a similar boutique feel and Fortune 500 client mix, competing on the same healthcare-adjacent tech briefs KMG pitches.
• Sachs Media: Full-service integrated PR and public affairs firm with comparable founder-led DNA and multi-vertical client base across healthcare, tech, and entertainment.
• 42West: Entertainment PR and integrated marketing firm with comparable film/theater and Broadway coverage experience to KMG's entertainment practice.
• imre: Independent integrated marketing agency with multi-vertical reach including healthcare and consumer, overlapping KMG's integrated campaign structure and measurement-driven positioning.

Broad incumbents

• M Booth: Larger, well-established integrated PR agency competing with KMG on consumer/tech mandates and offering bigger infrastructure, though less specialized in health-tech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KafkaMediaGroup
• LinkedInlinkedin.com/company/kafkamediagroup
• Instagraminstagram.com/kafkamediagroup
• TikToktiktok.com/@kafkamediagroup
• Xx.com/KafkaMediaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kafka Media Group