Ironwall

What Ironwall does

Ironwall (legally 360Civic) is a B2B online privacy protection and data removal service founded in 2011 and headquartered in Mission Viejo, California. The company scans data brokers, people-finder sites, social media platforms, search engines, government websites, school records, and the dark web for employees' personally identifiable information, submits removal requests, and pursues persistent follow-up with legal escalation when sites resist. It targets organizations whose employees face elevated personal risk, including courts and judges, law enforcement officers, social services professionals, healthcare workers, and corporate executives, and reports removing 1.5 million or more pieces of personal information each week with 98% client retention since 2011. The service is organized around three annual subscription tiers (Signature at $299/person/year, plus quote-based Premium and Executive), delivered via direct enterprise sales, and augmented by an Ironwall360 emergency response offering staffed by former federal law enforcement officers.

The platform combines proprietary scanning and removal software with human privacy specialists, a secure client portal with real-time notifications, and preventative tooling including Surfshark VPN, Surfshark Alternative ID, and VoIP numbers. Since its 2024 acquisition by Nord Security (the $3 billion Lithuanian cybersecurity group that also owns NordVPN and Surfshark), Ironwall has been repositioned as the B2B arm of a broader privacy stack that includes the Incogni sub-brand for individual consumers and Family & Friends plans. Ironwall is AICPA SOC 2 Type II certified and ADA/WCAG 2.1 AA compliant, and continues to operate under founder and CEO Ron Zayas.

Name

Ironwall

Legal name

360Civic

Website

https://ironwall.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ironwall is a B2B online privacy and data removal service, founded in 2011 and now a Nord Security subsidiary, that removes employees' personal information from data brokers, search engines, social media, and government sites for courts, law enforcement, healthcare, social services, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Organization Subscription Plans: Ironwall generates revenue through annual subscription plans sold to organizations to protect their employees. Organizations pay per-person fees for privacy protection coverage. Three tiers available: Signature ($299/person/year), Premium (custom pricing), and Executive (custom pricing). The service is sold through enterprise sales with custom quotes for larger organizations.
2. Family Member Protection: Protection plans include coverage for residing family members at no additional cost. Extended protection for non-residing family members available as add-on.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ironwall is a B2B online privacy protection service that finds and removes personally identifiable information from data brokers, people-finder sites, social media, search engines, government websites, and the dark web on behalf of organizations. The offering combines automated daily scanning with human privacy specialists who handle persistent removal follow-up and legal escalation, and is delivered through annual per-person organization subscriptions in Signature, Premium, and Executive tiers. The company also provides Ironwall360 emergency response with former federal law enforcement officers for clients facing active threats.

Product overview

Ironwall operates as a B2B online privacy protection and data removal service organized around three subscription tiers — Signature, Premium, and Executive — delivering monthly to twice-weekly scans and removals of exposed personal information across data brokers, people-finder sites, social media, search engines, government databases, and other searchable web sources. The service is anchored by the core Ironwall Privacy Protection platform, which provides a secure client portal with real-time notifications, family protection for residing household members, and human-assisted follow-up on removal requests. The Premium and Executive tiers layer on preventative tools including Surfshark VPN (unlimited devices at Signature; two accounts at Executive), Surfshark Alternative ID, private email aliases, and secure VoIP numbers sourced from Nord Security's product portfolio. Executive plans additionally include fraud protection with reimbursement, comprehensive risk assessments, and emergency threat support staffed by former Federal law enforcement officers, plus organizational-level threat monitoring for enterprise teams. Ironwall360 represents the company's highest tier of emergency response, triggering intensive scans and direct law enforcement coordination when active threats arise. Ironwall also markets Incogni, a separate sub-brand targeting individual consumers, as part of the same product ecosystem under the Surfshark/Nord Security corporate umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Incogni: Individual-focused privacy protection service that removes personal information from data brokers and people search sites for individual consumers.

Products and services

• Ironwall Privacy Protection Online privacy protection and data removal service for organizations, employees, and public-facing professionals that searches for and removes personally identifiable information from data brokers, people-finder sites, social media, search results, government websites, and other online sources, with ongoing monitoring to prevent re-appearance.
• Ironwall360 Emergency Threat Response

Quantifiable outcome

• Over 1 million pieces of private information removed since 2011
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Nord SecuritycoreTechnology or Integration · 1 January 2024Nord Security acquired Ironwall in 2024. Nord Security is a Lithuanian cybersecurity company valued at $3 billion, known for VPN products and serving over 15 million users globally. Ironwall partners with Nord Security to enhance data protection services and offer advanced security tools to clients.
• SurfsharkcoreTechnology or Integration · 1 January 2022Ironwall was acquired by Nord Security in 2022. Ironwall operates as part of the same corporate group as Surfshark (a VPN company), with Surfshark providing VPN technology, Alternative ID solution, and VoIP number services that Ironwall integrates into its premium and executive protection packages.
• SurfsharkcoreTechnology or IntegrationSurfshark provides VPN accounts for unlimited devices, Alternative ID solution, and secure VoIP numbers that Ironwall integrates into its Premium and Executive protection plans as preventative privacy tools.
• NordVPNcoreTechnology or IntegrationNordVPN is part of the same corporate group as Ironwall. NordVPN accounts for up to six devices are included in the business protection plans as preventative privacy tools.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optery: Optery provides automated personal data removal from data brokers and people-search sites, with both self-service and concierge tiers. It is a comparable subscription PII-removal product with overlapping target customers (privacy-conscious consumers and small businesses).
• OneRep: OneRep is a consumer-focused data removal service that scans people-search sites and submits opt-out requests to data brokers. Functionally analogous to Ironwall's consumer offering (and Ironwall's own Incogni sub-brand), though it does not target enterprise or high-risk-vertical buyers.
• Privacy Duck: Privacy Duck is a manual, specialist-led data broker removal service that emphasizes human curation of opt-out requests. Highly comparable in service approach to Ironwall's human-assisted model, though it is primarily B2C and serves a smaller customer base.
• Reputation.com: Reputation.com provides online reputation management and privacy services, including suppression of personally identifiable information from data aggregators and search results for executives and enterprises. Comparable to Ironwall in serving high-profile professionals and in offering enterprise plans, though it is broader in scope (reviews, listings, social).
• DeleteMe: DeleteMe (by Abine) is a subscription-based data broker removal service for both individuals and businesses. It is the closest direct competitor to Ironwall, offering continuous removal from data brokers, people-search sites, and similar sources — though it is more B2C-weighted and lacks Ironwall's specialization in judges/law enforcement emergency response.

Broad incumbents

• ZeroFox: ZeroFox (formerly including IDX) provides enterprise digital risk protection, including executive threat monitoring, dark web surveillance, and takedown services for exposed personal data of executives. Comparable to Ironwall's organizational threat-monitoring tier at enterprise scale, though ZeroFox is broader and primarily serves Fortune 1000 CISOs.
• Kroll Identity Monitoring: Kroll's identity monitoring practice offers dark web surveillance, fraud remediation, and personal data removal services to enterprises and high-net-worth individuals. Comparable to Ironwall in dark web monitoring and executive protection, though Kroll is a much broader advisory and risk firm.
• Norton LifeLock: Norton LifeLock (Gen Digital) is a broad identity-theft-protection incumbent offering credit monitoring, dark web surveillance, and data-broker removal as part of a wider consumer/enterprise identity suite. It competes with Ironwall at the high-end identity-protection layer but lacks Ironwall's vertical specialization and emergency-response offering.
• Experian IdentityWorks: Experian IdentityWorks is a credit bureau-led identity protection service offering dark web monitoring, identity-theft resolution, and credit monitoring. Adjacent to Ironwall's offerings in identity-protection scope, though primarily B2C and credit-centric rather than PII-removal-focused.

Emerging players

• Kanary: Kanary is an emerging privacy platform that automates removal requests across data brokers and surfaces exposed personal data. It overlaps with Ironwall's core offering but is earlier-stage and more consumer-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ironwall360
• Xx.com/ironwall360
• Facebookfacebook.com/ironwall360

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ironwall