Maica
- Company typePrivate
- Founded-
- HeadquartersSaint Kilda, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Maica firmographics
Firmographics- Name
- Maica
- Website
- https://maica.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maica industry classification
Industry- Product category
- NDIS & Aged Care Healthcare Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)
Keywords
Where Maica is headquartered
LocationHeadquarters
- HQ city
- Saint Kilda
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Maica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): Subscription-based pricing for NDIS and Aged Care software on the Salesforce platform. Pricing is quote-based with tiers based on package selection (Client Care, Client Delivery, Client Management).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Maica Client Care - Core scheduling and rostering package |
| Subscription | Monthly | Maica Client Delivery - Service delivery and appointment management package |
| Subscription | Monthly | Maica Client Management - Core management and billing package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Maica product offering
Product offeringCore offering
Maica is a Salesforce-based healthcare management software platform purpose-built for Australian NDIS and Aged Care providers. It connects scheduling, rostering, billing, claiming, and compliance across the participant lifecycle, with native integrations to NDIS APIs, Services Australia, PRODA, Xero, Stripe, and KeyPay. The platform is delivered as three modular subscription packages (Client Care, Client Delivery, Client Management) plus the Mobile Worker App, Maica AI, Maica Forms, and Maica Docs.
Product overview
Maica is a comprehensive NDIS and Aged Care software platform built on Salesforce, offering a modular product portfolio across three core packages: Maica Client Care (care delivery management), Maica Client Delivery (service operations and mobile), and Maica Client Management (business and financial management). The platform connects scheduling, rostering, billing, and compliance across participant lifecycles for home care, residential care, direct care, and disability services. Key applications include Maica Forms (form builder) and Maica Docs (document generation) that sync to Salesforce. The Mobile Worker App provides frontline functionality while Maica AI powers intelligent automation. The platform integrates natively with NDIS APIs, Services Australia, PRODA, Xero, Stripe, and KeyPay.
Differentiator
Problem solved
Functional benefit
Brands
- Maica Client Care: Product package for care management features.
- Maica Client Delivery
- Maica Client Management
- Maica Forms
- Maica Docs
- Maica AI
- Maica Mobile Worker App
Products and services
- Maica Platform Salesforce-based NDIS and Aged Care management software platform that connects scheduling, rostering, billing, and claiming for healthcare providers across the participant lifecycle. Targeted at Australian NDIS-registered providers and aged care providers.
- Maica Client Care Subscription package providing care delivery management including appointments, shifts, participant notes, travel management, and mobile worker experience for frontline NDIS and aged care staff.
- Maica Client Delivery Subscription package for service delivery operations including planning, scheduling, resource allocation, timesheets, and mobile care worker functionality for NDIS and aged care providers.
- Maica Client Management Subscription package for business management including invoicing, claiming, service agreements, NDIS plan sync, Xero integration, and financial reporting. Can be used standalone or with Client Care and Client Delivery.
- Maica AI AI-powered assistant providing intelligent automation, predictive analytics, and generative AI capabilities for care delivery optimization within the Maica platform.
- Maica Forms Intelligent drag-and-drop form builder that syncs directly to Salesforce, enabling client intake, assessments, and custom data collection without code.
- Maica Docs Purpose-built document generation, sending, and signing application connected to Salesforce for creating Support at Home statements, Service Agreements, and other documents pulling live record data.
- Mobile Worker App Mobile application for care workers providing appointment management, shift acceptance, check-in/out, and participant notes in the field.
Quantifiable outcome
- 95,000+ Active Participants managed on platform
- +3 more outcomes
Companies that use Maica
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Maica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature16 records
Maica partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreMaica is built on the Salesforce Platform Starter solution. Offering all benefits of Salesforce's security, reliability, and scalability with seamless data management, comprehensive reporting, and powerful automation. Access to Salesforce's extensive ecosystem allows Maica users to optimize operations and deliver superior care using industry-leading technology.
- XerocoreIntegration with Xero accounting software for invoice synchronization. Maica retrieves and stores Online Invoice URLs directly on Salesforce Invoice records, providing direct links to Xero-hosted invoices.
- StripecoreIntegration with Stripe payment platform for payment processing. Online invoice links accessible directly from Salesforce records.
- KeyPaycoreIntegration with KeyPay payroll software for workforce management and payroll processing.
- NDIS (National Disability Insurance Agency)coreNative integration with NDIS systems including PACE plan support, PRODA B2B device authentication, and CIAM gateway connectivity for participant management and claiming.
- Services AustraliacoreFull API integration with Services Australia for Support at Home program including budget sync, care recipient sync, and automated claiming.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maica competitors and assessment
Company assessmentRegional players
- Birdie: UK-based home care SaaS platform offering rostering, care planning, and eMAR for home care agencies; similar product surface to Maica's aged care offering but operating in the UK market.
- Connect2Care: Australian NDIS plan management software serving plan managers and providers, with comparable NDIS-focused workflows to Maica's NDIS Solution.
Direct peers
- VisiCase: NDIS-focused software platform supporting service providers with participant management, scheduling, and claiming workflows - overlapping with Maica's NDIS Solution offering.
- CareMobile (Alloc8): Australian NDIS and Aged Care software provider specializing in rostering, shift management, and mobile worker tools - directly overlapping with Maica's scheduling and mobile worker app functionality.
- Brevity: Healthcare software provider on Salesforce serving NDIS and community care providers, offering similar participant lifecycle management, claiming, and compliance features to Maica.
- Carecenta: Home care agency management software covering scheduling, billing, and payroll; comparable to Maica's workforce management and billing & claiming modules in the aged/disability care space.
- Lumary: Australian NDIS and Aged Care software platform built on Salesforce, directly competing with Maica in the same customer segments (NDIS providers, home care providers) with similar scheduling, rostering, billing, and claiming capabilities.
Broad incumbents
- WellSky Personal Care (formerly ClearCare): Established home care software suite used by personal care agencies in the US; offers agency management, billing, and clinical features analog to Maica's offering, with broader enterprise reach.
- AlayaCare: Global home care and home health software platform serving agencies with scheduling, billing, and clinical documentation across North America, Australia, and other markets; competes with Maica in Australian home care.
- Salesforce Industries (Health Cloud): Salesforce's Health Cloud is the underlying platform on which Maica is built; it represents a broad incumbent offering for healthcare providers that could absorb or compete with Maica's vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Maica social profiles
Digital presenceMaica compliance and trust
Trust signalCompliance2 records
Maica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maica leadership team
Management profileNumber of profiles
Maica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maica
What does Maica do?
Maica is a Salesforce-based healthcare management software platform purpose-built for Australian NDIS and Aged Care providers. It connects scheduling, rostering, billing, claiming, and compliance across the participant lifecycle, with native integrations to NDIS APIs, Services Australia, PRODA, Xero, Stripe, and KeyPay. The platform is delivered as three modular subscription packages (Client Care, Client Delivery, Client Management) plus the Mobile Worker App, Maica AI, Maica Forms, and Maica Docs.
Is Maica a public or private company?
Maica is a private company. It is classified as unknown and is currently operating.
When was Maica founded?
Maica was founded in -1. It employs 1 to 10 people.
Where is Maica based?
Maica is headquartered in Saint Kilda, Australia, in the Oceania region.
How does Maica make money?
One revenue line is on record: software Subscription (SaaS).
Who are Maica's main competitors?
Regional players on record are Birdie and Connect2Care. Direct peers are VisiCase, CareMobile (Alloc8), Brevity, Carecenta and Lumary. Broad incumbents are WellSky Personal Care (formerly ClearCare), AlayaCare and Salesforce Industries (Health Cloud).
Does Maica have an API?
Yes. Maica integrates with government APIs including NDIS APIs via native PRODA API integration for authentication and NDIS claiming. The platform supports Services Australia integration for Support at Home claiming and billing. Key API integrations include: PRODA B2B device for NDIA CIAM gateway authentication (RSA-2048 key pair with AES-256 encryption), NDIS Plan Sync API, and Services Australia APIs for Support at Home. Maica is built on Salesforce Platform Starter, leveraging Salesforce's API infrastructure and workflow automation capabilities including Salesforce Flows for custom business rules. Developer documentation is at docs.maica.com.au.
What industry is Maica in?
Maica's product category is NDIS & Aged Care Healthcare Management Software. Its primary akta.pro industry code is HLADAFAA, Medicare-Certified Skilled Home Health Agencies (HHA). Its NAICS code is 518 and its SIC code is 7370.