Welt Imobiliare
Welt Imobiliare is a privately held Romanian real estate brokerage founded in 2003 and headquartered in Cluj-Napoca, intermediating residential and commercial property sales and rentals across Cluj county via commissioned agents and a 2,000+ listing website syndicated to major Romanian real estate portals.
- Company typePrivate
- Founded2003
- HeadquartersCluj-napoca, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Welt Imobiliare does
Welt Imobiliare is a privately held real estate brokerage headquartered in central Cluj-Napoca, Romania, founded in 2003. The company intermediatesthe buying, selling, and renting of residential properties (apartments, houses, villas) and commercial/industrial assets (offices, retail, industrial spaces, land) across Cluj county. It operates through a single physical office staffed by commissioned agents and a website (weltimobiliare.ro) hosting 2,000+ listings, with content available in Romanian, English, French, and Hungarian.
The business model is transaction-based: Welt Imobiliare earns a percentage commission on the close of each sale or lease, with the commission only becoming due upon successful contract conclusion. Seller commissions are quoted at 2.2-4.8% (minimum ~€1,100), buyer commissions at 2.4% (minimum ~€1,200), and landlord rental commissions at 65-120% of monthly rent, with all rates VAT-inclusive. The platform is built on standard web technologies with search, property detail pages, photos, and contact forms. The firm distributes listings via four major Romanian real estate portals (imobiliare.ro, piata-az.ro, olx.ro, storia.ro), and drives top-of-funnel traffic through Google AdWords remarketing and Facebook advertising, with legacy print advertising in newspapers and specialty publications.
The company is staffed by a small team of roughly a dozen agents (six visible in management data: Tudor Cot\u00eerl\u0103 as Senior Broker, plus C\u0103t\u0103lin Bonte, Lucian Rogojan, Natalia Zaharia, Daniela Simona Pop, and Robert Abdel as agents). The corporate structure comprises two related Romanian private limited companies under common control in Cluj-Napoca (WELT IMOBILIARE S.R.L. and WELT S.R.L.). No external institutional investment, venture funding, acquisitions, partnerships beyond channel listings, or AI/ML capabilities are disclosed; the offering is a traditional agency model supported by a standard website rather than a technology platform.
Welt Imobiliare firmographics
Firmographics- Name
- Welt Imobiliare
- Legal name
- WELT IMOBILIARE S.R.L.
- Website
- https://weltimobiliare.ro
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welt Imobiliare is a privately held Romanian real estate brokerage founded in 2003 and headquartered in Cluj-Napoca, intermediating residential and commercial property sales and rentals across Cluj county via commissioned agents and a 2,000+ listing website syndicated to major Romanian real estate portals.
- Ownership category
- akta.pro rank
Welt Imobiliare industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Welt Imobiliare is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Welt Imobiliare business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Property Sales Commission: Commission-based revenue from property sales. Agency earns a percentage of the sale price upon successful transaction completion between buyer and seller. Commission is only due upon conclusion of the sale contract or transfer of property.
- Property Rental Commission: Commission-based revenue from rental transactions. Agency earns a percentage of the monthly rent value upon successful lease agreement. Commission is only due upon conclusion of the rental contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller commission: 2.2% - 4.8% of sale price, minimum 1,100 EUR |
| Transaction based/ take rate | Pay-as-you-go | Buyer commission: 2.4% of sale price, minimum 1,200 EUR |
| Transaction based/ take rate | Pay-as-you-go | Landlord rental commission: 65% - 120% of monthly rent, minimum 260 EUR |
| Transaction based/ take rate | Pay-as-you-go | Tenant rental commission: 75% of monthly rent, minimum 300 EUR |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Welt Imobiliare product offering
Product offeringCore offering
Welt Imobiliare is a real estate brokerage based in Cluj-Napoca that intermediates the sale and rental of residential properties (apartments, houses, villas) and commercial/industrial properties (offices, retail, warehouses, land) across Cluj County. The agency manages the full transaction lifecycle, including property valuation, legal status verification, marketing across multiple Romanian real estate portals, agent-accompanied viewings, negotiation, and contract finalization, earning commissions on successful closings.
Product overview
Welt Imobiliare is a real estate agency operating since 2003 that offers a comprehensive portfolio of property listings across Cluj-Napoca and Cluj county. The core offering consists of residential properties (apartments and houses/villas) and commercial/industrial properties (offices, commercial spaces, industrial spaces, and land), available for both sale and rent. The platform integrates property search tools including notary fee and mortgage tax calculators. The company provides real estate brokerage services including property valuation, legal status verification, negotiation support, and contract drafting assistance, with listings promoted across major Romanian real estate portals including imobiliare.ro, piata-az.ro, olx.ro, and storia.ro.
Differentiator
Problem solved
Functional benefit
Companies that use Welt Imobiliare
Customer profileSegments3 records
Ideal customer profiles3 records
Welt Imobiliare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Welt Imobiliare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Imobiliare.rocoreMajor Romanian real estate portal where Welt Imobiliare publishes listings to reach broader audience of property seekers.
- Piata-az.rominorRomanian real estate portal listing partner for property syndication.
- OLX.rominorClassified advertising portal where Welt Imobiliare lists properties.
- Storia.rominorReal estate portal listing partner for property advertising.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Welt Imobiliare competitors and assessment
Company assessmentDirect peers
- Blitz Imobiliare: One of Romania's largest traditional real estate brokerage networks with multiple offices across the country including Cluj-Napoca. Operates the same commission-based intermediary model for residential and commercial sales and rentals, directly competing for agent talent and listings in the same geography.
- SVN Romania: International real estate franchise (SVN International) operating in Romania with brokerage, consulting, and advisory services for residential and commercial properties. Directly comparable franchise-style brokerage model with similar commission-based revenue.
- Habitat Imobiliare: National Romanian real estate agency with offices in multiple cities including Cluj-Napoca, offering sales, rentals, and property management services. Competes head-to-head with Welt in the same core brokerage categories and geography.
- Napoca Imobiliare: Local Cluj-Napoca-focused real estate agency offering sales and rental brokerage for residential and commercial properties. Direct geographic and category overlap with Welt Imobiliare, competing for the same local clients and listings.
Broad incumbents
- RE/MAX Romania: Global real estate franchise network with multiple affiliated brokerages across Romania including Cluj-Napoca. Significantly larger scale and brand recognition than Welt, offering similar sales/rental brokerage but with international network reach.
- Coldwell Banker Romania: International real estate franchise with Romanian operations covering residential and commercial brokerage. Comparable commission-based model with international brand leverage in the same target market segments as Welt.
- Engel & Völkers Romania: International luxury-focused real estate franchise operating in major Romanian cities including Cluj. Competes with Welt particularly in the high-end residential segment (Welt lists villas at €849K+) where Engel & Völkers has stronger brand positioning.
- Century 21 Romania: Global real estate franchise network with affiliated brokerages across Romania. Competes in similar residential and commercial brokerage categories with the brand recognition advantages of an international network versus Welt's independent position.
Others
- Imobiliare.ro: Romania's largest real estate portal where Welt syndicates listings. Not a direct brokerage competitor but a critical channel partner — and a potential competitor if the portal expands into brokerage or transaction services. Comparable as ecosystem participant in the Romanian property market.
- Storia.ro: Major Romanian real estate portal (OLX Group property) where Welt publishes listings. Functions as an ecosystem participant providing lead generation rather than direct brokerage competition.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Welt Imobiliare social profiles
Digital presenceWelt Imobiliare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welt Imobiliare leadership team
Management profileNumber of profiles
Welt Imobiliare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welt Imobiliare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welt Imobiliare
What does Welt Imobiliare do?
Welt Imobiliare is a real estate brokerage based in Cluj-Napoca that intermediates the sale and rental of residential properties (apartments, houses, villas) and commercial/industrial properties (offices, retail, warehouses, land) across Cluj County. The agency manages the full transaction lifecycle, including property valuation, legal status verification, marketing across multiple Romanian real estate portals, agent-accompanied viewings, negotiation, and contract finalization, earning commissions on successful closings.
Is Welt Imobiliare a public or private company?
Welt Imobiliare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Welt Imobiliare founded?
Welt Imobiliare was founded in 2003. It employs 11 to 50 people.
Where is Welt Imobiliare based?
Welt Imobiliare is headquartered in Cluj-napoca, Romania, in the Europe region.
How does Welt Imobiliare make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Commission.
Who are Welt Imobiliare's main competitors?
Direct peers on record are Blitz Imobiliare, SVN Romania, Habitat Imobiliare and Napoca Imobiliare. Broad incumbents are RE/MAX Romania, Coldwell Banker Romania, Engel & Völkers Romania and Century 21 Romania. Others are Imobiliare.ro and Storia.ro.
Does Welt Imobiliare have an API?
No public API is recorded for Welt Imobiliare.
What industry is Welt Imobiliare in?
Welt Imobiliare's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 531210 and its SIC code is 6531.