Protemax

What Protemax does

Protemax (PROTEMAX S.A.C.) is a privately held Peruvian company founded in 1995 that operates four integrated automotive divisions: Automotriz (security films, solar protection, tinting, upholstery, Kenwood audio, injected bedliner), Blindaje (NIJ-certified ballistic armoring, reinforced rollover cages, fleet equipment), GPS (tiered tracking subscriptions from GO Lite at $180/year to GO Premium at $280/year, plus the GO Smart AI dashcam, GO AT12 dual-GPS anti-theft, and GO Service Canbus telematics with 100+ vehicle parameters), and GNV (5th-generation CNG conversion with FISE-subsidized financing). The company also operates a Postventa division providing armored vehicle bodywork, painting, spare parts distribution, and armored vehicle rental. Its technology stack spans 2G/4G GPS hardware with cloud platforms, AI-powered dual-camera computer vision for ADAS/DMS, nanocarbon/nanoceramic security films, NIJ-IIA through NIJ-III ballistic protection, and ISO 9001:2015-certified manufacturing processes validated by compression testing at Pontificia Universidad Católica del Perú. The business model combines recurring subscription revenue (GPS), high-value professional services (armoring, CNG conversion with 6-9 week build cycles), one-time product sales (films, glass, audio, upholstery), and ancillary services (rentals, maintenance, spare parts).

Protemax serves individual vehicle owners through its Surco showroom, WhatsApp business channel, and central phone line, while enterprise clients access dedicated fleet sales processes targeting transportation, logistics, mining, energy, retail, government (Serenazgo, PNP), insurance companies, banks, and automotive importers/dealerships. The company maintains a 10,000 m² production facility in Villa El Salvador capable of handling 150+ vehicles simultaneously and claims 50,000+ GPS-equipped vehicles nationwide with insurance company homologation across all major Peruvian insurers. Strategic partnerships include Quálitas insurance (co-marketing), Intelligenio (EV charging), Sinfonía por el Perú (social impact alliance), and Kenwood (audio distribution). The company is the first Peruvian automotive sector provider to certify reinforced rollover cage manufacturing under ISO 9001:2015 and organized EXPOBLINDAJE 2025 as the country's first specialized armored vehicle industry event.

Name

Protemax

Legal name

PROTEMAX S.A.C.

Website

https://protemax.com.pe

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Protemax is a Peruvian automotive security company founded in 1995 operating four divisions (Automotriz, Blindaje, GPS, GNV) plus Postventa, serving individual vehicle owners, enterprise fleets, government clients, and insurance partners through a 10,000 m² production facility, showroom, and 50,000+ GPS subscriber base.

Ownership category

akta.pro rank

Product category

Vehicle Security and Fleet Management Services

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Vehicle security solutions
• Fleet GPS tracking
• Vehicle armoring services
• Automotive window films
• CNG vehicle conversion

Headquarters

HQ city

Surco

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. GPS Tracking Services: Annual subscription-based GPS tracking services with 4G/2G technology. Plans include device, installation, 24/7 monitoring, maintenance, and recovery services. Customers can choose from GO Lite ($180), GO Standard ($200), GO Control ($260), and GO Premium ($280) tiers with varying feature sets.
2. Product Sales - Security Films: One-time sale of security films including solar protection films (nanocarbon and nanoceramic), safety films (PX-100 through PX-1600), and tinting films. Pricing varies by film type and thickness level. Installation included or separate.
3. Original Glass Sales: Sale of original replacement glass for vehicles including windshields and lateral glass. Products include Kia Sorento 2025 windshield ($460), rear windshield ($345), and lateral glass ($140), all including IGV.
4. Vehicle Armoring Services: Ballistic protection installation services for vehicles with levels ranging from N2 (approximately 125kg additional weight) to N5 (approximately 800kg additional weight). Process takes 6-9 weeks depending on protection level.
5. Aftermarket Services: Post-sale services including maintenance for armored vehicles, bodywork and painting (specialized for armored vehicles in Peru), spare parts sales, and armored vehicle rental services.
6. CNG Conversion: Conversion of gasoline/LPG vehicles to Natural Gas Vehicle (GNV) systems using 5th generation kits. Financing available through FISE program with zero down payment, no interest, and up to 3 years to pay.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Protemax manufactures, markets, and installs vehicle security, comfort, and fleet management solutions across four commercial divisions — Automotriz (films, audio, upholstery, bedliner), Blindaje (NIJ-certified armoring, reinforced roll cages, fleet equipment), GPS (subscription tracking plans and AI-powered dashcams), and Postventa (body/paint, spare parts, armored vehicle rental), plus CNG (GNV) conversions. Its flagship offerings include GO GPS annual subscriptions, the GO Smart AI dashcam, ballistic armoring, and PX-series security films, sold through a Surco showroom, a Villa El Salvador production plant, and direct enterprise sales.

Product overview

Protemax is a Peruvian automotive security and comfort company operating since 1995 with four divisions: Automotriz, Blindaje, GPS, and Postventa. Its core product portfolio centers on vehicle security and fleet management solutions. The GPS division offers a tiered range of GPS tracking and telematics plans (GO Lite, GO Standard, GO Control, GO Premium, GO Smart, GO AT12 Antirrobo, GO Service) built on cellular/GPS technology, with GO Smart incorporating AI-powered dual cameras, ADAS, and DMS for fleet management. The Automotriz division provides window films (security, solar, tints), Kenwood audio/video systems, upholstery, and bedliner coating. The Blindaje division delivers ballistic armor, reinforced roll cages, and fleet equipment. The Postventa division supports armored vehicle maintenance, body/paint work, spare parts, and armored vehicle rental. A cross-cutting ISO 9001:2015 quality management system governs manufacturing and installation across all divisions.

Differentiator

Problem solved

Functional benefit

Brands

• GO GPS: GPS vehicle tracking and fleet management solutions including GO Lite, GO Standard, GO Control, GO Premium, GO Smart, and GO AT12 anti-theft devices.
• GO Smart

Products and services

• GO GPS Vehicle Tracking Annual subscription GPS vehicle tracking with 2G/4G connectivity, available in four tiers (Lite $180, Standard $200, Control $260, Premium $280) providing device, installation, monitoring, route history, mobile app, vehicle recovery, and optional engine blocking. For individual vehicle owners and fleet operators in Peru.
• GO Smart AI Dashcam AI-powered dual-camera fleet management system integrating GPS, ADAS (collision/lane-departure alerts), DMS (fatigue/distraction/phone-use detection), and cloud video platform with up to 256GB storage and night vision. For enterprise fleet operators seeking driver behavior monitoring and accident prevention.
• GO AT12 Anti-Theft Device Dual-GPS anti-theft solution with a primary device and a hidden Bluetooth-interconnected backup device; if the main device is deactivated, the backup emits an additional recovery signal. Includes 24/7 monitoring, mobile app, and platform access. For individual and fleet owners in Peru.
• GO Service Telematics GPS device paired with a Canbus reader that collects over 100 vehicle parameters (fuel level, consumption, RPM, idle time, harsh braking, speeding) for advanced telematics. Designed for buses, trucks, and light vehicles requiring detailed fleet analytics.
• PX-Series Security Films Security window films in three protection tiers (Standard 4-12 mil, Premium 16-32 mil, High Resistance 64 mil) protecting against vandalism, stabbing, and heavy impacts. For individual vehicle owners, fleets, and commercial customers seeking vehicle security in Peru.
• Solar Protection Films Solar protection films using nanocarbon and nanoceramic technology to reduce infrared heat transfer and interior temperature while maintaining satellite radio, GPS, and cell signal compatibility. For individual vehicle owners in Peru.
• Tinted Window Films (Polarizados) Window tint films in five visibility levels (70%, 50%, 35%, 20%, 5%) with non-yellowing, bubble-free, factory-appearance finish. For individual vehicle owners.
• Kenwood Audio/Video Systems Kenwood DMX5020S and DMX9021S multimedia receivers with Apple CarPlay, Android Auto, USB mirroring, rear camera inputs, and HD audio support. Sold and installed by Protemax for individual vehicle owners.
• Vehicle Upholstery Service Vehicle upholstery service available in three material options: 100% natural leather, 70% leather / 30% vinyl blend, and 100% automotive vinyl. Covers seats, doors, ceilings, and floors with airbag compatibility on leather options. For individual vehicle owners.
• Spray-In Bedliner (Inyectado de Tolva) Polyurethane bedliner coating applied at 3mm thickness via high-pressure machine, providing anti-slip texture, rust and corrosion protection, impact resistance, and easy cleaning. For pickup owners and fleet operators.
• Vehicle Armoring (Blindaje) Ballistic armor installation for vehicles with NIJ-certified protection levels (N2 ~125 kg to N5 ~800 kg added weight). Retains vehicle appearance while protecting against handguns to high-caliber firearms. Process takes 6-9 weeks. For government, executives, and security-conscious individuals.
• Reinforced Rollover Cage (Jaula Antivuelco) Custom steel roll cage welded into vehicle posts, crown, and floor for pickups and SUVs, protecting passengers in rollover events without reducing cabin space. Strength validated by PUCP compression testing. For fleet operators and individual owners.
• Fleet Equipment Installation Fleet equipment installation for pickups and SUVs targeting municipal police (Serenazgo), national police, contractors, and mining sectors. Includes roll cages, bull bars, running boards, light bars, fire extinguishers, reflective cones, and tire insurance.
• CNG Vehicle Conversion (Conversión a GNV) 5th-generation CNG conversion kit installation for light gasoline or LPG vehicles with FISE government-subsidized financing (0% down payment, 0% interest, up to 3-year term). Includes transport, conversion, certification, and chip registration. For individual vehicle owners and fleets seeking up to 70% fuel savings.
• Original Vehicle Glass Replacement Original replacement vehicle glass including windshields and lateral glass for specific makes/models. Example SKUs include Kia Sorento 2025 front windshield ($460), rear windshield ($345), and lateral glass ($140), all including IGV. For individual vehicle owners.
• Armored Vehicle Body and Paint (Planchado y Pintura) Specialized body and paint workshop for armored vehicles — described as the only such specialized workshop in Peru — performing bicapa, tricapa, and multi-tone painting while preserving ballistic certification. Includes dent repair and paint services.
• Automotive Spare Parts Distribution Original spare parts distribution for major automotive brands including Chinese vehicle brands. Maintains stock availability with direct imports and 1-4 week delivery, plus high-quality alternative parts. For individual vehicle owners and workshops.
• Armored Vehicle Rental Armored vehicle rental service offering high-end vehicles with various NIJ protection levels (N2 through N5). Fleet includes Jeep Grand Cherokee 4XE (2023, N3), Mercedes Benz GLE 450 (2024, N2), Toyota Land Cruiser Prado (2025, N2), Chevrolet Tahoe Z71 (2021, N3), and Toyota Land Cruiser 300 (2024, N5).
• EV Charging Station Electric vehicle charging station installed at Protemax's Surco showroom and Villa El Salvador plant in partnership with Intelligenio. Offers EV owners access to charging infrastructure and positions Protemax in sustainable mobility.

Quantifiable outcome

• Up to 70% fuel cost savings through CNG conversion compared to gasoline
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• OPA by CentigonminorStrategic or Co-development Partner · 1 January 2025International armoring partner from Colombia specializing in certified ballistic glass manufacturing and distribution. Featured at EXPOBLINDAJE 2025 as international exhibitor representing blindaje sector.
• CADDINminorStrategic or Co-development Partner · 1 January 2025Peruvian company with 38+ years of experience in ballistic vests and personal protection equipment. Exhibitor at EXPOBLINDAJE 2025 representing personal protection sector.
• AMSELminorStrategic or Co-development Partner · 1 January 2025Defensive driving experts providing key data on prevention and safe driving practices. Exhibitor at EXPOBLINDAJE 2025 promoting road safety education.
• TODOTIROminorStrategic or Co-development Partner · 1 January 2025Peruvian company focused on gun care and cleaning implements. Exhibitor at EXPOBLINDAJE 2025.
• Policía Nacional del Perú (PNP)minorStrategic or Co-development Partner · 1 January 2025National police participation at EXPOBLINDAJE 2025 providing information, safety tips, and citizen security advice. Direct coordination for vehicle recovery in GPS monitoring operations.
• IntelligeniocoreStrategic or Co-development Partner · 1 December 2024Partnership with Peruvian company specializing in electric vehicle charger manufacturing. Installation of EV charging stations at Protemax showroom and Villa El Salvador plant (capacity for 200 vehicles). Promotes sustainable mobility and electric vehicle adoption in Peru.
• QuálitascoreGTM or Marketing Partner · 1 October 2024Insurance partnership offering exclusive benefits to Quálitas policyholders on security films, tints, injected bedliner, and alarms. Joint marketing with lead generation through dedicated forms on Protemax website.
• Sinfonía por el PerúcoreStrategic or Co-development PartnerSocial impact alliance with nonprofit organization led by Peruvian tenor Juan Diego Flórez. Each GPS Protemax sale contributes to music education programs for over 30,000 children and families in vulnerable situations. Partnership provides social differentiation and community impact positioning.
• Telewatt / KenwoodcoreTechnology or IntegrationCommercial and installation partnership for Kenwood car audio and video products. Protemax sells and installs Kenwood products including DMX5020S and DMX9021S multimedia receivers with Apple CarPlay and Android Auto compatibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teltonika: Global GPS and telemetry hardware provider operating in 150+ countries; comparable as a GPS hardware manufacturer supplying the telematics ecosystem, and a confirmed EXPOBLINDAJE 2025 partner of Protemax.
• Geotab: Leading fleet telematics hardware and platform provider with deep GPS tracking, vehicle data, and analytics capabilities — directly competes with Protemax's GO Service Canbus-based telematics and fleet management plans.
• Concox Information Technology: Manufacturer of GPS trackers and vehicle telematics hardware distributed globally; comparable to Protemax's GPS hardware manufacturing and subscription-based tracking business.
• Queclink Wireless Solutions: Manufacturer of vehicle GPS tracking hardware and IoT telematics devices, comparable to Protemax's GPS device manufacturing and hardware-led commercial model.
• Samsara: AI-powered fleet telematics platform offering vehicle GPS, video-based safety, and asset tracking. Directly comparable to Protemax's GO GPS and GO Smart fleet offerings in product scope and target customer.
• CalAmp (now LoJack/Sierra Wireless): Telematics hardware manufacturer supplying vehicle GPS trackers and recovery devices, comparable to Protemax's GO AT12 anti-theft hardware and GPS device manufacturing model.

Broad incumbents

• Trimble Transportation: Fleet management and transportation technology provider with GPS, telematics, and compliance software; overlaps with Protemax's enterprise fleet offerings as a broader incumbent.
• Verizon Connect: Large incumbent fleet management platform offering GPS tracking, fleet software, and telematics as part of a broader enterprise portfolio — overlapping with Protemax GO Premium but at much larger scale and across geographies.
• INKAS Armored Vehicle Manufacturing: International armored vehicle manufacturer offering NIJ-rated ballistic protection — comparable to Protemax's Blindaje division though at a larger international scale.

Regional players

• Tracking Perú (RastreoSat / local Peruvian GPS providers): Local Peruvian GPS tracking and vehicle recovery providers competing in the same domestic market as Protemax's GO GPS subscription business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/protemaxperu
• Facebookfacebook.com/ProtemaxPeru
• LinkedInlinkedin.com/company/protemaxperu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protemax