Starlink

Name

Starlink

Legal name

Starlink

Website

https://starlinkworld.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consumer Electronics Retail: Revenue from selling mobile phones, accessories, smartwatches, tablets, laptops, and smart home devices through 17+ Starlink Digital retail stores and e-commerce platform. Operates as official distributor for Apple, Samsung, TCL, and other major brands.
2. ICT Distribution: Distribution of ICT products and solutions including passive and active networking, servers, storage, audiovisual systems, CCTV, and cybersecurity solutions. Supports over 3,000 organizations including blue-chip companies and government ministries.
3. Telecom Services Distribution: Distribution of Ooredoo consumer and business products including mobile plans (prepaid/postpaid), data packages, international roaming, fixed internet, and OoredooTV services.
4. Installation & Maintenance (I&M): Telecommunications infrastructure services including FTTH installation, fiber and copper cable laying, wireless solutions (4G/5G deployment), and CPE installation. Manages 70% of Ooredoo installations and maintenance across Qatar.
5. Human Resource Outsourcing (HRO): Staff outsourcing and workforce solutions providing qualified personnel for short-term and long-term assignments across various industries.
6. Call Center Services: Round-the-clock personalized customer support for B2B and B2C clients, including technical issue resolution and inquiry handling using advanced technology and real-time reporting.
7. Managed Print/Imaging Solutions: Managed print services, imaging solutions, and digital signage deployment in partnership with Epson, including Papercut and MyQ Print Management solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Starlink is a Qatar-based systems integrator and a wholly-owned subsidiary of Ooredoo Group that delivers end-to-end technology and ICT solutions across 13 business verticals. Its core offerings include consumer electronics retail through 17+ Starlink Digital stores, Ooredoo telecom services distribution, ICT product distribution (networking, servers, storage, audiovisual systems, CCTV, cybersecurity), managed IT services, installation and maintenance of telecom infrastructure, call center outsourcing, managed print/imaging solutions, and human resource outsourcing.

Product overview

Starlink operates as a diversified technology solutions provider with 13 distinct business verticals organized as a platform-plus-modules architecture. The core portfolio spans consumer electronics retail (Starlink Retail with 17+ stores), telecommunications services (Ooredoo Retail and B2C/B2B Distribution), e-commerce (Starlink Ecommerce), and ICT solutions (ICT Distribution, Managed Services). Supporting verticals include workforce outsourcing (HRO), infrastructure services (I&M handling 70% of Qatar's Ooredoo installations), call center operations, managed print/imaging solutions (500+ printers deployed), and technology distribution (TCL ecosystem). The company extends capabilities through partnerships offering specialized modules including Weblib WiFi solutions, Imagicle unified communications platform, Huawei Cloud services, and Resecurity cybersecurity solutions. This integrated structure enables Starlink to deliver end-to-end technology and talent solutions from consumer gadgets to enterprise infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Starlink Retail: Consumer electronics retail operation with over 17 store locations offering products from more than 50 globally recognized brands including Apple, Samsung, Microsoft, and Huawei
• Ooredoo Retail
• Starlink Ecommerce
• Ooredoo B2C Distribution
• ICT Distribution
• ICT Managed Services

Products and services

• Starlink Retail Consumer electronics retail operation with 17+ Starlink Digital store locations across Qatar, offering products from globally recognized brands including Apple, Samsung, Microsoft, Huawei, and TCL for individual consumers and business clients.
• Ooredoo Retail (Telecom Services Distribution) Distribution of Ooredoo consumer and business telecom products including mobile voice plans (prepaid/postpaid), data packages, international roaming, fixed internet, and OoredooTV services through Starlink retail and distribution network.
• Starlink Ecommerce Online shopping platform offering latest tech products including mobile phones, laptops, tablets, smartwatches, smart home devices, PS5 consoles, and accessories, with BNPL and bank loyalty-point integrations.
• ICT Distribution System integration division offering passive and active networking, servers, storage, audiovisual systems, CCTV, and customized software applications, supporting 3,000+ organizations including blue-chip companies and government ministries.
• Ooredoo B2B SOHO Business solutions offering mobile connectivity, fixed connectivity, and cloud services for small office/home office (SOHO) and small-to-medium business customers.
• B2B Devices Distribution Distribution of devices and accessories for business customers as official distributor for Apple, Samsung, TCL, and other major brands across the region.
• HRO (Human Resource Outsourcing) Workforce solutions providing qualified personnel for short-term and long-term assignments across various industries, including staff outsourcing and human resource management services.
• I&M (Installation & Maintenance) Telecommunications infrastructure services including FTTH installation, fiber and copper cable laying, wireless solutions (4G/5G deployment), and CPE installation, managing 70% of Ooredoo installations and maintenance across Qatar with over 200 skilled professionals.
• ICT Managed Services End-to-end managed IT services including 24/7 infrastructure management, cloud services, cybersecurity, networking, CCTV, and data center infrastructure for leading system integrators including Ooredoo, TechnoQ, and Mannai.
• Call Centre Services Round-the-clock personalized customer support services delivering technical issue resolution and inquiry handling for B2B and B2C clients using advanced technology and real-time reporting tools.
• Managed Print / Imaging Solutions Print, copy, scan, send, and archive technologies including business inkjet printers, scanners, wide-format printers, digital signage displays, and Papercut/MyQ print management solutions, with 500+ printers deployed across Qatar.
• Starlink Trade-in Online Region-first online trade-in service allowing customers to check device value online, complete a trade, and receive the new phone delivered to their door.
• Rewind My First Mobile Creative consumer program framing vintage iPhone models with sentimental value to customers, combining nostalgia with design innovation.
• Huawei Cloud Services Distribution Official Huawei Cloud distribution providing businesses with advanced cloud solutions, competitive pricing, exclusive incentives, technical support, and partner training and certifications.
• PayLater BNPL Integration Buy Now Pay Later (BNPL) solution available across all Starlink retail stores in Qatar, enabling interest-free installment payment options via debit and credit cards for gadgets, accessories, and devices.
• Weblib WiFi Solutions Distribution Exclusive distribution of Weblib's cloud-based and on-premise WiFi solutions including Smart Wi-Fi, Ucopia, Tab in Store, and Smilein for hospitality, education, retail, healthcare, and public spaces.
• Resecurity Cybersecurity Solutions Distribution Distribution of Resecurity advanced threat protection enabling proactive detection, analysis, and response to cyber threats across the META region through Starlink's distribution network.
• ZINAD Cybersecurity Awareness Platform Distribution Distribution of ZINAD's AI-powered cybersecurity awareness and phishing assessment tools to build security-aware workforces across enterprise and government clients.
• Imagicle UCX Platform Distribution Distribution of Imagicle unified communication and contact center solutions (UCX Platform) across the Middle East, including AI-powered contact center, compliance recording with AI voice analytics, AI receptionist, virtual agents, and digital fax available on-prem, hosted, or cloud.

Quantifiable outcome

• 17+ retail store locations
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• ImagiclecoreChannel Partner/ Reseller/ Distributor · 19 June 2025Strategic distribution partnership making Starlink an official distributor of Imagicle unified communication and contact center solutions across Qatar and the Middle East. Starlink will offer Imagicle's UCX Platform including AI-powered contact center solutions, compliance recording with voice analytics, AI-powered receptionist, and digital fax services.
• ZINADcoreTechnology or Integration · 29 May 2025Official ICT distribution partnership designating ZINAD as Starlink's partner for AI-powered cybersecurity awareness and phishing assessment tools. ZINAD operates in over 25 countries with more than 1 million licenses sold, bringing human-centric security awareness solutions to Starlink's enterprise and government clients.
• ResecuritycoreTechnology or Integration · 6 May 2025Strategic cybersecurity partnership announced at GISEC Global 2025 to expand advanced threat protection across the META region. Resecurity's cutting-edge cybersecurity solutions integrated into Starlink's distribution network for proactive threat detection, analysis, and response capabilities.
• WeblibcoreChannel Partner/ Reseller/ Distributor · 16 April 2025Strategic partnership making Starlink the exclusive distributor for Weblib's WiFi solutions in Qatar. Weblib brings 15+ years of expertise in cloud-based and on-premise WiFi solutions (Smart Wi-Fi, Ucopia, Tab in Store, Smilein) serving sectors including hospitality, education, retail, healthcare, and public spaces.
• HubnetixcoreTechnology or Integration · 13 March 2025Partnership to deliver structured cabling systems, network cabinets, active devices, UPS systems, and security surveillance solutions. Hubnetix operates across Middle East, Africa, and Asia serving commercial, healthcare, education, government, and ICT sectors.
• PayLaterminorGTM or Marketing Partner · 6 March 2025Partnership to introduce Buy Now Pay Later (BNPL) solution in all Starlink stores across Qatar. Enables flexible, interest-free installment payment options using both debit and credit cards for gadgets, accessories, and devices.
• Huawei CloudcoreChannel Partner/ Reseller/ Distributor · 5 March 2025MoU signed at Web Summit Qatar 2025 making Starlink an official Huawei Cloud distributor. Starlink will provide advanced cloud solutions, competitive pricing, exclusive incentives, and dedicated technical support to businesses across Qatar, including partner training and certifications.
• The View HospitalminorStrategic or Co-development Partner · 27 February 2025Strategic partnership to enhance The View Hospital's call center operations, improving patient support services with faster response times and seamless communication experience. Starlink implements skilled agents and industry-leading practices to optimize patient engagement.
• Ministry of Labor (MOL)coreStrategic or Co-development Partner · 11 December 2024MOU to empower Qatari workforce through initiatives including Bright STARS (6-month customer care training), Stellar Stars (12-month employment), Future Stars internship program, and ALL Stars diversity recruitment program. Aligned with Qatar National Vision 2030.
• Ooredoo Group (Parent)coreOthersStarlink is a subsidiary of Ooredoo Group, operating as the group's technology distribution and retail arm since 2006. Partnership enables distribution of Ooredoo telecom services through Starlink's retail network across Qatar.
• ApplecoreChannel Partner/ Reseller/ DistributorOfficial retail partner and distributor for Apple products including iPhone, iPad, Mac, Apple Watch, and accessories in Qatar. Starlink is recognized as one of Qatar's top iPhone retailers.
• SamsungcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Samsung products in Qatar including smartphones, tablets, wearables, and home electronics. Partnership enables Samsung's latest technology to reach customers through Starlink's extensive retail network.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorPartnership to enhance availability of Microsoft products including Surface devices, software, and cloud services through Starlink's retail network. Supports both individual users and businesses with advanced productivity tools.
• HuaweicoreChannel Partner/ Reseller/ DistributorPartnership to strengthen tech retail landscape in Qatar by combining Huawei's innovative devices with Starlink's retail presence. Customers gain easy access to latest Huawei products including smartphones, wearables, and smart home solutions.
• TCLcoreChannel Partner/ Reseller/ DistributorOfficial distributor of TCL products in Qatar including smartphones, tablets, and smart TVs. Starlink delivers latest TCL devices across various sales channels with deep expertise in the TCL ecosystem.
• XunisonminorChannel Partner/ Reseller/ DistributorPartnership to bring smart home technology solutions to Qatar. Xunison's innovative smart home devices and automation solutions distributed through Starlink's retail and distribution network.
• OoredoocoreChannel Partner/ Reseller/ DistributorCollaboration bringing together Ooredoo's telecom expertise and Starlink's extensive distribution network, allowing customers to access Ooredoo services and products through Starlink's retail outlets across Qatar.
• QNB, CBQ, Doha BankminorGTM or Marketing PartnerBanking partnerships enabling Buy Now Pay Later (BNPL) options and loyalty point redemption on Starlink's e-commerce platform, enhancing payment convenience for online shoppers.
• EpsonminorChannel Partner/ Reseller/ DistributorPartnership with Epson for managed print/imaging solutions providing business inkjet printers, scanners, wide-format printers, digital signage displays, and print management solutions (Papercut, MyQ).
• Hamad Medical CorporationminorStrategic or Co-development PartnerCorporate social responsibility partnership for blood donation campaigns supporting community health initiatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Logic Plus: UAE-based regional distributor of enterprise IT products and solutions including networking, AV, and unified communications, serving enterprise customers in the Gulf. Comparable in product breadth and enterprise distribution motion to Starlink's B2B ICT distribution business.
• FVC: Middle East-focused value-added distributor specializing in networking, cybersecurity, and datacenter technologies across the Gulf and wider MENA region. Comparable to Starlink's enterprise-focused ICT distribution and managed services offerings.
• Aptec Distribution: Middle East and Africa value-added IT distributor offering enterprise infrastructure, networking, security, and datacenter products to channel partners and enterprises. Comparable to Starlink's ICT Distribution division in product portfolio and Gulf go-to-market.
• Mindware: Middle East IT value-added distributor headquartered in the UAE that distributes enterprise IT products (servers, networking, storage, software) and provides related services across the Gulf. Directly comparable to Starlink's ICT Distribution and B2B device distribution franchise in terms of product mix, channel model, and enterprise/government customer base in the region.
• Redington: Publicly-listed India- and Gulf-headquartered IT distribution company distributing enterprise hardware, software, and cloud products across MEA and emerging markets, including Qatar. Directly comparable in business model (multi-brand distribution, value-add services) and target market (enterprises and government), making it a relevant scale benchmark.
• Almoe Group: UAE-based IT distribution and services group providing enterprise IT products, AV solutions, and managed services to enterprises and government clients. Comparable to Starlink as a multi-vertical IT distributor / systems integrator serving enterprise and government customers in the Gulf.
• StorIT Distribution: UAE-headquartered IT distribution and VAD focused on storage, data center, cybersecurity, and enterprise infrastructure products serving the Middle East. Closely comparable to Starlink's enterprise-side distribution and integrated solutions activity.

Broad incumbents

• TD Synnex (formerly Tech Data): Global IT distribution and solutions company serving resellers and enterprise customers across hardware, software, and cloud categories with strong META reach. Comparable as a global incumbent to Starlink's full-stack distribution and managed services business model.
• Westcon-Comstor: Global value-added IT distributor specializing in networking, cybersecurity, collaboration, and data center technologies, with an established Middle East presence. Comparable to Starlink's enterprise-side security (Resecurity, ZINAD) and unified communications (Imagicle) distribution franchises and broader enterprise ICT distribution model.
• Ingram Micro: Global IT distribution and lifecycle services company (currently owned by Platinum Equity) that distributes enterprise hardware, software, and cloud products worldwide and provides integrated, supply-chain, and managed services. Comparable as the global benchmark for the IT distribution and value-add services franchise that Starlink operates locally in Qatar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StarlinkQatar
• LinkedInlinkedin.com/company/starlinkqatar

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starlink