World Class Coaches

What World Class Coaches does

World Class Coaches is a privately-held personal, professional, and executive coaching company founded in 2002 by Johnnie Johnson, a former NFL All-Pro safety and College Football Hall of Famer. Operating under the legal entity Growing Tree Learning Center, Inc. and headquartered in Las Vegas, Nevada, the company delivers customized coaching engagements through a portfolio of subscription-based programs organized in tiers (Jump Start, Platinum, Executive Platinum, Top Level Executive), supplemented by one-time product sales of books and DVDs and specialized transition programs for students, athletes, and demographic-specific audiences.

The core service architecture combines a proprietary set of methodologies (Personal Empowerment Process Model, Seven Step Process for Effective Results, Servant Business Model, Goal Positioning System) with delivery through a certified coach network, phone-based coaching sessions, group training, and in-person events across 25+ US states. The company also operates a community outreach layer built around the Moving Families Initiative, Military Deployment Initiative, Higher Education Initiative, and affiliated 501(c)(3) Moving Families Foundation, with partnerships spanning the USO, Department of Defense, HSF Affiliates Home Connections, Baylor University, and The Trevor Romain Company.

The business model derives revenue from recurring monthly coaching subscriptions, one-time book/DVD sales (e.g., "You're Closer Than You Think" at $15.96 web price; "The Great Moving Adventure" DVD at $10.00), referral fees through the Moving Families Initiative Preferred Real Estate Agent Network, and workshop ticket revenue for real estate training programs. Customer acquisition is sales-led and event-driven, layered with community-focused affinity partnerships across alumni associations, real estate networks, and service organizations. With headcount at 1-10 and no external institutional funding identified, the company operates as a founder-owned, organically-financed boutique coaching practice.

Name

World Class Coaches

Legal name

Growing Tree Learning Center, Inc.

Website

https://worldclasscoaches.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

World Class Coaches is a founder-led personal, professional, and executive coaching company delivering customized subscription programs to business professionals, real estate agents, and demographic-specific audiences including moving families, military families, athletes, and students, distributed via a certified coach network, events, and affinity partnerships.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

Keywords

• Executive coaching services
• Personal development coaching
• Life transition programs
• Real estate coaching
• Career coaching

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Programs: Recurring coaching services offered in multiple tiers (Platinum, Executive Platinum, Top Level Executive, Jump Start) with monthly phone calls, group training, and ongoing accountability support.
2. Book Sales - You're Closer Than You Think: One-time purchase of self-help book by Johnnie Johnson. Web price $15.96 (20% off retail $19.95). Volume discount: free shipping on orders of 6 or more.
3. DVD Products - The Great Moving Adventure: One-time sale of The Great Moving Adventure DVD for children dealing with moving challenges. Web price $10.00 (retail $14.95).
4. Moving Families Initiative Network Referrals: Referral network connecting initiative parents with preferred real estate agents and service providers through Home Connections referral system.
5. Real Estate Training Programs: Training camp programs, blueprint for success workshops, and lead generation workshops for real estate professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

World Class Coaches is a personal, professional, and executive coaching company that delivers customized coaching programs through telephone sessions, group training, in-person workshops, and live events. Its core offerings are tiered subscription coaching programs (Jump Start, Platinum, Executive Platinum, Top Level Executive), specialized industry coaching (notably real estate), life transition programs for students and athletes, and community-based initiatives such as the Moving Families Initiative and Military Deployment Initiative. The company also sells books and an educational DVD as supporting products.

Product overview

World Class Coaches is a premier personal and professional coaching company offering a comprehensive portfolio of coaching programs and services. The core offering consists of customized coaching programs (Personal Coaching, Economic Vehicle Program, Says Who? Program, Unleashing Your Potential) and specialized Real Estate Coaching Programs (Top Level Executive, Executive Platinum, Platinum, Executive Management, Jump Start). The company also provides Transition Programs for high school seniors, college students, and athletes at both levels. Supporting products include published books ('You're Closer Than You Think' and 'From Athletics to Engineering'), educational DVDs ('The Great Moving Adventure'), and workshops. The Moving Families Initiative serves as a major community outreach program with sister initiatives including the Military Deployment Initiative, Higher Education Initiative, and Baby Boomer Transition Initiative, supported by the 501(c)(3) Moving Families Foundation. The portfolio also includes youth-specific programs (Says Who? for Youth) and ongoing research initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Families Initiative®: An international initiative focusing on serving, protecting, and meeting the needs of families moving or relocating with children ages 19 and younger.
• Military Deployment Initiative®
• Says Who? Program
• Unleashing Potential™
• Economic Vehicle Program™

Products and services

• Platinum Coaching Program Monthly subscription coaching program offering two one-hour pre-scheduled phone calls with a coach per month, assistance in mapping goals and developing business plans. Targets individuals and professionals seeking personal and professional development.
• Executive Platinum Coaching Program Monthly subscription coaching program offering weekly half-hour pre-scheduled phone calls with a coach. Targets senior executives and leaders requiring more frequent coaching contact.
• Top Level Executive Coaching Program Top-tier monthly coaching subscription offering weekly one-hour pre-scheduled phone calls with a coach, plus assessment and enhancement of personal and organizational performance in leadership, teamwork, communication, and motivation. Targets C-suite executives and senior leaders.
• Jump Start Coaching Program Entry-level monthly subscription coaching program including personalized coaching, two one-hour Group Skill Training sessions per month, two one-hour Coaching Calls per month, and unlimited communication with coach via email or fax. Targets individuals beginning their coaching engagement.
• Real Estate Coaching Programs Specialized coaching programs for real estate professionals including Top Level Executive, Executive Platinum, Platinum, Executive Management, and Jump Start tiers. Includes three-day Training Camp (soft and hard skills), one-day Real Estate Blueprint For Success Workshop (database management, lead generation, follow-up), and How to Develop a Winning Mindset for Successful Lead Generation Workshop. Targets new and experienced real estate agents seeking to improve production.
• Coaching and Teambuilding Program Program teaching practical ideas and steps used by world-class coaches and team leaders to motivate, support, and lead successful teams. Targets business leaders and organizations seeking team performance improvement.
• Thought Patterns for the Successful Small Business Owner Program teaching independent contractors and small business owners how to make sound business decisions and manage concurrent projects. Targets small business owners and independent operators.
• Creating A Winning Mindset For Growing Your Business Program Program developing thought patterns and success habits of highly effective people for business growth. Targets entrepreneurs and business owners seeking to scale.
• Personal Coaching Overview Customized personal and professional coaching programs designed to help individuals achieve their full potential and increase performance capability. Targets working professionals and executives seeking personal development.
• WCC Economic Vehicle Program Coaching program designed to help individuals determine and maximize their Economic Vehicle to get from current reality to desired outcome in life. Targets individuals seeking career and financial direction.
• Says Who? Program Life skills coaching program focused on goal setting and overcoming obstacles that can knock individuals off their goals. Targets individuals seeking structured goal-attainment coaching.
• Unleashing Your Potential Flexible coaching program designed to assist individuals in realizing more of their natural God-given potential through practical applications. Targets individuals seeking personal development.
• High School Senior Student Transitional Program Coaching program helping high school seniors successfully transition to college or career. Targets high school seniors preparing for the next educational or professional stage.
• High School Senior Athlete Transitional Program

Quantifiable outcome

• 50% productivity improvement for participants
• +3 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Trevor Romain CompanycoreStrategic or Co-development Partner · 1 January 2012Strategic alliance with The Trevor Romain Company for the Military Deployment Initiative. The Trevor Romain Company partnered with USO to support military families. Trevor Romain Foundation distributed over 60,000 deployment kits through Department of Defense and USO. The partnership includes touring military bases and providing educational DVDs to children of deployed service members.
• USO (United Service Organizations)coreStrategic or Co-development Partner · 1 January 2012USO partnered with The Trevor Romain Company as part of the Military Deployment Initiative to provide deployment kits to military families at bases around the world during dignified transfers. The partnership supports military families with young children dealing with deployment challenges.
• Department of DefensecoreStrategic or Co-development Partner · 1 January 2012Department of Defense provides grief comfort kits produced by The Trevor Romain Company through their online site to military families. Over 60,000 deployment kits distributed through both DoD and USO as part of the Military Deployment Initiative.
• HSF Affiliates Home ConnectionscoreChannel Partner/ Reseller/ DistributorHSF Affiliates Home Connections provides the referral system that connects Initiative Parents with Moving Families Initiative Preferred Real Estate Agents when families activate the initiative through relocation.
• Moving Families Initiative Preferred Real Estate Agent NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of dedicated, passionate, committed real estate agents who serve as Trusted Advisors delivering resources, products and services to Moving Families Initiative Parents when their family relocates with children ages 19 and younger.
• Moving Families Foundation, Inc.coreStrategic or Co-development Partner501(c)(3) nonprofit organization that provides extracurricular activity scholarships, college scholarships, and other benefits to children ages 19 and younger when they move or relocate with their parents. A portion of book proceeds are dedicated to supporting this foundation.
• ENGIEminorStrategic or Co-development PartnerDr. Michael E. Webber serves as Chief Science and Technology Officer at ENGIE, a global energy company based in Paris, France with 170,000 employees in 70 countries. Co-author of 'From Athletics to Engineering' book with WCC CEO Johnnie Johnson.
• Baylor University Hankamer Graduate School of BusinesscoreStrategic or Co-development PartnerPartnership through Higher Education Initiative and College Student Athlete Transition Initiative. Baylor University's Director of Career Management has utilized WCC coaching programs for student career development.
• Affinity Partners and Preferred Alliance PartnerscoreGTM or Marketing PartnerCompany uses affinity partnerships and preferred alliance relationships for customer acquisition, satisfaction and retention. These partnerships include organizations that serve or govern target audiences including alumni associations, real estate networks, and other affinity groups across all industries.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• CoachHub: Global digital coaching platform serving enterprises and individuals across personal, professional, and leadership coaching. Closely comparable service offering with a tech-enabled delivery model that competes with WCC's traditional phone-based coaching.
• BetterUp: Digital coaching platform offering 1:1 coaching, mental health, and leadership development to enterprises and individuals. Directly comparable to WCC in target customer (executives, professionals) and coaching methodology, though delivered via technology rather than phone/events.
• Landmark Worldwide: Personal development and transformation training organization offering courses, workshops, and coaching programs. Comparable service portfolio (transformation, life skills, peak performance) and comparable event- and seminar-driven GTM.
• Tony Robbins Companies (Results Coaching): Premier personal development and peak performance coaching brand built on founder credibility. Direct comparator for WCC's premium, founder-led personal/professional coaching positioning with comparable brand-led GTM and book/IP ecosystem.
• Marshall Goldsmith Group: Executive coaching firm led by a top-ranked business thinker focused on leadership coaching for senior executives. Comparable to WCC's Top Level Executive and Executive Platinum programs in customer profile and premium positioning.
• Brian Tracy International: Personal and professional development company offering books, courses, seminars, and coaching on goal setting, leadership, and sales. Closely comparable founder-led, content-and-coaching model with similar self-help/peak-performance positioning.

Broad incumbents

• Sandler Training: Global sales and leadership training organization with a franchise model of certified coaches delivering recurring programs. Comparable to WCC's certified coach network concept and recurring program structure.
• Dale Carnegie Training: Established global training and coaching provider in leadership, sales, communication, and personal development with certified trainer networks. Comparable breadth of programs and certified-network distribution model.
• FranklinCovey: Large incumbent in leadership, productivity, and execution training with content IP (7 Habits, etc.), subscription training platforms, and corporate coaching. Comparable content-library-plus-coaching model but at much larger scale and broader corporate focus.

Emerging players

• Keller Williams MAPS Coaching: Real estate coaching program from the largest US residential real estate brokerage, focused on agent productivity and personal development. Directly comparable to WCC's specialized Real Estate Coaching Programs vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100068016032835
• LinkedInlinkedin.com/company/world-class-coaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Class Coaches