What CoachUp Care does

CoachUp Care is a SaaS platform that delivers what it brands as the healthcare industry's only 'Culture Operating System' — a unified digital framework designed to improve employee engagement, retention, and workforce capacity in home health, hospice, and senior care organizations. The product bundles 18 feature modules including a Virtual Community, Rewards & Recognition, Pulse Surveys, Employee Hub, Autopilot (engagement automation), Competitions and Celebrations, Performance tracking, free Home Health Aide (HHA) Training, Referrals (employee-powered hiring), and a layer of analytics and AI-driven features (BI Scorecard, New Hire Scorecard, Workforce Pulse, People Insights, Opportunities, Alerts). The platform is delivered as a web application with mobile app capabilities and is positioned as a virtual employee hub that sits adjacent to — rather than replacing — existing HRIS, scheduling, payroll, and EHR systems, with native integrations to Snowflake, Alaya, Wellsky, HCHB (Homecare Homebase), Paylocity, and Axiscare.

The company targets enterprise healthcare operators through a direct enterprise field sales motion with dedicated account management, personalized demos, and dedicated onboarding coaches. Revenue is generated through recurring SaaS subscriptions priced on a quote basis; pricing is not publicly disclosed and the company explicitly markets 'no long-term contracts' as a differentiator. The reported go-to-market outcomes include 8,000+ trusting companies, 15-50%+ retention increases, 25%+ capacity increases, 1.5+ eNPS point improvements, 16%+ referral-hire increases, and a 90-day actionable-results timeline; specific customer testimonials cite 30% turnover reduction (Assured Quality Homecare), 20% billable hours increase, and two weeks per month of time savings (Promedica).

CoachUp Care is identified as operating under parent organization MissionCare Collective. No leadership team, funding history, financial figures, M&A activity, or third-party validation is disclosed in the available source material, which limits deeper financial diligence. The company's defensibility rests on healthcare-vertical specialization, deep integrations with the dominant home care software stack, accumulated engagement and turnover signal data, and an onboarding-coach-led implementation model.

Name

CoachUp Care

Legal name

CoachUp Care

Website

https://coachupcare.com

Company type

Private

Operating status

Operating

Short description

CoachUp Care provides a SaaS Culture Operating System that helps home health, hospice, and senior care agencies improve caregiver engagement, retention, and workforce capacity through an integrated suite of community, recognition, survey, training, referral, and AI-powered analytics modules.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Employee engagement platform
• Healthcare workforce software
• Culture operating system
• Employee retention software
• Workforce analytics platform

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: CoachUp Care operates as a Culture Operating System delivered as a software-as-a-service platform. The company generates revenue through recurring subscription fees for access to their digital platform and engagement tools. Revenue is derived from subscription licensing with the company managing implementation and ongoing support as part of the service offering.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CoachUp Care provides a unified SaaS Culture Operating System (COS) — a web- and mobile-accessible digital framework that bundles Virtual Community, Rewards & Recognition, Pulse Surveys, Employee Hub, Training, Autopilot, Competitions, Celebrations, Performance tracking, and employee-powered Referrals into a single platform, augmented by AI-powered analytics (Opportunities, Alerts, BI Scorecard, Workforce Pulse, People Insights, New Hire Scorecard). The platform is purpose-built for the healthcare industry and integrates with existing HRIS, scheduling, payroll, and home-care software such as Snowflake, Alaya, Wellsky, HCHB, Paylocity, and Axiscare.

Product overview

CoachUp Care offers a single, unified Culture Operating System (COS) — a SaaS platform that serves as a digital framework and virtual employee hub for the healthcare industry. The platform bundles 10+ engagement and workforce management modules including Virtual Community, Rewards & Recognition, Pulse Surveys, Employee Hub, Training, Autopilot, Competitions, Celebrations, Performance tracking, and Referrals into one integrated solution. On top of the core engagement tools, the COS provides workforce analytics capabilities through BI Scorecard, New Hire Scorecard, Workforce Pulse, People Insights, and Opportunities (AI-powered). The platform integrates with existing HRIS, scheduling, payroll, and healthcare industry systems including Snowflake, Alaya, Wellsky, HCHB, Paylocity, and Axiscare.

Differentiator

Problem solved

Functional benefit

Products and services

• Culture Operating System (COS) Unified SaaS platform for healthcare workforces that bundles Virtual Community, Rewards & Recognition, Pulse Surveys, Employee Hub, Training, Autopilot, Competitions, Celebrations, Performance tracking, and Referrals into one digital framework, augmented by AI-powered analytics modules (Opportunities, Alerts, BI Scorecard, Workforce Pulse, People Insights, New Hire Scorecard), and integrated with HRIS, scheduling, payroll, data warehouse, and home-care systems. It is sold to enterprise healthcare organizations (home care and senior care providers).

Quantifiable outcome

• 15-50%+ retention increase
• +8 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• SnowflakecoreTechnology or IntegrationSnowflake is listed as an integration partner with CoachUp Care's platform. CoachUp Care integrates with Snowflake's data cloud platform to enable data-driven insights and analytics for workforce management.
• AlayacoreTechnology or IntegrationAlaya is listed as an integration partner with CoachUp Care's platform. The integration enables additional workforce and engagement data capabilities.
• WellskycoreTechnology or IntegrationWellsky is listed as an integration partner with CoachUp Care's platform. Wellsky provides healthcare technology solutions that integrate with the CoachUp Care ecosystem.
• HCHB (Home Care & Hospice)coreTechnology or IntegrationHCHB is listed as an integration partner with CoachUp Care's platform. HCHB provides home care and hospice business solutions that integrate with the CoachUp Care ecosystem.
• PaylocitycoreTechnology or IntegrationPaylocity is listed as an integration partner with CoachUp Care's platform. Paylocity provides HRIS and payroll solutions that integrate with the CoachUp Care ecosystem for seamless workforce management.
• AxiscarecoreTechnology or IntegrationAxiscare is listed as an integration partner with CoachUp Care's platform. Axiscare provides scheduling and workforce management solutions that integrate with CoachUp Care's engagement platform.
• MissionCare CollectiveflagshipStrategic or Co-development PartnerMissionCare Collective is the parent company of CoachUp Care. The company website footer indicates 'Made with by MissionCare Collective,' identifying the parent organization behind the CoachUp Care brand.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• WorkJam: Employee engagement and communications platform purpose-built for hourly and frontline workforces, directly comparable to CoachUp Care's engagement, recognition, and scheduling-adjacent capabilities for healthcare employees.
• WorkTango (formerly Kazoo): Employee recognition and engagement platform with surveys, rewards, and performance tools; directly comparable to CoachUp Care's recognition, pulse survey, and analytics modules, though without healthcare-vertical specialization.
• Limeade: Employee well-being and engagement platform combining surveys, recognition, and wellbeing content; comparable to CoachUp Care's wellness/engagement focus, though Limeade serves broader industries rather than specializing in healthcare.
• Quantum Workplace: Employee engagement surveys, analytics, and performance tools; directly comparable to CoachUp Care's pulse surveys, BI scorecard, and people insights capabilities.
• Motivosity: Employee recognition and engagement software with peer-to-peer recognition and manager tools; comparable to CoachUp Care's recognition and community features for healthcare workforces.
• Beekeeper: Frontline employee engagement and communication platform targeting shift-based and deskless workers; comparable to CoachUp Care in delivering community, recognition, and operational communications to non-desk healthcare employees.

Broad incumbents

• BambooHR: SMB-focused HRIS with employee experience and recognition add-ons; comparable as a general-purpose engagement/HR platform, though it lacks CoachUp Care's vertical depth in home care.
• Workday: Enterprise HCM platform with Workday Peakon Employee Voice for engagement and surveys; broad incumbent that competes with CoachUp Care at larger healthcare organizations, but does not specialize in home care workforce workflows.
• UKG (Ultimate Kronos Group): Large enterprise HCM and workforce management vendor with embedded engagement and survey capabilities; a broad incumbent that competes with CoachUp Care for healthcare HR buyer attention, even though healthcare-vertical engagement is not its primary focus.

Emerging players

• Relias: Healthcare-focused workforce training, compliance, and performance platform; partially overlaps with CoachUp Care's training and caregiver enablement modules, particularly for home health aides, but is focused more on compliance training than culture/engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachUp Care