Smith Social

What Smith Social does

Smith Social is a B2B social media agency founded in 2015 and headquartered in Holland, Michigan, operating with a team of approximately six employees. The firm delivers three core services—Social Media Strategy, Social Media Management, and Social Media Advertising—to business clients across multiple industries including technology (Copado, Akkadian Labs, Fastradius), legal services (Bach Law Firm), veterinary media (Dr. Pol), gaming (Battle Brothers), banking (Kirkwood Bank), and the nonprofit sector (Mission Network News, Escape Ministries). Despite its Midwestern headquarters, the agency serves clients globally, indicating a geography-agnostic remote delivery model. Lead generation is supported by a Free B2B Social Media Audit that functions as both a diagnostic tool and a client acquisition funnel.

The firm operates on a monthly recurring service model in which clients pay ongoing fees for social media management covering hundreds of posts and thousands of dollars in paid advertising spend. Smith Social has no proprietary technology platform; its operating stack consists of third-party SaaS tools including Sprout Social for publishing and analytics, Basecamp for project coordination, Google Drive for collaboration, and Adobe Creative Cloud for content production. The agency offers no disclosed AI or automation capabilities, and all strategic, creative, and account management work is performed manually by the small in-house team.

Revenue mechanics are tied to retainer-based monthly billing with no disclosed contract minimums, enterprise sales motion, or venture funding. Founder Katie Smith is positioned as the firm's lead strategist and likely primary client-facing principal, making the business heavily dependent on founder-led delivery. The go-to-market appears organic and referral-driven, with no evidence of paid acquisition infrastructure, partnership channels, or outbound sales buildout beyond the free audit funnel.

Name

Smith Social

Legal name

Smith Social

Website

https://smithsocial.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Smith Social is a Holland, Michigan-based B2B social media agency with six employees that delivers social media strategy, management, and advertising services to business clients across diverse industries globally on a monthly recurring service model.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Social media management
• Social media strategy
• Social media advertising
• B2b content marketing
• Paid social campaigns

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Social Media Management Services: Monthly recurring management services providing peace of mind that social media accounts are active, growing, and being managed. Includes monthly content calendars, visual content creation, writing and scheduling of posts, monitoring engagement, and tracking/reporting on monthly analytics.
2. Social Media Strategy Services: One-time strategy engagement providing an in-depth plan for reaching target customers and brand representation online. Includes industry research, competitor analysis, influencer identification, trend/hashtag analysis, and a 6 or 12 month content strategy plan.
3. Social Media Advertising Services: Paid advertising services integrated with organic social media management. Increases organic reach, drives faster growth, and generates direct business leads to client websites. Managed as part of monthly service delivery with thousands of dollars in monthly ad spend on behalf of clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Smith Social is a B2B social media agency that provides strategic social media management, content creation, scheduling, engagement monitoring, and paid social advertising services on a monthly recurring basis. Engagements begin with a kickoff questionnaire and a research-based 6 or 12 month content strategy, then proceed to ongoing monthly content calendars, post creation and publishing, paid advertising amplification, and monthly analytics reporting. The firm also offers a free B2B Social Media Audit as a lead generation and onboarding entry point.

Product overview

Smith Social is a B2B social media agency offering a integrated suite of three core services: Social Media Strategy (the planning and research phase), Social Media Management (ongoing content creation, scheduling, and posting), and Social Media Advertising (paid social campaigns). These services work together as a unified process — strategy informs the content plan, management executes the posting, and advertising amplifies reach. The company also provides a free B2B Social Media Audit as a lead generation tool. Founded in 2015 and based in Holland, Michigan, the agency manages hundreds of social media posts monthly for clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy

Quantifiable outcome

• Significant increases in social media presence across multiple platforms (Facebook, Instagram, YouTube, LinkedIn)

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• BasecampsupportingTechnology or IntegrationProject management tool used by Smith Social to manage client projects and team communication. Available to clients at no additional cost as part of service delivery.
• Sprout SocialcoreTechnology or IntegrationPrimary social media management platform used for scheduling posts, monitoring engagement, and analytics across client social networks. Available to clients at no additional cost as part of service delivery.
• Google DrivesupportingTechnology or IntegrationCloud storage and collaboration platform used for sharing documents, content calendars, and project materials with clients.
• Adobe Creative CloudcoreTechnology or IntegrationDesign and creative software suite used for visual content creation for client social media posts. Available to clients at no additional cost as part of service delivery.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid social advertising and social media management with a strong analytics orientation — closely aligned with Smith Social's paid-ad integration and monthly reporting methodology.
• SmartBug Media: SmartBug Media is a B2B digital marketing agency offering social media strategy, content, and paid advertising as part of an integrated inbound methodology — directly comparable to Smith Social's strategy-first, recurring-management approach for B2B clients.
• Social Media 55: Social Media 55 is a social media management and advertising agency providing monthly content, strategy, and paid campaigns for small and mid-sized businesses — comparable in scope, recurring engagement model, and target customer to Smith Social.
• KlientBoost: KlientBoost is a digital marketing agency focused on paid social advertising and conversion-driven social media campaigns for B2B and SaaS clients — comparable in paid-advertising emphasis and analytics-led reporting to Smith Social's advertising stream.
• LYFE Marketing: LYFE Marketing is a social media marketing and management agency serving B2B and B2C clients with strategy, content creation, and paid advertising — directly comparable to Smith Social's integrated service offering and SMB-to-mid-market positioning.
• Sculpt: Sculpt is a B2B social media agency that combines strategy, content creation, and paid social for technology and B2B brands, directly comparable to Smith Social's B2B focus and integrated strategy-to-advertising workflow.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering social media management, strategy, and paid social advertising alongside SEO and web design — closely mirroring Smith Social's three-pillar service stack for SMB clients.

Broad incumbents

• WebFX: WebFX is a much larger, established digital marketing agency offering social media management alongside SEO, PPC, and web design — competing with Smith Social on social media management but as part of a much broader service portfolio aimed at mid-market and enterprise clients.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency providing social media management and advertising within a wider performance marketing offering — a broader incumbent competing for the same B2B mid-market clients as Smith Social.

Regional players

• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in content and social media strategy for technology vendors, comparable in B2B focus and strategy-led methodology to Smith Social, but primarily serving the UK and EMEA markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SmithSocial_
• Facebookfacebook.com/smithsocialagency
• LinkedInlinkedin.com/company/smith-social-agency
• Instagraminstagram.com/smithsocialagency
• TikToktiktok.com/@smithsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Social