The Refill Shoppe
The Refill Shoppe is a privately held zero-waste retailer founded in 2010 in Ventura, California, selling refillable body care, beauty, home cleaning, and laundry products online and through one physical store, with custom scent blending, mail-back refills, and a monthly subscription service.
- Company typePrivate
- Founded2010
- HeadquartersVentura, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Refill Shoppe does
The Refill Shoppe is a privately held, zero-waste retail business founded in 2010 and based in Ventura, California. It operates a hybrid distribution model combining a direct-to-consumer e-commerce storefront (therefillshoppe.com) with a single brick-and-mortar retail location, recently relocated to 1727 E Main St in Midtown Ventura. The company sells refillable body care, face/beauty, bath, home cleaning, and laundry products, along with essential oils, candles, and to-go reusable accessories, all positioned around reducing single-use plastic. Its proprietary offering centers on a custom scent blending system built from 100+ all-natural essential oils and natural fragrance oils (branded "Scentables"), enabling customers to personalize products with layered top, middle, and base notes. The product portfolio is organized into face & beauty, bath & body, home & clean, kits & gifts, and to-go essentials categories, with refill SKUs available for most items and a four-step "Pick it, Use it, Refill it, Return it" mail-back circular economy process.
The company's revenue mechanics span one-time product purchases, recurring refill orders, and a monthly subscription service called Sudscriptions® that automates recurring delivery of refillable body, bath, and home products with customizable scent preferences. Pricing is unit-based (products ranging from $3 bamboo straws to $80 bath kits), with reduced pricing on refills, free shipping on US orders over $75, gift cards in $10-$200 denominations, and a points-based loyalty program ($1 = 1 point) plus 20% off first refill for email subscribers. Customer segments are horizontal consumer personas rather than enterprise verticals: environmentally conscious consumers seeking plastic-free alternatives, personal care buyers interested in customizable fragrances, home care users, and gift purchasers. The company markets through organic social (Facebook, Instagram, TikTok, Pinterest), email, a blog called Re:topia, SEO, and a referral/loyalty program. Operations are supported by a small team (1-10 employees) with no disclosed institutional funding, no M&A activity, and no parent company, indicating a founder-led independent ownership structure.
The business is differentiated primarily by sustainability credentials — Certified B Corporation, 1% for the Planet member, City of Ventura Certified Green Business, and a "one tree planted per order" reforestation commitment — plus its custom scent blending IP, refill mail-back infrastructure, and Tory Burch Fellowship recognition (2023) of its founder.
The Refill Shoppe firmographics
Firmographics- Name
- The Refill Shoppe
- Legal name
- The Refill Shoppe
- Website
- https://therefillshoppe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Refill Shoppe is a privately held zero-waste retailer founded in 2010 in Ventura, California, selling refillable body care, beauty, home cleaning, and laundry products online and through one physical store, with custom scent blending, mail-back refills, and a monthly subscription service.
- Ownership category
- akta.pro rank
The Refill Shoppe industry classification
Industry- Product category
- Refillable Personal Care & Home Products
- NAICS
- Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Refill Systems & Tablets for All-Purpose Cleaners (CRAJAMAO)
Keywords
Where The Refill Shoppe is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Refill Shoppe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase of refillable body care, home products, and accessories through e-commerce and retail storefront. Products include cleansers, moisturizers, masks, soaps, laundry supplies, and home cleaning products.
- Sudscriptions® (Subscription): Monthly subscription service for recurring delivery of favorite products. Customers set up automated deliveries of their preferred refills and essentials.
- Refill Orders: Recurring revenue from customers who purchase refills for their existing containers. Refills are available for most products at reduced prices compared to initial purchase.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products ranging from $3 to $80 |
| Subscription | Monthly | Sudscriptions® subscription service |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Price Tier Collections |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Refill Shoppe product offering
Product offeringCore offering
The Refill Shoppe sells refillable body care, beauty, and home cleaning products through direct-to-consumer e-commerce and a brick-and-mortar store in Ventura, CA. Customers can choose from 50+ product categories and customize scents using 100+ natural essential oils. The company operates a mail-back refill program (Pick it, Use it, Refill it, Return it) and a monthly subscription service called Sudscriptions® for recurring deliveries.
Product overview
The Refill Shoppe is a zero-waste e-commerce company offering refillable body care, beauty, and home cleaning products with custom scent options. The product portfolio includes Face & Beauty Products (skincare, serums, cleansers, masks), Bath & Body Products (salts, shower gels, hair care), Home & Clean Products (kitchen cleaners, laundry supplies), To-Go Essentials (reusable bottles, straws, utensil kits), Essential Oils & Blends (100+ natural oils), and the Sudscriptions subscription service for monthly refills. Core differentiators include the ability to customize scents using their blending system, a mail-back refill program for empties, and a focus on sustainability with 1% for the Planet and B Corp certifications. The company also sells curated Kits & Gifts including gift cards, bundled sets, and themed collections.
Differentiator
Problem solved
Functional benefit
Brands
- Sudscriptions®: Monthly subscription service for refillable body, bath, and home products delivered to customers
- Scentables
- Re:topia
Products and services
- Face & Beauty Products Refillable skincare and clean beauty essentials including natural serums, moisturizers, cleansers, scrubs, masks, and accessories for sustainable low-waste personal care routines.
- Bath & Body Products Refillable bath, body, and oral care products including salts, shower gels, moisturizers, hair care, and body oils with custom scent options.
- Home & Clean Products Low-waste home cleaning products including kitchen cleaners, laundry supplies, soaps, sanitizers, and sprays with refill options.
- To-Go Essentials Reusable on-the-go products including water bottles, travel cups, utensil kits, straws, and shopping bags designed to reduce single-use waste.
- Essential Oils & Blends Over 100 natural essential oils and custom blends including botanical, citrus, floral, forest, fruit, sugar & spice, and tea & musk categories for custom scent creation.
- Sudscriptions® Monthly subscription delivery service for refillable body, bath, and home products with customizable scents, sizes, and automatic replenishment.
- Refills Low-waste refill products for bath, body, and home essentials allowing customers to reuse containers and reduce plastic usage, available at reduced prices compared to initial purchase.
- Kits & Gifts Curated gift sets and bundles including themed collections and price-based selections for eco-conscious gifting.
- Gift Cards Digital gift cards available in denominations of $10, $25, $50, $100, and $200 with customizable recipient messaging.
- Custom Scent Blending Bespoke fragrance creation service allowing customers to blend essential oils to create personalized scents, including top, middle, and base notes layering guidance.
Quantifiable outcome
- 100% recyclable packaging and one tree planted per order shipped
Companies that use The Refill Shoppe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Refill Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Refill Shoppe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, regional and minor.
- 1% for the PlanetcoreEnvironmental membership organization where The Refill Shoppe commits 1% of annual sales to support environmental causes. Trees are planted for every order shipped through this partnership, supporting reforestation in California, Amazon rainforest, national forests, and forest fire recovery areas.
- B LabcoreB Lab certifies the company as a Certified B Corporation after assessing social and environmental performance against rigorous standards.
- City of Ventura Green Business ProgramregionalLocal government certification program recognizing businesses that operate sustainably and meet environmental standards.
- Tory Burch FoundationminorThe company's founder was selected as a Tory Burch Fellow, gaining access to the foundation's resources and network for women entrepreneurs.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Refill Shoppe competitors and assessment
Company assessmentDirect peers
- by Humankind: Direct-to-consumer refillable personal care brand with a take-back refill program. Overlaps directly with The Refill Shoppe in refillable body care, hair care, and oral care offerings aimed at sustainability-focused consumers.
- Plaine Products: Refillable personal care brand with a mail-back bottle return program for hair care, body care, and skincare. Highly comparable refill-economy model and target customer as The Refill Shoppe.
- Package Free Shop: Online zero-waste retailer offering refillable personal care, home cleaning, and lifestyle essentials. Closely comparable to The Refill Shoppe in product mix (refillable bath, body, home goods) and customer target (eco-conscious consumers seeking plastic-free alternatives).
- Dropps: DTC eco-friendly laundry and cleaning products with concentrated pods/sheets. Comparable on low-waste, plastic-reducing laundry and home care refill positioning, with stronger national D2C scale.
- Blueland: Eco-friendly household cleaning brand selling tablet and concentrate refill systems (dish soap, all-purpose cleaners, laundry). Directly overlaps with The Refill Shoppe's home cleaning refill assortment.
- Fill (Refillery): Refill-focused zero-waste retail concept offering bulk refillable household and personal care items. Directly comparable refill-shop model targeting similar eco-conscious consumer, though operating with a more limited geographic footprint.
Emerging players
- EarthHero: Online marketplace and curated sustainable products retailer covering home, personal care, and lifestyle. Comparable in eco-conscious consumer targeting and curated assortment; broader and less refill-specialized than The Refill Shoppe.
Broad incumbents
- Method Products: Design-led eco-friendly cleaning and personal care brand (Ecover/Methode). Competes in the natural home cleaning space adjacent to The Refill Shoppe's home cleaning assortment but without a refill-first model.
- Seventh Generation: Large sustainable CPG brand offering cleaning, laundry, and personal care products. Competes broadly in the eco-friendly household category where The Refill Shoppe also operates, but at much greater scale and through mass retail.
- Mrs. Meyer's Clean Day: Established eco-friendly household cleaning brand (SC Johnson-owned) sold in mass retail. Overlaps with The Refill Shoppe's cleaning and laundry categories but lacks the refill/zero-waste model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Refill Shoppe social profiles
Digital presenceThe Refill Shoppe compliance and trust
Trust signalCompliance3 records
The Refill Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Refill Shoppe leadership team
Management profileNumber of profiles
The Refill Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Refill Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Refill Shoppe
What does The Refill Shoppe do?
The Refill Shoppe sells refillable body care, beauty, and home cleaning products through direct-to-consumer e-commerce and a brick-and-mortar store in Ventura, CA. Customers can choose from 50+ product categories and customize scents using 100+ natural essential oils. The company operates a mail-back refill program (Pick it, Use it, Refill it, Return it) and a monthly subscription service called Sudscriptions® for recurring deliveries.
Is The Refill Shoppe a public or private company?
The Refill Shoppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Refill Shoppe founded?
The Refill Shoppe was founded in 2010. It employs 1 to 10 people.
Where is The Refill Shoppe based?
The Refill Shoppe is headquartered in Ventura, United States, in the North America region.
How does The Refill Shoppe make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are sudscriptions® (Subscription), refill Orders and gift Cards.
Who are The Refill Shoppe's main competitors?
Direct peers on record are by Humankind, Plaine Products, Package Free Shop, Dropps, Blueland and Fill (Refillery). EarthHero is listed as an emerging player. Broad incumbents are Method Products, Seventh Generation and Mrs. Meyer's Clean Day.
Does The Refill Shoppe have an API?
No public API is recorded for The Refill Shoppe.
What industry is The Refill Shoppe in?
The Refill Shoppe's product category is Refillable Personal Care & Home Products. Its primary akta.pro industry code is CRAJAOAL, Eco-Friendly Concentrates, Refills & Packaging Systems, with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 4561.