E-commerce.cx

E-commerce / Marketplace Intelligence Softwaree-commerce.cx

Ayolab (E-commerce.cx) is a Paris-based B2B SaaS platform providing Amazon marketplace competitive intelligence and brand protection analytics — covering buy box tracking, unauthorized seller detection, and revenue estimation — to large enterprise brands such as L'Oréal, Coty, and PUIG.

Company typePrivate
Founded-
HeadquartersParis, France
Headcount1–10
GTM typeB2B
OfferingSoftware

What E-commerce.cx does

Ayolab, legally AYO17 SAS and operating under the domain E-commerce.cx, is a Paris-based B2B SaaS platform that delivers competitive intelligence and brand-protection analytics for large enterprise brands selling on Amazon. Its product suite consists of three core solutions — Gating (unauthorized seller detection), Amazon Buy Box (ownership and win-rate tracking), and Revenue Estimation — supported by a Market Monitoring dashboard that surfaces units sold, revenue, lost buy box percentage, and unauthorized seller counts. The platform is positioned around providing data that Amazon's native Vendor Central does not expose, with the company's stated value proposition being up to a 20% improvement in top-line Amazon revenue for customers.

The company targets exclusively large enterprise brand clients (named customers include L'Oréal, Coty, PUIG, Schneider Electric, and Lagostina) through a consultative, sales-led GTM motion that includes personalized audits. Distribution is primarily direct enterprise sales, supplemented by an AWS Marketplace listing (launched March 2026) that streamlines procurement for AWS customers. Marketing is content-driven, centered on an educational blog and LinkedIn presence aimed at brand managers and e-commerce leaders.

The business is early-stage: it operates with 1–10 employees, has no disclosed external funding beyond a 2018 AGORANOV incubator entry, and discloses no revenue or pricing publicly (pricing requires direct sales contact). Ownership sits with the three founders (Christophe Le Houédec as co-founder & CEO, Philippe Kalousdian as co-founder & CFO, and François Misslin as founder), and the company has begun building external credibility through the E-Commerce Germany Awards 2026 shortlist in Analytics & BI.

E-commerce.cx firmographics

Firmographics

Name: E-commerce.cx
Legal name: AYO17 SAS
Website: https://e-commerce.cx
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Ayolab (E-commerce.cx) is a Paris-based B2B SaaS platform providing Amazon marketplace competitive intelligence and brand protection analytics — covering buy box tracking, unauthorized seller detection, and revenue estimation — to large enterprise brands such as L'Oréal, Coty, and PUIG.
Ownership category
akta.pro rank

Where E-commerce.cx is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Markets served

E-commerce.cx business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

E-commerce.cx product offering

Product offering

Core offering

E-commerce.cx (Ayolab) sells a B2B SaaS analytics platform that gives enterprise brands visibility into their Amazon marketplace performance. Its solutions cover unauthorized-seller detection (Gating), buy box ownership and win-rate tracking (Amazon Buy Box), and revenue and units-sold estimation across Amazon listings. The platform delivers competitive intelligence and brand-protection data not available through Amazon's native Vendor Central.

Product overview

Ayolab (E-commerce.cx) is a unified e-commerce analytics platform offering three core solutions—Gating, Amazon Buy Box, and Revenue Estimation—designed to help brands gain actionable data and competitive intelligence on Amazon that Vendor Central does not provide. The platform enables brands to monitor market performance, identify unauthorized sellers, and optimize buy box ownership to boost top-line revenue.

Differentiator

Problem solved

Functional benefit

Products and services

Gating Amazon seller monitoring solution that identifies and tracks unauthorized third-party sellers threatening brand integrity on the marketplace, helping enterprise brand owners detect and act on unauthorized sellers eroding brand positioning.
Amazon Buy Box Market monitoring solution that tracks buy box ownership, win rates, and lost buy box instances on Amazon product listings to help enterprise brands optimize buy box performance.
Revenue Estimation Analytical tool that estimates revenue and units sold metrics across Amazon listings, providing competitive intelligence that Amazon's native Vendor Central does not expose.

Quantifiable outcome

Brands can gain 20% in top line revenue on Amazon

Companies that use E-commerce.cx

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

E-commerce.cx technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

E-commerce.cx partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AWS MarketplacecoreTechnology or Integration · 5 March 2026Ayolab is now available through AWS Marketplace, simplifying access to the solution for customers already using AWS infrastructure. This integration enables streamlined procurement and billing through AWS, expanding Ayolab's distribution reach to AWS's enterprise customer base.

Recent moves5 records

Expansion highlights5 records

E-commerce.cx competitors and assessment

Company assessment

Direct peers

Quartile: Enterprise Amazon advertising and retail media optimization platform. Comparable because it sells into large brands operating on Amazon with analytics and optimization tools, overlapping Ayolab's enterprise brand buyer and marketplace intelligence category.
Stackline: E-commerce analytics and activation platform for brands, with deep Amazon market intelligence, sales estimation, and competitive benchmarking. Comparable because its core offering overlaps with Ayolab's Revenue Estimation, Buy Box, and unauthorized-seller monitoring for enterprise CPG and brand clients.
Jungle Scout: Long-standing Amazon seller intelligence platform providing sales estimates, competitor tracking, and product research. Comparable because it occupies the same competitive intelligence category for Amazon marketplace sellers, though primarily serving SMB and mid-market rather than L'Oréal/Schneider-class enterprises.
SmartScout: Amazon product and brand research tool focused on competitive intelligence across the marketplace. Comparable because it provides sales estimation, brand-level analytics, and competitive monitoring for Amazon sellers, though more SMB-leaning than Ayolab.
CommerceIQ: AI-driven e-commerce management platform purpose-built for enterprise brands selling on Amazon, Walmart, and other marketplaces. Comparable because it offers marketplace competitive intelligence, sales forecasting, and share metrics to the same enterprise brand buyer as Ayolab.
Helium 10: Direct competitor in Amazon seller analytics, offering keyword research, buy box tracking, and product intelligence. Comparable because it targets the same Amazon marketplace optimization use cases as Ayolab, though skewed more toward SMB sellers than large enterprise brands.
DataHawk: SaaS analytics platform for Amazon and Shopify sellers offering SEO, advertising, and market intelligence. Comparable because it serves the same brand-side competitive intelligence use cases, with overlap in buy box and share-of-voice monitoring.
Perpetua: Enterprise Amazon advertising and analytics platform serving large brands with marketplace intelligence and bid optimization. Comparable because it sells into the same enterprise Amazon-brand buyer, with overlapping buy box, share-of-voice, and competitive intelligence capabilities.

Emerging players

ChannelEngine: Marketplace integration and intelligence platform enabling brands to manage listings and performance across Amazon, Walmart, and European marketplaces. Comparable as an emerging player in marketplace competitive intelligence and seller analytics for enterprise brands.

Broad incumbents

Similarweb: Large, public digital market intelligence company offering traffic, engagement, and e-commerce share-of-voice data across websites and marketplaces. Comparable as a broad incumbent that supplies overlapping competitive intelligence signals to enterprise brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

E-commerce.cx financial estimates

Financial estimate

Revenue estimate

Valuation estimate

E-commerce.cx leadership team

Management profile

Number of profiles

Profiles3 records

E-commerce.cx funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

E-commerce.cx M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-commerce.cx

What does E-commerce.cx do?

Is E-commerce.cx a public or private company?

E-commerce.cx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was E-commerce.cx founded?

E-commerce.cx was founded in -1. It employs 1 to 10 people.

Where is E-commerce.cx based?

E-commerce.cx is headquartered in Paris, France, in the Europe region.

Who are E-commerce.cx's main competitors?

Direct peers on record are Quartile, Stackline, Jungle Scout, SmartScout, CommerceIQ, Helium 10, DataHawk and Perpetua. ChannelEngine is listed as an emerging player. Similarweb is listed as a broad incumbent.

Does E-commerce.cx have an API?

No public API is recorded for E-commerce.cx.