Speed Boostr

What Speed Boostr does

Speed Boostr is a privately held, founder-led Shopify optimization agency founded in 2017, operating as Boostr, LLC (Wyoming) with operational offices in West Hazleton, Pennsylvania. The company is a collective of certified Shopify Experts focused narrowly on improving the performance of Shopify storefronts, with services spanning speed optimization, conversion rate optimization, SEO, theme customizations, and custom app/feature development. Its core technical offering is a tiered one-time speed optimization service (Starter, Professional, Entrepreneur, and Entrepreneur Plus) that targets Shopify's home, collection, and product templates using Liquid code, asset minification, lazy loading, and image optimization, with the company claiming an average 35% reduction in homepage weight and case-study load speed improvements of 13-18%.

The company monetizes primarily through professional services delivered by assigned developers, supplemented by Shopify App Store products (MinifyMe file optimizer, Tip Cup tip/donation app), a free Shopify Analyzer tool used for top-of-funnel lead generation, and optional monthly retainer packages for ongoing development work. Go-to-market is multi-motion: sales-led via a "work-with-us" free-analysis contact flow, product-led via the free Shopify Analyzer, and community-led via Shopify forum participation and the "Level Up" educational blog. The customer base consists of SMB merchants across many unrelated verticals, and the company has no outside funding, operating as a bootstrapped micro-agency of 1-10 people.

Name

Speed Boostr

Legal name

Boostr, LLC

Website

https://speedboostr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Speed Boostr is a bootstrapped, founder-led Shopify optimization agency of certified experts that improves Shopify storefront speed through tiered professional services, proprietary tools like Shopify Analyzer, and Shopify App Store apps, serving SMB merchants globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Speed Optimization Services: One-time optimization services with tiered packages (Starter, Professional, Entrepreneur/Entrepreneur Plus) providing analysis, theme optimization, and performance improvements. Delivered as a 1-time service with 7 days free support.
2. Custom Development & Feature Building: Custom app development, theme modifications, and feature building services for Shopify stores.
3. Optional Premium Support/Retainers: Monthly retainer packages available for ongoing developer support and included development work beyond the initial 7-day free support period.
4. Shopify Apps: Public Shopify apps including MinifyMe (file optimizer) and Tip Cup, available in the Shopify App Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Speed Boostr provides Shopify store speed optimization services, conducting performance audits and applying Liquid theme code, JavaScript, CSS, and image optimizations to reduce load times for Shopify merchants. In parallel, the company develops and distributes Shopify apps — including the free Shopify Analyzer diagnostic tool, the MinifyMe File Optimizer app, and the Tip Cup tipping app — and offers complementary CRO, SEO, custom development, and retainer engagements.

Product overview

Speed Boostr is a Shopify optimization agency offering a suite of performance-focused services and tools. The core offering consists of Speed Optimization Services with tiered packages (Starter, Professional, Entrepreneur, Entrepreneur Plus) that analyze and optimize Shopify sites to reduce page weight by approximately 35% on average. Related services include Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and Website Customizations/Theme Services. The company has built proprietary tools including Shopify Analyzer (a free performance analysis tool described as the first for Shopify sites), MinifyMe (a file optimizer app), and Tip Cup (a tipping app). They also offer retainer services for ongoing premium support and development work.

Differentiator

Problem solved

Functional benefit

Brands

• Shopify Analyzer: First performance analysis tool for Shopify sites - a free tool to check site health and get optimization recommendations
• MinifyMe
• Tip Cup

Products and services

• Speed Optimization Services Core Shopify speed optimization service: audits and fixes Shopify storefront performance, including Liquid theme code optimization, JavaScript/CSS minification, image optimization, and removal of app-bloat to improve page load times, Core Web Vitals, and conversion rates for Shopify merchants. Delivered via fixed-scope tiered plans (Starter, Professional, Entrepreneur, Entrepreneur Plus).
• Conversion Rate Optimization (CRO)

Quantifiable outcome

• 35% average homepage weight reduction with full optimization
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guidance: Enterprise Shopify Plus consultancy delivering end-to-end commerce solutions. Comparable as a Shopify-specialist services firm, though operating at the larger enterprise tier than Speed Boostr.
• OuterBox: Shopify-focused digital commerce agency offering design, development, and CRO services to mid-market merchants. Directly comparable as a Shopify-specialist agency competing for the same merchant optimization and development budgets.
• Eastside Co: Shopify Plus agency focused on store builds, migrations, and performance for scaling brands. Directly competes in the Shopify-only agency space with overlapping CRO and theme services.
• Disco Labs: Shopify development agency offering custom apps, theme work, and integrations for DTC brands. Closely comparable on the custom development and Shopify-expert service model.
• Swell: Shopify Plus agency building custom storefronts, apps, and integrations for DTC and B2B brands. Comparable as a Shopify-only development and optimization partner with similar service lines.
• We Make Websites: UK-based Shopify Plus partner agency providing design, build, and optimization services. Comparable as a Shopify-only commerce agency targeting growth-stage merchants with similar speed/theme/app services.

Emerging players

• Storetasker: Curated marketplace connecting Shopify merchants with vetted freelance Shopify developers and experts. Adjacent to Speed Boostr's service model — competes for the same merchant-optimization wallet via a marketplace rather than an agency.

Others

• Vitals: All-in-one Shopify conversion app bundling 40+ marketing and optimization tools. Adjacent competitor in the Shopify App Store, addressing many of the same performance/CRO problems Speed Boostr solves via services.
• PageFly: Top Shopify page-builder app used by merchants for custom landing pages. Adjacent to Speed Boostr's MinifyMe in the Shopify App Store ecosystem and competes for merchant attention on performance and customization.

Broad incumbents

• Blue Acorn iX: Large multi-platform commerce agency (part of Merkle/Cognizant) serving enterprise retailers across Shopify, Magento, and Salesforce. Comparable on commerce optimization services but operates as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/speedboostr
• Facebookfacebook.com/speedboostr
• LinkedInlinkedin.com/company/speed-boostr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Boostr