The Longhairs

What The Longhairs does

The Longhairs, Inc. is a privately held, direct-to-consumer consumer products company founded in 2014 and headquartered in Chula Vista, California, that sells hair care products and accessories exclusively to men with long hair. The product catalog is anchored by the trademarked "Hair Ties For Guys™" line — 15+ themed designs priced at $12 each — and extends into the EPIC CLEANSE & IDEAL CONDITIONS shampoo and conditioner system ($49.50 set), Hair Serum ($27), Stache & Beard Oil ($9-$18), headbands, brushes, and branded apparel. Distribution is primarily through a Shopify-powered e-commerce storefront (thelonghairs.us), augmented by subscription/auto-ship, a wholesale program, and a co-branded retail partnership with the San Diego Gulls (AHL hockey) team.

The company layers a substantial content and community operation on top of commerce, publishing 475+ blog posts, running the "Let It Ride" podcast, maintaining active social profiles across YouTube, Instagram, TikTok, Facebook, X, Threads, and Spotify, and operating educational properties including a free Quick Tips course and the standalone Center For Awkward Stage Hair website. Marketing-driven customer acquisition is reinforced by a free physical referral card program (postage paid by the company) and earned media from a Shark Tank appearance. The Longhairs is operated by a small team (1-10 employees) led by co-founders Chris Healy (CEO, "Chief Manetenance Officer") and Lindsay Barto (President, "Chief Follicle Officer"), with Creative Director Sean Horton (joined 2021) and Warehouse Manager Jose Mejia. Revenue is generated through DTC product sales (one-time and subscription), wholesale B2B, and co-branded merchandise licensing; no AI/ML capabilities, patents, or institutional funding rounds are documented.

Name

The Longhairs

Legal name

The Longhairs, Inc

Website

https://thelonghairs.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Longhairs is a direct-to-consumer e-commerce brand, founded in 2014 and based in Chula Vista, California, that designs and sells hair ties, shampoo, conditioner, serum, and beard oil exclusively to men with long hair, supported by an extensive blog, podcast, and community ecosystem.

Ownership category

akta.pro rank

Product category

Men's long‑hair care products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Clothing and Clothing Accessories Retailers (45811)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

akta.pro secondary industries

Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Conditioners & Hair Masks (CRABABAB), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Men's hair care
• Long hair accessories
• Hair styling products
• Beard grooming products
• Direct to consumer retail

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: The company generates revenue through the direct sale of hair care products and accessories for men with long hair. Products are sold through the company's e-commerce storefront (thelonghairs.us) as one-time purchases. The product catalog includes hair ties (flagship category with multiple designs), shampoo and conditioner sets, hair serum, beard oil, headbands, brushes, apparel, and referral cards.
2. Subscription / Recurring Revenue: The company offers subscription capabilities for recurring product purchases, including a 'Manage Subscription' link in the footer navigation and subscription policy page. This enables recurring billing for hair care replenishment products.
3. Wholesale / B2B: The company sells products through wholesale channels to retail partners, indicated by a dedicated wholesale page on the website. Co-branded hair tie products (e.g., San Diego Gulls partnership) are sold through partner retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Longhairs sells branded hair care products and accessories for men with long hair, led by the Hair Ties For Guys™ line. Its catalog includes themed and jumbo hair ties, shampoo and conditioner products, hair serum, beard oil, a hair care bundle, headbands, brushes, and apparel. Products are sold mainly through its own e‑commerce storefront, with wholesale and partner retail channels also available.

Product overview

The Longhairs is a men’s long hair care brand offering a curated product portfolio centered around hair ties, hair care products, and accessories. The core product line is Hair Ties For Guys™, featuring over 15 themed designs (The Vikings, The Hardwoods, The Ultra Radicals, etc.) priced at $12.00 each. The hair care line includes the EPIC CLEANSE & IDEAL CONDITIONS shampoo and conditioner system ($49.50 set), Hair Serum ($27.00), and Stache & Beard Oil ($9.00-$18.00). Accessories include headbands, brushes, and apparel. The brand also offers free Longhair Referral Cards to support community growth. All products are marketed exclusively to men with long hair, with content, tutorials, and the Let It Ride podcast serving as educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• The Great Cut: Charity hair donation initiative where The Longhairs organizes world-record charity hair donations for Children With Hair Loss
• Hair Ties For Guys
• Let It Ride
• Center For Awkward Stage Hair
• The Moodies
• EPIC CLEANSE & IDEAL CONDITIONS

Products and services

• Hair Ties For Guys A flagship line of hair ties designed for men with long hair, featuring themed designs such as The Vikings, The Big Manas, The Night Trippers, The Old Glorys, The Pig Skins, The Hardwoods, The Ultra Radicals, The Floral Nouveau, The Blues, The Ascenders, The Day Drinkers, The Morenos, The Celebration Straps, The Moodies, The Slime Times, and Smiley Face hair ties.
• EPIC CLEANSE & IDEAL CONDITIONS Shampoo & Conditioner Set A bundled set containing EPIC CLEANSE shampoo and IDEAL CONDITIONS conditioner, designed to cleanse and hydrate long hair; the product page lists 994 reviews.
• Hair Serum A daily‑use hair serum that provides hydration and controls frizz, suitable for all hair types including curly hair; the product page lists 1,455 reviews.
• Stache & Beard Oil Beard and mustache oil available in Grasslands, High Desert, Cedar Trail, and Birch Glen scents, formulated to moisturize and groom facial hair; the listing is currently at 50% off.
• EPIC CLEANSE Shampoo A standalone EPIC CLEANSE shampoo formulated to cleanse long hair; sold individually as part of the EPIC CLEANSE line.
• IDEAL CONDITIONS Conditioner A standalone IDEAL CONDITIONS conditioner formulated to deeply moisturize long hair; the product page lists 90 reviews.
• Hair Care Bundle A bundle combining multiple hair care products for a complete hair‑care routine for men with long hair.
• Headbands & Headwraps Headbands and headwrap accessories intended to help manage long hair, particularly during the awkward stage.
• Brushes Hair brushes designed for men with long hair, including the Mane Hog Brush for curly‑hair management.
• Apparel The Longhairs branded clothing and apparel.
• Jumbo Size Hair Ties Extra‑large hair ties designed for thick or voluminous long hair.

Quantifiable outcome

• Over 25,000 verified 5-star customer reviews across products

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Children With Hair LosscoreOthers · 1 January 2024The Great Cut is The Longhairs' flagship charity initiative in partnership with Children With Hair Loss, a nonprofit organization that provides wigs to children experiencing hair loss. The company organizes world-record charity hair donation events where participants donate their long hair to the charity. The Great Cut 2024 featured a world-record attempt for charity hair donation. The Longhairs also ran a '50K For 50 Kids' campaign via GoFundMe.
• San Diego GullscoreGTM or Marketing Partner · 1 January 2021The Longhairs is a proud sponsor of the San Diego Gulls professional hockey team (AHL, affiliated with the Anaheim Ducks). The partnership includes brand visibility on dasher boards at home games, sponsorship of the 'Whip-It Cam' featured at Friday night home games, participation in the San Diego Gulls Foundation Golf Classic, and co-branded merchandise (San Diego Gulls-themed Hair Ties For Guys) sold exclusively through the team's retail channels. The partnership targets the San Diego market while leveraging the brand's 'hockey hair' identity.
• Shark TankcoreGTM or Marketing PartnerThe company appeared on the Shark Tank television program (ABC), which served as a major national media exposure event. The Shark Tank feature is prominently referenced on the company's website and marketing materials as a credibility and trust signal.
• House of ImagominorOthersIn content recommending keratin treatments for curly hair, The Longhairs blog recommends House of Imago (a San Diego-based salon) as a trusted hair professional for keratin treatments. This is a content recommendation rather than a formal commercial partnership.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Stryx: Men's concealer and grooming brand selling cosmetic and skincare products designed for men via DTC channels. Comparable as a digitally-native men's grooming brand targeting grooming-adjacent categories with subscription offerings.
• Art of Sport: Athlete-focused men's body care and grooming brand selling soap, deodorant, and hair products via DTC and mass retail. Comparable as a men's personal care brand with athlete/sports-driven branding similar to The Longhairs' hockey sponsorship angle.

Broad incumbents

• Bulldog Skincare For Men: UK-based men's skincare and grooming brand offering face, body, and shave products across mass retail globally. Comparable as a men's personal care brand but operating at significantly larger scale and broader category breadth.
• Every Man Jack: Established men's personal care brand offering shampoo, body wash, deodorant, and skincare across mass retail and DTC channels. Comparable as a men's hair care product seller but with broader distribution and larger scale.

Direct peers

• Live Bearded: Men's beard care and grooming brand offering oils, balms, washes and styling products via DTC channels with a community/identity-driven marketing approach similar to The Longhairs' brand-first positioning.
• Brickell Men's Products: Natural men's skincare and grooming brand selling face care, beard care, and hair products DTC. Comparable as a premium men's personal care brand with a curated product catalog and direct-to-consumer focus.
• Dr. Squatch: Direct-to-consumer men's personal care brand selling soap, deodorant, and hair care online with strong content marketing and brand storytelling. Comparable as a digitally-native men's grooming brand targeting a similar male demographic with subscription options.
• Duke Cannon: Men's grooming brand offering bar soap, hair products, beard care, and skincare primarily through mass retail (Target, Walmart) and DTC. Comparable as a men's personal care brand with humor-driven branding and broad grooming portfolio.
• Scotch Porter: Men's beard, hair, and skincare brand with a focus on natural ingredients, sold DTC and through select retailers. Comparable as a men's grooming brand with content marketing and a curated multi-category product line.
• Beardbrand: Men's grooming DTC brand combining beard care products with educational content and a community-driven 'Beardbrand Alliance'. Closely mirrors The Longhairs' content-plus-product-plus-community model but targets bearded men instead of long-haired men.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yolonghairs
• YouTubeyoutube.com/thelonghairs
• Facebookfacebook.com/YoLonghairs
• Instagraminstagram.com/thelonghairs
• TikToktiktok.com/@thelonghairs
• LinkedInlinkedin.com/company/the-longhairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Longhairs