ProABD

What ProABD does

ProABD is a privately held, US-based vertical SaaS company operating as SuperFlo Technology Solutions, LLC from Madeira and Cincinnati, Ohio, that builds an all-in-one transportation management system (TMS) and customer relationship management (CRM) platform exclusively for auto transport brokers. The platform consolidates lead capture, instant quoting via a proprietary Transport Auto Quoter (TAQ) engine, two-step dispatch to Central Dispatch, Super Dispatch, and Dispatch Center load boards, carrier network matching, two-way SMS and email automation, in-platform payment processing via Authorize.Net, QuickBooks Online export, and Google Ads attribution into a single login and unified data model. The company has accumulated 20+ years of proprietary auto transport pricing data underlying its TAQ engine and PriceBot automated-repricing module, and it explicitly avoids third-party data subscriptions and black-box AI pricing.

The company's revenue model is a SaaS subscription priced at $349.95/month for the first admin user plus $49.95/month per additional user, with usage-based surcharges for two-way SMS and auto-quoting overages. There are no long-term contracts, no public funding rounds disclosed, and no enterprise tier; the platform is sold product-led via a free trial with no credit card required, supplemented by 15-30 minute demos and phone sales at (800) 235-9853. Go-to-market is digital-first: SEO, Google Ads with GCLID attribution, free white-glove onboarding with custom data migration from competitor CRMs, and US-based phone support. The customer base is entirely US auto transport brokers, served by an 11-50 person team.

Name

ProABD

Legal name

SuperFlo Technology Solutions, LLC

Website

https://secure.proabd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProABD is a US-based vertical SaaS platform (by SuperFlo Technology Solutions, LLC) that combines a TMS and CRM exclusively for auto transport brokers, offering instant proprietary quoting (TAQ), load-board dispatch, carrier matching, SMS/email automation, payments, and QuickBooks export in one subscription.

Ownership category

akta.pro rank

Product category

Auto Transport Broker Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Auto transport broker software
• Transportation management system
• Broker CRM platform
• Instant quote engine
• Carrier dispatch software

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription - Platform Access: Monthly subscription providing full platform access including Transport Auto Quoter, CRM, dispatch, carrier management, payments, and reporting. Base plan includes 1 admin user with per-user pricing for additional team members.
2. Additional User Licenses: $49.95/month per additional user beyond the included 1 admin user. Allows team scaling as brokerage grows.
3. Two-Way SMS Texting: Pay-as-you-go pricing for SMS messaging. Customers only pay for actual usage.
4. Auto-Quoting Overages: Customers exceeding allocated auto-quoting limits charged at prevailing per-quote rate as specified in Purchase Order. Invoiced with next billing cycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ProABD provides an all-in-one cloud-based TMS + CRM platform built exclusively for auto transport brokers. The platform consolidates lead capture, instant quoting via its proprietary Transport Auto Quoter (TAQ) engine, dispatch to load boards, carrier network management, two-way SMS and email communication, in-platform payments, and QuickBooks accounting export into a single integrated system.

Product overview

ProABD offers a unified all-in-one platform combining TMS (Transportation Management System) and CRM capabilities built exclusively for auto transport brokers. The core ProABD Platform serves as the central hub, integrating Transport Auto Quoter (TAQ) for instant pricing, Leads & CRM for pipeline management, Dispatch & Carrier Network tools, and Payments & Accounting. Additional modules include Quotify (customer self-service portal) and PriceBot (automated repricing). My Carrier Network provides carrier discovery. The platform replaces multiple separate tools (load boards, CRMs, quoting software) with a single data model, one login, and one billing statement.

Differentiator

Problem solved

Functional benefit

Brands

• Transport Auto Quoter (TAQ): Proprietary instant quoting engine using algorithms built from 20+ years of auto transport data
• Quotify

Products and services

• ProABD Platform All-in-one cloud-based TMS + CRM platform built exclusively for auto transport brokers. Consolidates lead capture, instant quoting, dispatch and carrier management, two-way SMS and email automation, payment processing via Authorize.Net, QuickBooks Online accounting export, and Google Ads attribution into one login, one bill, and a unified data model for brokerage operations.

Quantifiable outcome

• 0.4s quote generation time

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and key.

• Central DispatchcoreTechnology or IntegrationLoad board integration for posting and managing loads. ProABD posts and manages loads through Central Dispatch, enabling dispatching to stay within the broker's normal workflow while quoting runs on ProABD's own engine.
• Super DispatchcoreTechnology or IntegrationLoad board integration providing two-step dispatch capability alongside Central Dispatch, enabling brokers to post and manage loads across both platforms.
• RingCentralcoreTechnology or IntegrationOptional telephony integration for call-pop functionality. When inbound calls come in, ProABD matches the phone number to the right customer across leads, quotes, and orders and pops their record instantly.
• QuickBooks OnlinecoreTechnology or IntegrationAccounting integration with QuickBooks IIF export. Enables direct export of financial data without re-keying, eliminating double entry between ProABD and accounting systems.
• Authorize.NetcoreTechnology or IntegrationPayment processing integration for in-platform credit card charging. Supports payment collection within the ProABD platform for auto transport services.
• Google AdskeyTechnology or IntegrationAdvertising attribution integration using GCLID tracking. Ties every booked load back to the specific Google Ads click that created it, enabling accurate ad spend ROI measurement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• uShip: uShip operates an online marketplace for vehicle and freight shipping, including auto transport. While primarily a marketplace, it competes for the same shipper-broker relationship that ProABD's Quotify portal addresses.
• MercuryGate: MercuryGate is a TMS provider for freight brokers, 3PLs, and carriers. It is broader than ProABD and not auto-transport-specific, but addresses the same broker-side TMS/customer workflow at a different vertical and price point.
• McLeod Software: McLeod Software provides TMS and broker operations software for trucking and freight brokers. It overlaps with ProABD's TMS/dispatch/payment capabilities but targets larger, broader freight brokers rather than the auto transport niche.

Broad incumbents

• Truckstop.com: Truckstop.com is a large freight load board and broker services platform. It competes for the broader broker workflow (pricing, posting, matching) that ProABD's TAQ and dispatch modules address, though it is not auto-transport-specialized.
• DAT Freight & Analytics: DAT operates a leading freight load board and analytics platform. While not auto-transport-specialized, it serves the same broker-side pricing and load discovery workflow and represents a broad incumbent in transportation data.

Direct peers

• AutoIMS: AutoIMS provides transportation management and order management software tailored to vehicle transport, addressing a very similar broker-and-carrier workflow to ProABD.
• Super Dispatch: Super Dispatch provides load board and broker software for auto transport carriers and brokers, including digital BOLs and dispatch. It directly overlaps ProABD in the auto transport broker workflow and is one of ProABD's named load board integration partners.
• CarsArrive Network: CarsArrive (a Cox Automotive brand) provides transportation logistics technology for auto transport brokers, dealers, and carriers, overlapping ProABD's broker-side functionality and customer base.
• Central Dispatch: Central Dispatch (owned by Cox Automotive) is the dominant auto transport load board and increasingly offers broker-side tools. It is a core ProABD integration partner and a likely competitive force if it expands broker-facing software.
• Dispatch Center: Dispatch Center operates a load board and broker workflow tools for the auto transport industry. It is named as a ProABD integration partner and competes for the same broker workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ABDispatch
• Facebookfacebook.com/ProAutoBrokerDispatch
• LinkedInlinkedin.com/company/auto-broker-dispatch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProABD