What Hi-Tech Media does

Hi-Tech Media (Хай-Тек Медиа) is a Russian B2B distributor of professional audio-visual and multimedia equipment, founded in 2011 and headquartered in Moscow at Malaya Semyonovskaya Street. Operating as a limited liability company, the firm distributes products from more than 60 international and domestic manufacturers — including Shure, Bosch, Biamp, Televic, Yamaha, Crestron, Extron, LG, Samsung, Philips, Unilumin, and Chauvet Professional — across categories such as conference and congress systems, simultaneous translation, professional audio (microphones, amplifiers, speakers, mixing consoles), AV switching and control, professional displays and LED screens, video cameras, projectors, digital signage, and stage lighting. Hi-Tech Media positions itself as an "intelligent distributor" providing manufacturer-direct pricing, guaranteed product authenticity, and project support services.

The company's go-to-market is built around a B2B dealer network serving system integrators, with a dedicated dealer portal (b2b.hi-tech-media.ru) offering special pricing, marketing support, and technical training, complemented by a Moscow showroom and direct enterprise sales. Revenue is generated through hardware sales on a quote-based pricing model; the website explicitly states prices are informational and not a public offer. Customer end-uses span conference halls and meeting rooms, educational institutions, hospitality venues, sports and cultural facilities, and situation/monitoring centers, with named reference projects including the Galiaskar Kamal Theatre in Kazan (a comprehensive AV deployment with Dante networking, mixing consoles, and 4-language simultaneous translation for 800 seats).

The business model is asset-light distribution: Hi-Tech Media does not develop proprietary technology and holds no patents, but adds value through technical consultation, pre-sales project engineering, free training programs, demo equipment, and integration support that helps dealers and integrators deliver complex multi-vendor AV installations. The company employs 51–100 people, operates across Russia and Belarus, and has maintained continuous operations for 15 years under founder and CEO Sergey Chernykh.

Name

Hi-Tech Media

Legal name

ООО «Хай-Тек Медиа»

Website

https://hi-tech-media.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Hi-Tech Media is a Moscow-based B2B distributor of professional AV and multimedia equipment from 60+ global and domestic brands, serving system integrators and dealers across Russia and Belarus with conference systems, audio, video, lighting, and display solutions for enterprise, education, hospitality, and government customers.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Communications Equipment, Nec (3669), Misc Industrial & Commercial Machinery & Equipment (3590), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Professional AV distribution
• Conference system solutions
• Simultaneous translation systems
• Professional audio equipment
• Multimedia system integration

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional AV Equipment Distribution: Revenue is generated through the distribution and resale of professional audio-visual equipment including conference systems, microphones, audio equipment, AV switching, displays, LED screens, video conferencing, lighting, and related accessories. The company serves as an authorized distributor for over 60 international and domestic brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hi-Tech Media distributes and integrates professional audio-visual (AV) and multimedia equipment from over 60 global and domestic brands for conference halls, educational institutions, hotels, sports and cultural venues, and situation/monitoring centers. The company supplies conference systems, simultaneous translation systems, professional microphones, professional audio, AV control and switching equipment, displays, LED screens, cameras, projectors, digital signage, and stage lighting. In addition to distribution, Hi-Tech Media offers system design, project consultation, and installation/integration services to dealers and end customers.

Product overview

Hi-Tech Media is an intelligent distributor of multimedia and stage equipment offering a comprehensive portfolio of over 60 professional AV brands. The product portfolio centers on conference and congress systems (Televic Plixus, Confidea FLEX G4, Gonsin 10000N, Bosch Dicentis), simultaneous translation systems (Bosch Integrus, Televic Lingua IR), and professional audio solutions (Biamp Tesira/Devio, Shure Microflex Ecosystem, Yamaha audio equipment, EM Acoustics, Powersoft amplifiers). The ecosystem includes AV switching and control systems (ATEN, Extron, WyreStorm, Crestron), professional displays and LED screens (LG, Samsung, Hisense, Philips, Unilumin, Absen), video cameras (Lumens, Bolin), projectors (Digital Projection), interactive panels, and digital signage platforms. Advanced audio processing features include AI-powered voice tracking, echo cancellation, and acoustic feedback suppression. The company also offers stage lighting (Chauvet Professional), Russian-made audio equipment (OKTAVA, TaverLab), and complete ready-made equipment kits for simplified deployment across conference rooms, educational institutions, hotels, sports venues, and government facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Tech Media: Primary commercial brand for the distributor of multimedia and conference equipment

Products and services

• Conference Systems Wired and wireless digital conference systems (Televic Plixus, Confidea FLEX G4, D-Cerno; Gonsin 10000N/10000E; Shure Microflex Complete Wireless; Bosch Dicentis and CCS 1000 D) supporting delegate discussion, voting, interpretation, and multimedia in meeting rooms and parliamentary sessions. Sold to system integrators, dealers, and end customers.
• Simultaneous Translation Systems Digital infrared simultaneous translation and sound distribution systems (Bosch Integrus, Televic Lingua IR) with IR transmitters/receivers, interpreter desks, interpreter booths (ISO 4043 standard), and headphones for international multilingual conferences.
• Microphone Systems and Microphones Professional wired and wireless microphone systems from Shure (Axient Digital, QLX-D, ULX-D, BLX-R, SLX-D, MXW NEXT 2, Microflex, Motiv, Nexadyne, DuraPlex, TwinPlex), MIPRO, ClockAudio, OKTAVA, and Televic, including gooseneck, ceiling, boundary, lavalier, and headset microphones plus RF Venue antennas.
• Professional Audio and DSP Solutions Professional audio ecosystem comprising Biamp Tesira digital media platform, TesiraFORTE processors, Devio room solutions and Vocia PA/evacuation; Yamaha speakers, amplifiers, mixing consoles (DM7, DME7), and ProVisionaire management; EM Acoustics sound reinforcement (HALO, EMS, Reference, i-series); Powersoft installation/touring amplifiers; Allen & Heath digital mixers; and Audinate Dante AVIO adapters and Dante networking.
• AV Control and Switching Systems Professional AV control processors, touch panels, matrix switches, signal extenders, and AV-over-IP transmission systems from ATEN, Extron (DTP, XTP, NAV Pro), Crestron, and WyreStorm for integrated meeting room and enterprise AV management.
• Professional Displays and Video Walls Commercial-grade displays, video walls, OLED displays, ultra-stretch displays, transparent displays, interactive displays, and E-Paper digital signage from LG, Samsung (The Wall), Hisense, Philips, Sharp/NEC, Jupiter, and Hikvision, including 136-inch all-in-one LED displays.
• LED Screens Indoor, outdoor, fine-pixel-pitch, all-in-one COB, architectural, and rental LED display panels and screens from Unilumin (Upanel, Uslim, UTW, UMini, UMicro, U-natural), AET (Koala, AT, NX, Dream Wall, QR, NX Ultra, iMira), Absen (iCon, N Plus, CR, A27), and Leyard (MG, TXF, VEM).
• Video Cameras and Capture Solutions PTZ, fixed, and document cameras and video capture systems from Lumens and Bolin for video conferencing, streaming, and broadcast applications, with transceivers and control options.
• Projectors High-end professional projectors from Digital Projection, including M-Vision, E-Vision, Insight, and Titan series, plus Satellite modular projection systems with various lens options. Adeo projection screens are also offered.
• Interactive Panels Interactive touch displays from LG, Hisense, Philips, Samsung, Vivitek, and Hikvision for collaboration, presentation, and educational applications.
• Wireless Presentation Systems Barco ClickShare wireless presentation systems and Kandao all-in-one meeting solutions (including Kandao Meeting Pro) enabling content sharing and BYOD/BYOM collaboration in meeting rooms.
• Digital Signage Platforms Digital signage content management software and media players from Navori, SmartPlayer, SpinetiX (iBX440 player, Elementi software), and Innes for digital advertising and information displays.
• Room Booking Systems Meeting room reservation and scheduling systems integrated with displays and management software for workspace optimization.
• Retractable and Motorized Conference Furniture Monitors Motorized retractable monitors from Arthur Holm and Albiral with folding, tilting, and integrated microphone options for conference table integration and concealed AV furniture solutions.
• Stage and Architectural Lighting Professional lighting equipment from Chauvet Professional (hybrid fixtures, beam, spot, wash, LED, Fresnel, lighting control) and Chauvet DJ, plus Martin by Harman, Light Sky, Antari fog/special effects, and MIDLIGHT LED fixtures for stage and architectural applications.
• Video Conferencing Solutions Complete video conferencing solutions combining audio (Biamp Devio, Shure Stem, MXA ceiling arrays), video (Lumens/Bolin PTZ cameras), and collaboration tools (Barco ClickShare, Kandao Meeting) compatible with Microsoft Teams, Skype for Business, Cisco WebEx, Google Hangouts, Citrix GoToMeeting, and Skype.
• Ready-Made Equipment Kits Pre-configured bundled equipment packages for remote work, meeting rooms, and video wall installations for simplified procurement.
• AV System Design and Integration Services System design, project consultation, technical support, and installation/integration services for complex multi-vendor AV projects, including project protection, acoustic feedback suppression tuning, and room optimization. Includes free demo equipment and training for customers and dealers.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Partnerships

20 partnerships are on record, tiered core and major.

• ShurecoreTechnology or IntegrationShure is a key partner in Hi-Tech Media's portfolio, offering microphone systems, wireless systems (Axient Digital, QLX-D, ULX-D, BLX-R, SLX-D), conference audio ecosystem (Microflex Ecosystem, Stem), and audio processors. Hi-Tech Media distributes Shure products including microphones, wireless systems, headphones, and accessories.
• BoschcoreTechnology or IntegrationBosch is a major partner offering conference systems (Dicentis), simultaneous translation (Integrus), sound reinforcement (PLENA series), and security/communication equipment. Products include conference system components, IR transmitters/receivers, translator booths, and professional audio equipment.
• BiampcoreTechnology or IntegrationBiamp is a key audio solutions partner offering Tesira digital media platform, Vocia PA/evacuation systems, Devio room solutions, Voltera amplification, and ceiling/wall speakers. Hi-Tech Media is an official Biamp distributor with dedicated product microsite.
• TeleviccoreTechnology or IntegrationTelevic provides conference systems (Plixus, Confidea FLEX G4), discussion systems (D-Cerno), wireless communication (Unite), simultaneous translation (Lingua IR), and specialized microphones. Hi-Tech Media distributes the full Televic product line.
• YamahacoreTechnology or IntegrationYamaha commercial audio partner offering ceiling/wall speakers, sound columns, speakerphones, soundbars, studio monitors, amplifiers, mixing consoles, network switches, and interfaces. Includes professional products like DM7 mixing console series.
• ATENmajorTechnology or IntegrationATEN provides AV switching systems, control systems, matrix video switches, AV over IP transmission, KVM switches, video splitters/extenders/converters, and USB solutions. One of the largest product categories in Hi-Tech Media's portfolio.
• ExtronmajorTechnology or IntegrationExtron offers control systems, AV switching, signal processing, DTP systems, XTP systems, fiber optic extenders, touch panels, button panels, media link controllers, and accessories. Extensive product line for AV integration.
• CrestronmajorTechnology or IntegrationCrestron provides control systems, touch panels, video systems, and enterprise management solutions. Hi-Tech Media conducts joint webinars with Crestron and distributes their full product line.
• LGmajorTechnology or IntegrationLG offers professional displays, video walls, OLED displays, LED screens, projectors, interactive panels, and commercial TVs. Hi-Tech Media is an official LG distributor with extensive product catalog.
• GonsinmajorTechnology or IntegrationGonsin provides digital wired and wireless conference systems (10000N, 10000E series) with components and solutions for conference rooms of various scales.
• MipromajorTechnology or IntegrationMipro offers wireless microphone systems, microphones, antennas, and accessories. Hi-Tech Media conducts seminars for Mipro products and distributes throughout Russia and Belarus.
• Audinate (Dante)majorTechnology or IntegrationAudinate provides Dante audio networking solutions including Dante AVIO adapters, Dante Domain Manager software, and Virtual Soundcard. Core networking technology for many AV systems.
• PhilipsmajorTechnology or IntegrationPhilips professional displays, interactive displays, video wall panels, and digital signage solutions including E-Paper signage products.
• SamsungmajorTechnology or IntegrationSamsung provides professional displays, video walls, LED screens (The Wall), outdoor displays, special displays, and video wall panels.
• PowersoftmajorTechnology or IntegrationPowersoft offers installation and touring amplifiers for professional audio applications.
• UniluminmajorTechnology or IntegrationUnilumin provides LED screens including Upanel, Uslim, UTW, UMini, UMicro series, all-in-one LED displays, and architectural LED solutions (U-natural series).
• EM AcousticsmajorTechnology or IntegrationEM Acoustics offers professional sound reinforcement including HALO series, S-series subwoofers, EMS/Reference/i series speakers, stage monitors, and amplifiers. Hi-Tech Media is an official EM Acoustics distributor.
• HisensemajorTechnology or IntegrationHisense provides professional displays, video walls, and information displays. Hi-Tech Media is an official Hisense distributor.
• Chauvet ProfessionalmajorChannel Partner/ Reseller/ DistributorChauvet Professional is an exclusive distributor relationship for professional lighting equipment including fixtures, moving heads, and control systems.
• WyreStormmajorTechnology or IntegrationWyreStorm provides AV over IP, switches, extenders, USB switching, video wall processors, and meeting room solutions. Hi-Tech Media conducts joint webinars and training for WyreStorm products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elittech: Elittech is a Russian distributor specializing in professional AV, display, projection, and collaboration solutions for corporate, education, and government segments. It targets the same end customers as Hi-Tech Media and competes on conferencing hardware, projectors, and integrated AV deals.
• AUVIX: AUVIX is a leading Russian distributor and integrator of professional AV, LED, and multimedia equipment serving conference rooms, control centers, and broadcast studios. It is the most direct competitor to Hi-Tech Media in Russia's ProAV distribution market, overlapping heavily on displays, LED, control systems, and conferencing hardware.
• AED Distribution (AED group): AED Distribution is a European AV distributor focused on pro audio, lighting, and conferencing for venues, broadcast, and live events. It shares Hi-Tech Media's vendor-curation model including Shure, Bose, and lighting partners, and serves integrator and rental customers across EMEA.
• Treolan: Treolan is one of Russia's largest IT and AV distributors, distributing professional audio, video, and conferencing equipment from international manufacturers. It shares the ProAV distribution model with Hi-Tech Media and overlaps significantly in vendor relationships (Shure, Bosch, Extron-class brands).
• Ascreen (Ascreen.ru): Ascreen is a Russian integrator and distributor of professional AV solutions including LED, conference, and broadcast technologies. It is comparable to Hi-Tech Media in both product mix and project delivery model across Russian cultural, sports, and corporate installations.
• COMM-TEC (d&b group): COMM-TEC is a European ProAV value-added distributor with a multi-vendor portfolio spanning conferencing, professional audio, video, and control. It mirrors Hi-Tech Media's "intelligent distributor" positioning and serves the same integrator/dealer channel across conference, education, and venue verticals.
• Polymedia: Polymedia is a major Russian AV systems integrator and equipment distributor with a broad product portfolio across conferencing, visualization, and digital signage. It competes with Hi-Tech Media on large institutional AV projects including parliaments, universities, and corporate headquarters, often bidding for the same RFPs.

Broad incumbents

• ScanSource: ScanSource is a US-listed broad-line technology distributor covering ProAV, UCC, networking, and physical security. While far broader than Hi-Tech Media, it overlaps in conferencing, displays, and audio distribution where the two business models (vendor-to-channel ProAV distribution) are comparable.
• Midwich Group: Midwich is a UK-listed global ProAV distributor serving system integrators with audio, video, lighting, and conferencing products from leading manufacturers. It is comparable to Hi-Tech Media as a true ProAV specialty distributor with extensive brand partnerships and dealer-channel go-to-market, though operating at significantly larger scale and globally.
• Exertis (Stampede): Exertis (incorporating the former Stampede ProAV business) is a major European and North American ProAV distributor offering multi-vendor portfolios in display, audio, conferencing, and broadcast equipment. Comparable to Hi-Tech Media's broad portfolio approach and integrator-channel focus, though at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hitechmediaru
• Xx.com/hitechmediaru
• Facebookfacebook.com/HiTechMediaRU
• LinkedInlinkedin.com/company/hi-tech-media-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Tech Media