What On Your Mark Designs does

On Your Mark Designs (legal entity: On Your Mark Design and Graphics LLC) is a privately held, family-owned digital marketing agency founded in 2001 by Lisa Mazzuca and headquartered in Bayville, New Jersey. The firm delivers a bundled service offering to small businesses anchored by three core practices — website design, website development, and search engine optimization — with supporting modules including logo design, content marketing, review and reputation management, social media setup and management, email newsletter campaigns, web analytics and reporting, and digital PR/media placement. The technology stack is centered on WordPress with HTML/CSS, white-hat on-page and off-page SEO (practiced since 2003), Google Business Profile management, and AI-assisted content production paired with human editing. The business operates a hybrid revenue model: one-time project fees for web design, logo design, and site rebuilds combined with recurring monthly retainers for SEO, internet marketing, social media management, and ongoing maintenance packages. Distribution is consultative and locally focused — phone and contact-form intake, in-person and virtual consultations, and community networking referrals — targeting service-based SMBs (contractors, attorneys, healthcare providers, fitness studios, home services) and select nonprofits across Ocean County, Monmouth County, and the broader New Jersey market.

The firm is structured as a tightly held LLC with approximately six team members, including owner Lisa Mazzuca, family members Jasper, Giovanni, and Abigail Mazzuca in operational roles, a digital marketing consultant (Evelyn Jung), and a graphic design/marketing intern from The College of New Jersey. There is no external funding, parent company, or institutional ownership; operations are bootstrapped from Bayville. Service delivery is in-house with no channel partners or third-party resellers. Customer relationships skew long-tenured — multiple clients have engaged the firm for over a decade (e.g., Dr. Mark Guariglia since 2003) — and the firm claims hundreds of small business websites designed and numerous #1 keyword rankings across the competitive NJ local-search market.

Recognitions include the 2024 Community Choice Award (1st Place, Best Advertising/Marketing Agency in Ocean County, NJ), Alignable Biz Person of the Year, and Trustindex verified status based on Google reviews. The founder has cultivated a community-anchored distribution strategy through board positions at the Greater Toms River Chamber of Commerce (since 2023), Ocean County Business Association (since 2024), and local nonprofits A Need We Feed and Small Miracles, supplemented by public speaking on SEO at chamber events. Geographic footprint is statewide New Jersey with concentration along the Jersey Shore; no international expansion is in evidence.

Name

On Your Mark Designs

Legal name

On Your Mark Designs LLC

Website

https://oymdesigns.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

On Your Mark Designs is a family-owned, Bayville, NJ-based digital marketing agency delivering WordPress web design, white-hat SEO, and integrated digital marketing services (social media, content, reputation management, digital PR) to small businesses across Ocean County, Monmouth County, and New Jersey.

Ownership category

akta.pro rank

Headquarters

HQ city

Bayville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Design and Development Projects: One-time project fees for custom website design and development, including landing pages and database-driven e-commerce websites. Includes maintenance packages providing ongoing relationship revenue.
2. SEO Management and Internet Marketing Retainers: Recurring monthly SEO management and internet marketing services with monthly reports and meetings. Includes keyword research, content application, on-page and off-page SEO, link-building, and reputation management.
3. Logo Design and Brand Development: One-time logo design projects with 3-4 initial concepts and revisions; deliverables in high and low resolution formats for print and online use.
4. Social Media Setup, Management, and Email Campaigns: Social media setup and ongoing management, email newsletter campaigns, and list management. Digital PR and media placement services also offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

On Your Mark Designs is a service-based digital marketing agency that delivers website design, custom website development (WordPress, HTML/CSS), and white-hat search engine optimization to small businesses in New Jersey. The firm's offerings also include logo design, brand development, online marketing, social media management, review and reputation management, email newsletter campaigns, content marketing, digital PR, and SEO consulting — coordinated as an integrated local lead-generation practice anchored by website design and SEO since 2001.

Product overview

On Your Mark Designs (legal name: On Your Mark Design and Graphics) is a service-based digital marketing agency, not a single unified software product. Its offering is a portfolio of interrelated services delivered to small business clients, anchored by three core services — Website Design, Website Development, and Search Engine Optimization (SEO) — with supporting service modules including Logo Design, Online/Internet Marketing, Review and Reputation Management, Social Media Setup and Management, Web Analytics & Reporting, Email Newsletter Campaigns and List Management, Digital PR and Media Placement, Content Marketing, Brand Development, Keyword Research and Market Research, and SEO Consulting. Together these services form a coordinated local-SEO and lead-generation practice targeting small businesses in Ocean County, Monmouth County, and the broader New Jersey market, founded in 2001 and operating continuously since 2003/2004 with a focus on WordPress-based website design and white-hat SEO.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom, conversion-focused website designs for small businesses with responsive layouts, modern visual treatments, and SEO-incorporated keyword-optimized content. Targeted at SMB clients in NJ who need a website that generates leads from organic search.
• Website Development Custom development from landing pages to large database-driven e-commerce websites, leveraging WordPress, HTML/CSS, and SEO-friendly coding, with cross-browser compatibility and on-page SEO optimization.
• Search Engine Optimization (SEO) White-hat on-page and off-page SEO including keyword research, content application, link-building, social media integration, Google Business Profile management, and NAP citation consistency — performed as a managed monthly engagement targeting local NJ search rankings.
• Logo Design Custom logo design delivering initial concepts with revisions, finalized in high and low resolution formats for both print and online use. Targeted at small business and organizational branding.
• Online / Internet Marketing Internet marketing and lead generation services including targeted online marketing strategies, brand development, and keyword research to enhance business visibility and increase profit margins for small businesses.
• Review and Reputation Management Monitoring, managing, and responding to online reviews of client businesses across social media and search engines to maintain positive perception, address negative feedback, and encourage positive reviews.
• Social Media Setup and Management
• Content Marketing
• Email Newsletter Campaigns and List Management
• Digital PR and Media Placement
• SEO Consulting

Quantifiable outcome

• Achieved numerous #1 rankings across multiple keyword categories for most clients in the highly competitive NJ SEO market
• +3 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• New Jersey Native Plant Society – Jersey Shore ChapterminorOthers · 1 October 2025As of October 2025, Lisa Mazzuca has accepted the role of Co-Leader of the New Jersey Native Plant Society – Jersey Shore Chapter, to promote the benefits of native plants in the home landscape.
• Ocean County Business Association (OCBA)coreGTM or Marketing Partner · 1 January 2024Lisa Mazzuca has served on the board of the Ocean County Business Association since 2024. OCBA is a professional category-exclusive business networking organization established in 1980 that focuses on business referrals, networking, and business education in Ocean County, NJ. OYM's directory link to OCBA is featured on its local resources page.
• Greater Toms River Chamber of CommerceflagshipGTM or Marketing Partner · 1 January 2023Lisa Mazzuca has served on the board of the Greater Toms River Chamber of Commerce since 2023. OYM is a proud member of the chamber. The firm has given public presentations at chamber business networking meetings (e.g., "How To Think Like A Search Engine" at Toms River Brewing). This partnership supports referral generation, brand visibility, and local community credibility.
• A Need We FeedcoreOthers · 1 January 2023Lisa Mazzuca has served on the board of A Need We Feed since 2023. A Need We Feed is an Ocean County, NJ non-profit that delivers meals from local restaurants to people in need. OYM also supported the organization's Casino Night fundraising event (Feb 21, 2025) and designed the aneedwefeed.org website.
• Small Miracles, Inc.minorOthersLisa Mazzuca is associated with Small Miracles, Inc., a 501(c)(3) charitable organization dedicated to positively enhancing the lives of pediatric oncology patients through gift programs and special experiences. Logo is displayed on the OYM about page.
• Google Digital GarageminorStrategic or Co-development PartnerLisa Mazzuca earned a 2023 Digital Marketing Certification from Google Digital Garage; OYM is also a Google Business Profile service provider (verification, optimization, and management of clients' Google Business Profiles).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SmartSites: New Jersey-based digital agency offering web design, SEO, PPC, and digital marketing to SMBs. Headquartered in NJ with a much larger team than OYM, SmartSites competes for the same local SMB web design and SEO clients and is a clear regional incumbent in OYM's home market.
• Coalition Technologies: SEO and web design agency serving SMB and e-commerce clients with a similar service bundle (design, SEO, content, branding). Comparable service mix but a much larger, multi-office operation versus OYM's local NJ focus.
• WebFX: Large digital marketing agency offering web design, SEO, content marketing, and review/reputation management. Operates at significantly greater scale than OYM and serves similar SMB and mid-market verticals, including many local service businesses comparable to OYM's HVAC, pest control, and legal clients.
• Straight North: Digital marketing agency providing SEO, web design, and internet marketing services to SMBs. Overlaps directly with OYM's service portfolio and target customer profile, though Straight North operates at national scale.
• HigherVisibility: SEO-focused agency offering web design, local SEO, content marketing, and reputation management. Directly comparable to OYM's SEO-led, integrated service model, serving SMB clients in similar verticals.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and reputation management to SMB and mid-market clients. Like OYM, Thrive bundles design + SEO + content + social, but at a national scale with far greater headcount and marketing spend.
• Blue Corona: Digital marketing agency focused exclusively on home services and local service businesses — a core vertical for OYM. Offers web design, SEO, and analytics comparable to OYM's integrated SMB offering, though at meaningfully larger scale.
• Boostability: SEO and digital marketing provider focused on small businesses, offering white-label and direct SMB services including web design, local SEO, and reputation management. Overlaps with OYM's local-SEO-led, SMB-centric service offering.

Direct peers

• TopSpot Internet Marketing: Houston-based digital marketing agency specializing in SEO, web design, and PPC for industrial and local service businesses. Highly comparable to OYM in terms of service mix, vertical focus (home services, contractors, healthcare), and SMB target market.

Regional players

• OuterBox Solutions: Ohio-based digital agency providing web design, SEO, and digital marketing to SMBs. Comparable integrated service offering but primarily serves Midwest SMBs rather than competing directly with OYM in NJ; useful as a comparable regional agency benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onyourmarknj
• YouTubeyoutube.com/@onyourmarknj
• Facebookfacebook.com/onyourmarkdesigns
• LinkedInlinkedin.com/company/on-your-mark-design-and-graphics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Your Mark Designs