What Verdelho Comunicação does

Verdelho Comunicação, operating under the legal name Verdelho Associados, is a founder-led boutique strategic public relations consultancy headquartered in São Paulo, Brazil. Founded in 2012 and led by founder and director Valdeci Verdelho, the firm specializes in corporate communications, institutional positioning, reputation management, crisis communication, media training, and institutional event management. Its stated client roster includes multinational enterprises such as Tetra Pak, Danone, Embraer, Avon, Ardagh Group, Cia Müller de Bebidas, and Secil, indicating the firm serves large Brazilian and global corporate accounts that require senior-level, high-touch counsel.

The firm's offering is organized around six integrated service lines: positioning and reputation building, public exposure and media relations, crisis protection, spokesperson preparation and media training, institutional events, and crisis management. There is no proprietary technology platform, software product, or AI tooling underlying the service — delivery is human-led, judgment-driven strategic counsel executed through retainer and project-based engagements. The firm does not publish pricing, operating instead on a quote-based, custom engagement model with multi-year contracts typical of senior advisory work.

Commercially, Verdelho Comunicação runs a sales-led, relationship-driven go-to-market motion. The founder personally drives business acquisition through networks, referrals, and industry reputation, supported by a content marketing layer (website Insights section, LinkedIn presence) and a portfolio page functioning as social proof. The firm is privately held with no disclosed institutional investors, no funding history, no parent or subsidiary structure, and no M&A activity, operating as an independent consultancy within the Brazilian market.

Name

Verdelho Comunicação

Legal name

Verdelho Associados

Website

https://verdelho.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdelho Comunicação is a São Paulo-based boutique strategic public relations consultancy founded in 2012 by Valdeci Verdelho. It serves multinational enterprises in Brazil with corporate reputation management, crisis communication, media training, and institutional event services on a retainer basis.

Ownership category

akta.pro rank

Product category

Corporate Communications and Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Media Relations & Press Office Services (MPAAADAI), Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Strategic public relations
• Corporate reputation management
• Crisis communication services
• Media training advisory
• Institutional event management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Public Relations Services: Verdelho Comunicação generates revenue through professional services engagements in public relations, corporate reputation management, crisis communication, media training, and institutional event management. Services are structured around strategic consulting retainers and project-based engagements tailored to each client's specific needs and exposure level.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Verdelho Comunicação is a boutique strategic public relations agency based in São Paulo, Brazil, that provides corporate communication, reputation management, crisis management, media training, press relations, and institutional event services. The firm combines strategic vision, qualified contextual reading, and rigorous execution to help enterprise clients build, protect, and strengthen corporate reputation as a strategic business asset.

Product overview

Verdelho Comunicação operates as a unified public relations agency offering an integrated portfolio of professional communication services. The core offering consists of six interconnected service lines: Posicionamento e Construção de Reputação (institutional positioning and reputation building), Exposição Pública, Imprensa e Influência (public exposure and media relations), Proteção e Defesa em Situações Críticas (crisis protection), Porta-Vozes, Media Training e Simulações (spokesperson preparation), Eventos Institucionais e Marcos Corporativos (institutional events), and Gestão de Crise (crisis management). These services are designed to be activated independently or in an integrated manner according to each organization's specific challenges. The agency positions itself as a strategic partner for companies that recognize reputation as a strategic business asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Posicionamento e Construção de Reputação (Institutional Positioning and Reputation Building) Public relations strategies focused on institutional positioning and reputation building aligned with business objectives, involving definition of key messages, strengthening of institutional narrative, and alignment between discourse, practice, and public perception. Designed for enterprises that recognize reputation as a strategic business asset.
• Exposição Pública, Imprensa e Influência (Public Exposure, Media Relations and Influence)
• Proteção e Defesa em Situações Críticas (Protection and Defense in Critical Situations)
• Porta-Vozes, Media Training e Simulações (Spokespersons, Media Training and Simulations)
• Eventos Institucionais e Marcos Corporativos (Institutional Events and Corporate Milestones)
• Gestão de Crise (Crisis Management)

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Direct peers

• FSB Comunicações: FSB is the largest independent Brazilian public relations agency, offering corporate communications, reputation management and crisis services to enterprise clients across multiple sectors. Directly comparable as a full-spectrum Brazilian PR firm competing for the same enterprise reputational mandates.
• CDN Comunicação: CDN is an established Brazilian PR and corporate communications agency serving enterprise clients with strategic communications, media relations and reputation management. Directly comparable as a competitor in the Brazilian strategic PR market.
• InPress Porter Novelli: InPress Porter Novelli is a major Brazilian PR agency affiliated with the Porter Novelli global network, focused on corporate communications, public affairs and crisis management. Comparable as a competitor serving large Brazilian enterprises with strategic communications mandates.
• Máquina da Notícia: Máquina da Notícia is a Brazilian communications and public relations agency offering strategic communications, media relations and reputation management to enterprise clients. Comparable as a domestic competitor operating in the same Brazilian strategic PR market segment.
• Approach Comunicação: Approach is a Brazilian communications agency focused on corporate communications, integrated marketing and reputation management for enterprise clients. Comparable as a direct competitor serving Brazilian enterprises with similar strategic communications mandates.

Broad incumbents

• Edelman Brasil: Edelman operates a Brazilian office as part of the largest global public relations firm, providing corporate communications, crisis management and reputation advisory. Comparable as a larger incumbent offering overlapping strategic PR services to multinational clients in Brazil.
• Ketchum Brasil: Ketchum's Brazilian office is part of a global PR network providing corporate communications, media relations and crisis advisory. Comparable as a multinational PR competitor serving Brazilian enterprise clients with a broader portfolio of services.
• Hill+Knowlton Strategies Brasil: Hill+Knowlton operates in Brazil as part of a global public relations consultancy providing corporate communications, crisis and public affairs services. Comparable as a multinational PR incumbent serving Brazilian enterprise clients.
• FleishmanHillard Brasil: FleishmanHillard operates in Brazil as part of a global public relations network, providing corporate communications, crisis management and public affairs services. Comparable as a multinational PR incumbent competing for enterprise reputation mandates in Brazil.
• BCW (Burson Cohn & Wolfe) Brasil: BCW operates a Brazilian office as part of a large global communications group, offering public relations, crisis management and corporate communications. Comparable as a multinational incumbent offering overlapping strategic communications services to large Brazilian enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/verdelho-associados
• Facebookfacebook.com/VerdelhoComunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdelho Comunicação