What Shoutable does

Shoutable is a direct-to-consumer digital out-of-home (DOOH) advertising platform, founded in 2022 as a spin-out from Las Vegas-based DOOH adtech company Adomni, Inc. The company enables everyday consumers to purchase time on digital billboards for personalized messages through a self-service e-commerce website and mobile apps. Users select a billboard location on an interactive map, choose from pre-made occasion templates (Mother's Day, birthdays, anniversaries, proposals, memorials, etc.), customize with a photo and text, and pay a flat $45 fee for a 15-minute time slot that includes 10 plays of 8 seconds each. The platform is powered by proprietary programmatic DOOH technology originally developed by Adomni since 2015, enabling real-time inventory management and scheduling across the network.

Shoutable serves three primary customer segments: individual consumers purchasing personalized messages for gifting occasions and personal expressions; social media creators and influencers seeking physical-world visibility to complement their online presence; and consumer brands running co-branded user-generated content campaigns (such as the Wag! National Dog Day partnership and the Simon/J.Crew Factory/Tommy Hilfiger back-to-school campaign). Revenue is generated through two streams: one-time consumer transactions at $45 per slot and B2B branded Shout partnerships where brands fund co-branded campaigns or complimentary Shouts. The go-to-market combines high-profile influencer partnerships (Charli and Dixie D'Amelio at launch, with 140M and 57.4M TikTok followers respectively), earned media coverage (Forbes, The View, KTLA), and built-in social amplification where users receive real-world photos of their Shouts to share across Instagram, TikTok, Snapchat, Facebook, and YouTube.

The company operates at small scale as a privately held subsidiary of Adomni, with a headcount of 1–10 employees and no disclosed external funding rounds. Its inventory is sourced through a core partnership with Lamar Advertising Company, providing access to 1,600+ digital billboards in 42 U.S. states at launch, with claimed expansion to 700,000+ DOOH screens and 40+ countries. The primary service is currently U.S.-only, with international expansion noted as forthcoming. The business model monetizes billboard operators' unsold inventory at 2–3x higher per-play revenue than traditional advertising CPMs, creating a low-cost inventory sourcing dynamic for Shoutable.

Name

Shoutable

Legal name

Shoutable LLC

Website

https://shoutable.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoutable is a Las Vegas-based direct-to-consumer digital out-of-home (DOOH) platform that lets everyday consumers, influencers, and brands purchase time on digital billboards for personalized messages, charging $45 per 15-minute slot across thousands of U.S. billboards.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Digital out-of-home advertising
• Programmatic billboard booking
• Consumer DOOH platform
• Personalized billboard messaging
• Self-serve ad platform

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Billboard Time Slot Sales: Consumers purchase individual 15-minute time slots on digital billboards ($45 per slot). Each slot includes 10 plays of the user's Shout, displayed for 8 seconds each, within the 15-minute window. Users may purchase multiple time slots to increase visibility. This is a one-time transaction model with no recurring revenue from individual consumers.
2. Branded Shout / Brand Partnerships: Brands such as Wag!, J.Crew Factory, Tommy Hilfiger, and Simon partner with Shoutable to offer branded templates that consumers can customize, driving brand awareness campaigns. Brands pay for bundled Shout packages or co-branded campaigns, creating a B2B revenue stream alongside consumer transactions.
3. Charitable Add-On Proceeds: For major holidays (e.g., Mother's Day), a portion of Shout proceeds is donated to designated charities (National Breast Cancer Foundation, Humane Society of the United States). This is not a revenue stream per se but a cause-marketing mechanism that drives consumer purchase intent and social sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shoutable is a self-serve e-commerce platform that lets everyday consumers purchase 15-minute time slots on digital billboards for $45 to display personalized photo-and-message Shouts for occasions such as birthdays, Mother's Day, anniversaries, and proposals. The platform uses proprietary programmatic DOOH technology (developed by parent company Adomni since 2015) to provide real-time inventory management, scheduling, and display across a network of 700,000+ digital screens, and includes a Branded Shouts offering that enables brands to run co-branded consumer-generated billboard campaigns.

Product overview

Shoutable is a direct-to-consumer digital out-of-home (DOOH) advertising platform that enables everyday consumers to purchase and book time slots on digital billboards. The core product, the Shout, lets users create personalized billboard messages from occasion-based templates, select a specific billboard location via an interactive map tool, and schedule a 15-minute display window. The platform also offers Branded Shouts as a module for brand partnership campaigns, allowing companies to create custom templates that consumers personalize and display. Shoutable’s network spans thousands of digital billboards across the United States, with international expansion planned.

Differentiator

Problem solved

Functional benefit

Products and services

• Shout (Personalized Digital Billboard Message) A personalized digital billboard message that users create from pre-made occasion templates, customize with a photo and text, and display on a selected digital billboard during a booked 15-minute time slot. Each time slot includes 10 billboard plays of 8 seconds each, and costs $45 per slot. Intended for everyday consumers seeking memorable gifts or personal expressions for birthdays, holidays, and special occasions.
• Branded Shouts A service enabling consumer brands to create custom branded templates that consumers can personalize and display on digital billboards, generating branded user-generated content campaigns and social amplification. Examples include Wag! National Dog Day and Simon/J.Crew Factory/Tommy Hilfiger back-to-school campaigns at Simon Premium Outlets.

Quantifiable outcome

• Billboard operators earn 2–3x more revenue per digital play by selling smaller time slots to Shoutable consumers vs. traditional advertising CPMs
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Simon (J.Crew Factory and Tommy Hilfiger)coreGTM or Marketing Partner · 1 August 2023Shoutable partnered with Simon (shopping center operator) and brands J.Crew Factory and Tommy Hilfiger for a back-to-school 2023 campaign at five Simon Premium Outlets (Woodbury Common, Orlando International, Orlando Vineland, Las Vegas Premium Outlets, San Francisco Premium Outlets, Desert Hills Premium Outlets). Consumers could create complimentary branded Shouts featuring J.Crew Factory or Tommy Hilfiger templates at participating centers. The campaign was funded entirely by the brand partners, making it free for consumers to participate.
• Wag!coreGTM or Marketing Partner · 24 August 2022Shoutable partnered with Wag! (pet care marketplace app) for National Dog Day 2022 (August 26). Dog owners could post their furry friends on digital billboards for $45. Wag! is a pet care platform with over 400,000 caregivers and over $325 million in total bookings. The campaign aimed to celebrate the human-animal bond and support animal rescue efforts. This branded Shout partnership demonstrates Shoutable's ability to create co-branded UGC campaigns for consumer brands.
• Humane Society of the United StatesminorGTM or Marketing Partner · 24 August 2022The Humane Society of the United States was the charitable beneficiary of the Shoutable + Wag! National Dog Day 2022 campaign. A portion of Shout proceeds was donated to support the HSUS's animal rescue and advocacy work. Jamie Natelson, Senior VP of Marketing at HSUS, stated: 'Shoutable's contribution of billboard messaging space will help us promote key campaigns to inform animal lovers about how they can help.'
• Lamar Advertising CompanycoreStrategic or Co-development Partner · 1 May 2022Shoutable partnered with Lamar Advertising Company for its Mother's Day 2022 launch, gaining access to 1,600+ digital billboards in 42 states across the U.S. Lamar's network of digital billboards is the foundation of Shoutable's inventory. Ian Dallimore, VP of Digital Growth at Lamar Advertising, described the partnership as transformative: 'Adomni and Shoutable are changing media as we know it. Shoutable has blurred the line between advertising and social media.' The arrangement enables Lamar to monetize unsold digital billboard inventory at 2–3x higher revenue per play through smaller time-slot sales.
• Charli and Dixie D'AmelioflagshipGTM or Marketing Partner · 1 May 2022TikTok superstars Charli D'Amelio (140M followers) and Dixie D'Amelio (57.4M followers) partnered with Shoutable for its Mother's Day 2022 launch. The sisters surprised their mom Heidi with a collection of Shouts on billboards across Los Angeles (including Sunset Boulevard) and posted the experience to their social media accounts. Charli and Dixie stated: 'Shoutable has opened up the world of digital billboards so anyone can post content in the real world.' This partnership drove significant initial awareness and credibility for the platform.
• National Breast Cancer FoundationminorGTM or Marketing Partner · 1 May 2022During the Mother's Day 2022 launch, Shoutable donated a portion of proceeds to the National Breast Cancer Foundation for each @Shoutable mention or tag across all social media platforms. This charitable giving was part of the launch marketing strategy to drive social sharing and positive brand associations.
• AdomnicoreOthers · 1 January 2022Shoutable was created in 2022 by a team of advertising technology and e-commerce entrepreneurs at Adomni, a Las Vegas-based DOOH adtech company. Shoutable is owned and operated by Adomni, Inc. The proprietary programmatic technology powering Shoutable was originally developed by Adomni in 2015 for advertising campaigns on digital billboards. Shoutable is a spin-out product from Adomni. The legal entity is Shoutable LLC, headquartered at 7120 Rafael Ridge Way, Las Vegas, NV 89119.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adomni: Shoutable's parent company and the provider of its underlying programmatic DOOH technology. Adomni operates a self-serve programmatic platform for buying digital billboard ads at scale across thousands of screens, sharing the same inventory pool and technology stack as Shoutable but targeting advertising professionals rather than consumers.
• Vistar Media: Leading programmatic DOOH supply-side platform that aggregates digital out-of-home inventory from major operators and enables automated media buying. Operates in the same programmatic DOOH technology layer as Shoutable/Adomni and serves as a comparable SSP for inventory monetization.
• Broadsign: Provides software for digital out-of-home network operators including content management, programmatic sales enablement, and audience analytics. Comparable to Adomni in serving the operator side of the DOOH programmatic ecosystem.
• Place Exchange: Programmatic supply-side platform focused exclusively on out-of-home advertising, including digital billboards. Competes with Adomni/Shoutable's underlying technology in monetizing digital billboard inventory through automated channels.
• Hivestack: Global programmatic DOOH ad exchange and SSP that enables media buyers to purchase digital out-of-home inventory across multiple networks. Operates in the same programmatic infrastructure layer that powers Shoutable's booking flow.

Emerging players

• Carvertise: Peer-to-peer vehicle advertising platform paying drivers to wrap their cars in brand ads. Like Shoutable, it crowdsources access to physical-world advertising real estate rather than relying on a single operator's inventory.
• Wrapify: Vehicle-wrap advertising platform that turns consumer/drivers into ad inventory. Shares Shoutable's consumer-as-media-buyer concept and gig-economy style monetization of physical-world attention, though in a different OOH format.
• Firefly: Digital advertising network attached to rideshare and delivery vehicles with on-car screens. Operates at the intersection of DOOH and consumer-driven monetization, addressing the same 'real-world visibility for individuals' gap Shoutable targets.

Broad incumbents

• Outfront Media: Major U.S. outdoor advertising operator with a large portfolio of digital billboards. Could potentially partner with or compete against Shoutable by launching consumer-facing self-serve booking tools on its own inventory.
• Lamar Advertising Company: One of the largest outdoor advertising operators in the U.S. and Shoutable's flagship billboard inventory partner. Lamar provides the 1,600+ digital billboards accessed by Shoutable and has launched its own programmatic/digital sales channels, making it both a critical supplier and a potential competitor in the DOOH self-serve space.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZM669oUyPrJNGgm_KBupLA/about
• Facebookfacebook.com/shoutable.me
• Instagraminstagram.com/shoutable.me
• TikToktiktok.com/@shoutable.me
• LinkedInlinkedin.com/company/shoutable-me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoutable