JABA AI

Name

JABA AI

Legal name

JABA LLC

Website

https://jaba.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

JABA AI is a Pittsburgh-based SaaS platform that uses an AI assistant to help NCAA athletic departments and professional sports leagues manage athlete branding, NIL deal workflows, compliance, and campaign tracking.

Ownership category

akta.pro rank

Product category

Athlete NIL Management Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Athlete brand management
• NIL operations platform
• Sports sponsorship software
• NCAA compliance automation
• Influencer marketing SaaS

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: JABA operates as a subscription-based software platform. Users purchase services through the website, subscribe to the mobile app, and pay for brand coaching services. The license grants non-exclusive, non-transferable access to the software for brand development and promotion purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JABA AI provides an AI-powered digital assistant and project management platform that helps college athletic departments, professional sports organizations, and individual athletes manage Name, Image, and Likeness (NIL) operations. The platform automates brand outreach, generates pitch decks and media kits, tracks deliverables and deadlines, monitors NCAA and FTC compliance, pulls verified first-party social media analytics, and measures campaign ROI.

Product overview

JABA AI is a single unified AI-powered platform that serves as a digital assistant for managing athlete brands and NIL (Name, Image, Likeness) operations. The core JABA Platform provides the foundational chatbot and project management infrastructure, which is enhanced by integrated features including Pitching Automation for AI-generated media kits and pitch decks, Verified Insights for audience data analytics, Compliance and Contract Management for NCAA/FTC adherence, and ROI Tracking for campaign performance measurement. Social Media Data Integration connects to YouTube, Instagram, and TikTok via secure APIs to aggregate content and engagement metrics, while Calendar Data Integration enables scheduling and reminder capabilities. Together, these components enable NIL teams to manage the complete campaign lifecycle from brand outreach through post-deal tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• JABA Platform

Quantifiable outcome

• Saves 7-10 hours per week per user
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Robert Morris University (RMU) AthleticscoreStrategic or Co-development Partner · 16 December 2025RMU Athletics integrated JABA's AI platform to power next-generation NIL support for student-athletes. JABA provides a centralized system for personal brand management, compliance, and commercial value maximization. The platform enables smaller NIL teams to operate at scale without adding staff.
• Purdue AthleticscoreStrategic or Co-development Partner · 10 December 2025Purdue Athletics partnered with JABA AI for student-athlete branding and NIL opportunities. JABA assists Boilermaker student-athletes and Boilermaker BrandWorks with brand opportunity outreach, campaign metrics, and deal management. The platform personalizes pitches and tracks campaign performance in real-time.
• Athletes UnlimitedcoreStrategic or Co-development Partner · 1 December 2025Athletes Unlimited partnered with JABA to provide athlete branding support across professional women's sports leagues (softball, volleyball, basketball). JABA helps organizations support athletes in building their brands, project-managing deliverables, and staying organized.
• Baylor University AthleticscoreStrategic or Co-development Partner · 12 August 2025Baylor Athletics partnered with JABA to streamline NIL operations for student-athletes. JABA's AI technology assists with brand outreach, campaign tracking, and compliance management. The partnership is established in collaboration with Playfly Sports and their Playfly Max platform for multimedia rights management.
• Playfly Sports / Playfly MaxcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Playfly Sports is Baylor's multimedia rights partner. Playfly Max is an advanced revenue engine designed to leverage the evolving NIL landscape. Through this partnership, Playfly's proprietary platform integrates with JABA, enhancing deal flow and increasing athlete exposure.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Hookit: Sports and sponsorship analytics platform measuring athlete social media value; comparable on audience and ROI analytics but as a data vendor rather than workflow platform.
• Excel Sports Management: Sports agency representing professional athletes; relevant adjacent ecosystem participant in athlete-brand dealmaking that JABA's Verified Insights ultimately feeds.
• Boilermaker BrandWorks: Purdue's in-house NIL program using JABA; illustrates the in-house/program-operated alternative to platform-based NIL delivery.

Broad incumbents

• Teamworks: Operations platform for college and pro sports organizations spanning NIL, recruiting, and athlete management; broader portfolio player that competes via INFLCR and adjacent modules.
• CreatorIQ: Enterprise influencer marketing platform; comparable on brand-creator matchmaking, campaign performance tracking, and ROI measurement, though focused on general creators rather than athletes specifically.

Direct peers

• Opendorse: Leading NIL marketplace and athlete-brand deal platform used across NCAA athletics. Most directly comparable to JABA on NIL deal flow, compliance, and athlete-brand matchmaking, with deeper incumbent traction.
• INFLCR (by Teamworks): NIL athlete development and brand-building platform acquired by Teamworks; competes head-to-head with JABA for athletic department budgets on athlete brand education and partnership enablement.

Emerging players

• IZEA: Influencer marketing marketplace and SaaS tooling; overlaps with JABA on athlete-as-creator brand partnerships and campaign workflow.
• Athlete OS: Emerging NIL and athlete management platform targeting smaller athletic programs; comparable niche focus but earlier-stage scale relative to JABA.
• StatusPRO: Sports-tech company building athlete-facing products; adjacent in athlete-empowerment tooling but focused on immersive content rather than NIL operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jaba-ai/posts/?feedView=all
• Instagraminstagram.com/jaba/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JABA AI