Water's Edge Counseling Services

What Water's Edge Counseling Services does

Water's Edge Counseling Services is a privately held, for-profit mental health counseling practice founded in 2009 and headquartered in Rogers, Arkansas. The company operates five physical clinics across the state, in Rogers, Bentonville, Fayetteville, Siloam Springs, and El Dorado, delivering outpatient therapy services to individuals, couples, families, and children (ages 3-12) in Arkansas.

Its core service portfolio consists of Individual Counseling, Family Therapy, Couples Counseling, and Play Therapy (including Autoplay therapy), supplemented by a specialized Neuro Emotional Technique (NET) offering. The underlying technology stack is conventional for the outpatient mental health sector: clinical services are delivered in person by licensed therapists, licensed mental health counselors, and registered play therapists, with a third-party Psykdesk patient portal used for client account management and an online self-serve booking flow (events.watersedgear.com/lead) handling new client intake. The company does not disclose proprietary technology, AI/ML capabilities, patents, or trademarks.

Water's Edge runs a direct-to-consumer go-to-market model targeting Arkansas residents seeking mental health support. Pricing is not publicly disclosed; prospective clients are directed to call individual offices for session fees, insurance, and payment information. Revenue is generated through professional-services billing for therapy sessions across the five locations. The company is privately held with no disclosed institutional investors, funding rounds, or parent organization.

Name

Water's Edge Counseling Services

Legal name

Waters Edge Counseling

Website

https://watersedgecounselingnwa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Water's Edge Counseling Services is a privately held Arkansas mental health practice operating five clinics that deliver individual, family, couples, and play therapy to local consumers across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Counseling and Therapy Services: Revenue generated from professional mental health counseling sessions including individual therapy, family therapy, couples counseling, and play therapy services. Services are provided by licensed therapists across five Arkansas locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Water's Edge Counseling Services is a for-profit mental health counseling practice that delivers outpatient therapy services through licensed clinicians across five Arkansas locations. Its offerings include individual counseling, family therapy, couples counseling, play therapy for children, and Neuro Emotional Technique (NET), a mind-body stress-reduction modality. The practice primarily serves individuals, couples, families, and children seeking in-person mental health support.

Product overview

Water's Edge Counseling Services is a mental health practice providing a range of counseling services across five locations in Arkansas (Rogers, Bentonville, Fayetteville, Siloam Springs, and El Dorado). The company offers Individual Counseling, Family Therapy, Couples Counseling, and Play Therapy (for ages 3-12) as its core service offerings, complemented by Neuro Emotional Technique (NET) as a specialized service. Services are delivered by licensed clinicians through scheduled appointments via an online booking system and a patient portal for client access.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling
• Family Therapy
• Couples Counseling
• Play Therapy
• Neuro Emotional Technique (NET)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• CHC Behavioral Health (Arkansas-based providers): Network of Arkansas community mental health and counseling providers offering individual, family, and child therapy in local clinics; comparable as a regional competitor and potential partner for the same Northwest Arkansas insured client base.

Direct peers

• Talkspace: Online therapy platform connecting individuals, couples, and teens to licensed therapists via messaging and live sessions; directly comparable because it sells the same counseling modalities (individual, couples, family) on a direct-to-consumer basis, though delivered digitally rather than in clinics.
• BetterHelp: Leading direct-to-consumer online counseling subscription service for individuals, couples, and teens; directly comparable as a competing mental health delivery channel for the same end-clients, and a key threat given the practice's limited telehealth offering.
• Two Chairs: Multi-location outpatient therapy practice operating its own clinics with in-person and telehealth services; directly comparable as a clinic-based private-pay counseling brand pursuing a multi-site, technology-enabled model in defined regional markets.

Emerging players

• Grow Therapy: Network of in-person and virtual mental health providers with insurance billing, scheduling, and practice-management tooling; comparable because it competes for the same therapists and same insured client base in regional markets across the U.S.
• Headway: Marketplace and billing platform that helps independent therapists accept insurance and run their practices; comparable because it serves the same Arkansas-based licensed counselors as both a recruitment competitor and a partner channel for scaling small practices like Water's Edge.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression with medication plus therapy services; comparable because it competes for the same insured Arkansas residents seeking outpatient mental health care, especially those comfortable with virtual delivery.
• Octave Health: Outpatient therapy practice offering in-person and virtual individual, couples, and group therapy; comparable as a multi-site, hybrid delivery mental health brand targeting the same adult and relationship-counseling buyer.

Others

• Therapy Brands: Provider of practice-management and EHR software (including PsykDesk) to mental health clinics; comparable as the technology vendor behind the practice's patient portal and a potential roll-up acquirer of multi-site therapy groups.

Broad incumbents

• LifeStance Health: Large publicly traded outpatient mental health platform operating multi-specialty clinics in-person and via telehealth; comparable because it delivers the same individual, family, and child therapy services at scale, though across many states rather than just Arkansas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/watersedge_nwa
• Facebookfacebook.com/watersedgenwa
• LinkedInlinkedin.com/company/waters-edge-counseling-and-play-therapy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water's Edge Counseling Services