The Australian Carob Company

What The Australian Carob Company does

The Australian Carob Company (Australian Carobs) is a privately held, family-owned food processing company that produces and distributes certified organic carob products. Founded circa 2006 by Michael and Jam Jolley, the company operates a 100% organic carob orchard and a dedicated processing facility in Booborowie, Southern Australia, under a vertically integrated farm-to-table model. Its core product line consists of Roasted Carob Powder, Raw Carob Powder, Carob Syrup, and Carob Kibble Nibbles, with secondary offerings including Carob Barbecue Seasoning and Carob Chai Spice Mix. All products are certified organic, non-GMO, kosher, and halal, with batch-level heavy metal testing and a processing line dedicated exclusively to carob.

The company sells through a hybrid B2B and DTC model. Wholesale revenue is generated via a network of specialized food distributors — KeHE, Garden Spot Foods, Azure Standard, and Country Life Natural Foods in the United States, and Woolworths (Macro range) domestically — alongside ingredient-supply relationships with downstream consumer brands such as Carobou, Missy J's snacks + treats, and Vukoo. Direct-to-consumer revenue is captured through the company's own e-commerce site with global shipping and through the Amazon marketplace, reaching customers in Australia, the United States, Canada, New Zealand, Singapore, Korea, and other parts of Asia. Pricing is quote-based for wholesale (minimum recommended order of one pallet, or 800 kg, for international orders) and standard unit pricing for retail. Marketing is driven primarily by content (a recipe library of 100+ items), earned media in food and wellness publications, and collaborations with food and health influencers. The company has 51–100 employees, no disclosed funding, and is recognized as the largest carob producer in Booborowie.

Name

The Australian Carob Company

Legal name

The Australian Carob Co.

Website

https://australiancarobs.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

The Australian Carob Company is a privately held, vertically integrated food processor that grows and processes certified organic carob in Booborowie, Southern Australia, and supplies powders, syrup, and kibble to wholesale distributors, food manufacturers, and consumers across seven countries.

Ownership category

akta.pro rank

Product category

Organic Carob Food Products

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Snack Food Manufacturing (31191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE)

akta.pro secondary industries

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Organic carob farming
• Carob powder processing
• Carob syrup manufacturing
• Carob snack production
• Wholesale food ingredients

Headquarters

HQ city

Booborowie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Carob Products: The company generates revenue primarily through wholesale B2B sales of carob products including roasted carob powder, raw carob powder, carob syrup, and carob kibble nibbles. They supply businesses in Australia, USA, Canada, Singapore, Korea, New Zealand, and other parts of Asia. Minimum purchase of one pallet (800kg of bulk powdered products) is recommended for import/export.
2. Direct-to-Consumer E-commerce: Online retail sales through their website with global shipping to individual consumers. Products sold include various carob powders, syrups, and kibble nibbles in retail sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Australian Carob Company grows and processes organic carob from its orchard in Booborowie, Southern Australia, into roasted and raw carob powders, carob syrup, and kibble nibbles. It sells these products wholesale to food manufacturers, bakeries, cafés, restaurants, brands, and distributors, and also sells selected products directly to consumers through its website and Amazon.

Product overview

The Australian Carob Co. is a specialized carob product company offering a focused portfolio of four core organic carob products: Roasted Carob Powder and Raw Carob Powder (both 100% organic with no additives), Carob Syrup (a natural sweetener containing D-Pinitol), and Carob Kibble Nibbles (crunchy dried carob pod pieces suitable for raw food consumption). The company also produces complementary sub-products including Carob Barbecue Seasoning and Carob Chai Spice Mix. All products are certified organic, non-GMO, Kosher, and Halal, with testing for heavy metals. The company operates from an organic carob orchard in Booborowie, Southern Australia and distributes globally to Australia, USA, Canada, Singapore, Korea, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Carob Powder Premium organic roasted carob powder made from carob pods grown in Booborowie, Southern Australia. It has a sweeter, darker profile and fine texture and is used as a chocolate alternative in baking, beverages, and cooking.
• Raw Carob Powder Unprocessed organic carob powder made from carob pods grown in Booborowie. It retains natural sweetness, has a delicately sweet and slightly lighter color profile, and is suitable for raw food preparations, smoothies, and recipes requiring unroasted carob.
• Carob Syrup Pure organic carob syrup produced from carob pods and used as a natural sweetener in recipes, beverages, and culinary applications. The source states that it contains D-Pinitol and can serve as an alternative to refined sugars.
• Carob Kibble Nibbles Crunchy dried sweet carob pod pieces consumed as a snack, available in 200 g packets with seeds removed before packaging. The source states that the product ranks low 15 on the Glycemic Index, is suitable for diabetics and health-conscious consumers, and is the only true nut-free and allergy-free carob kibble available.
• Carob Barbecue Seasoning A blend of spices and carob powder designed as a barbecue rub or seasoning for meats and grilled dishes.
• Carob Chai Spice Mix A chai spice blend incorporating carob powder for making carob chai lattes and other chai-inspired beverages and desserts.

Quantifiable outcome

• Ranked low 15 on Glycemic Index, making it suitable for diabetics and health-conscious consumers

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• KeHEcoreChannel Partner/ Reseller/ DistributorUS-based natural and organic food distributor distributing Australian carob products to health food stores and retailers across the United States.
• Garden Spot FoodscoreChannel Partner/ Reseller/ DistributorUS distributor of Australian carob products, serving the natural foods market.
• Azure StandardcoreChannel Partner/ Reseller/ DistributorUS-based distributor and e-commerce platform selling Australian carob products online and through their distribution network.
• Country Life Natural FoodscoreChannel Partner/ Reseller/ DistributorUS distributor of Australian carob products, focused on natural and organic foods.
• Woolworths Macro RangeflagshipChannel Partner/ Reseller/ DistributorAustralian retailer Woolworths stocks the company's carob products in their Macro health food range, providing significant domestic retail presence.
• CarobouminorOthersUS-based company developing carob products (shark bars) using Australian carobs as an ingredient.
• Missy J's snacks + treatsminorOthersUS snack company using Australian unsweetened carob chips in their products.
• VukoominorOthersUK/European company developing carob protein bars using Australian carobs as a key ingredient.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Divine Chocolate: Established chocolate brand with global retail presence, positioned as a Fairtrade alternative to mainstream chocolate. Comparable as a chocolate-substitute brand competing for the same health-and-ethics-conscious consumer, though a larger portfolio incumbent.
• Hu Kitchen: Premium chocolate and snack brand built around clean-label, paleo-friendly, and chocolate-alternative positioning. Larger incumbent operating in the same premium chocolate-substitute category at greater retail scale.

Emerging players

• Lakanto: Sugar-substitute brand built around monk fruit and natural sweeteners, with broad retail distribution including Costco. Comparable positioning in the natural sweetener category where carob syrup competes as a low-GI alternative.
• MadeGood: Allergen-free snacks and granola bars positioned for school and mainstream retail. Comparable as a functional, allergen-free snack brand competing for the same health-conscious household shopper and school/family channel.

Direct peers

• Terrasoul Superfoods: Organic superfood supplier offering powders, cacao, and natural sweeteners through wholesale and DTC. Comparable in organic certification, ingredient supply to CPG brands, and overlap in natural sweetener categories.
• Navitas Organics: Organic superfood brand selling powders, cacao alternatives, and functional ingredients through wholesale and DTC channels. Comparable in certifications, B2B ingredient positioning, and health-food distribution channels including KeHE and Sprouts.
• Carob Kitchen: Australian carob producer offering carob powder, syrup, and bars through retail and online channels. Direct peer in the same product category, geography, and target customer base (health-conscious Australian and international consumers).
• Wholesome Sweeteners: Organic sweetener brand (sugars, syrups, honey) with broad US natural foods distribution through KeHE and similar distributors. Comparable in the natural sweetener category and overlapping distribution channels with Australian Carob Co.
• Carob World: Carob World sells a range of carob-based products (syrups, powders, bars) directly comparable to Australian Carob Co.'s core portfolio. Both target health-conscious consumers seeking chocolate alternatives and overlap in the same raw-material category.
• BetterBody Foods: Natural sweetener brand (including date syrup, monk fruit, and stevia) sold through US mass retail including Walmart and Target. Comparable in the natural-sweetener/chocolate-alternative category with overlapping retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/australiancarobs
• Xx.com/austcarobco
• Facebookfacebook.com/australiancarobcompany
• LinkedInlinkedin.com/company/the-australian-carob-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Australian Carob Company