What Stierman De Leeuw does

Stierman De Leeuw is a Dutch private limited company (private B2B importer and wholesaler, headquartered in Apeldoorn, Netherlands) founded in 2014 with 11-50 employees. The company serves an exclusive network of dealers and resellers across the Netherlands, Belgium, and France via dedicated localized e-commerce storefronts, distributing branded outdoor power equipment including battery-powered machinery (EGO), garden machines (Eliet), specialist weed removal systems (Nimos), complete machine spare parts, personal protective equipment for forestry work, and workshop accessories.

Its underlying technology stack is a B2B e-commerce platform with a quick-order module, dealer-locked net pricing, free delivery over €250, 48-hour fulfillment on stocked items, and interactive parts catalogs with technical drawings across Eliet, Ego, Posch, Pick-pine, Nimos, Limpar, Pflanzfuchs, Prinz, and Bacho brands. The company pairs distribution with an in-house technical service department that performs repairs, runs a 24/7 maintenance support line, and delivers formalized technical training to dealers, positioning it as a value-added specialty distributor rather than a pure wholesaler.

Revenue is generated through wholesale hardware sales to registered business dealers at login-gated net pricing, augmented by recurring demand for spare parts and PPE from the installed base of machines it has placed. Go-to-market is channel-partner led: the company provides sales and technical training support to its dealer network, which serves both professional garden/park maintenance operators and consumers in its three-country footprint.

Name

Stierman De Leeuw

Legal name

Stierman de Leeuw

Website

https://stiermandeleeuw.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stierman De Leeuw is a Dutch B2B importer and wholesaler of forestry, garden, and park machinery, serving an exclusive network of dealers and resellers across the Netherlands, Belgium, and France with branded equipment, spare parts, technical service, and dealer training.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of garden and park machinery: Stierman De Leeuw generates revenue by importing and wholesaling forestry, garden, and park machines along with related articles for climbing and personal protection. They sell to a network of dealers and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stierman De Leeuw imports and wholesales forestry, garden, and park machinery along with related spare parts, climbing equipment, and personal protective gear to a network of dealers and resellers. The company supplies multiple recognized brands including EGO battery-powered equipment, Eliet machines, and Nimos weed removal systems, complemented by brand-specific replacement parts and an extensive workshop accessory catalog. They operate a B2B e-commerce platform where dealers can access net pricing, parts catalogs with technical drawings, and benefit from stock availability with 48-hour shipping for orders placed before 15:30.

Product overview

Stierman De Leeuw is an importer and wholesaler of forestry, garden, and park machines, offering a comprehensive product portfolio centered on outdoor power equipment. The core offering consists of garden and park machines including EGO battery-powered equipment, Eliet machines, and Nimos weed removal systems, complemented by extensive machine parts and spare components. Additional product lines include personal protective equipment, workshop accessories, and branded parts. The company operates a B2B e-commerce platform serving a network of dealers and resellers, with in-house technical services, repair capabilities, and technical training support.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden and Park Machines

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stihl: German manufacturer of chainsaws and outdoor power equipment that runs its own proprietary dealer network across Europe. Competes with Stierman De Leeuw's brands and increasingly reaches end-customers through direct dealer programs that can disintermediate independent distributors.
• John Deere: Global manufacturer of agricultural and grounds care equipment with extensive own dealer network across Europe. Competes with Stierman De Leeuw in grounds care and forestry-adjacent equipment sold to professional and institutional buyers.
• AGCO: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) with European dealer networks. Competes at the higher-power agricultural end adjacent to forestry and grounds care segments Stierman De Leeuw serves.
• Hako: German manufacturer of grounds care and municipal cleaning equipment with its own European dealer network. Competes in municipal and commercial grounds care categories served by Stierman De Leeuw's professional park machinery range.
• Husqvarna Group: Swedish manufacturer of outdoor power products (chainsaws, mowers, robotic mowers) with own dealer and digital channels across Europe. Competes directly in product categories Stierman De Leeuw distributes and is a key alternative brand for professional landscapers and forestry users.
• Stiga: European (Italian/Swedish) manufacturer of garden equipment including mowers, ride-ons, and robotic mowers with own dealer network. Competes in the same product categories and dealer channels as Stierman De Leeuw, and is an alternative brand for garden retailers in Benelux and France.
• Kubota: Japanese manufacturer of agricultural and grounds care equipment with a growing European dealer footprint. Competes in compact tractors, ride-on mowers, and grounds care categories that overlap with Stierman De Leeuw's professional customer base.

Direct peers

• Kramp Group: Europe's largest technical wholesaler for agricultural, forestry, and garden parts, headquartered in the Netherlands. Operates a B2B dealer-servicing model with very similar product breadth, parts catalog depth, and dealer support offerings, making it the closest direct competitor.

Others

• EGO (Chervon): Manufacturer of EGO battery-powered outdoor power equipment brand and a current key supply partner of Stierman De Leeuw. Listed as OTHERS because it is a brand supplier rather than a direct channel competitor; however, its own distribution ambitions could shift this relationship.

Emerging players

• Pellenc: French manufacturer specializing in battery-powered professional garden and forestry equipment, with a strong position in the same battery-powered category Stierman De Leeuw pursues through its EGO partnership. Emerging as a credible alternative in the professional battery segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZTdRPeIKB02JPrujL3YL1Q
• Facebookfacebook.com/stiermandeleeuw
• LinkedInlinkedin.com/company/stierman-de-leeuw
• Instagraminstagram.com/stiermandeleeuw
• Xx.com/stiermandl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stierman De Leeuw