Name

Proland

Legal name

Proland B.V.

Website

https://proland.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Media Production Services

NAICS

Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Real estate photography
• Property video production
• Virtual reality tours
• Floor plan services
• Energy label certification

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Media Services: Proland generates revenue through one-time fees for property presentation services including photography, video, 360-degree photography, virtual reality, floor plans, and energy labels. Services are sold individually or in bundled packages (Basis, Proland, Proland+) with combined pricing discounts.
2. Bundled Packages: Proland offers three main bundled packages: Basis (€235), Proland (€325), and Proland+ (€375). Additional add-on services such as extra photos, drone photography, video upgrades, and styling are available for additional fees. Average earnings per property are approximately €155.
3. Training and Education (Proland Academy): Proland Academy generates revenue through training courses: Cursus B Vastgoedfotografie (€350), NEN 2580 (€625), Video (€99), Drone (€300), with combination packages available. These courses train photographers in property photography specialties.
4. EP-W Energy Label Services: Proland connects certified EP-W advisors with clients requiring energy labels, taking administrative work (planning, invoicing, confirmations) while advisors concentrate on visits and advice. Advisors work on ZZP basis with Proland handling mediation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Proland produces real estate media presentations including professional photography, video, 360-degree photography, Matterport virtual reality tours, floor plans (NEN 2580), and EPA-W energy labels for real estate brokers, investors, project developers, housing corporations, and hospitality businesses in the Netherlands. Services are ordered via a self-serve Proland Dashboard, bundled into pre-configured packages (Basis, Proland, Proland+), delivered nationwide through 100+ freelance photographers, and finalized in 4-6 in-house post-production studios.

Product overview

Proland is a Dutch real estate media production company offering a comprehensive suite of visual presentation services for property professionals. The core offering centers on photography, video, and virtual reality production, supported by add-on modules including floor plans (plattegronden), energy labels (EPA-W), styling, visuals/image enhancement, and upload services to Funda and other platforms. Proland operates through its proprietary ordering portal (Proland Dashboard) and offers pre-configured bundles (Basis, Proland, Proland+) combining multiple services at discounted rates. Additional offerings include BOG Business for commercial real estate, Zelf-studio for post-production services, NEN 2580 measurement services, and Proland Academy for photographer training. The company works with a network of over 100 freelance photographers across the Netherlands, processing images through multiple studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotografie (Property Photography) Professional real estate photography capturing interiors and exteriors of properties to create a compelling first impression for buyers, tenants, or guests. Used by real estate brokers, investors, project developers, and housing corporations.
• Video's (Real Estate Video Production) Professional video production for real estate properties capturing atmosphere and overview shots of properties to engage potential buyers, customers, and guests beyond what photos offer.
• 360 graden fotografie (360-degree Photography) 360-degree panoramic photography allowing viewers to explore every angle and detail of a space, providing a realistic virtual property tour experience for online listings.
• Hoogtefotografie (Aerial Photography) Aerial photography captured from 8 meters or higher using tripod or drone, providing unique perspectives of properties and surroundings to create a strong first impression.
• Virtual Reality VR (Matterport 3D Tours) Virtual reality property tours using Matterport technology enabling 24/7 online property viewing, creating differentiated first impressions through immersive 3D property experiences.
• Plattegronden (Floor Plans) Floor plans providing clear property overviews from multiple perspectives, helping potential buyers understand property layout and improving Funda search rankings.
• Bundels (Bundle Packages: Basis, Proland, Proland+) Pre-configured property presentation packages combining photography, video, 360-degree photography, floor plans, and additional services at combined pricing (Basis €235, Proland €325, Proland+ €375).
• EPA-W Energielabel Woning (Energy Label Certification) Official energy label certification for properties sold or rented, using NTA 8800 methodology, delivered by certified inspectors and registered with RVO for validity.
• Rapporten (BBMI Measurement Reports) BBMI measurement reports providing transparent measurements in square and cubic meters per floor, delivered in collaboration with construction and sustainability partners.
• Styling (Property Styling) Property styling service where experienced stylists guide and motivate clients to organize, clean, and optimize spaces with tips for optimal presentation.
• Visuals (AI-assisted Image Enhancement) Visual enhancement service using image manipulation to remove outdated interiors and apply modern, fresh looks to property photos, increasing attention value and sale/rental potential.
• BOG Business (Commercial Real Estate Package) Commercial real estate package providing high-quality photography, video, height photography, floor plans, and VR or 360-degree photos for office and business property presentations.
• Upload naar Funda e.a. (Funda Distribution Service) Distribution service handling the publishing of property presentations to Funda and other real estate platforms, ensuring properties make perfect first impressions from day one.
• Zelf-studio (Post-Production Studio Service) Post-production studio service allowing clients to use Proland as their own studio for editing photos, adding branded video intros, and ensuring uniformity across brand communications.
• Pakketten (Industry Service Packages) Flexible service packages with combination pricing tailored for different industries including real estate and hospitality, ordered via the Proland Dashboard.
• VR Packs (Budget and Basic) Virtual reality presentation packages offering full property presentations at low rates, including video, photography, 360-degree content, Matterport virtual scans, with optional floor plans, Google Streetview integration, and embedded video messages.
• Proland Academy (Photographer Training) Training institute offering paid courses (Cursus B Vastgoedfotografie, NEN 2580, Video, Drone) for photographers who want to specialize in property media, including personal coaching and digital learning materials.

Quantifiable outcome

• 96% of customers recommend Proland to others
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• MatterportcoreTechnology or Integration · 2 April 2020Proland uses Matterport technology for virtual 3D property tours. Matterport creates immersive virtual property viewings allowing potential buyers to tour properties 24/7 from anywhere. This technology has been supported by Funda since April 2, 2020, making it an important differentiator for Proland's VR offerings.
• Vastgoedstyling OpleidingsupportingStrategic or Co-development PartnerProland partners with Vastgoedstyling for Cursus A (Basis fotografie), which is offered through their platform as 'Cursus Vastgoedfotografie online'. This partnership enables Proland to offer basic photography training to aspiring property photographers.
• RVO (Rijksdienst voor Ondernemend Nederland)coreTechnology or IntegrationProland's energy labels (EPA-W) are registered with RVO and appear in the national database at ep-online.nl. This government registration ensures official validity of all energy certificates Proland issues.
• BBMI-meetrapport PartnerssupportingStrategic or Co-development PartnerProland collaborates with reliable partners in construction, sustainability, and inventory for BBMI measurement reports. These partnerships enable comprehensive property documentation services.
• FundacoreGTM or Marketing PartnerFunda is the dominant Dutch property listing platform with millions of monthly visitors. Proland provides upload services directly to Funda and has integrated with Funda's systems via Fundadesk. Matterport integration with Funda is also supported since April 2020.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Realworks: Realworks is the dominant Dutch real estate CRM and back-office software, integrated into Proland's bundles via the Realworks media switch. It is comparable as a Dutch real estate platform with overlap on broker workflow tooling and embedded media channels.
• Homeday: Homeday is a German proptech platform offering brokerage and related listing services to German homeowners, comparable to the Dutch real estate ecosystem in which Proland operates. Adjacent rather than directly competitive, but part of the same digital real estate media/listing environment.

Direct peers

• Visual Domain: Visual Domain is an Australian commercial content production agency offering photography, video, drone, and styling services for real estate and similar verticals. Its bundled media service model mirrors Proland's transaction-based offering.
• Floorplanner: Floorplanner is a Dutch SaaS for creating 2D and 3D floor plans—the same core deliverable Proland offers through its Plattegronden and NEN 2580 measurement services. Both companies target Dutch real estate professionals with on-demand floor plan creation tied to property listings.
• VHT Studios: VHT Studios is a leading US provider of real estate photography, video, Matterport 3D tours, and floor plans for agents and brokers, directly overlapping with Proland's bundled service offering. Both companies serve real estate professionals with multi-service media packages, virtual tours, and integrated ordering platforms.
• Air Photography: Air Photography is a UK provider of real estate photography, video, and aerial imagery for property listings. Its service bundle and channel (estate agent focus) closely resemble Proland's offerings in a different European market.

Broad incumbents

• Matterport: Matterport is the 3D virtual tour platform Proland uses for its VR Packs and is also a broader incumbent in 3D property capture, offering capture services and a marketplace of third-party operators. Comparable because it competes for the same VR/value-add budget from brokers that Proland addresses.
• Purplebricks: Purplebricks is a UK hybrid estate agency operating with digital-first listings and connected media services. Comparable as a broader incumbent in residential brokerage technology with overlap on photography/listing presentation used to attract listing customers.
• Zillow: Zillow is the largest US residential real estate platform and offers premium media services (Zillow Showcase, 3D tours, photography) to listing agents. Comparable as a larger incumbent with overlapping real estate media offerings for agents, although in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vastgoedmediaproland.nl
• LinkedInlinkedin.com/company/prolandvastgoedmedia
• Instagraminstagram.com/proland_media

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proland