ZINAD

What ZINAD does

ZINAD is a private cybersecurity awareness and human threat intelligence company founded in 2014 and headquartered in San Francisco, with regional offices in Riyadh and Dubai. The company operates in over 25 countries and serves enterprises, government ministries, financial institutions, telecommunications carriers, and critical infrastructure operators. Its core offering, ZiSoft Human Threat Intelligence, is an AI-powered awareness management platform combining personalized learning paths, AI-generated phishing simulations, an AI-driven Outlook email analyzer, gamified training, behavior tracking, and policy management — supported by adjacent modules including Evenue (interactive events), ZIGAMES (gamified/VR learning), AWAREA mobile app, Zi-Workshops, the Cyber Emissaries champions program, and CSS (Crowdsourced Security Services). The platform positions itself around the Verizon DBIR finding that 68% of breaches involve human action, translating that thesis into a behavior-change rather than pure training product.

ZINAD's business model rests on three revenue streams: subscription/recurring licensing of ZiSoft and its modules, professional services (cybersecurity consulting, 100+ red teaming tasks annually, CTF competitions, awareness training workshops), and channel partner revenue. Pricing is quote-based and tied to organization size, selected modules, and deployment scope, with annual billing. Distribution is omnichannel: direct enterprise field sales, an extensive channel partner network of 40+ named resellers and system integrators across MENA, Africa, the US, and Europe (including Mannai, SIMPRA, TrustSec, Saudi Paramount, METCO), and the AmiViz B2B marketplace — the Middle East's first enterprise B2B platform, where ZINAD's full suite is available alongside a Virtual Customer Experience Centre for partner demos and POCs. Marketing is anchored on major industry events (RSA, Black Hat USA and MEA, GITEX, GISEC), content marketing via the CY Insights blog, social media, and Gartner-featured thought leadership.

ZINAD reports having sold 1M+ security awareness LMS licenses and serves customers that include central banks, ministries, leading banks in Africa and internationally, European and MENA telecommunications carriers, petrochemical and oil & gas majors, and logistics firms. The company has not disclosed revenue, funding rounds, or institutional investors in the available source material, and ownership structure is unconfirmed. Recent strategic emphasis has been on North American market entry (Black Hat USA 2024, RSA Conference 2025), expansion of the partner ecosystem into Africa and Europe, and AI-driven product enhancements to the ZiSoft platform.

Name

ZINAD

Legal name

ZINAD

Website

https://zinad.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ZINAD is a private cybersecurity awareness and human threat intelligence vendor founded in 2014, selling its AI-powered ZiSoft platform — phishing simulation, behavior tracking, gamified training — to enterprises, governments, banks, telcos, and energy firms across 25+ countries via direct sales, 40+ channel partners, and the AmiViz B2B marketplace.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness and Human Risk Management Software

NAICS

Computer Training (61142), Computer Training (611420), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Cybersecurity Awareness (All Employees) (EDABAGAA)

akta.pro secondary industries

Cybersecurity Training & Awareness Programs (BPAEANAF), Cybersecurity Learning Platforms (EDAFANAF)

Keywords

• Cybersecurity awareness training
• Human threat intelligence
• Security awareness platform
• Phishing simulation software
• Cybersecurity behavior analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Security Awareness LMS Licenses: ZINAD sells licenses for its ZiSoft Human Threat Intelligence platform. The company reports over 1 million security awareness LMS licenses sold to major entities and enterprises. Revenue is generated through software licensing with enterprise agreements.
2. Professional Services: Includes cybersecurity consultation services, red teaming activities (100+ tasks annually), CTF competitions, and awareness training workshops delivered to clients.
3. Partner Channel Revenue: Revenue generated through the partner program with tiered compensation for resellers and distributors across MENA, Africa, USA, and Europe regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ZINAD builds and sells an AI-powered cybersecurity awareness and human threat intelligence platform (ZiSoft) that delivers personalized security training, AI-generated phishing simulations, behavioral analytics, gamified learning, and policy management to enterprise and government workforces. The company also offers complementary platforms including CSS (Crowdsourced Security Services), Evenue (interactive virtual events), ZIGAMES (gamified awareness games), the AWAREA mobile learning app, and professional cybersecurity services such as red teaming, code analysis, and awareness campaigns.

Product overview

ZINAD offers a platform-plus-modules architecture centered on its AI-powered ZiSoft Human Threat Intelligence awareness management system. The core platform provides phishing simulation, email analysis, policy management, and gamified training, complemented by specialized modules including CSS (Crowdsourced Security Services), Evenue interactive events, ZIGAMES, AWAREA mobile app, Zi-Workshops, Cyber Emissaries champions program, and Motivational Framework for engagement tracking. Together, these products create an integrated human cybersecurity awareness ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ZiSoft: AI-Powered Human Threat Intelligence platform - an awareness management system offering security lessons, phishing simulations, and behavioral tracking.
• ZIGAMES
• CSS (Crowdsourced Security Services)
• Evenue

Products and services

• ZiSoft Human Threat Intelligence AI-powered awareness management system that creates a proactive security culture by enabling employees to recognize security risks and act appropriately; offers personalized learning paths, phishing simulations, email analysis, policy management, and gamified training modules for enterprise and government workforces.
• CSS (Crowdsourced Security Services)

Quantifiable outcome

• 1M+ security awareness LMS licenses sold to major enterprises globally
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cyber Champion Program PartnerscoreStrategic or Co-development Partner · 1 January 2024Global Cybersecurity Empowerment Program partners including AmiViz, Mahara Tech, Information Technology Institute (ITI), and universities from Qatar, Oman, Egypt, UAE, and KSA. The program includes workshops, pre-competition training, team formation, and Capture the Flag competitions for university students.
• AmiVizcoreChannel Partner/ Reseller/ Distributor · 1 September 2021AmiViz is the Middle East region's first enterprise B2B marketplace. The partnership makes ZINAD's full suite of cybersecurity services and solutions available through AmiViz's web portal and mobile app. ZINAD solutions are also available on AmiViz's Virtual Customer Experience Centre (CEC LAB) for resellers to demonstrate product capabilities and integration with other vendor technologies. Customers can request POC in cloud or on-premise.
• MannaicoreChannel Partner/ Reseller/ DistributorBuilding No. 72, Zone No. 57 East Industrial Street, PO Box 76, Doha, Qatar. Major technology and business services provider in Qatar serving as ZINAD's channel partner.
• SIMPRAcoreChannel Partner/ Reseller/ DistributorBuilding 0401, Z104, KOM4, Rusyal, PO BOX 12, PC 135, Oman. Technology solutions provider in Oman.
• RedTeam Cybersecurity LabsminorChannel Partner/ Reseller/ DistributorO307, Third Floor, Hamsa Building, Above Ansar Gallery, Al Karama, Khalid Bin Al Waleed Rd, Burjuman Metro Station Exit #2 Dubai.
• TrustSeccoreChannel Partner/ Reseller/ Distributorul. Cyfrowa 6, 71-441 Szczecin, Poland. European distributor for ZINAD solutions.
• Brilliant AssociatesminorChannel Partner/ Reseller/ DistributorNew York, Miami, Bordeaux (France), San Jose. US-based partner serving enterprise clients.
• CyberworldminorChannel Partner/ Reseller/ DistributorPlot 4847 Broadhurst industrial, Mabeleapodi Monari Road, Gaborone. African partner serving Botswana market.
• Saudi Paramount Computer SystemscoreChannel Partner/ Reseller/ Distributor4965 King Abdul Aziz Branch Rd - As Sulimaniyah Unit No 3, Riyadh 12243-7575 Kingdom of Saudi Arabia. Major cybersecurity integrator in Saudi Arabia.
• METCOminorChannel Partner/ Reseller/ DistributorArdiya, Industrial Area Block 2, Building 163, P.O. Box 25690 Safat 13117 Kuwait. Technology and networking solutions provider in Kuwait.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hoxhunt: Hoxhunt is a fast-growing security awareness platform that uses gamification, AI-personalized training, and behavioral analytics to drive employee engagement — closely mirroring ZINAD's approach with ZiSoft and gamification engine.
• Phished: Phished is a phishing simulation and security awareness platform with AI-driven personalization, serving SMBs and mid-market — comparable in scale and approach to ZINAD's phishing and awareness modules.
• Curricula: Curricula is a security awareness platform focused on engaging, story-driven training content for employees — competing in the same SMB-to-mid-market awareness segment as ZINAD with a comparable gamified learning approach.
• CybSafe: CybSafe is an AI-driven security awareness and behavior analytics platform that, like ZINAD, emphasizes behavior change over checkbox training and integrates with enterprise workflows.

Broad incumbents

• Proofpoint Security Awareness: Proofpoint bundles security awareness training into its broader enterprise security portfolio (email security, DLP, compliance). It competes with ZINAD for enterprise security awareness budgets but operates as part of a much larger suite.
• SANS Institute: SANS Institute is a long-established cybersecurity training and certification body with a security awareness product line. It overlaps with ZINAD's training and Zi-Workshops offerings, particularly for organizations seeking more formal curricula.
• Infosec Institute: Infosec Institute delivers cybersecurity training, certifications, and awareness programs to enterprise and government customers — overlapping with ZINAD's training delivery and Zi-Workshops capabilities.
• Microsoft Defender for Office 365 Attack Simulation Training: Microsoft's bundled phishing simulation and security awareness training inside Defender for Office 365 competes on price for enterprise buyers already in the Microsoft ecosystem, threatening standalone platforms like ZINAD.

Direct peers

• Cofense: Cofense (formerly PhishMe) focuses on phishing defense and security awareness, offering phishing simulation and reporting tools that overlap directly with ZINAD's AI-powered phishing simulator and awareness modules.
• KnowBe4: KnowBe4 is the largest pure-play security awareness and phishing simulation platform, serving the same enterprise buyer with a comparable LMS-based training and simulated-attack product. It is the most direct competitor to ZINAD's ZiSoft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zinad_company
• Facebookfacebook.com/ZINAD.IT
• LinkedInlinkedin.com/company/zinad-security-and-software-services
• Instagraminstagram.com/zinad_cybersecurity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZINAD