Horecagroothandel Waddinxveen

Name

Horecagroothandel Waddinxveen

Legal name

Horecagroothandel Waddinxveen

Website

https://horecagroothandelwaddinxveen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale product sales: Generates revenue through wholesale distribution of hospitality products (frozen, chilled, and dry goods) exclusively to their franchise formula locations. Products are picked daily and delivered across the Netherlands.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Horecagroothandel Waddinxveen (HGW) is a Dutch wholesale distributor that exclusively supplies horeca (hospitality) products—frozen, chilled, and dry goods—to five franchise hospitality formulas (La Cubanita, Proeflokaal Bregje, Heinde, Rozey, Klasse Kantine). Operating as the internal wholesale arm of a larger franchise organization since 2016, the company picks orders 7 days per week from its Waddinxveen distribution center and delivers to over 100 franchise locations across the Netherlands.

Product overview

Horecagroothandel Waddinxveen operates as a single unified wholesale service rather than a platform architecture. The company supplies three product categories—frozen (vries), chilled (koel), and dry goods (DKW)—to five franchise formula customers: La Cubanita, Proeflokaal Bregje, Heinde, Rozey, and Klasse Kantine. As part of a broader franchise organization, HGW functions as the internal wholesale arm, picking orders 7 days per week and delivering to over 100 locations nationwide. The company started operations in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Supply of Frozen Goods (Vries)
• Wholesale Supply of Chilled Goods (Koel)
• Wholesale Supply of Dry Goods (DKW)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• La CubanitacoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive wholesale supplier relationship as part of the unified franchise organization. HGW supplies all horeca products (frozen, chilled, and dry goods) to La Cubanita franchise locations.
• Proeflokaal BregjecoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive wholesale supplier relationship as part of the unified franchise organization. HGW supplies all horeca products (frozen, chilled, and dry goods) to Proeflokaal Bregje franchise locations.
• HeindecoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive wholesale supplier relationship as part of the unified franchise organization. HGW supplies all horeca products (frozen, chilled, and dry goods) to Heinde franchise locations.
• RozeycoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive wholesale supplier relationship as part of the unified franchise organization. HGW supplies all horeca products (frozen, chilled, and dry goods) to Rozey franchise locations.
• Klasse KantinecoreChannel Partner/ Reseller/ Distributor · 1 January 2016Exclusive wholesale supplier relationship as part of the unified franchise organization. HGW supplies all horeca products (frozen, chilled, and dry goods) to Klasse Kantine franchise locations.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Sligro Food Group: Sligro is the largest Dutch foodservice wholesaler, supplying restaurants, hotels, and hospitality operators across the Netherlands and Belgium with food and non-food products. Comparable to HGW in product range (frozen, chilled, dry) and target segment (Dutch horeca), though at significantly larger scale.
• HANOS: HANOS is a major Dutch cash-and-carry and foodservice wholesaler serving horeca customers with a broad assortment of food and beverages. Closely comparable to HGW in target market and multi-category wholesale distribution model, though operating at much greater scale and breadth.
• Makro Nederland: Makro operates cash-and-carry wholesale stores for horeca and business customers in the Netherlands. Comparable to HGW in the wholesale-of-food-to-hospitality segment, though Makro also serves non-horeca business customers and operates retail-style cash-and-carry outlets.
• METRO Nederland: METRO is a wholesale group serving hospitality and food professionals in the Netherlands with food and non-food assortments. Comparable to HGW in targeting professional horeca buyers with multi-category food supply under a wholesale distribution model.
• Bidfood Netherlands: Bidfood is a leading foodservice distributor in the Netherlands, supplying fresh, frozen, and ambient products to hospitality and institutional customers. Directly comparable to HGW as a multi-temperature wholesale supplier to the Dutch horeca channel.
• Lekkerland Nederland: Lekkerland is a foodservice and convenience wholesaler active in the Netherlands, distributing food, beverages, and snacks to hospitality and convenience channels. Comparable to HGW in the wholesale distribution of food and beverage products to Dutch horeca customers.

Others

• FrieslandCampina: FrieslandCampina is one of the world's largest dairy companies, supplying dairy products to foodservice and retail channels across the Netherlands. As a major upstream supplier of chilled goods into the Dutch foodservice value chain, it is comparable to HGW's supplier base rather than to HGW itself.
• Heineken: Heineken is a major brewer supplying beer and beverages to horeca customers across the Netherlands. As an upstream beverage supplier to the horeca channel, Heineken's customer base overlaps materially with HGW's, making it a relevant comparable operating in an adjacent tier of the same value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horecagroothandel Waddinxveen