Target Media Solutions

What Target Media Solutions does

Target Media Solutions is an integrated marketing agency founded in 2002 and headquartered in Atlanta, Georgia, historically focused on market research, direct marketing, and digital media services. The firm operates with a small team (1-10 employees) and has merged with Connections, a B2B brand marketplace platform, to form a combined entity that operates under the Connections brand within What's Possible Marketing Group LTD. The combined business is described as a "family lifestage retail media marketplace," bringing Target Media Solutions' agency capabilities together with Connections' marketplace technology and exclusive retail relationships with brands such as Petco, David's Bridal, Similac, and Lifetouch.

The core technology is a B2B marketplace that connects consumer brands seeking customer acquisition and product sampling with ecommerce retailers looking to monetize parcel shipments. Brands submit marketing briefs outlining target demographics and campaign goals, while vetted retailers submit bids to include printed inserts, product samples, or digital advertising (sponsored emails, banners) in their parcels. The platform operates across North America and the United Kingdom, with claimed multi-million parcel volumes in the US, Canada, and the UK, and includes a public Revenue Calculator tool and a self-service marketplace listing. Distribution is augmented by sustainable printing options (forest-friendly paper, low-carbon logistics) and reach into verticals including pet care, bridal, preschool photography, fashion rental, off-price luxury, and personalized products.

Revenue is generated through a marketplace commission model: brands pay for access to retailer distribution and performance, while retailers earn incremental revenue from accepting inserts and samples. Pricing is quote-based with no publicly disclosed tiers. The customer base spans enterprise advertisers across beverages (Coca-Cola, Tetley, Naked Wines), retail (Wayfair, Petco, Saks OFF 5TH, Shutterfly, Carter's, Sam's Club), travel and hospitality (Booking.com, Marriott), food and meal kits (HelloFresh), telecommunications (Consumer Cellular), and consumer goods (Woolite). On the supply side, the platform claims 100+ vetted retailers monetizing their ecommerce packages.

Name

Target Media Solutions

Website

https://targetmediasolutions.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Target Media Solutions is an Atlanta-based integrated marketing agency that has merged with Connections to operate a B2B marketplace connecting consumer brands with ecommerce retailers for package inserts, product sampling, and digital advertising across North America and the UK.

Ownership category

akta.pro rank

Product category

Retail Media Marketplace

NAICS

Direct Mail Advertising (54186), Advertising Agencies (54181)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Retail media marketplace
• Package insert advertising
• Product sampling network
• Ecommerce parcel marketing
• Brand-retailer marketplace

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Marketplace Commission: Connections operates as a commission-based marketplace where retailers submit bids to include brand offers in their parcels, generating incremental revenue for retailers while charging brands for distribution access and performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Target Media Solutions, through its merger with Connections, operates a B2B marketplace platform that connects consumer brands with ecommerce retailers to deliver printed inserts, product samples, and digital advertising through retailer parcels across North America and the United Kingdom. The platform enables brands to submit marketing briefs while vetted retailers bid for parcel placement, monetizing ecommerce shipments and providing targeted customer acquisition at a fraction of the cost of direct mail.

Product overview

Target Media Solutions operates through the Connections platform, a unified B2B brand marketplace that brings together marketing and sampling solutions. The platform consists of the core Connections marketplace, supported by three main product features: Printed Inserts (for brand impressions in e-commerce packages), Product Samples (for targeted sample distribution), and Digital Advertising (sponsored emails and banners). The platform also offers a Revenue Calculator tool. Target Media Solutions merged with Connections to create a family lifestage retail media marketplace serving brands and retailers across North America and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Connections B2B Brand Marketplace A global B2B marketplace platform connecting consumer brands with vetted ecommerce retailers for parcel-based marketing, sampling, customer acquisition, and revenue generation from customer touch assets. Brands submit briefs outlining target demographics and goals; retailers bid to include offers in their parcels. The platform serves enterprise consumer brands and retailers across North America and the United Kingdom.
• Printed Inserts Printed marketing inserts that ride in the box with products from leading ecommerce brands, driving brand impressions and customer acquisition through targeted distribution in consumer packages. Available for placement in parcels from retailers such as Petco, Rent the Runway, Shutterfly, Saks OFF 5TH, David's Bridal, and Carter's.
• Product Samples Distribution of product samples to targeted audiences at a fraction of the cost of direct mail or field force operations, inserted into retailer parcels. Enables brands to deliver sample-based customer acquisition through ecommerce retailer packages.
• Digital Advertising Digital marketing assets including sponsored emails and banner advertisements enabling advertisers to reach high-value prospects cost-effectively through the Connections platform. Extends parcel-based campaigns into retailer digital channels.

Quantifiable outcome

• Fraction of cost compared to direct mail or field force operations

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ConnectionscoreStrategic or Co-development Partner · 1 January 2026Target Media Solutions has merged with Connections to create a family lifestage retail media marketplace. This merger combines Target Media Solutions' capabilities with Connections' platform, bringing exclusive brands like Petco, David's Bridal, Similac, and Lifetouch into the marketplace network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Acorn Influence: Acorn Influence is a SaaS platform connecting brands with retailers for in-store and digital co-marketing, including product sampling. It overlaps with Connections' sampling product but focuses on influencer/creator-driven retail sampling rather than parcel inserts.
• Measured (retail media agency): Measured is a retail media measurement and incrementality platform that helps advertisers evaluate and optimize retail media spend. It is an adjacent ecosystem participant whose advertiser clients also buy through marketplaces like Connections.

Regional players

• Yodel (UK parcel carrier): Yodel is a UK parcel delivery carrier that could enable parcel-based marketing via its delivery network. It is a regional player in the same UK market Connections operates in, with potential as both a partnership and competitive channel for parcel-based advertising.

Emerging players

• Lob: Lob is a direct mail automation API that enables businesses to send personalized physical mail at scale. It addresses an adjacent physical marketing channel with similar brand-side pain points to Connections' insert and sampling business.
• Carro (formerly Wayflyer): Carro is a marketplace and analytics platform that helps brands monetize across multiple ecommerce channels and partners. While focused on influencer/retailer syndication rather than parcel inserts, it shares the same B2B marketplace mechanics for distributing brand offers through retailers.
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform that allows companies to send personalized gifts and physical mail as part of marketing campaigns. It overlaps with Connections and Target Media Solutions in physical-channel B2B marketing execution.

Broad incumbents

• Inmar: Inmar operates a broader retail media and post-purchase marketing platform, including package insert programs and ecommerce monetization services. It is a larger incumbent with overlapping capabilities but a wider portfolio beyond the marketplace model.
• Roundel (Target): Roundel is Target's owned retail media network, monetizing Target's owned audience across digital and physical channels. It is a walled-garden incumbent that competes with - and potentially complements - independent retail media marketplaces like Connections.

Direct peers

• PebblePost: PebblePost operates a programmatic direct mail platform that delivers personalized physical mail based on digital intent signals. Like Connections, it monetizes physical customer touch assets and offers measurement/attribution, addressing the same advertiser pain point of reaching consumers outside paid digital channels.
• IMGN Media: IMGN Media is a package insert advertising network that connects brands with retailers to deliver inserts, samples, and offers in ecommerce parcels. It is the closest direct competitor to Connections' printed insert and sampling marketplace product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Media Solutions