Counties Medical

What Counties Medical does

Counties Medical is a primary healthcare provider operating two co-located sites in South Auckland, New Zealand: a long-established clinic in Papakura (operating since 1990) and a purpose-built health centre in Takanini / Waiata Shores opened in 2023. The business runs two integrated service lines, Family Health (enrolled general practice) and Urgent Care (walk-in accident and acute illness treatment), supported by on-site radiology (Auckland Radiology Group at Papakura; SRG at Takanini), dental, physiotherapy, EAP, and Awanui Labs collection. The practice is Foundation-accredited, partially a Very Low Cost Access (VLCA) provider, and a member of the ProCare Primary Health Organisation; it is 100% owned by South Link Health Services under the South Link Education Trust.

The technology stack is built on the cloud-based Medtech Evolution patient management system, with the Manage My Health patient portal (web and iOS/Android app) handling appointment booking, repeat prescriptions, lab results, and enrolment via the identicus flow. A Care Kiosk integration allows patients to scan a QR code and have clinical measurements auto-uploaded to the PMS. A 2026 AI-assisted clinical note-taking tool transcribes consultation conversations into draft notes for clinician review (no recordings stored), and the Emergency Q app integration surfaces live forecast wait and treatment times for the Urgent Care clinics.

The revenue model is fee-for-service across multiple streams: subsidised GP and nurse consultations for enrolled patients (free for children 13 and under, lower rates for Community Services Card holders), higher per-visit fees for casual/non-enrolled patients and non-NZ residents, ACC co-payments for accident-related visits, walk-in Urgent Care fees, annual flu vaccinations ($45 for unfunded patients), and 2.00% card surcharges on credit/contactless payments plus a 3.5% surcharge on Medeor Pay by Link. Channels are direct-to-consumer (own websites, Manage My Health, walk-in), supported by institutional referral pipelines through ProCare, Health NZ | Te Whatu Ora Counties Manukau, the Emergency Q voucher programme with Middlemore Hospital and Hato Hone St John, and the South Link Health Services network.

Name

Counties Medical

Legal name

South Link Health Services

Website

https://countiesmedical.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Counties Medical is a Foundation-accredited primary healthcare provider operating two co-located Family Health and Urgent Care clinics in Papakura and Takanini, Auckland, serving ~6,400 enrolled patients and walk-in urgent care volumes since 1990 under South Link Health Services ownership.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• General medical practice
• Urgent care services
• Primary healthcare
• Accident medical clinic
• Family health services

Headquarters

HQ city

Papakura

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Medical Consultations – Enrolled Patients: Fees charged to enrolled patients for GP and nurse consultations. Fees vary by age group and whether the patient holds a Community Services Card (CSC). Free for children 13 years and under. CSC holders receive subsidised rates.
2. Medical Consultations – Casual/Non-Enrolled Patients: Higher consultation fees charged to patients not enrolled with Counties Medical Family Health, including non-NZ residents. Non-resident fees are significantly higher ($250 during normal hours, $300 after hours).
3. Urgent Care Services: Walk-in urgent care consultations for accidents and acute illnesses. Fees vary by age, CSC status, and whether presenting during normal hours or after hours. Emergency Q voucher holders from Middlemore Hospital receive treatment free of charge.
4. ACC Consultations: ACC-funded consultations for accident-related injuries. Patient co-payment applies depending on age and CSC status.
5. Card Payment Surcharges: A surcharge is applied to credit card and contactless (paywave) payments. Family Health applies a 2.00% surcharge. Urgent Care applies a 2.00% surcharge. Medeor Pay by Link carries a 3.5% surcharge.
6. Flu Vaccinations: Annual flu vaccinations. Free for eligible groups (aged 65+, pregnant, under 65 with qualifying conditions, children 4 and under with respiratory history, mental health conditions). Unfunded patients pay $45.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Counties Medical operates two co-located primary healthcare clinics in Papakura and Takanini (Auckland, New Zealand), providing general practice (Family Health) consultations and walk-in Urgent Care treatment for accidents and acute illnesses. The practice serves approximately 6,400 enrolled patients plus casual and non-NZ resident patients, offering GP and nurse consultations, immunisations, chronic disease management, minor surgery, radiology, fracture clinics, and ACC-funded accident treatment. Urgent Care operates 8am-8pm, 7 days a week including public holidays, while Family Health runs Monday-Friday 8am-5pm, with patient management delivered via the Medtech Evolution PMS, Manage My Health portal, and an AI-assisted clinical note-taking tool.

Product overview

Counties Medical operates as a primary healthcare provider with two main service divisions: Family Health (general practice) and Urgent Care (accident and medical clinic). The Family Health practice offers comprehensive GP services including immunisations, women's health, child health, chronic disease management, mental health support, minor surgery, and preventive health checks at Papakura and Takanini locations. Urgent Care provides treatment for injuries and acute illnesses requiring urgent attention, featuring fracture clinics, on-site radiology (X-ray, ultrasound, MRI), and operates 8:00am–8:00pm daily. Supporting infrastructure includes the Manage My Health patient portal for appointments and prescriptions, Medeor Pay by Link for payments, and the Emergency Q app for wait time visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Health (General Practice) General medical practice providing primary healthcare services including GP consultations, immunisations, women's health, child health, chronic disease management, mental health support, minor surgery, and preventive health checks. Available at Papakura and Takanini locations, open Monday to Friday 8:00am–5:00pm. Enrolment-based service with subsidised fees for eligible patients.
• Urgent Care Walk-in urgent care and accident medical clinic providing treatment for injuries and illnesses requiring urgent attention but not serious enough for a hospital emergency room. Includes fracture clinic, on-site X-ray services, and treatment for acute conditions. Open 8:00am–8:00pm, 7 days including public holidays at Papakura and Takanini locations. No appointment required.
• Manage My Health Patient Portal Patient-facing digital portal enabling enrolled patients aged 16+ to book appointments, view lab test results, order repeat prescriptions, manage health goals, and receive timely reminders. Available via web app and mobile app on iOS and Android. Includes Care Kiosk integration where patients generate a QR code scanned at the clinic to automatically upload clinical measurements to the Patient Management System.
• Emergency Q Wait-Time Visibility Live wait-time visibility service at Counties Medical Urgent Care, delivered through the Emergency Q mobile app (iOS/Android). Patients can see forecast wait and treatment times at the clinic and compare with hospital EDs, helping them choose where to seek non-emergency urgent care.
• Medeor Pay by Link (Payment Service) Secure online payment service that sends personalised payment links via email or text. Patients can view outstanding invoices and pay via Visa or Mastercard debit/credit. Supports family account holders paying for linked whānau members. A 3.5% surcharge applies to transactions processed via Medeor Pay by Link.

Quantifiable outcome

• 6,400 enrolled patients across Family Health, with a patient population that is 21% Māori and 14% Pasifika — reflecting the local community demographic.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• South Link Health ServicescoreStrategic or Co-development PartnerCounties Medical is 100% owned by South Link Health Services, under the umbrella of the South Link Education Trust. South Link Health Services is a primary care network that provides operational infrastructure, governance, and support services to member practices.
• ProCarecoreStrategic or Co-development PartnerProCare is the Primary Health Organisation (PHO) that Counties Medical is part of. ProCare coordinates funding, health programmes, and support services for member practices across the Auckland region.
• Health NZ | Te Whatu Ora Counties ManukaucoreStrategic or Co-development PartnerHealth NZ | Te Whatu Ora Counties Manukau is the local health authority that supports Counties Medical's operations and provides secondary/tertiary health services in the region. Both clinic sites are supported by the local Te Whatu Ora.
• Manage My HealthcoreTechnology or IntegrationManage My Health is the patient portal and app platform used by Counties Medical for appointment booking, prescription requests, lab result viewing, and health goal management. The practice also uses the Care Kiosk integration and online enrolment via the Manage My Health identicus system.
• Emergency QcoreTechnology or IntegrationEmergency Q provides a live wait time forecasting app and a voucher system that allows Middlemore Hospital and Hato Hone St John to redirect non-emergency patients to Counties Medical Urgent Care for free treatment. Counties Medical's Takanini and Papakura clinics are featured on the Emergency Q platform.
• Middlemore Hospital (Te Whatu Ora)coreChannel Partner/ Reseller/ DistributorMiddlemore Hospital's Emergency Department can issue Emergency Q vouchers to non-emergency patients, directing them to Counties Medical Urgent Care for treatment at no charge. The voucher is valid for 2 hours from issuance.
• Hato Hone St JohncoreChannel Partner/ Reseller/ DistributorHato Hone St John (ambulance service) can also issue Emergency Q vouchers to direct patients to Counties Medical Urgent Care instead of hospital ED.
• Dr William Kim / RNZCUC Training ProgrammeminorStrategic or Co-development PartnerCounties Medical Urgent Care is an accredited teaching practice under a training programme set up by Dr William Kim and supported by the RNZCUC (Royal New Zealand College of Urgent Care). This enables doctors to obtain their UC Fellowship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Fono Health & Wellbeing Centre: The Fono provides affordable Pacific-focused primary care and urgent services across Auckland, including Papakura-area clinics. It is comparable to Counties Medical in targeting high-needs, multicultural communities with VLCA-equivalent subsidized access and walk-in services.
• East Care Health: East Care Health operates one of Auckland's largest 24/7 urgent care clinics in Botany Downs, providing accident and acute medical services. It is directly comparable to Counties Medical Urgent Care as an after-hours, walk-in, ACC-funded alternative serving South/East Auckland patients.
• Tāmaki Health: Tāmaki Health operates a network of Auckland primary care and urgent care clinics serving high-needs communities, including clinics in Mangere and Otara. It is highly comparable to Counties Medical in its VLCA capitation model, after-hours urgent care offering, and focus on Māori, Pasifika and lower-income populations.
• Tend Health: Tend Health is a New Zealand primary care and urgent care operator built around digitally enabled clinics and a patient app. It is a direct peer to Counties Medical's integrated GP-plus-urgent-care model, pursuing similar enrolled-patient plus walk-in revenue streams with a digital-first positioning.
• Local Doctors: Local Doctors runs an Auckland-wide network of urgent care and GP clinics with extended hours and walk-in access under the same ProCare PHO ecosystem as Counties Medical. It competes head-to-head for the same walk-in urgent care and enrolled patient segments in South Auckland.
• The Doctors (Green Cross Health network): The Doctors is a national network of New Zealand GP clinics operated within the Green Cross Health group. It targets the same enrolled family health patient base as Counties Medical Family Health and competes on capitation-funded primary care services across the country.
• White Cross Health: White Cross Health operates a chain of walk-in urgent care and family doctor clinics across New Zealand including multiple Auckland sites. It is the closest direct competitor to Counties Medical Urgent Care, offering comparable after-hours services, ACC treatment, and GP consultations in similar South Auckland geographies.

Others

• SRG Radiology (formerly South Auckland Radiology): SRG Radiology provides X-ray, ultrasound and MRI services onsite at Counties Medical's Takanini clinic and across Auckland. It is adjacent to the practice as an in-clinic imaging partner enabling integrated diagnostic workflows.
• ProCare (Primary Health Organisation): ProCare is the Auckland Primary Health Organisation that Counties Medical belongs to, coordinating capitation funding, health programmes, and shared services for member practices. It is comparable as the ecosystem organiser that channel funding and referral pathways to Counties Medical and its direct competitors.

Broad incumbents

• Green Cross Health: Green Cross Health is a large New Zealand primary care group combining The Doctors GP network, Unichem pharmacies, and community health services. It is a broader incumbent covering the same primary care value chain as Counties Medical, with substantially greater scale and capital resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/counties-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counties Medical