What CML Software Ltd. does

CML Software Ltd. is a UK-based software provider founded in 1971 and headquartered in Reading, focused on property management, sales, lettings and accounting software for the UK real estate sector. The company's product line — represented today under the MRI Engage CRM brand (formerly MRI Sales & Lettings) — is an integrated, subscription-based platform that combines a sales CRM, end-to-end lettings workflow, property marketing with direct posting to the three major UK property portals (Rightmove, Zoopla, OnTheMarket), maintenance management, and full accounting functionality including NRL tax and landlord VAT. The platform is built on MRI Agora technology and serves over 200 UK estate and letting agencies, with named enterprise customers including Savills and Knight Frank. The unit operates within MRI Software's broader global footprint (45,000+ clients, 23m units under management, 5.5m leases, 170+ countries), giving it access to a 50+ partner PropTech ecosystem in the UK product alone.

The business model is enterprise SaaS: annual subscriptions priced on a quote basis tied to agency size, branch count and feature scope, sold through a consultative direct sales motion with field and inside sales teams. Go-to-market leverages content marketing (Trendspotter blog), email, webinars, events and LinkedIn, with messaging heavily oriented around UK regulatory compliance (Making Tax Digital, Renters' Rights Act, Awaab's Law). Recent strategic emphasis has been on embedding generative AI for property ad creation, expanding into adjacent verticals (Build-to-Rent, Block Management, Commercial Property Management), and broadening the partner ecosystem across payments, maintenance, deposits, and compliance. The company reports a 96% customer satisfaction rate, 50,000+ tenancies managed on the UK platform, and a documented £55,000 annual operational cost saving for at least one client.

Name

CML Software Ltd.

Legal name

MRI Software LLC

Website

https://cmlsoftware.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

CML Software Ltd. is a UK-based property software provider (founded 1971, Reading) whose integrated sales, lettings, property management and accounting platform serves over 200 UK estate and letting agencies, including enterprise clients such as Savills and Knight Frank.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Property management software
• Estate agent software
• Lettings software
• Property accounting software
• Real estate CRM

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: MRI Engage CRM is offered as a subscription-based SaaS solution for estate and letting agents, with pricing based on agency size and feature requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CML Software Ltd. provides integrated software for estate agents, letting agents and property managers, covering CRM, sales pipeline, property marketing (with portal distribution), lettings and tenancy management, maintenance, and accounting. Its flagship offering, MRI Engage CRM (formerly MRI Sales & Lettings / CML Sales & Lettings), is an all-in-one SaaS platform used by over 200 UK agencies to manage 50,000+ tenancies, supported by complementary modules for electronic document signing, resident portals, Build-to-Rent, Block Management and Commercial Property Management.

Product overview

MRI Software offers a comprehensive platform architecture for the property and real estate sector. The core offering is MRI Engage CRM (formerly MRI Sales & Lettings), an all-in-one estate agent software and CRM platform that integrates sales, lettings, property management, maintenance, accounting, and customer interactions. The platform is built on MRI Agora technology. Additional modules include Electronic Document Signing, Resident Portals, Build to Rent, Block Management, and Commercial Property Management. The ecosystem connects with 50+ PropTech partners including property portals (Rightmove, Zoopla, OnTheMarket) and various compliance, payment, and analytics tools. The company serves over 45,000 clients managing 23 million units across 170 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MRI Engage CRM: All-in-one estate agent software and CRM platform for sales and lettings agents, incorporating CRM, marketing tools, property management, maintenance and accounting.
• MRI Agora
• MRI Sales & Lettings

Products and services

• MRI Engage CRM (formerly MRI Sales & Lettings)

Quantifiable outcome

• £55,000 annual operational cost savings while strengthening compliance
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• RightmovecoreTechnology or IntegrationIntegration partner enabling instant property listing postings from MRI Engage CRM to Rightmove portal for maximum property marketing reach.
• ZooplacoreTechnology or IntegrationIntegration partner for instant property listing distribution to Zoopla property portal.
• OnTheMarketcoreTechnology or IntegrationIntegration partner for property listings distribution to OnTheMarket portal.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Expert Agent: Expert Agent offers cloud-based CRM, sales, lettings, and property management software for UK estate and letting agencies, competing head-to-head with CML in the same vertical SaaS category.
• Reapit: Reapit is a leading UK provider of CRM and agency software for estate and letting agents, offering sales, lettings, and accounting functionality — directly competing with CML's MRI Engage CRM in the same customer segment.
• Jupix: Jupix provides CRM and back-office software for UK estate and letting agents, owned by Property Software Group, and is one of the most widely deployed direct competitors to CML's platform in the UK agency market.
• Dezrez: Dezrez is a UK estate and letting agent software provider offering CRM, property management, and accounting tools, positioned as a direct competitor to CML for UK agency customers.

Regional players

• PropertyMe: PropertyMe is an Australia-focused property management platform for agencies and landlords with similar CRM, maintenance, and accounting functionality to CML, but operating primarily in the Australian market.
• Console Group: Console is an Australia-based provider of agency and property management software serving real estate agencies, functionally comparable to CML's estate and letting agent suite but geographically focused on Australia.

Emerging players

• Arthur Online: Arthur Online is a UK-focused property management platform used by letting agents and landlords, with overlapping accounting, maintenance, and tenant-facing features to CML's lettings modules.
• Street.co.uk: Street.co.uk is an emerging UK agent CRM and operations platform targeting estate and letting agents with modern, mobile-first workflows, competing for the same next-generation UK agency customers as CML.
• PayProp: PayProp (part of the Reapit/Property Software Group family) provides automated rental payment and reconciliation software for letting agents, overlapping with CML's landlord accounting and lettings functionality.

Broad incumbents

• MRI Software: MRI Software is the broader global property technology group under which CML's MRI Engage CRM product sits; it is a broad incumbent offering property management, accounting, and CRM across many verticals globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/showcase/mri-software-emea
• Xx.com/cmlsoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CML Software Ltd.