OnIn
OnIn is a Moscow-based online market research agency founded in 2014 that operates proprietary respondent panels across Russia and CIS, conducting 4M+ interviews and 10K+ surveys annually for enterprise clients through full-service, DIY (Opronix), and API channels.
- Company typePrivate
- Founded2014
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What OnIn does
OnIn (ООО «ОнИн», ОНИН) is a privately held, Moscow-based online market research agency founded in 2014 that operates proprietary respondent panels across Russia and the CIS, supplemented by partner-panel access for global coverage. The company conducts more than 4 million interviews and 10,000 surveys annually through a panel base exceeding 1.5 million respondents, and serves clients across consumer and B2B research, including market research agencies (Kantar, CIVITTA, MARC/YES GROUP), healthcare (IQVIA), banking (Alfa-Bank), e-commerce (Ozon), media (ivi, Muz-TV), and retail (Lenta). Its revenue is generated through full-service research projects (questionnaire programming, field, data processing, cross-tabulation), a self-service DIY platform (Opronix), and an API product (API Opronix) for programmatic panel access.
The technology stack is built around 20+ internal software products, including the Panel Rider panel management and targeting system, the Yeti Engine for tracking-survey configuration, the Cleaner tool for automated data quality (speedster and straightliner detection), the Recoder for database recoding, Brand Coding for automated brand recognition, and the Easy tabs cross-tabulation engine that produces interactive reports within two minutes of receiving data. The infrastructure uses C#, TypeScript, Python, MySQL, PostgreSQL, MongoDB, ClickHouse, Redis, and RabbitMQ, monitored through Grafana, Prometheus, Zabbix, and Graylog. OnIn has also built pixel-tracking integrations with Adriver, AdSniper, Weborama, and Yandex, enabling digital ad-effectiveness research.
The business is materially credentialed: ISO 20252:2019 and ISO 9001:2015 certified, ESOMAR, OIROM, and 789 Group member, GDPR-compliant, and accredited as an IT company under Russian Ministry of Digital Development order No. 449 of 11 May 2023. The company employs 130–150 staff, has grown headcount by 66% over three years, and is led by General Director Nikolai Berezin. No external funding or parent company is disclosed, and the owner is founder/management.
OnIn firmographics
Firmographics- Name
- OnIn
- Legal name
- ООО «ОнИн»
- Website
- https://onin.ru
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OnIn is a Moscow-based online market research agency founded in 2014 that operates proprietary respondent panels across Russia and CIS, conducting 4M+ interviews and 10K+ surveys annually for enterprise clients through full-service, DIY (Opronix), and API channels.
- Ownership category
- akta.pro rank
OnIn industry classification
Industry- Product category
- Online Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where OnIn is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
OnIn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Full-service survey research: End-to-end quantitative online research services including questionnaire programming, field data collection through proprietary panels, data processing and cross-tab reporting
- DIY platform (Opronix): Self-service platform for independent survey execution with access to respondent panels; clients pay for panel access and survey launches
- API access (API Opronix): Direct access to respondent panels via API for integration into clients' own systems; programmatic survey deployment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service research projects |
| Subscription | Monthly | DIY platform (Opronix) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
OnIn product offering
Product offeringCore offering
OnIn operates proprietary online respondent panels across Russia and CIS countries, delivering end-to-end quantitative market research services — questionnaire programming, field data collection through its panels, and data processing with cross-tabulation — together with a DIY self-service platform (Opronix), an API for programmatic panel access, and a cross-tabulation reporting tool (Easy tabs). Annual scale exceeds 10,000 surveys and 4 million interviews across B2C, B2B, qualitative, UX, and digital-tracking studies.
Product overview
OnIn is a full-service online research agency operating in Russia and CIS countries, built on a proprietary technology platform comprising both client-facing products and internal automation tools. The core client-facing products are Opronix (a DIY self-service platform for launching surveys independently with access to 1.5M+ respondents), API Opronix (programmatic access to OnIn's respondent panels), and Easy tabs (cross-tabulation reporting tool). These are complemented by a suite of internal automation systems including Panel Rider (panel management), Yeti Engine (tracking survey engine), Cleaner (data quality), Recoder (data recoding), Brand Coding (brand recognition), Magic Message System (invitation delivery), Auto-dispatch (invitation scheduling), and RFQC (cost calculation). OnIn's research services span the full survey lifecycle: respondent recruitment from owned online panels across Russia and CIS, online questionnaire programming, field data collection, and data processing with cross-tabulation and statistical analysis. Specialized research methodologies include Digital Research (pixel-based audience targeting), Click Test, Video/Audio Research, MaxDiff, Conjoint Analysis, Concept/Pack Test, Price Optimization, and Shelf Test. The company holds ISO 20252:2019 and ISO 9001:2015 certifications and is an ESOMAR member.
Differentiator
Problem solved
Functional benefit
Brands
- Opronix: DIY-платформа для самостоятельного запуска и проведения онлайн-опросов в России и странах СНГ через онлайн-панели ОНИН с доступом к более чем 1,5 миллионам респондентов.
- API Opronix
- Easy tabs
Products and services
- Opronix
Quantifiable outcome
- >4 million interviews conducted per year across proprietary panels
- +3 more outcomes
Companies that use OnIn
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
OnIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
OnIn partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdrivercorePixel tracking integration with Adriver advertising platform enabling digital research capabilities to survey users who viewed client advertising campaigns
- AdSnipercorePixel tracking integration with AdSniper for identifying and surveying users exposed to online advertising campaigns
- WeboramacorePixel tracking partnership enabling audience identification for digital ad effectiveness research through cookie-based tracking
- YandexcorePixel tracking integration with Yandex advertising platform for surveying users exposed to Yandex-based advertising campaigns
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
OnIn competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research incumbent with its own online panel operations (Ipsos Digital). Comparable in that Ipsos is also a buyer of local panel supply in Russia/CIS, and overlaps with OnIn's full-service research workflows.
- Bilendi: European-headquartered panel and data collection provider offering self-service and full-service solutions. Comparable to OnIn in business model (panels + DIY platform + services) with a similar mid-size, technology-led positioning.
- Dynata: One of the largest first-party market research data and panel providers globally. Comparable to OnIn in panel-based online research across multiple verticals, though broader geography and larger scale.
- Cint: Global panel exchange connecting buyers to hundreds of local panel providers. Comparable as a buyer-side competitor to OnIn's API Opronix offering, operating at much larger global scale but with less specialization in Russia/CIS.
- Kantar: Global market research leader and a documented OnIn customer since 2019. Comparable as both a buyer of OnIn's panel services and as a competing provider of full-service research, especially in CIS geographies.
Regional players
- Mediascope: Russian media and audience research company with proprietary panels and measurement products. Comparable to OnIn's media research work (e.g., ivi, Muz-TV) and competes in the same Russian research buyer landscape.
- Romir: Russian market research holding operating consumer panels and full-service research. Comparable as a Russian-headquartered panel-based research provider competing for the same enterprise buyer segment.
Others
- Research Now / Dynata (panel exchange): Global panel exchange infrastructure and aggregation platforms. Relevant as ecosystem players into which OnIn could plug its CIS panel to monetize inventory internationally.
Direct peers
- Toloka (Yandex): Russian-rooted crowdsourcing and data-labeling platform that also runs online panels for survey-style tasks. Directly comparable to OnIn in Russia and CIS, with significant scale and a similar productization philosophy around sellable panel capacity.
Emerging players
- Provalia Research: Independent online panel and data collection provider active across multiple regions. Comparable to OnIn in the model of running proprietary panels and offering them to enterprise research clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OnIn social profiles
Digital presenceOnIn compliance and trust
Trust signalCompliance3 records
OnIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnIn leadership team
Management profileNumber of profiles
Profiles10 records
OnIn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnIn
What does OnIn do?
OnIn operates proprietary online respondent panels across Russia and CIS countries, delivering end-to-end quantitative market research services — questionnaire programming, field data collection through its panels, and data processing with cross-tabulation — together with a DIY self-service platform (Opronix), an API for programmatic panel access, and a cross-tabulation reporting tool (Easy tabs). Annual scale exceeds 10,000 surveys and 4 million interviews across B2C, B2B, qualitative, UX, and digital-tracking studies.
Is OnIn a public or private company?
OnIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnIn founded?
OnIn was founded in 2014. It employs 101 to 250 people.
Where is OnIn based?
OnIn is headquartered in Moscow, Russia, in the Europe region.
How does OnIn make money?
Three revenue lines are on record. Full-service survey research is the primary driver. The others are DIY platform (Opronix) and API access (API Opronix).
Who are OnIn's main competitors?
Broad incumbents on record are Ipsos, Bilendi, Dynata, Cint and Kantar. Regional players are Mediascope and Romir. Research Now / Dynata (panel exchange) is listed as an others. Toloka (Yandex) is listed as a direct peer. Provalia Research is listed as an emerging player.
Does OnIn have an API?
Yes. API Opronix provides direct access to OnIn panel respondents, allowing users to embed Opronix platform capabilities into their own research processes and automate the full cycle of quantitative survey operations. Developer documentation is at onin.ru/api-opronix.
What industry is OnIn in?
OnIn's product category is Online Market Research Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 54191 and its SIC code is 7370.