Yoyo
Yoyo is a Cape Town-based B2B SaaS provider of loyalty, gift card, and rewards software for South African enterprises and merchants, operating the country's largest gift card and voucher network across 27,000+ stores.
- Company typePrivate
- Founded2015
- HeadquartersCape Town, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Yoyo does
Yoyo (Yoyo Group / Yoyo Rewards) is a Cape Town-based B2B SaaS provider of loyalty, gift card, and rewards software, primarily serving the South African market. The company operates two core product lines. The Loyalty & Rewards platform is built on bank card-linked loyalty technology that ties rewards directly to bank cards, eliminating the need for separate loyalty cards or apps, and incorporates a configurable rules engine and rich customer insights/analytics capabilities. The Gift Cards & Vouchers product operates what Yoyo describes as South Africa's largest gift card and voucher network, spanning over 27,000 partner stores and supported by a Voucher API, a Gift Card Marketplace, and retail gift card programs. Across both products, the platform processes R7 billion+ in reward value and 160 million+ rewards annually, serving tens of millions of unique customers per year.
The company's revenue model combines recurring SaaS-style platform fees for its loyalty software with transaction-based fees on gift card issuance and voucher redemption across its network. Yoyo serves two primary customer segments: enterprise retail and brand clients (Virgin Active, Vodacom South Africa, Krispy Kreme, Famous Brands, Ackermans, vida e caffè) engaged via a direct enterprise sales motion, and small merchants targeted via inside sales. The company is led by CEO and founder Bevan Ducasse and has accumulated multiple industry recognitions including the 2024 Loyalty Awards "Best Loyalty Enablement Technology Vendor of The Year," Technology Supplier of the Year from Famous Brands in 2020 and 2021, and Loyalty Programme Awards for the Kauai program in 2019 and 2020. The company is privately held, with no disclosed funding rounds, ownership structure, or financial metrics in the available source material, and operates exclusively within South Africa.
Yoyo firmographics
Firmographics- Name
- Yoyo
- Legal name
- Yoyo Group
- Website
- https://yoyogroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yoyo is a Cape Town-based B2B SaaS provider of loyalty, gift card, and rewards software for South African enterprises and merchants, operating the country's largest gift card and voucher network across 27,000+ stores.
- Ownership category
- akta.pro rank
Yoyo industry classification
Industry- Product category
- Loyalty & Rewards Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Yoyo is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Yoyo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Loyalty & Rewards Platform: SaaS-based loyalty and rewards platform serving enterprises and merchants, enabling them to run loyalty programmes and issue rewards. Revenue likely generated through platform fees, transaction fees on rewards issued, and potentially subscription tiers based on merchant size.
- Gift Cards & Vouchers: Gift card marketplace and voucher issuance network operating across South Africa. Revenue likely generated through transaction fees or commissions on gift card sales and voucher redemptions across the 27,000+ store network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Yoyo product offering
Product offeringCore offering
Yoyo provides a B2B loyalty, gift card, and rewards software platform that enables enterprises and merchants to run bank card-linked loyalty programmes and issue digital gift cards and vouchers. Its platform operates South Africa's largest gift card and voucher network across 27,000+ stores, offering a Voucher API, a configurable rules engine, and rich customer analytics to drive repeat engagement.
Product overview
Yoyo is a loyalty, gift cards, and rewards software company operating in South Africa. The platform consists of two core products: Gift Cards & Vouchers (enabling issuance and redemption across South Africa's largest gift card network) and Loyalty & Rewards (a bank card-linked loyalty platform with insights and rules-based capabilities). The products serve retail stores, with the platform processing R7+ billion in rewards issued annually across 27,000+ stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Cards & Vouchers Gift card and voucher solution enabling sending and redemption across South Africa's largest gift card and voucher network. Supports a Voucher API for programmatic issuance, a Gift Card Marketplace, and Retail Gift Cards, allowing reward issuers and merchants to send and redeem vouchers across 27,000+ partner stores.
- Loyalty & Rewards Bank card-linked loyalty platform providing rich customer insights and a powerful rules engine to drive repeat purchasing and influence customer behaviour. Supports Enterprise Retail, Small Merchant, and Retail Rewards segments, enabling programmes of varying complexity without separate loyalty cards or apps.
Quantifiable outcome
- Scale rewards to millions of customers across thousands of partner stores
- +2 more outcomes
Companies that use Yoyo
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Yoyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yoyo partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Yoyo competitors and assessment
Company assessmentDirect peers
- Antavo: Antavo is a global loyalty SaaS platform serving enterprise retailers with configurable loyalty engines, rule-based personalization, and integrations with POS and CRM systems — directly comparable to Yoyo's loyalty platform offering.
- Givex: Givex combines gift card, loyalty, and stored-value solutions for retail and hospitality chains — directly comparable to Yoyo's dual gift card marketplace and loyalty platform offering.
- Smile.io: Smile.io provides loyalty program software for retail and eCommerce merchants, including points, referrals, and VIP tiers — a direct comparable to Yoyo's small merchant and enterprise retail loyalty offerings.
- Tillo: Tillo is a digital gift card distribution platform connecting reward issuers to a global network of retailers via API — directly comparable to Yoyo's Voucher API and gift card marketplace.
- LoyaltyLion: LoyaltyLion is a data-driven loyalty platform for eCommerce brands, offering points programs, customer insights, and rewards management — directly comparable to Yoyo's rules engine and analytics capabilities.
- Annex Cloud: Annex Cloud provides enterprise loyalty, referral, and user-generated content solutions with a rules engine and analytics layer — closely aligned with Yoyo's configurable loyalty and insights stack.
- Punchh: Punchh provides AI-powered loyalty and digital engagement for restaurant and retail chains — a peer in enterprise loyalty enablement serving similar multi-location brand customers as Yoyo.
Broad incumbents
- SessionM by Mastercard: SessionM (now part of Mastercard) is an enterprise customer loyalty and engagement platform serving global brands — comparable to Yoyo's enterprise retail loyalty offering but with broader geographic reach and payments-rails backing.
- Blackhawk Network: Blackhawk Network operates one of the world's largest gift card and prepaid payment networks, serving retailers and issuers globally — comparable to Yoyo's gift card marketplace and voucher distribution network.
- Yotpo: Yotpo is a broader retention marketing platform bundling loyalty, reviews, SMS, and subscriptions — overlapping with Yoyo's loyalty offering as part of a wider retention stack aimed at retail and eCommerce brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yoyo social profiles
Digital presenceYoyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoyo leadership team
Management profileNumber of profiles
Profiles1 record
Yoyo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoyo
What does Yoyo do?
Yoyo provides a B2B loyalty, gift card, and rewards software platform that enables enterprises and merchants to run bank card-linked loyalty programmes and issue digital gift cards and vouchers. Its platform operates South Africa's largest gift card and voucher network across 27,000+ stores, offering a Voucher API, a configurable rules engine, and rich customer analytics to drive repeat engagement.
Is Yoyo a public or private company?
Yoyo is a private company. It is classified as unknown and is currently operating.
When was Yoyo founded?
Yoyo was founded in 2015. It employs 101 to 250 people.
Where is Yoyo based?
Yoyo is headquartered in Cape Town, South Africa, in the Africa region.
How does Yoyo make money?
Two revenue lines are on record. Loyalty & Rewards Platform is the primary driver. The others are gift Cards & Vouchers.
Who are Yoyo's main competitors?
Direct peers on record are Antavo, Givex, Smile.io, Tillo, LoyaltyLion, Annex Cloud and Punchh. Broad incumbents are SessionM by Mastercard, Blackhawk Network and Yotpo.
Does Yoyo have an API?
No public API is recorded for Yoyo.
What industry is Yoyo in?
Yoyo's product category is Loyalty & Rewards Software. Its primary akta.pro industry code is FSAMANAD, Corporate & Incentive / Reward Prepaid Programs. Its NAICS code is 5182.