American Endurance Racing

What American Endurance Racing does

American Endurance Racing (AER) is a privately held amateur sports car endurance racing series founded in 2014 and headquartered in Sparta, New Jersey. The company organizes multi-day endurance racing events at iconic American road courses including Watkins Glen, VIR, Summit Point, Road America, Mid Ohio, NJMP, and others, with a six-event annual schedule for the 2026 season. AER's central differentiator is its proprietary Smart Classing System, which uses actual lap time data analysis rather than arbitrary formula-based classifications to assign cars into competitive performance tiers, preventing sandbagging and rewarding balanced builds and good driving. The customer base is amateur endurance racers, auto journalists, and occasionally professional drivers, who register as multi-driver teams through a self-serve online platform at race.americanenduranceracing.com.

AER generates revenue primarily through per-event team registration fees that range from $1,250 for shorter format events at tracks like Nelson Ledges to $1,700 for standard multi-day weekends, with all-inclusive access to practice, qualifying, and endurance racing. Secondary revenue streams include merchandise sales through a Fourthwall e-commerce shop launched in September 2025, optional garage/paddock rentals paid in full, and trophy orders via Plasma Tracks. Beyond race registration, AER has developed adjacent revenue and engagement products: an AER iRacing League on the iRacing platform, a 2500 Lap Club loyalty program with 13 inductees, a Class A power-to-weight class with Vbrick-sponsored podium purses of at least $4,000 per race weekend, and a night racing format at NJMP. The company is led by President John Kolesa and operates with a lean team of 1–10 employees, sustaining a 13-year operating history without external institutional investment.

AER's go-to-market is event-driven and community-led, with growth primarily through word-of-mouth, referral incentives (50% off for new teams and referrers), introductory promotions (50–100% off first races), and an active social media presence across Facebook, YouTube, and Instagram. The series has assembled a curated partner ecosystem including Race Treads Motorsports (official tire supplier, 2025), Vbrick (Class A sponsor), Summit Racing Equipment and Hawk Performance (iRacing sponsors and apparel), blipshift (merchandise distribution), and Ambler Beer Company (paddock cookouts). Approximately 150 drivers have been inducted into the 1000 Lap Club and 13 into the 2500 Lap Club, underscoring a passionate but niche amateur community around grassroots endurance racing.

Name

American Endurance Racing

Legal name

American Endurance Racing

Website

https://americanenduranceracing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

American Endurance Racing is a privately held amateur sports car endurance racing series founded in 2014 that organizes six annual multi-day events at iconic U.S. road courses, using a proprietary lap-time-based classing system to serve grassroots racing teams and hobbyist drivers.

Ownership category

akta.pro rank

Product category

Amateur Endurance Racing Series

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Amateur endurance racing
• Motorsport race events
• Sports car racing
• Racing series management
• Driver competition services

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others

Revenue model

1. Race Registration Fees: Primary revenue stream from team registration fees for endurance racing events. Fees vary by event format and include all-inclusive access to practice, qualifying, and races.
2. Merchandise Sales: Official AER merchandise shop selling event shirts, hoodies, hats, mugs, and kids apparel through Fourthwall e-commerce platform.
3. Garage/Paddock Rentals: Optional garage rentals available at events for additional fee when paid in full.
4. Trophy Orders: Extra trophy orders available for purchase through Plasma Tracks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

American Endurance Racing (AER) operates a private amateur-focused sports car endurance racing series in the United States, holding six multi-day race weekends annually at iconic circuits such as Watkins Glen, VIR, Summit Point, Road America, Mid Ohio, and NJMP. The series is distinguished by its transparent, performance-based Smart Classing System that analyzes actual lap time data to fairly group cars across multiple performance tiers, preventing sandbagging. Teams self-register through an online portal for all-inclusive race weekends that include practice, qualifying, and endurance races (up to 14 hours), supported by a paddock community, merchandise shop, and partner-driven loyalty and tire programs.

Product overview

American Endurance Racing (AER) is a single, unified amateur endurance racing series rather than a platform-plus-modules architecture. The core offering is the AER Racing Series itself, a multi-class sports car endurance racing competition that operates through integrated online systems for registration, results tracking, and calendar management. Supporting products include the AER iRacing League (virtual racing), the AER Merch Shop (branded merchandise), Race Treads tire services (preferred supplier partnership), the 2500 Lap Club (driver loyalty program), and photo galleries. Events range from standard multi-day race weekends to specialized night races and test & tune days at iconic U.S. tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• American Endurance Racing (AER) Series A multi-class sports car endurance racing series using a transparent performance-based classing system, with clean competition and real-world affordability, for amateur driver teams competing at iconic U.S. tracks.
• AER Race Events Multi-day endurance racing events including standard race weekends with practice, qualifying, and races; specialized night races; and test & tune days, held at Watkins Glen, VIR, Summit Point, Road America, Mid Ohio, NJMP, and other tracks.
• Race Registration & Team Dashboard Online platform at race.americanenduranceracing.com where teams create accounts, register for events, select pit boxes, and manage driver lineups and team information.
• Standings & Results Online platform for viewing race standings, results, and season points across all AER events.
• AER iRacing League Virtual endurance racing championship on the iRacing platform featuring online races at virtual versions of real-world tracks, with prize support from Summit Racing Equipment, Hawk Performance, and blipshift.
• AER Night Racing Specialized night race event format featuring a 14-hour day-to-night endurance race at NJMP Thunderbolt Circuit.
• AER 2500 Lap Club Driver loyalty program recognizing racers who have completed at least 2,500 laps in AER competition, alongside a 1,000 Lap Club program with approximately 150 inductees.
• AER Merch Shop Official AER merchandise store operated through Fourthwall, offering event shirts, hoodies, hats, mugs, and kids apparel.
• Race Treads Tire Services Preferred tire supplier service for AER teams, providing 7% off tires, free delivery to event locations, complimentary tire mounting and balancing, and bulk discounts on Yokohama, Kumho, and Falken brands.
• Photo Gallery Event photography hosted on SmugMug, with photos from each race weekend available for download and sharing.

Quantifiable outcome

• Approximately 24 hours of track time across three-day event weekends
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Race Treads Motorsports LLCcoreStrategic or Co-development Partner · 6 January 2025Official tire supplier partnership providing AER teams with exclusive benefits including 7% off tires before events, free delivery to event locations, complimentary tire mounting and balancing services on-site, and bulk discounts. Race Treads offers brands including Yokohama Advan A052, Kumho Ecsta V730, and Falken Azenis RT615K+. Race Treads Motorsports LLC (RaceTreads.com) is described as the go-to destination for high-quality tires with virtually every brand and size available.
• VbrickcoreGTM or Marketing Partner · 1 January 2022Vbrick sponsors the Class A championship with a minimum $4,000 awarded at every race weekend for podium teams, with more based on car counts. Vbrick is the leading Enterprise Video Platform (EVP) and video distribution provider, cloud-native solution for enterprise video.
• Ambler Beer CompanyminorGTM or Marketing Partner · 1 October 2019Local brewery partnership providing beer for AER BimmerWorld cookouts. Located in Ambler Yards, Ambler PA. Partnership enhances paddock community experience at events.
• Stable Energies MotorsportsminorGTM or Marketing PartnerLogo partner displayed on AER website with Stable Energies Motorsports logo shown in the Our Partners section.
• blipshiftcoreChannel Partner/ Reseller/ DistributorMotorsport apparel partner providing merchandise sales through their platform and event shirt supply for AER races. Blipshift is a channel partner distributing AER-branded merchandise to the broader racing community.
• 8380 Laboratories Motorsports Apparel and DesignminorGTM or Marketing PartnerLogo partner in the AER Partners section, described as motorsport apparel and design company.
• ZotZminorGTM or Marketing PartnerLogo partner displayed in the AER Partners section.
• Summit Racing EquipmentcoreGTM or Marketing PartnerMajor sponsor providing prizes for the AER iRacing Championship season and photo gallery support. Summit Racing Equipment provides event shirts for registered drivers and crew. Hawk Performance co-sponsors apparel and prizes alongside Summit.
• Hawk PerformancecoreGTM or Marketing PartnerSponsorship partner providing prizes for the AER iRacing Championship and co-sponsoring event shirts with Summit Racing Equipment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChampCar Endurance Series: Runs amateur-focused endurance racing series at U.S. tracks with low-cost car eligibility rules; directly competes for the same budget-constrained amateur team customers AER serves.
• Lucky Dog Racing League: Amateur endurance racing series operating at tracks across the United States with weekend formats comparable to AER's; directly overlaps on customer base and pricing tier.
• World Racing League: Multi-class endurance racing series at U.S. circuits aimed at amateur and semi-pro teams; competes head-to-head with AER for weekend endurance race registrations.

Others

• iRacing.com Motorsport Simulations: Virtual racing platform that hosts AER's iRacing League; not a direct competitor but a key infrastructure/ecosystem partner enabling AER's virtual racing extension.

Broad incumbents

• NASA (National Auto Sport Association): Established sanctioning body running HPDE, Time Trial, and endurance race programs at U.S. tracks; a much larger organization that competes with AER for amateur endurance entries.
• SRO Motorsports Group: Global GT and endurance racing promoter (GT World Challenge America, etc.); operates professional-tier events at some of the same iconic U.S. tracks as AER and shapes the broader ecosystem.
• SCCA (Sports Car Club of America): Long-standing U.S. amateur motorsport sanctioning body running road racing programs including endurance formats; far broader portfolio but overlapping customer base with AER.

Emerging players

• Apex Racing TV: Sim-racing broadcast platform partnered with AER for live race streaming; adjacent in the endurance racing content/media layer and intersects via AER's iRacing League.
• GRIDLIFE: Combines festival-style grassroots motorsport events with track-focused competition; appeals to a similar amateur enthusiast demographic and overlaps at select Midwest/southeast venues.

Regional players

• SVRA (Sportscar Vintage Racing Association): Vintage and historic endurance/sprint racing events at premier U.S. circuits; shares the iconic-track footprint and amateur/enthusiast customer base with AER.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1xekVMvCZVA-4oT5zHuaRQ
• Facebookfacebook.com/americanenduranceracing
• Instagraminstagram.com/americanenduranceracing
• LinkedInlinkedin.com/company/we-racing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Endurance Racing