Thingo Internet

What Thingo Internet does

Thingo Internet is a privately held Dutch web development and e-business consultancy founded in 2005 and headquartered at Spaarne 17, Haarlem, Netherlands. The company operates a dual model combining client services with proprietary product development. On the services side, Thingo delivers custom websites, mobile applications, e-business solutions (including iDEAL and credit card payment integrations), and online marketing using established technology stacks such as WordPress, Magento, TYPO3, PHP, and JavaScript. Its client base is predominantly Dutch SMEs across industries including fashion, hospitality, food & beverage, and transportation.

Beyond client work, Thingo has built and operates a portfolio of proprietary digital products. Bedrijfsrooster (launched 2014) is a SaaS scheduling, time tracking, and leave administration platform. BoekingsGroep (launched 2012) is a B2B booking platform that aggregates requests from comparison sites and has become the leading booking platform in the Dutch touringcar industry, with stated expansion into other sectors. Camorra World (launched 2006) is a browser-based mafia game with over 250,000 registrations monetized through microtransactions, and Geiten Wollen Shirts (launched 2011) is a direct-to-consumer webshop selling sustainable organic cotton clothing. The company also developed FFBAKKIEDOEN, a GPS-enabled coffee bar guide with iOS app integration.

Thingo's revenue model combines professional services fees, SaaS subscriptions, transaction-based commissions, e-commerce direct sales, and freemium microtransactions. The company is bootstrapped, with no disclosed external investors or funding rounds, and remains small at 1-10 employees. Distribution is direct via consultative sales for B2B services and products, with self-serve consumer channels for Geiten Wollen Shirts and Camorra World. The company actively recruits PHP/JavaScript developers and commercial talent, signaling ongoing but modest scaling intent.

Name

Thingo Internet

Legal name

Thingo Internet

Website

https://thingo.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Thingo Internet is a bootstrapped Dutch web development and e-business consultancy in Haarlem that builds custom websites, apps, and e-business solutions for SMEs while also operating proprietary SaaS, booking, e-commerce, and gaming products.

Ownership category

akta.pro rank

Product category

Web Development and Digital Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Web development services
• Custom website design
• E-business solutions
• Online marketing consulting
• Workforce scheduling software

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Development & E-Business Services: Full-service web development including concept development, websites, apps, e-business solutions, and online marketing for client projects. Revenue generated through project-based custom development work.
2. Bedrijfsrooster Subscription: Online scheduling and administration SaaS product. Recurring revenue from businesses using the platform for workforce management.
3. BoekingsGroep Platform: B2B booking platform for touringcar industry and expanding to other sectors. Generates revenue by providing warm leads and quote management to affiliated businesses.
4. Geiten Wollen Shirts E-commerce: Sustainable and fair trade clothing webshop selling organic cotton t-shirts, sweaters, and hoodies with unique prints. Direct consumer sales.
5. Camorra World Micropayments: Free-to-play browser game monetized through microtransactions for in-game items. Generates revenue from virtual goods purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Thingo Internet is a Dutch web development and e-business consultancy that designs and builds custom websites, mobile apps, and digital solutions for SMEs, while also operating its own proprietary software products including Bedrijfsrooster (scheduling/workforce management), BoekingsGroep (B2B booking platform), and an e-commerce clothing brand (Geiten Wollen Shirts).

Product overview

Thingo Internet is a Dutch web development and e-business consultancy firm founded in 2005 in Haarlem. Their product portfolio consists of proprietary software products and custom development services. Core proprietary products include Bedrijfsrooster (scheduling and workforce management), BoekingsGroep (B2B booking platform), Camorra World (online browser game), and Geiten Wollen Shirts (sustainable clothing webshop). Service offerings encompass concept development, websites and apps development, e-business solutions, and online marketing. They develop custom solutions for clients while also building and operating their own digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Bedrijfsrooster: Online scheduling, time tracking, and leave administration tool for employers and employees, available via PC, tablet, and mobile since 2014.
• BoekingsGroep
• Geiten Wollen Shirts
• Camorra World

Products and services

• Bedrijfsrooster Online scheduling, time tracking, and leave administration SaaS tool for employers and employees to collaborate on workforce planning and administration via PC, tablet, and mobile.
• BoekingsGroep B2B booking platform that aggregates requests from comparison sites and provides warm leads and quote management tools to connected businesses, primarily in the touringcar (tour bus) industry.
• Geiten Wollen Shirts Sustainable and fair trade clothing webshop featuring t-shirts, sweaters, and hoodies made from organic cotton with unique prints, operated in partnership.
• Camorra World Free-to-play browser-based online mafia game with over 250,000 registrations; monetized through micro-payments for in-game items.
• FFBAKKIEDOEN Online guide for coffee bars in the Netherlands, accessible via website and iOS app with GPS-based location services. Users can leave reviews and find nearby coffee locations.
• Custom Websites & Apps Development Custom web and mobile app development services ranging from simple presentations to complex transactional platforms, built in client corporate identity or with new designs, with focus on user experience, visual appeal, and functional utility.
• Concept Development (Conceptontwikkeling) Concept development service applying LEAN production and smart process automation to test ideas, scale them, and grow them into mature products, leveraging experience from online games, clothing shops, and revenue model design.
• E-Business Solutions E-business consulting and solutions including digital invoicing, payment integration (iDEAL), and process automation, focused on improving and simplifying business processes.
• Online Marketing Online marketing services including analysis, interpretation, and presentation of results, focusing on innovative methods to attract consumers through internet channels, with reporting and adjustment capabilities.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IT ReklameminorStrategic or Co-development PartnerCollaborative partnership with IT Reklame for the Geisha Fashion project, where Thingo developed the custom CMS system and IT Reklade handled creative/advertising aspects.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Hoppinger: Rotterdam-based digital agency specializing in custom platform development and digital transformation. Closely matches Thingo's full-service web and e-business consultancy offering.
• De Voorhoede: Amsterdam front-end and web development agency. Similar to Thingo in being a high-craft, technology-focused Dutch web shop delivering custom solutions for B2B clients.
• Shiftbase: Dutch workforce scheduling and time tracking SaaS serving SMBs. Closest direct competitor to Bedrijfsrooster in the same Dutch market with overlapping functionality.
• Lizard Global: Dutch custom software and app development agency. Comparable to Thingo's websites and apps service line and similar headcount scale.
• Mirabeau (A Cognizant Digital Business): Amsterdam-based digital agency combining custom development with proprietary product work. Comparable to Thingo's hybrid services-plus-products model in the Dutch market.
• Q42: Dutch digital agency in The Hague building custom web platforms and products for enterprise clients. Directly comparable to Thingo's project-based web development and product engineering model in the Netherlands.

Emerging players

• When I Work: Employee scheduling and shift management SaaS targeting SMBs. Comparable to Bedrijfsrooster's employer-employee scheduling use case with broader market presence.
• Humanity (TCP Software): Workforce scheduling and employee management platform. Comparable to Bedrijfsrooster's shift planning and time tracking functionality, with a similar SMB focus.

Broad incumbents

• Deputy: Global workforce management platform with scheduling, time tracking, and HR features. Represents the scaled incumbent that Bedrijfsrooster competes against in the scheduling category.
• Booking.com: Global online travel and experience booking platform. Provides the comparison-site scale that BoekingsGroep aggregates demand from in the touringcar vertical, representing both dependency and competitive ceiling.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thingointernet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thingo Internet