Visit Namur - Namur Tourist Office

What Visit Namur - Namur Tourist Office does

Visit Namur is the official municipal tourist office of the City of Namur, Belgium (Wallonia), operating under the legal entity Office du Tourisme de Namur and the consumer-facing brand Visit Namur. Its core function is destination marketing and visitor information: aggregating and distributing authoritative information on local attractions, museums, cultural venues, events, accommodation, dining, and transport, and operating a physical tourist information center in the renovated 16th-century Halle al'Chair building at Rue du Pont 21, 5000 Namur, which is open seven days a week in peak season and Monday–Saturday in the off-season. The organization is government-backed as a municipal/state entity and supports multilingual engagement in French, Dutch, German, and English.

The product portfolio consists of a tourism information portal (namurtourisme.be), an e-commerce store (visitnamur.sumupstore.com) selling local terroir products, artisan crafts, books, souvenirs, and children's items, self-guided mobile experiences via the IZI TRAVEL audio guide application and the Totemus treasure-hunt application, and a seasonal program of guided walking tours (May–September) priced at €9.50 per person (€5 for students). Distribution flows through the physical office, the owned e-commerce storefront, third-party booking platforms (Elloha), and partnerships with SNCB, TEC, FlixBus, JCDecaux/Li bia vélo, and Bluebike for multi-modal access. A job-offers platform aggregates vacancies from Visit Namur and partner tourism-sector employers.

The business model blends public-sector funding with unit-priced commercial revenues: guided tours at €9.50, tourist passports and discovery circuits at €1, IGN hiking maps at €7 (+€2 shipping in Belgium), hostel bookings starting from €30 per night (resold via Les Auberges de Jeunesse), and low-volume merchandise via the E-Shop. Customer segments comprise individual tourists and leisure visitors, families with children, and organized group operators including school, senior, and cultural cohorts; top foreign nationalities are visitors from France, Germany, and the Netherlands. In the most recent reporting period the office served 50,871 visitors and 595 groups, the highest annual visitor count since 2012.

Name

Visit Namur - Namur Tourist Office

Legal name

Office du Tourisme de Namur

Website

https://namurtourisme.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Namur is the official municipal tourist office for the city of Namur, Belgium. It aggregates destination information, runs guided walking tours, sells local merchandise via an e-commerce store, and distributes self-guided audio and treasure-hunt mobile apps, serving individual tourists, families, and organized group operators from Belgium and neighboring France, Germany, and the Netherlands.

Ownership category

akta.pro rank

Product category

Tourist Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination marketing
• Tourist information services
• Guided city tours
• Visitor center services
• Travel guide publishing

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Visit Namur is the official municipal tourist office for the city of Namur, Belgium. It provides comprehensive tourist information, attraction and accommodation booking assistance, guided walking tours, and operates an e-commerce shop selling local Namur merchandise, publications, and tourist passports. The office also coordinates group visits and serves as the primary destination marketing organization for Namur.

Product overview

Visit Namur operates as the official Namur Tourist Office, offering a comprehensive tourism information platform. The core offering consists of the Visit Namur Tourism Portal (namurtourisme.be) which aggregates all visitor services, complemented by an E-Shop for local Namur products. Supporting services include the Totemus treasure hunt application, IZI TRAVEL audio-guided tours, a structured guided tours program, and a job offers platform. The organization functions as a destination marketing organization connecting visitors with local attractions, accommodations, restaurants, and cultural experiences in Namur, Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Walking Tours Program Organized guided walking tours of Namur's historic center and neighborhoods, offered seasonally from May to September. Tours are priced at 9.50 EUR per person and 5 EUR for students. Designed for individual tourists, families, and cultural visitors interested in the city's history and heritage.
• E-Shop Visit Namur Online boutique selling local Namur products including terroir items, artisan crafts, books, souvenirs, and children's articles. Aimed at tourists and visitors seeking authentic local merchandise from Namur.
• Tourist Publications Printed tourist publications including tourist passports, discovery circuits (1 EUR), and IGN hiking maps (7 EUR plus shipping). Provides structured self-guided exploration resources for visitors to Namur and surrounding hiking trails.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• UNESCOflagshipOthers · 1 January 1999The Beffroi (Belfry) of Namur was inscribed on the UNESCO World Heritage List on December 1, 1999, as part of the ' Belfries of Belgium and France' inscription.
• Le Delta - Espace Culturel ProvincialcoreStrategic or Co-development PartnerProvincial cultural space near the Citadelle offering theater, concerts, exhibitions, and events. The Delta is a major cultural venue promoting arts and entertainment in Namur.
• SNCB (Belgian Railways)coreChannel Partner/ Reseller/ DistributorRailway services providing access to Namur. The train station is located at Place de la Station, with services available 7/7 from 7h00-21h30.
• TEC (Walloon Public Transport)coreChannel Partner/ Reseller/ Distributor
• FlixBusminorChannel Partner/ Reseller/ Distributor
• Li bia vélo (JC Decaux)coreChannel Partner/ Reseller/ Distributor
• BluebikeminorChannel Partner/ Reseller/ Distributor
• JCDecauxcoreTechnology or Integration
• IZI TRAVELcoreTechnology or Integration
• Les Auberges de JeunesseminorChannel Partner/ Reseller/ Distributor
• Theatre Royal de NamurcoreStrategic or Co-development Partner
• Grand Manège - Namur Concert HallcoreStrategic or Co-development Partner
• Citadelle de NamurflagshipStrategic or Co-development Partner
• Le Beffroi (UNESCO Site)flagshipStrategic or Co-development Partner
• Halle al'ChairflagshipStrategic or Co-development Partner
• Explore Meuse Tourism HousecoreStrategic or Co-development Partner
• RAVeL NetworkcoreChannel Partner/ Reseller/ Distributor
• Greenpig Creative AgencyminorOthers

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Visit Brussels: Official DMO for the Brussels-Capital Region. Direct functional peer operating a multilingual tourism portal, guided tours, and visitor center services for a major Belgian city, comparable in mandate and service mix to Visit Namur.
• Maison du Tourisme de la Meuse (Explore Meuse): Regional tourism house covering the Meuse area including Namur, and an existing partner of Visit Namur. Comparable in mandate for tourism promotion and visitor information in the Walloon region.
• Visit Mons: Official DMO for the city of Mons, another Walloon city with comparable tourism structure. Operates guided tours, visitor center services, and event listings for a mid-sized Belgian city.
• Office du Tourisme de Liège: Official DMO for the city of Liège, also in the Walloon Region. Closest geographic peer to Visit Namur, offering comparable services including guided tours, visitor information, and event promotion.
• Visit Antwerp: Official DMO for the city of Antwerp. Comparable Belgian city-level tourism office offering multilingual visitor information, guided tours, and accommodation booking services.
• Visit Ghent: Official DMO for the city of Ghent. Comparable Belgian city-level tourism office providing visitor information, guided tours, and digital tools for tourism discovery.
• Maison du Tourisme de Dinant: Tourism house for the Dinant area, geographically proximate to Namur and part of the same Walloon tourism network. Comparable in providing guided tours, visitor information, and event promotion for a smaller Belgian destination.
• Visit Bruges (Toerisme Brugge): Official DMO for the city of Bruges operating under the municipal authority. Comparable in providing guided city tours, visitor information, accommodation booking facilitation, and UNESCO-driven heritage tourism.

Broad incumbents

• Wallonia Belgium Tourism (Visit Wallonia): Regional tourism organization for the Wallonia Region, of which Visit Namur is part of the local network. Provides destination promotion at regional scale, with overlapping mandate for visitor information and event listings.

Regional players

• Visit Charleroi: Tourism information services for the city of Charleroi in the Walloon region. Comparable in function but serves a different city geography with more limited international tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visitnamur
• Xx.com/visitnamur
• LinkedInlinkedin.com/company/office-du-tourisme-de-namur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Namur - Namur Tourist Office