What Orders.co does

Orders.co is a Los Angeles-based, privately-held restaurant technology company founded in 2020 that operates a cloud-based restaurant growth platform combining point-of-sale, online ordering, payments, marketing, and AI-assisted operational tools. The platform's core products include an AI Website Builder for branded commission-free ordering websites, Orders Consolidation that unifies third-party delivery orders from DoorDash, Uber Eats, and Grubhub into a single dashboard, Menu Management, Reporting, and a cloud-based POS, supplemented by add-on modules for loyalty, dispute/chargeback management, local SEO, guest feedback, dine-in/QR ordering, and SMS/email marketing automation.

The company monetizes through tiered SaaS subscriptions (Essential $99, Professional $249, Growth $399 per month), POS subscriptions (Operator $69, Boost $199, Multi-Location custom), order-based and per-feature fees, transaction-based payment processing (2.6% + $0.10 standard), and one-time hardware sales (Tablet Bundle $499, AIO Bundle $999). Target customers span five restaurant verticals: independents, chains, franchises, ghost kitchens, and Q-commerce operators, with named SMB case studies in pizza, Thai, Mexican, and Himalayan cuisines and quantified outcomes such as a 33% first-month sales lift and $45,000/month net revenue growth.

Orders.co runs a hybrid go-to-market combining product-led self-serve signup, enterprise field sales for multi-location accounts with dedicated success managers and multi-year contracts, and a five-type partner program covering resellers, technology integrators, marketing/media partners, industry collaborators, and consultants. The company was co-founded by Arsen Stepanyan (CEO) and Ashot Bayatyan (CTO) and reports 11-50 employees, with funding history, ownership, and revenue figures not disclosed in available data.

Name

Orders.co

Website

https://orders.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Orders.co is a Los Angeles-based restaurant technology company offering a cloud platform with POS, online ordering, third-party order consolidation, AI website building, marketing automation, and dispute management for independent, chain, franchise, and ghost-kitchen operators.

Ownership category

akta.pro rank

Product category

Restaurant Technology Software

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• Restaurant operating system
• Online ordering software
• Restaurant point of sale
• Food delivery integration
• Restaurant marketing automation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription Plans: Monthly subscription tiers (Essential $99, Professional $249, Growth $399) providing access to platform features including orders management, marketing, and analytics
2. POS Subscription Plans: Monthly POS software subscription (Operator $69, Boost $199) with cloud-based POS, integrations, loyalty program, and flex delivery dispatch
3. Order-based Fees: $1.99 per order fee for Ordering Website 2.0, $20 for POS integration, $10 for Multi-Brand Management, $50 for Dine-In Ordering
4. Credit Card Processing: Transaction fees at 2.6% + 10 cents per transaction under standard merchant services plan
5. Hardware Sales: POS hardware bundles and individual components (Tablets, printers, cash drawers, card readers, scanners)
6. Marketing Add-ons: Additional marketing services including Yelp Promotions, Local Business Listing optimization, Google Business Optimization
7. Business Services: Charge-back dispute management (Starter $100, Advance $100), business review publishing, and analytics reporting

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Orders.co is a cloud-based restaurant growth platform that consolidates point-of-sale, online ordering, delivery, and marketing operations into a single software suite for foodservice operators. Its offering centers on a restaurant operating system that includes an AI-powered website builder, a branded ordering website, third-party order consolidation, menu management, loyalty, dispute management, and marketing automation, with companion POS hardware (tablets, printers, cash drawers, scanners). The product is sold to independent restaurants, multi-location operators, and franchise brands through tiered SaaS subscriptions, à la carte add-ons, and hardware bundles.

Product overview

Orders.co is a restaurant growth platform offering a unified suite of digital ordering, marketing, and operational solutions. The platform architecture consists of core products (AI Website Builder, Custom Ordering Website, Orders Consolidation, Menu Management, POS, Reporting, and Integrations) complemented by add-on modules (Marketing Solutions, Loyalty Reward Program, Dispute Management, Local Business Optimization, Guest Feedback Monitoring, Dine-In Ordering, and QR Menu Maker). These products are available through two pricing models: SaaS subscription plans (Essential, Professional, Growth) and POS service plans (Operator, Boost, Multi-Location), allowing restaurants to choose based on their operational needs.

Differentiator

Problem solved

Functional benefit

Brands

• GloriaFood: Orders.co positions itself as a GloriaFood alternative for restaurants, indicating GloriaFood is a competitor platform rather than a related entity.

Products and services

• AI Website Builder
• Custom Ordering Website White-label, customizable direct online ordering website for restaurants that enables dine-in, pickup, and delivery orders through the operator's own branded domain.
• Orders Consolidation Order aggregation hub that routes and unifies orders from major third-party delivery marketplaces (DoorDash, Uber Eats, Grubhub, etc.) into a single kitchen-facing device, reducing tablet sprawl and missed tickets.
• Menu Management Centralized menu management that lets operators update items, prices, modifiers, photos, and 86 status once and sync changes across online ordering, third-party marketplaces, in-store POS, and kiosk channels.
• POS (Point of Sale) Cloud-based point-of-sale system for full-service and quick-service restaurants covering order entry, payments, table management, and back-office reporting across front- and back-of-house.
• POS Hardware Orders.co-branded physical hardware bundle (tablets, receipt printers, cash drawers, card readers, barcode scanners) that pairs with the cloud POS to deliver an end-to-end till setup.
• Marketing Solutions AI-driven restaurant marketing automation covering SMS, email, push notifications, and customer engagement campaigns, sold to operators as an add-on module.
• Loyalty Reward Program Digital loyalty and rewards program that lets restaurants run points-based, punch-card, and tiered membership schemes integrated with online and in-store ordering.
• Dispute Management AI-assisted chargeback and dispute management service for restaurants, handling dispute response documentation and recovery for the operator.
• Local Business Optimization Local SEO and listings optimization service that helps restaurants improve Google Business Profile visibility, NAP consistency, and local search rankings.
• Guest Feedback Monitoring Centralized guest feedback and online review monitoring tool that aggregates reviews from Google, Yelp, and other platforms and surfaces response workflows for the operator.
• Dine-In Ordering In-restaurant QR-code-based dine-in ordering experience that lets guests scan, order, and pay from the table, reducing counter friction and labor dependency.
• QR Menu Maker QR code menu generator that turns a restaurant's menu into a mobile-friendly, contactless digital menu reachable from a printed QR sticker.

Quantifiable outcome

• 54% increase in direct orders over third-party in 2023
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Restaurant AssociationscoreStrategic or Co-development PartnerRestaurant associations invited to join in empowering the hospitality sector with digital solutions through industry collaboration.
• Hospitality ConsultantscoreImplementation/ SI/ Consulting PartnerBusiness advisors and hospitality consultants partner to help restaurants adopt digital solutions and optimize operations.
• POS System ProviderscoreTechnology or IntegrationTechnology integration partners for POS systems, payment gateways, and delivery platforms to optimize restaurant operations.
• Delivery PlatformscoreTechnology or IntegrationOrders consolidation from DoorDash, Uber Eats, Grubhub and other delivery platforms integrated into single dashboard.
• Business ConsultantscoreImplementation/ SI/ Consulting PartnerBusiness consultants working with independent venues to large franchises to implement digital solutions.
• Media Outlets and InfluencersminorGTM or Marketing PartnerMarketing and media partnerships with outlets, influencers, and content creators for co-created impactful content and campaigns.
• Event OrganizersminorGTM or Marketing PartnerEvent organizers collaborate on campaigns and events to reach restaurant industry audience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChowNow: ChowNow is a commission-free direct online ordering platform for independent restaurants that strongly overlaps with Orders.co's Custom Ordering Website and Flex Delivery Dispatch value proposition, serving the same SMB restaurant vertical.
• Olo: Olo is a digital ordering SaaS for restaurant chains providing online ordering, dispatch, and guest data solutions; its enterprise positioning and ordering focus overlap with Orders.co's Multi-Location tier and Orders Consolidation product.
• Toast: Toast is the leading restaurant operating system in the US, offering cloud-based POS, payments, online ordering, marketing, and multi-location management — the closest direct competitor to Orders.co's end-to-end restaurant growth platform.
• Lightspeed Restaurant: Lightspeed Restaurant is a cloud-based POS with online ordering, delivery management, and multi-location capabilities serving SMB and mid-market restaurants, comparable to Orders.co's POS Boost and SaaS Professional tiers.
• SpotOn: SpotOn is a restaurant point-of-sale and commerce platform offering POS, online ordering, marketing, and payment processing — directly comparable to Orders.co's mid-market SaaS and POS tiers.
• Square for Restaurants (Block): Square for Restaurants combines POS, online ordering, payments, and marketing for SMBs at competitive prices — directly competing with Orders.co's SMB SaaS tiers and POS Operator plan on price, ease of use, and ecosystem breadth.
• GloriaFood: GloriaFood is a free online ordering and commission-free website platform for restaurants, explicitly called out in Orders.co's own content as the alternative they are positioning against.

Broad incumbents

• Clover (Fiserv): Clover is a point-of-sale and payments platform with restaurant-specific solutions and an extensive app marketplace, competing with Orders.co's POS hardware bundles and merchant services while serving broader small business segments.
• DoorDash Drive & DoorDash for Work: DoorDash owns third-party delivery infrastructure that Orders.co integrates with via Orders Consolidation, but DoorDash also offers direct merchant logistics, storefront, and online ordering tools — making it both a key partner and a latent incumbent competitor.

Emerging players

• Restaurant365: Restaurant365 provides restaurant ERP, accounting, and operational software that complements POS — overlapping with Orders.co's Reporting and Multi-Location analytics but targeting back-of-house rather than front-of-house ordering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tryordersco
• LinkedInlinkedin.com/company/ordersco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orders.co