Dynamic Advance

What Dynamic Advance does

Dynamic Advance S.A. is a privately held Costa Rican digital solutions company headquartered in San José, operating for over 15 years with a team of 11–50 employees. Its core product is ClickApp, a cloud-based customer relationship management (CRM) platform sold via self-serve monthly subscription plans (Membresía Básica at $50, Pro at $100, Premium at $150) covering client, supplier, product, project, and subscriber management for SMBs. The ClickApp CRM is hosted in the cloud and distributed through direct online purchase with bank transfer payment, while the broader product portfolio — including CTO-as-a-Service, custom CRM/ERP development (integrating with Odoo, SAP, and Microsoft Dynamics), web and application development (React, Angular, Vue.js, Node.js, Django, Laravel), database management (MySQL, PostgreSQL, SQL Server, MongoDB, Firebase, Cassandra), API integrations (Stripe, PayPal, Google Maps), and digital marketing management (Mailchimp, HubSpot, ActiveCampaign, Google/Meta/LinkedIn Ads) — is delivered as professional services billed per project or engagement.

The company generates revenue through two channels: recurring SaaS subscriptions from ClickApp membership plans, and project-based fees from custom development, CTO-as-a-Service consulting, and digital marketing engagements. Go-to-market is hybrid: a product-led self-serve motion for ClickApp via the website, and a sales-led motion for professional services via phone, WhatsApp, and contact forms targeting small, medium, and large businesses across Costa Rica. Distribution is entirely domestic; no geographic expansion, no disclosed funding, and no named customer logos are present in the source material.

Leadership is founder-led, with CEO and CTO Josue F. providing strategic direction for the CTO-as-a-Service offering and overall technology delivery, supported by a multidisciplinary team. The company positions itself as a one-stop digital partner for Costa Rican firms lacking internal technology leadership, with marketing emphasis on 15+ years of operating history, custom solutions, and integration with mainstream enterprise and marketing platforms. AI capabilities are limited to third-party tool consumption (GitHub Copilot, ChatGPT, AI-powered ad platforms) rather than proprietary model development.

Name

Dynamic Advance

Legal name

Dynamic Advance S.A.

Website

https://dynamicadvance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamic Advance is a Costa Rican digital solutions firm offering its proprietary ClickApp cloud CRM via monthly subscriptions alongside professional services in custom software, CTO-as-a-Service, web development, and digital marketing for SMBs and enterprises across Costa Rica.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer, Marketing & Sales Consulting (BPAHACAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Custom software development
• Cloud CRM platform
• Web application development
• Digital marketing services
• CTO as a service

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CRM Membership Subscriptions: Monthly subscription fees for cloud-based CRM ClickApp with tiered plans (Basic, Pro, Premium). Recurring revenue from clients managing customers and projects.
2. Professional Services: Custom software development, CTO as a Service, digital transformation consulting, digital marketing management, and technical support services billed per project or engagement.
3. Custom CRM/ERP Development: Custom CRM and ERP development services including implementation, integration with systems like Odoo, SAP, Microsoft Dynamics, and process automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dynamic Advance develops and sells ClickApp CRM, a cloud-based customer relationship management platform offered via tiered monthly subscriptions, alongside a suite of professional services including custom CRM/ERP development, web and mobile application development, CTO-as-a-Service technology leadership, database development and management, API integrations, digital marketing management, and technical consulting. The company targets small, medium, and large businesses in Costa Rica, combining a proprietary software product with project-based custom development and consulting engagements.

Product overview

Dynamic Advance is a Costa Rican digital solutions company with over 15 years of experience offering web development and digital marketing services. The core product is ClickApp CRM, a cloud-based customer relationship management system available in three membership tiers (Basic at $50/month, Pro at $100/month, and Premium at $150/month). The CRM offers client and supplier management, project tracking, and sales/purchase control. The company also provides supplementary services including CTO as a Service for strategic technology leadership, Custom CRM and ERP Development, Database Development and Management (supporting MySQL, PostgreSQL, SQL Server, MongoDB, Firebase, and Cassandra), API Integrations (with Stripe, PayPal, Google Maps), Web and Application Development (using React, Angular, Vue.js, Node.js, Django, Laravel), Digital Marketing Management (SEO/SEM, social media, email automation with Mailchimp/HubSpot/ActiveCampaign), and Technical Consulting with cybersecurity audits. The products operate as an integrated ecosystem where the ClickApp CRM serves as the central platform, with complementary development and marketing services available as separate professional service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ClickApp: A cloud-based CRM solution for managing customers, providers, services, products, and efficient communication with audiences. Offers membership tiers: Básica ($50/month), Pro ($100/month), and Premium ($150/month).

Products and services

• ClickApp CRM

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global CRM, marketing automation, and email marketing platform with which Dynamic Advance directly integrates. Comparable as the dominant all-in-one CRM/marketing suite competing against ClickApp in the same SMB buyer mindshare.
• Zoho: Broad CRM and business application suite priced for SMBs, directly overlapping ClickApp's customer management, sales tracking, and project management features. Comparable as an affordable, full-suite CRM alternative.
• Mailchimp: Email marketing and CRM platform that Dynamic Advance actively integrates with and resells as part of its digital marketing service. Comparable in the email/lifecycle messaging layer that overlaps with ClickApp's subscriber management.
• Salesforce: Global CRM leader that Dynamic Advance explicitly integrates with via Microsoft Dynamics/SAP-adjacent enterprise stacks. Comparable as the broad incumbent setting the upper-bound competitive standard against which ClickApp must differentiate on price and local customization.

Regional players

• Dacodes: Mexico-based nearshore software development agency offering custom web, mobile, and CRM development. Comparable as a regional competitor for custom CRM/ERP development and outsourced technology services targeting Spanish-speaking SMBs.
• Gorilla Logic: Costa Rica-headquartered software development and engineering services firm. Comparable as a domestic peer competing for the same local talent pool, custom-development engagements, and CTO-level engagements in the Costa Rican market.

Direct peers

• Pipedrive: Sales-focused CRM for SMBs with tiered subscription pricing. Comparable as a CRM SaaS targeting the same small-business segment that Dynamic Advance addresses with ClickApp.
• ActiveCampaign: CRM + email marketing automation platform focused on SMBs. Comparable to Dynamic Advance in combining CRM, lifecycle messaging, and marketing automation, with similar subscription-tier pricing philosophy.
• Creatio: CRM and workflow automation platform with low-code customization — directly comparable to ClickApp's value proposition of configurable, industry-tailored CRM/ERP solutions for SMB and mid-market buyers.
• Bitrix24: CRM plus project management suite sold to SMBs globally, including free and low-cost tiers. Comparable in scope (CRM + projects + sales) and pricing strategy to ClickApp's three membership tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dynamicadvance
• Facebookfacebook.com/dynamic.advance
• Instagraminstagram.com/dynamic.advance
• LinkedInlinkedin.com/company/dynamicadvance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Advance