Agencity Promotion

What Agencity Promotion does

Agencity Promotion SAS is a privately held French residential and mixed-use real estate developer founded in 2011, headquartered in Montévrain (Bussy-Saint-Georges area) and operating as a closely-held Société par Actions Simplifiée. The company develops new-build apartments, individual houses, building plots, and select commercial properties across the Greater Paris region (Île-de-France) with a secondary foothold in the Bordeaux area (Le Bouscat-Caudéran). Its portfolio comprises 35+ active, under-construction, and pre-launch residences including large-scale programs such as NEW AMSTERDAM (152 units, Montévrain), NOTTING HILL (152 units, Serris), L'ESSENTIEL (194 units, Bussy-Saint-Georges), and GREEN VALLEY (65 units, Torcy), with pricing starting from approximately €199,000 for a 2-bedroom unit.

The business operates a direct-to-consumer distribution model through a proprietary network of six physical sales agencies across Île-de-France — Montévrain (HQ), Torcy, Champs-sur-Marne, Lognes, Bussy-Saint-Georges, and Noisy-le-Grand — supplemented by a corporate website with 3D virtual tours, social media presence, and email newsletter campaigns. The company serves three primary customer segments: individual homebuyers seeking primary residences (primary segment), property investors leveraging French tax incentives such as Loi Pinel, and a smaller business-owner segment addressed through the SOHO mixed-use product. A wholly-owned subsidiary, Agencity Gestion, provides post-sale rental management services, while Welcome Bernard handles seasonal rentals — together forming a vertically integrated service stack extending customer relationships beyond the initial unit sale.

Agencity Promotion has no proprietary technology platform; its differentiation rests on architectural quality (recurring partnerships with architects including Martin Duplantier, ORY.Architecture, Paris Classical Architecture, and Atelier A Concept), HQE/Biodiversity/NF Habitat sustainability certifications, strategic locations near RER A stations and the Val d'Europe / Marne-la-Vallée growth corridor (cited for 900% demographic growth over 30 years), and PTZ / Loi Pinel eligibility of its inventory. Revenue is generated primarily through one-time new-property sales, with smaller managed-services contributions from Agencity Gestion fees and commercial leasing at LA FABRIQUE (Serris). The company is privately held with €2,000,000 registered capital and 11–50 employees, has no disclosed funding rounds, no parent company, and no public listing. Founder and CEO Alexis Lim leads the organization.

Name

Agencity Promotion

Legal name

Agencity Promotion SAS

Website

https://agencity-promotion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Agencity Promotion is a French residential and mixed-use real estate developer building 35+ new-build apartments, houses, and commercial properties across Île-de-France and Bordeaux, serving individual homebuyers, property investors, and small business owners through six owned sales agencies.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential property development
• Real estate development
• New construction housing
• Mixed-use development
• Property management services

Headquarters

HQ city

Bussy-saint-georges

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Property Sales: Primary revenue from development and direct sale of new residential properties (apartments, houses, and building plots) in the Greater Paris region. Properties sold as primary residences or investment properties under French law incentives such as Loi Pinel.
2. Rental Management Services: Agencity Gestion provides property rental management services for landlords, generating management fees from tenant placement and ongoing property administration.
3. Commercial Property Leasing: Commercial spaces within mixed-use developments (such as La Fabrique) are leased to businesses, providing recurring rental income from office and retail tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agencity Promotion is a French real estate developer that designs, builds, and sells new residential and mixed-use properties (apartments, individual houses, building plots, luxury villas, and commercial spaces) primarily in the Greater Paris (Île-de-France) region with a secondary presence in Bordeaux. The company develops 35+ residential programs ranging from studios to 5-room apartments, offering properties under French real estate incentives such as Loi Pinel and PTZ (Prêt à Taux Zéro). It also operates the Agencity Gestion subsidiary providing rental management services and Welcome Bernard for seasonal rental management.

Product overview

Agencity Promotion is a real estate development company specializing in residential and mixed-use properties across the Grand Paris region and Bordeaux. The company's portfolio consists of multiple distinct residential programs including apartment buildings (GREEN VALLEY, NEW AMSTERDAM, NOTTING HILL, NATIONS AVENUE, L'HORIZON, L'ESSENTIEL, JADE, 360, PANORAMA, CROSS GARDEN, CONFIDENCE, DAME SQUARE, L'AVENUE, MY GARDEN, EVERGREEN), individual houses (L'ÉCHOPPE, L'ÉCHAPPÉE, WOOD VILLAGE, LES PÉPINIÈRES, LES VILLAS DE JOSSIGNY), building plots (LE CLOS DU CERF, LES VILLAS DU BOURG), mixed-use concepts (LA FABRIQUE commercial/office building, SOHO activity/living concept), and luxury villas (VILLA RENTILLY, VILLA CONCHES). The company also operates upcoming programs including Watteau Park, LES LYS Saint-Maur, LE CLOS DES VIGNES, PARIS JOURDAN, and L'Ile de la Marne. Agencity Gestion provides property rental management services, while Welcome Bernard offers seasonal rental management.

Differentiator

Problem solved

Functional benefit

Products and services

• GREEN VALLEY

Quantifiable outcome

• Projects eligible for Prêt à Taux Zéro (zero-interest loan) for primary residence buyers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MT CourtageminorImplementation/ SI/ Consulting PartnerFinancing partner recommending MT Courtage for optimized mortgage financing solutions for property buyers. Their offices are located in Bussy-Saint-Georges, offering local financing advisory services to Agencity customers.
• Maisons.comminorChannel Partner/ Reseller/ DistributorConstruction partner for Le Clos du Cerf project in Mortcerf. Acts as exclusive builder for the 14 building plots, providing quality assurance and single-point contact for customers purchasing plots to build custom homes.
• ATLANDminorStrategic or Co-development PartnerDeveloper partner for the JADE residence in Noisiel. ATLAND developed the property which Agencity Promotion markets exclusively. Co-development and marketing partnership for this specific project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vinci Immobilier: Real estate arm of the Vinci Group, developing residential and mixed-use projects across France. Competes head-on with Agencity for new-build land in Île-de-France and Bordeaux and shares the same national regulatory framework (RE2020, Pinel).
• Marignan Immobilier: Mid-tier French residential developer with presence in Île-de-France and select major cities. Closely comparable to Agencity in scale, product mix (studios through family-sized units), and dependence on French tax-incentivized buyer segments.
• Eiffage Immobilier: Real estate subsidiary of Eiffage Group operating as a national residential developer. Targets the same eco-certified new-build buyer in Île-de-France with a comparable asset-light development model.
• Kaufman & Broad: French residential developer (Euronext-listed) building houses and apartments nationwide, with strong presence in Île-de-France new-build. Operates the same asset-light, partner-contracted construction model and targets the same first-time-buyer and Pinel investor segments.
• Bouygues Immobilier: Residential real estate subsidiary of Bouygues Group and one of France's largest promoteurs. Active across Île-de-France with the same business model of developing, marketing, and selling new-build housing units under PTZ/Pinel schemes.
• Nexity: France's largest residential real estate developer (promoteur immobilier), listed on Euronext Paris with ~13% national market share. Nexity develops new-build apartments and houses across the same Île-de-France corridor where Agencity operates, with comparable regulatory exposure to PTZ/Loi Pinel and overlapping buyer personas (primary residence, Pinel investor).
• Pitch Immo: French residential developer with a similar regional footprint to Agencity, focused on quality new-build housing in Île-de-France. Operates the same buyer segments (primary residence, Pinel investor) under comparable marketing and direct-sales channels.
• Altarea (Cogedim): Listed French real estate group whose Cogedim brand is a top-tier residential developer. Competes directly in Greater Paris on similar eco-certified, transit-adjacent new-build apartment programs targeting owner-occupiers and Loi Pinel investors.
• Ogic: Mid-sized French residential developer active in Île-de-France and major regional cities including Bordeaux. Closest scale-comparable peer in terms of pipeline size, premium architectural positioning, and reliance on direct sales networks.

Broad incumbents

• Icade: Listed French real estate company (CDC group) with broader residential, commercial, and healthcare property exposure. Useful comparable for the La Fabrique commercial/retail mixed-use format, though significantly larger and more diversified than Agencity's narrow residential focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgencityImmobilier
• LinkedInlinkedin.com/company/agencity-promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencity Promotion