Urban Plus

What Urban Plus does

Urban Plus (legal entity: UrbanPlus Infrabuild Private Limited) is a privately held, Delhi-NCR-based real estate advisory firm founded circa 2010, headquartered in Sector 29, Gurugram adjacent to the IFFCO metro station. The company acts as an independent intermediary connecting buyers and investors to luxury and premium residential and commercial real estate through channel partnerships with 15+ developers including DLF, M3M, Elan, Godrej Properties, Emaar, SmartWorld, SS Group, and Conscient. Its claimed scale includes 1,000+ property listings, 10,000+ customers served over 15+ years, and a team described as 150+ experts (a figure that conflicts with the stated 11-50 employee headcount).

The core product is a transaction-based advisory service: site visits, price negotiation, and paperwork handling for high-end property purchases, supplemented by an online property search portal with developer, location, and status filters, and a mortgage/EMI calculator. There is no proprietary technology platform, no AI/ML capability, and no mobile application; the offering is fundamentally a human-mediated brokerage augmented by a standard content website. Revenue is generated through transaction commissions or take rates on closed deals; pricing is quote-based and varies by project (e.g., DLF Ultima 4 BHK from ₹2.45 Cr, DLF Alameda 4 BHK from ₹3.9 Cr, DLF Imperial Residences from ₹3.5 Cr).

Go-to-market is direct-to-consumer via a sales-led motion: inbound phone (8888-782-782), WhatsApp, website inquiry forms, and in-person consultations, with top-of-funnel demand generated through a blog, social media presence on Facebook/LinkedIn/Twitter/Pinterest, and occasional earned media in business publications such as Business Standard. The company is independently owned, with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity. Leadership comprises Director Ritesh Arora and Director Saurabh Thareja.

Name

Urban Plus

Legal name

UrbanPlus Infrabuild Private Limited

Website

https://urbanplus.co.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Plus is a Delhi-NCR luxury real estate advisory firm that connects buyers and investors to 1,000+ premium residential and commercial properties through channel partnerships with 15+ developers, earning transaction-based commissions on closed deals.

Ownership category

akta.pro rank

Product category

Real Estate Advisory Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Real estate advisory
• Property brokerage
• Residential property sales
• Commercial property consulting
• Luxury real estate

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Advisory Services: Urban Plus acts as an independent real estate advisor providing acquisition, management and sale services for high-end urban real estate properties. Revenue appears to be generated through transaction fees or commissions from property sales and purchases facilitated for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urban Plus is an independent real estate advisory firm that assists clients in buying, selling, and managing residential and commercial properties across Delhi-NCR, with a primary focus on Gurgaon. The company offers end-to-end advisory services including property search, site visits, developer negotiations, paperwork handling, and access to 1,000+ properties from 15+ developer partners such as DLF, M3M, Elan, Godrej, and Emaar.

Product overview

Urban Plus operates as an independent real estate advisory firm across Delhi-NCR, offering a unified platform for property buyers and investors. The core offering is advisory services for acquiring, managing, and selling high-end urban real estate properties. The product portfolio includes commercial property advisory, residential property advisory, an online property search platform, and mortgage calculation tools. Urban Plus represents multiple developer brands including M3M, DLF, Elan, SS Group, Godrej, Emaar, SmartWorld, Conscient, and Whiteland. The company connects property seekers with over 1000 properties through partnerships with 15+ developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Advisory Services Independent real estate advisory providing property acquisition, management, and sale services for high-end urban real estate across Delhi-NCR, with a network of 1,000+ properties from 15+ developer partners.
• Residential Property Advisory
• Commercial Property Advisory

Quantifiable outcome

• 10000+ Happy Customers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• M3M IndiacoreChannel Partner/ Reseller/ DistributorM3M India is a major developer partner with 36+ projects listed on Urban Plus platform including residential projects like M3M Capital, M3M Atrium 57, M3M Golf Hills, M3M Crown, M3M St. Andrews, and commercial properties like M3M Route 65, M3M Capitalwalk, M3M 114 Market.
• DLF GroupcoreChannel Partner/ Reseller/ DistributorDLF Group is a flagship developer partner with 12+ projects featured including DLF The Camellias, DLF The Arbour, DLF The Crest, DLF Ultima, DLF Alameda Floors, DLF Garden City, DLF City Phase floors, and DLF The Grove.
• Elan GroupcoreChannel Partner/ Reseller/ DistributorElan Group developer partner with multiple luxury projects including Elan Empire (commercial), Elan Paradise (commercial), Elan The Presidential, Elan Imperial, and Elan 82.
• SS GroupmajorChannel Partner/ Reseller/ DistributorSS Group is a developer partner with projects like SS The Leaf and SS Linden listed on the Urban Plus platform.
• Godrej PropertiesmajorChannel Partner/ Reseller/ DistributorGodrej Properties is a premium developer partner with Godrej Aristocrat and other projects featured on the platform.
• EmaarmajorChannel Partner/ Reseller/ DistributorEmaar is an international developer partner with projects like Emaar Urban Oasis (Sector 62) featuring 550 apartments across 5 towers in G+30 floor configuration.
• SmartWorld DevelopersmajorChannel Partner/ Reseller/ DistributorSmartWorld Developers is a partner with projects like Smartworld One DXP, Smartworld Orchard Street (commercial), and Smartworld The Edition listed on the platform.
• Conscient GroupmajorChannel Partner/ Reseller/ DistributorConscient Group is a developer partner with Conscient PARQ project featured on Urban Plus platform.
• Whiteland GroupminorChannel Partner/ Reseller/ DistributorWhiteland Group is a developer partner with Whiteland Aspen project in Sector 76, Gurgaon listed on the platform.
• BPTPminorChannel Partner/ Reseller/ DistributorBPTP (BPTP Limited) is a developer partner featured on the Urban Plus platform.
• Tata HousingminorChannel Partner/ Reseller/ DistributorTata Housing is listed as a developer partner on the Urban Plus platform.
• Vatika GroupminorChannel Partner/ Reseller/ DistributorVatika Group is a developer partner featured on the Urban Plus platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NoBroker: NoBroker is a tech-enabled real estate platform in India that bypasses traditional brokers — its rise is a direct competitive threat to channel-partner brokerages like Urban Plus in the same primary-home and rental segments.

Direct peers

• PropTiger: PropTiger is an Indian online real estate advisory platform that facilitates buying, selling, and renting of residential properties through a tech-enabled brokerage model, very similar to Urban Plus's advisory business. Both target primary home buyers and investors across major Indian metros.
• Investors Clinic: Investors Clinic is a Delhi-NCR focused real estate advisory and brokerage firm serving HNI and investor segments, with developer channel partnerships and a high-end property focus nearly identical to Urban Plus's operating model.
• Coldwell Banker India: Coldwell Banker India operates a franchise-based real estate brokerage model serving residential buyers and investors across major Indian metros, including Delhi-NCR, with a similar premium-segment and developer-channel focus as Urban Plus.
• Square Yards: Square Yards is a full-stack real estate brokerage and advisory firm operating across India, with strong presence in Gurgaon and a similar channel-partner-led model serving both end-users and NRI investors — directly comparable to Urban Plus's positioning.

Broad incumbents

• Housing.com: Housing.com is one of India's largest real estate discovery and advisory platforms, providing property listings, brokerage, and home-loan services at scale — overlapping directly with Urban Plus's online property search and advisory offering.
• CBRE India: CBRE India is a global commercial real estate services firm with significant operations in Gurgaon, particularly in commercial brokerage and advisory — overlapping with Urban Plus's commercial property advisory offerings.
• MagicBricks: MagicBricks is one of India's largest real estate portals with deep Delhi-NCR coverage, offering property search, broker listings, and developer advertising — directly competitive with Urban Plus's online discovery funnel.
• 99acres: 99acres is a major Indian real estate portal operated by InfoEdge that combines listings, brokerage connections, and advertising — competing for both buyers' attention and developer marketing budgets against Urban Plus.
• JLL India: JLL India is the local arm of the global real estate services firm, offering brokerage, advisory, and valuation across residential and commercial real estate — a scaled, institutional competitor in the premium/commercial segment Urban Plus serves.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Urbanplus
• Facebookfacebook.com/UrbanPlusInfrabuildPltd
• LinkedInlinkedin.com/company/urbanplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Plus