PeopleBest
PeopleBest is a Fort Worth-based B2B SaaS platform that uses AI-powered behavioral analytics and psychology-based assessments to help enterprises improve hiring accuracy, reduce turnover, predict employee performance, and optimize human capital across hiring, retention, leadership, and team dynamics use cases.
- Company typePrivate
- Founded2005
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PeopleBest does
PeopleBest is a Fort Worth, Texas-based private B2B SaaS company that combines 20+ years of behavioral science research with AI-powered analytics to help enterprises improve hiring, retention, and workforce performance. The company's flagship offering is the PeopleBestOS (peopleOS™) platform, anchored by the proprietary PeopleDNA Profile — a behavioral assessment the company claims measures 18x more data points than leading assessment systems and is customizable to each client's unique jobs, culture, and success criteria. The product portfolio is modular, spanning Hire Better, Maximize Human Performance, Growth & Development, Leadership & Strategy Effectiveness, Team Dynamics, and Predictive Performance (predicting revenue contribution and retention at stated 88-90% accuracy), supplemented by assessments such as the Leadership Styles Profile, Mindset Competencies, Culture Gauge, and JobMatch.
Under the hood, the platform processes text-based and structured assessment data, connects with CRM, HRIS, and ERP systems, and applies machine learning to build predictive models per client. The company markets generative AI capabilities that deliver personalized guidance on skill development and career fit, with models that improve as more hires are scored through the system.
PeopleBest monetizes through a combination of SaaS subscriptions (monthly and annual, quote-based pricing for organizations ranging from 5 to 50,000+ employees), partner licensing (reseller white-labeling and OEM/embedded integrations with sales training firms, leadership consultants, software platforms, and a worldwide survey/analytics consolidator), and professional services for implementation and consulting. Go-to-market is sales-led with a 'Request a Demo' primary CTA and two-business-day response SLA, supplemented by content marketing (blog, case studies, white papers) and email nurture. The company is founder-led by CEO Jim Hunter, with Jason Dew as CTO and Pamela Walters as VP Operations, operating fully remote with 11-50 employees.
PeopleBest firmographics
Firmographics- Name
- PeopleBest
- Legal name
- PeopleBest LLC
- Website
- https://peoplebest.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeopleBest is a Fort Worth-based B2B SaaS platform that uses AI-powered behavioral analytics and psychology-based assessments to help enterprises improve hiring accuracy, reduce turnover, predict employee performance, and optimize human capital across hiring, retention, leadership, and team dynamics use cases.
- Ownership category
- akta.pro rank
PeopleBest industry classification
Industry- Product category
- Talent Assessment Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industry
- Learning Management (LMS) & Talent Development (BPACAPAG)
Keywords
Where PeopleBest is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PeopleBest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based access to PeopleBest platform. Pricing appears quote-based, varies by organization size and scope. Monthly and annual subscription options mentioned in privacy policy.
- Partner Licensing: Software licensing fees from strategic partners and resellers who white-label PeopleBest technology or integrate it into their own platforms and solutions.
- Professional Services: Implementation and consulting services including custom behavioral analytics solutions, system integration, and tailored onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for large organizations (5 to 50,000+ employees) |
| Subscription | Monthly | Monthly subscription option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PeopleBest product offering
Product offeringCore offering
PeopleBest provides an AI-powered behavioral analytics platform that combines 20+ years of science-backed psychology with machine learning to predict employee performance, retention, and fit. The core product, the PeopleDNA Profile, captures 18x more data points than leading assessment systems, feeding into the PeopleBestOS platform that helps organizations hire, develop, and retain talent.
Product overview
PeopleBest is a unified human performance analytics platform built around its core AI-optimized peopleOS (PeopleBestOS) platform and the proprietary PeopleDNA Profile assessment, which measures 18x more data points than leading assessment systems. The platform combines behavioral science, psychology, and AI to provide predictive insights for talent decisions. The product portfolio consists of core modules for hiring (Hire Better), performance optimization (Maximize Human Performance), growth and development, leadership effectiveness, and team dynamics. Supporting assessments include the Leadership Styles Profile (6 styles), Mindset Competencies (8 competencies), and Self-Awareness Competency. Feature-level tools include Analytics, Personalization, Culture Gauge, Work from Home assessment, JobMatch, Team Comparison Report, and Fit Score. The platform offers both direct delivery and white-label licensing opportunities for software partners, with over 100 job templates and 300+ competencies available for customization.
Differentiator
Problem solved
Functional benefit
Brands
- PeopleBestOS: AI-powered platform combining behavioral science with performance analytics for workforce optimization.
- PeopleDNA Profile
Products and services
- PeopleBestOS (peopleOS) The core AI-optimized platform that combines science-backed psychology with 20+ years of experience and behavioral data to provide predictive insights for hiring, retention, and performance optimization. The platform measures 18x more data points than leading assessment systems and serves organizations from 5 to 50,000+ employees.
- PeopleDNA Profile The foundational behavioral assessment that measures 18x more data points than leading assessment systems, distilling the complexity of humans into actionable insights for hiring and development decisions. Captures 18 distinct behavioral dimensions.
- Hire Better An AI-powered hiring solution that helps organizations fill roles quickly and accurately by identifying candidates with the right 'DNA' for the job and cultural fit, with built-in retention capabilities.
- Maximize Human Performance An AI-powered analytics solution that compares and contrasts employee capabilities to clarify natural role fit, helping employees increase their success through data-driven development roadmaps.
- Growth & Development Employee development solution that identifies key factors blocking success and provides actionable insights to help individuals modify their approach, boost outcomes, and fuel influence with stakeholders.
- Leadership & Strategy Effectiveness A leadership assessment solution using specially tuned algorithms to identify leadership strengths, styles, and capabilities, revealing inner dynamics of teams to help leaders inspire and drive performance.
- Predictive Performance AI-driven analytics that predict employee retention duration, revenue performance contribution, and success likelihood, with models that get smarter with every hire using the client's success data.
- Team Dynamics A solution revealing differences in motivators and workstyles to facilitate assigning teams to solve problems, with individuals complementing one another for better collective solutions.
- Retention Solutions Tools to understand why workers are dissatisfied or frustrated, allowing organizations to address problems before employees leave, with onboarding solutions that establish cultural fit and build colleague connections.
- Leadership Styles Profile An assessment identifying six distinct leadership styles (Autocratic, Compassionate, Consensus, Mentor, Navigator, Relentless) based on Daniel Goleman's Emotional Intelligence research to help leaders discover their strengths, weaknesses, and optimal situational use.
- Mindset Competencies An assessment measuring eight mindset competencies, distinguishing between fixed mindset (seeking validation) and growth mindset (breaking down limiting beliefs), connected to job requirements for coaching and development.
- Self-Awareness Competency An assessment component that measures self-awareness as the cornerstone of emotional intelligence, enabling leaders and professionals to adjust thinking and strategy based on situations.
- PeopleBest Advantage A comprehensive system combining data collection, dynamic modeling, and actionable insights that is predictive, customized, actionable, and sustainable for talent decision-making.
Quantifiable outcome
- Turnover reduced 26% (from 37% to 11%) within 6 months
- +6 more outcomes
Companies that use PeopleBest
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
PeopleBest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
PeopleBest partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sales Training PartnercoreSales training firm white-labeled PeopleBest's behavioral insights into their training and development program. Partner measured 'before and after' effects of training solutions and doubled their annual revenues using the integrated solution.
- Leadership Partner (Home Improvement Chain)coreLeadership consulting partner used PeopleBest to analyze 7 metrics of profitability for General Managers at a national home improvement chain. Defined 'code of success' inside each metric to improve hiring, development, and retention, generating $5+ million revenue increase.
- Consulting Partner (Franchise Operations)coreWorldwide franchise operations consulting firm brought PeopleBest into their network to define success codes for best franchisees. Combined behavioral data and performance metrics to create hiring codes for prospective franchise owners, saving and generating $30 million within 2 years.
- Leadership Guru / AuthorminorWell-known leadership author partnered with PeopleBest to create scorecards for each chapter of their new book and development program focused on top leaders worldwide. Enabled leaders to pinpoint strengths and growth opportunity areas.
- Survey & Analytics ConsolidatorcoreWorldwide consolidator of listening, engagement, and analytic surveys integrated PeopleBest to combine 'what' people did and said with 'why' they did it. Achieved $10 million uplift in first year of integration.
- Employee Workflow Software StartupminorProductivity software startup integrated PeopleBest's underlying behavioral data to combine productivity tracking with personal coaching suggestions, making their solution more competitive.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
PeopleBest competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Industry-leading personality and behavioral assessment provider focused on leadership development, selection, and performance prediction. Closely comparable to PeopleBest in methodology (personality/behavioral science for talent decisions) and target market (enterprise HR and leadership).
- Plum: Talent assessment platform combining behavioral science with AI to predict candidate fit, job performance, and retention. Directly comparable to PeopleBest in product category (behavioral assessment for hiring), target market (enterprise HR), and delivery model (SaaS).
- Traitify: Personality assessment platform using visual assessments for hiring and development, with API-driven integrations into HRIS and ATS systems. Comparable to PeopleBest in assessment category and HR technology focus, with overlap in behavioral-based candidate evaluation.
- Pymetrics: AI-powered behavioral assessment platform that uses neuroscience-based games to predict candidate fit and job performance. Directly competes with PeopleBest in the AI behavioral assessment for hiring and development space, serving similar enterprise customers with predictive analytics.
- The Myers-Briggs Company: Personality assessment provider (MBTI, Strong Interest Inventory, EQ-i) serving enterprise HR for hiring, leadership development, and team dynamics. Directly comparable in assessment category and enterprise focus, though uses traditional personality frameworks rather than AI-driven behavioral analytics.
- AssessFirst: Predictive recruitment assessment platform combining personality, motivation, and cognitive assessments for hiring decisions. Directly comparable to PeopleBest in behavioral assessment for talent acquisition and use of predictive analytics in candidate selection.
- Predictive Hire: AI-powered predictive analytics platform for hiring decisions, focusing on candidate-job fit and performance prediction. Directly comparable to PeopleBest in predictive analytics approach for hiring, target customer (enterprise HR), and SaaS delivery.
Broad incumbents
- HireVue: Video interview and AI-powered assessment platform for hiring, with structured interviews and game-based assessments. Broad incumbent in HR assessment technology with overlapping capabilities to PeopleBest's predictive analytics approach.
- Cornerstone OnDemand: Cloud-based talent management suite including learning management, performance, recruiting, and succession planning. Broad incumbent in the talent development and HR technology space where PeopleBest competes in growth/development modules.
- Eightfold AI: AI-powered talent intelligence platform covering talent acquisition, management, and diversity, with deep learning-based matching. Broader incumbent in the talent assessment/intelligence space, offering overlapping capabilities but as part of a wider HCM-focused portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
PeopleBest social profiles
Digital presencePeopleBest financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleBest leadership team
Management profileNumber of profiles
Profiles3 records
PeopleBest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleBest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleBest
What does PeopleBest do?
PeopleBest provides an AI-powered behavioral analytics platform that combines 20+ years of science-backed psychology with machine learning to predict employee performance, retention, and fit. The core product, the PeopleDNA Profile, captures 18x more data points than leading assessment systems, feeding into the PeopleBestOS platform that helps organizations hire, develop, and retain talent.
Is PeopleBest a public or private company?
PeopleBest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PeopleBest founded?
PeopleBest was founded in 2005. It employs 11 to 50 people.
Where is PeopleBest based?
PeopleBest is headquartered in Fort Worth, United States, in the North America region.
How does PeopleBest make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are partner Licensing and professional Services.
Who are PeopleBest's main competitors?
Direct peers on record are Hogan Assessments, Plum, Traitify, Pymetrics, The Myers-Briggs Company, AssessFirst and Predictive Hire. Broad incumbents are HireVue, Cornerstone OnDemand and Eightfold AI.
Does PeopleBest have an API?
No public API is recorded for PeopleBest.
What industry is PeopleBest in?
PeopleBest's product category is Talent Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of BPACAPAG, Learning Management (LMS) & Talent Development. Its NAICS code is 541511 and its SIC code is 7370.