SRG Radiology

What SRG Radiology does

SRG Radiology (legal name Specialist Radiology + MRI) is a privately owned diagnostic and interventional radiology practice headquartered in Greenlane, Auckland, New Zealand, founded in 2007 by Principal Consultant Dr. Quentin Reeves. The practice operates three Auckland clinics — Greenlane (headquarters), Manukau (Cavendish Clinic, opened 2015), and Waiata Shores/Takanini (opened 2023-2025 in partnership with Counties Medical) — and is part of the Australian-listed Integral Diagnostics (IDX) group. Its service portfolio spans the full diagnostic imaging suite: 3 Tesla MRI, CT, digital X-ray, ultrasound, nuclear medicine, and PET-CT (the first PET-CT in South Auckland, launched May 2024), plus a suite of image-guided interventional procedures including steroid, facet joint, nerve root, epidural, and blood injections, MRI arthrograms, and discograms.

The business operates a B2B2C model: GPs, medical specialists, and allied health professionals (physiotherapists, osteopaths, chiropractors) refer patients via HealthLink eReferrals integrated into MedTech and Best Practice EMRs, while patients can also self-book via phone, online form, or the MyRad mobile app (iOS/Android, launched 2024 with 2FA added September 2025). Reports are delivered through InteleConnect (for GPs and physiotherapists) and InteleViewer (for specialists), creating workflow lock-in for referrers. SRG differentiates on turnaround (X-ray and ultrasound within the hour, MRI within 24 hours, same-day MRI reporting available) and on the subspecialty expertise of fellowship-trained musculoskeletal radiologists who also practice at local teaching hospitals.

Revenue is generated per scan and per interventional procedure, billed through ACC part charges on X-ray and ultrasound, Southern Cross and other private medical insurer pre-approvals for MRI and CT, and direct patient billing for uninsured cases. No revenue, headcount, or pricing figures are publicly disclosed. Customer concentration is low given the fragmented referrer base, and the practice is in active expansion mode across both geography (new clinic) and modality (PET-CT, mobile app, security enhancements).

Name

SRG Radiology

Legal name

SRG Radiology

Website

https://srgmri.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SRG Radiology is a privately owned Auckland-based diagnostic and interventional radiology practice operating three clinics and offering MRI, CT, X-ray, ultrasound, nuclear medicine, PET-CT, and image-guided procedures to patients referred by GPs, specialists, and allied health professionals.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging and Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Interventional radiology procedures
• MRI scanning services
• CT imaging
• PET-CT scanning

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging services including MRI, CT, X-ray, Ultrasound, Nuclear Medicine, and PET-CT scans to patients referred by medical professionals.
2. Interventional Radiology Procedures: Revenue from image-guided treatment procedures including blood injections, steroid injections, discograms, epidural steroid injections, facet joint injections, MRI arthrogram, and nerve root injections.
3. Insurance Billing: Billing services for Southern Cross Medical Insurance and other private medical insurers. For MRI and CT scans, pre-approval is applied on behalf of patients.
4. ACC Part Charges: Part charges applied to all ACC covered X-ray and Ultrasound scans and procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SRG Radiology is a private radiology practice operating three clinics across Auckland that delivers diagnostic imaging services (MRI, CT, X-ray, Ultrasound, Nuclear Medicine, PET-CT) and image-guided interventional radiology procedures (injections, arthrograms, discograms). Patients are seen following referral from GPs, specialists, physiotherapists, and other medical practitioners, with reports delivered to referrers electronically and images made available to patients via the MyRad mobile app and online portals.

Product overview

SRG Radiology operates as a comprehensive radiology practice offering a unified portfolio of diagnostic imaging and interventional radiology services. The core offering consists of diagnostic modalities (MRI with 3 Tesla technology, CT, Ultrasound, X-ray, Nuclear Medicine, and PET-CT), complemented by image-guided interventional treatments for pain management. Supporting the core services is the MyRad patient mobile app, which provides patients secure access to their medical images. The practice also offers specialized imaging services for women's health, men's health, musculoskeletal/sports injuries, and bone density assessment. SRG serves patients across three locations in Auckland (Greenlane, Manukau, and Waiata Shores) with fellowship-trained radiologists who perform general and musculoskeletal/spinal imaging and interventional procedures.

Differentiator

Problem solved

Functional benefit

Brands

• MyRad: Patient mobile application for viewing medical images online via smartphone or device

Products and services

• Diagnostic Radiology Services

Quantifiable outcome

• X-rays and ultrasound scans reported within the hour
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Counties MedicalcoreStrategic or Co-development PartnerSRG Radiology partnered with Counties Medical to open a new location at Waiata Shores Medical Centre in Takanini. This partnership provides the local community with access to diagnostic imaging services with minimal processing time. The partnership combines Counties Medical's primary care services with SRG's radiology expertise.
• Integral DiagnosticscoreOthersSRG Radiology is part of the Integral Diagnostics (IDX) group. The company logo appears on SRG materials and the privacy policy links to integraldiagnostics.com.au. Integral Diagnostics is an Australian radiology provider.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Integral Diagnostics (IDX): ASX-listed parent company of SRG Radiology and a top-3 Australian radiology operator with 70+ sites across Australia and NZ; provides group-level capital, IT, and operational infrastructure to SRG while competing independently in adjacent geographies.
• I-MED Radiology Network: Largest Australian radiology operator with a comparable mix of MRI, CT, PET-CT, and interventional services across hundreds of clinics; sets the strategic benchmark for IDX/SRG's community imaging model.
• Capitol Radiology (Healius): Healius-owned Australian radiology network providing MRI, CT, ultrasound, PET, and interventional services; a peer institutional operator under a listed parent, comparable in scale and modality mix to IDX/SRG.

Direct peers

• Ascot Radiology: Auckland-focused radiology group providing MRI, CT, PET-CT, and image-guided procedures; operates from the Ascot Hospital precinct, overlapping directly with SRG's Greenlane headquarters catchment.
• Auckland Radiology: Established Auckland diagnostic imaging provider with multiple branches offering MRI, CT, ultrasound, and X-ray; competes for the same GP and specialist referral pool that drives SRG's volume.
• Mercy Radiology: Auckland-based diagnostic imaging practice offering MRI, CT, ultrasound, X-ray, PET-CT, and interventional radiology with multiple sites across the city; directly competes with SRG on the same modalities and referrer base in the Auckland metropolitan market.
• Horizon Radiology: New Zealand radiology provider offering MRI, CT, ultrasound, and X-ray to GP and specialist referrers; similar community-iming business model and use of InteleConnect/InteleViewer portals as SRG.

Regional players

• Pacific Radiology Group: Wellington- and lower-North-Island-based radiology group operating community imaging centres; comparable service mix (MRI/CT/US/X-ray) but a different geographic catchment, owned by the same broader Pacific-friendly networks serving NZ imaging demand.
• Bay Radiology: Tauranga/Bay of Plenty diagnostic imaging network providing MRI, CT, ultrasound, and interventional services; comparable community-radiology model but headquartered outside Auckland.

Others

• Philips / InteleViewer (Intelerad): Intelerad provides the InteleConnect/InteleViewer PACS and image-exchange platform that SRG uses for referrer access; an enabling IT/ecosystem vendor whose tooling defines SRG's referrer-facing workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/specrad
• Facebookfacebook.com/srgradiology
• LinkedInlinkedin.com/company/srg-radiology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRG Radiology