Docero
MyAdvice is a Utah-based, privately held SaaS company providing an AI-powered, all-in-one marketing platform — including websites, SEO, paid ads, chat automation, CRM, reviews, and social media — to medical, dental, and legal practices across the United States.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Docero does
MyAdvice (also referenced as Docero) is a privately held, Utah-based software company that operates an AI-powered, all-in-one marketing and growth platform purpose-built for small and mid-sized professional service practices in the United States. Founded circa 2000 and headquartered at 1850 W Ashton Blvd, Suite 500, Lehi, Utah, the company has operated continuously for more than 25 years, originally as a traditional marketing services provider to medical and dental professionals and progressively repositioning itself as an integrated SaaS platform.
The platform is organized around eleven core modules — Websites, SEO, Paid Ads, Chat Automation, CRM/Lead Management, Reviews/Reputation Management, Local Listings, Social Media Marketing, Patient Education Content, and a centralized Growth Dashboard — unified by a proprietary Success Center framework (Attract → Convert → Manage & Grow) and centered on an AI Growth Assistant branded as "Mya." Mya, launched around 2021, handles predictive recommendations, autonomous chat engagement (including after-hours), automated review and follow-up sequences, and text-based communications across the platform. The underlying technology is described as an integrated marketing platform combining website design, SEO, paid advertising, chat automation, CRM, reputation management, local listings, and social media management, with AI layered into the chat, recommendations, and automation layers.
MyAdvice monetizes via a subscription/recurring revenue model with annual billing and quote-based pricing tied to practice size and requirements. Its go-to-market is sales-led, combining direct phone outreach, website-driven demo requests, and a free site-analysis offer as a top-of-funnel lead magnet. The company serves three primary vertical segments — medical practices (with sub-specialty depth in plastic surgery, ophthalmology, ENT, orthopedics, and general medical), dental practices, and legal practices — almost entirely in the U.S. domestic market, with no disclosed geographic expansion, no public funding rounds, no parent company, and no material leadership changes in the available data.
Docero firmographics
Firmographics- Name
- Docero
- Legal name
- MyAdvice
- Website
- https://docero.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyAdvice is a Utah-based, privately held SaaS company providing an AI-powered, all-in-one marketing platform — including websites, SEO, paid ads, chat automation, CRM, reviews, and social media — to medical, dental, and legal practices across the United States.
- Ownership category
- akta.pro rank
Docero industry classification
Industry- Product category
- Practice Marketing Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Docero is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Docero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketing Platform Subscription: All-in-one AI-powered marketing platform providing websites, SEO, paid ads, chat automation, CRM, reviews management, local listings, and social media tools as an integrated subscription service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on practice needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Docero product offering
Product offeringCore offering
MyAdvice sells an all-in-one AI-powered marketing platform for medical, dental, and legal practices that combines website design, SEO, paid advertising, AI chat automation (Mya), CRM, reputation management, local listings, and social media management into a single subscription product. The platform centralizes lead capture, automated follow-up, and performance reporting to help practices attract, convert, and retain patients and clients.
Product overview
MyAdvice is an all-in-one intelligent growth platform combining AI-powered marketing, automation, lead engagement, and reporting. The platform centers on the AI Growth Assistant (Mya) and integrates eleven core modules: Websites, Website Optimization (SEO), Paid Ads, Chat Automation, CRM/Lead Management, Reviews/Reputation Management, Local Listings, Social Media Marketing, Patient Education Content, and Growth Dashboard. These components work together through the Success Center framework—Attract (SEO, advertising, websites, visibility tools), Convert (AI chat, automation, follow-up workflows), and Manage & Grow (performance tracking, lead management, centralized platform)—to help medical, dental, and legal practices operate more efficiently and drive profitable growth.
Differentiator
Problem solved
Functional benefit
Brands
- Mya: AI Growth Assistant - AI-powered chatbot and marketing automation assistant
Products and services
- AI Growth Assistant (Mya) AI-powered virtual assistant that provides growth recommendations, automates follow-up workflows, and delivers actionable insights for business optimization across the MyAdvice platform.
- Websites
Quantifiable outcome
- $21K projected revenue, $550 cost savings, 18+ hours saved per client monthly
- +6 more outcomes
Companies that use Docero
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Docero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Docero partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
Docero competitors and assessment
Company assessmentDirect peers
- Tebra (formerly PatientPop): Tebra operates an all-in-one practice growth platform for medical and dental practices combining websites, SEO, reputation management, patient communication, and EHR—directly overlapping with MyAdvice's integrated marketing automation stack and target verticals.
- Officite: Officite provides website design, SEO, paid search, and reputation management specifically for medical and dental practices—overlapping with MyAdvice's "Attract + Convert" modules in the same verticals.
- Solutionreach: Solutionreach provides patient relationship management including recall, reminders, reputation, and messaging for dental and medical practices—directly competing with MyAdvice's CRM and engagement automation capabilities.
- Demandforce: Demandforce (an Internet Brands company) delivers automated marketing, patient communication, reputation, and appointment tools to healthcare SMBs—mirroring MyAdvice's broad marketing automation stack for the same customer base.
- Reputation.com: Reputation.com provides reputation management, listings, social, and customer experience tools for healthcare and other multi-location SMBs—directly competing with MyAdvice's Reviews, Local Listings, and Social Media modules.
- Doctor.com: Doctor.com offers healthcare-specific digital marketing, listings management, and patient experience tools for medical practices, occupying the same vertical-SaaS niche as MyAdvice with comparable product surface area.
- Birdeye: Birdeye provides a customer experience platform for multi-location businesses including healthcare, combining reviews, listings, social, surveys, and messaging—closely mirroring MyAdvice's reputation and engagement modules while serving overlapping SMB healthcare customers.
Broad incumbents
- HubSpot: HubSpot offers a horizontal CRM, marketing automation, content, and AI platform that competes with MyAdvice's all-in-one value proposition across all three of MyAdvice's target verticals—but at much broader scale and with self-serve pricing.
- Salesforce Marketing Cloud / Account Engagement: Salesforce provides enterprise CRM, marketing automation, and AI (Einstein) capabilities that compete with MyAdvice's CRM, automation, and AI assistant modules, particularly as it expands down-market via SMB offerings.
Emerging players
- Advice Local: Advice Local specializes in local SEO, listings, and reputation management for SMB service businesses—offering partial overlap with MyAdvice's local listings and reviews modules but without the broader platform or vertical-specific healthcare focus.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Docero social profiles
Digital presenceDocero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Docero leadership team
Management profileNumber of profiles
Docero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Docero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Docero
What does Docero do?
MyAdvice sells an all-in-one AI-powered marketing platform for medical, dental, and legal practices that combines website design, SEO, paid advertising, AI chat automation (Mya), CRM, reputation management, local listings, and social media management into a single subscription product. The platform centralizes lead capture, automated follow-up, and performance reporting to help practices attract, convert, and retain patients and clients.
Is Docero a public or private company?
Docero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Docero founded?
Docero was founded in 2000. It employs 1 to 10 people.
Where is Docero based?
Docero is headquartered in New York, United States, in the North America region.
How does Docero make money?
One revenue line is on record: marketing Platform Subscription.
Who are Docero's main competitors?
Direct peers on record are Tebra (formerly PatientPop), Officite, Solutionreach, Demandforce, Reputation.com, Doctor.com and Birdeye. Broad incumbents are HubSpot and Salesforce Marketing Cloud / Account Engagement. Advice Local is listed as an emerging player.
Does Docero have an API?
No public API is recorded for Docero.
What industry is Docero in?
Docero's product category is Practice Marketing Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 5132 and its SIC code is 7372.