TrackPro
- Company typePrivate
- Founded2008
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrackPro does
TrackPro, operated by TomWare Latvia SIA, is a Riga-based GPS tracking and IoT telematics platform founded in 2008 that provides fleet management, asset monitoring, and operational telemetry across nine transport verticals — private individuals, cargo and trailers, motorcycles, light/passenger vehicles, railway, maritime, public transport, mobile personnel, and special/agricultural equipment. The platform's core technology is a GPS/IoT monitoring system deployable on virtually any static or moving object, with continuous per-second data transmission, and is augmented by a broad module ecosystem including the Optimistic route optimizer (claimed to cut mileage and fuel costs up to 40% and route preparation time up to 90%), VisiTrack driver-dispatcher mobile app, WayBill Smart automated waybill creation, TP Security alarm integration, PRO CAN vehicle diagnostics (up to 50 parameters), TP Taho remote tachograph reading, TrackPro Engine motor-hour accounting, and industry-specific solutions such as TrackPro Marine and an optical fiber sensor system for railway infrastructure. Underlying technical capabilities include CAN bus integration with vehicle onboard computers, fuel-level sensing with 98-99% claimed accuracy, metrological certification for fuel monitoring, and integration with sensors for temperature, humidity, door opening, axle load, and tachograph data, with over 30 report types available.
The business model is a hybrid of recurring GPS monitoring subscriptions and hardware device sales, with quote-based (non-public) pricing delivered through a sales-led direct consultation motion. The company serves a horizontal mix of customer segments, from individual consumers (personal trackers, GPS collars for pets/livestock, bicycle trackers) to commercial and enterprise fleet operators, and operates a secondary distribution channel via the TrackPro Business IoT partnership program that enables third-party resellers to build IoT businesses using TrackPro's software and methodology. The company is privately held with no external institutional funding disclosed, maintains 11-50 employees across two Riga offices (headquarters at Dzelzavas iela 117 and a technical support center at Cesvaines iela 10), and claims operations in "several countries" with "thousands of objects monitored continuously."
TrackPro firmographics
Firmographics- Name
- TrackPro
- Legal name
- TomWare Latvia SIA
- Website
- https://trackpro.lv
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrackPro industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700), Industrial Instruments For Measurement, Display, And Control (3823), Railroad Equipment (3743)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)
Keywords
Where TrackPro is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
TrackPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- GPS Monitoring Subscriptions: TrackPro provides GPS tracking and monitoring services for various transport types including cargo, passenger, maritime, railway, and special equipment. Revenue is generated through ongoing monitoring subscriptions combined with hardware device sales.
- IoT Business Partnership Program: TrackPro Business program allowing partners to build their own IoT business using TrackPro's experience, software, methodology, and support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
TrackPro product offering
Product offeringCore offering
TrackPro provides a GPS-based fleet management and IoT monitoring platform for commercial transport operators across cargo, passenger, railway, maritime, public transport, and special equipment sectors, as well as hardware tracking devices for individuals. The offering combines real-time vehicle/asset tracking, route optimization, fuel consumption monitoring, driver behavior scoring, automatic waybill creation, tachograph data reading, and remote alarm/engine blocking, delivered as subscription-based monitoring services with paired hardware devices.
Product overview
TrackPro is a comprehensive GPS tracking and fleet management platform offered by TomWare Latvia SIA. The platform consists of a core monitoring system that can be installed on virtually any object requiring continuous monitoring, supporting both static and moving objects from anywhere in the world. The product portfolio includes multiple specialized solutions: TrackPro Marine for maritime operations, specialized modules for railway transport with optical fiber sensors and axle counting systems, and add-on modules including Optimistic for route optimization, VisiTrack for driver-dispatcher communication, WayBill Smart for automatic waybill creation, TP Security for alarm monitoring, PRO CAN for vehicle diagnostics, TrackPro Engine for engine hour tracking, and various hardware devices including personal trackers, autonomous trackers, GPS collars for animals, and bicycle trackers. The system integrates sensors for temperature, humidity, door opening, fuel level, axle load, and tachograph data, with over 30 report types available.
Differentiator
Problem solved
Functional benefit
Brands
- TrackPro Marine: Maritime operations management and monitoring solution for vessels and fleets
- Optimistic
- VisiTrack
- WayBill Smart
- TP Security
- TP Taho
- PRO CAN
- TrackPro Engine
- iButton
- TP Agents
Products and services
- TrackPro GPS Monitoring Platform Core GPS tracking and IoT monitoring platform by TomWare Latvia SIA, installable on virtually any static or moving object for real-time monitoring from anywhere in the world, with unlimited expansion via additional equipment connections. Serves commercial fleet operators across cargo, passenger, railway, maritime, public transport, and special equipment sectors.
- TrackPro Marine Maritime operations management and monitoring solution designed to reduce fuel consumption, CO2 emissions, and increase profitability and safety for single vessels or entire fleets. Tracks voyage information and propulsion indicators. Built for shipping companies operating vessels on seas and rivers.
- TrackPro Business IoT business opportunity program enabling partners to start their own IoT business using TrackPro's experience, software, methodology, and full support. Targeted at entrepreneurs and resellers entering the IoT monitoring space.
- Optical Fiber Sensor System (Optisko šķiedru sensoru sistēma) Fiber optic sensor system for railway transport that reduces maintenance and repair costs, enabling railway companies to save at least 250,000 euros per year. The fiber optic sensor network costs one-third less than other railway monitoring systems.
- Axle Counting System (Asu uzskaites sistēma) Axle counting system for railway that controls free or occupied rail section status, used for station track workload assessment and railroad crossing control.
- Rail Track Load Registration Systems (Sliežu ceļu slodzes reģistrācijas sistēmas) Railway track load registration system for controlling switches remotely, with automatic mode capability that prevents collisions and enables automatic crossing control.
- Digital Signature (Railway Content Transmission) Content transmission solution for railway transport focused on information and advertising, allowing remote content updates and interactive dynamic content delivery on trains.
- Personal Tracker (Personālais trekeris) Personal GPS tracker for family safety with online location tracking, emergency calling, fall/tilt detection, and SOS button with location. Targeted at individual consumers for elderly care, child safety, and lone worker protection.
- Autonomous Tracker (Autonoms trekeris) Miniature portable GPS tracker with up to 2 years autonomous operation, transmitting location data up to 10 times per day. Targeted at individuals needing long-life portable tracking without external power.
- GPS Collar (GPS kaklasiksna) GPS collar for dogs, cats, and livestock with waterproof and dustproof design, providing location tracking and geofencing notifications.
- Bicycle GPS Tracker (GPS trekeris velosipēdiem) Bicycle GPS tracker with SMS-based location inquiry, rechargeable battery with 1-3 months operation, and SOS signal with fall sensor for cyclists.
Quantifiable outcome
- Reduce mileage and fuel costs by up to 40% through optimal route planning
- +7 more outcomes
Companies that use TrackPro
Customer profileSegments9 records
Ideal customer profiles7 records
TrackPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
TrackPro partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
TrackPro competitors and assessment
Company assessmentBroad incumbents
- Geotab: Global leader in GPS fleet tracking and telematics with MyGeotab platform serving enterprise fleets. Directly comparable product category (GPS tracking, vehicle diagnostics, driver behavior) at much larger scale; TrackPro competes for the same fleet-operator wallet.
- Samsara: Public IoT/fleet management platform combining GPS telematics, video-based safety, equipment monitoring and asset tracking. Closely overlapping product surface and target customers; represents the premium end of the same category TrackPro operates in.
- Masternaut (Michelin): European fleet telematics provider (now Michelin-owned) offering vehicle tracking, driver behavior, fuel management and compliance — comparable product surface focused on European SMB/mid-market fleets.
- Verizon Connect: Enterprise fleet and asset management platform from Verizon, combining GPS tracking, telematics, video and field service management. Competes for the same enterprise fleet customers TrackPro targets.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform serving commercial fleets across Europe with subscription tracking, vehicle data and compliance tools. Overlaps with TrackPro in truck/fleet GPS tracking and tachograph download.
Direct peers
- Fleet Complete: Toronto-based fleet and asset tracking platform serving SMB and enterprise fleets in North America and Europe. Closely comparable product offering (GPS tracking, asset monitoring, fleet operations) with similar partner-led GTM model.
- Gurtam (Wialon): Belarus-headquartered fleet management platform with a 150+ country partner network and thousands of integrated telematics devices — closely comparable to TrackPro in business model (partner channel, hardware-agnostic platform) and Eastern-European origin.
- Ruptela: Lithuanian GPS fleet-management and telematics company with hardware devices, software platform and European distributor network — most direct size-and-geography comparable to TrackPro in the Baltic region.
- Teltonika Telematics: Lithuanian IoT/telematics company with its own GPS hardware manufacturing and a global B2B partner network — one of the most direct Baltic-region peers, competing head-to-head for European fleet-management resellers.
Emerging players
- Navixy: GPS tracking and IoT platform with white-label and partner-led distribution model. Closely comparable go-to-market (partner channel, hardware-agnostic platform) to TrackPro Business and competes for the same reseller segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrackPro social profiles
Digital presenceTrackPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackPro leadership team
Management profileNumber of profiles
TrackPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackPro
What does TrackPro do?
TrackPro provides a GPS-based fleet management and IoT monitoring platform for commercial transport operators across cargo, passenger, railway, maritime, public transport, and special equipment sectors, as well as hardware tracking devices for individuals. The offering combines real-time vehicle/asset tracking, route optimization, fuel consumption monitoring, driver behavior scoring, automatic waybill creation, tachograph data reading, and remote alarm/engine blocking, delivered as subscription-based monitoring services with paired hardware devices.
Is TrackPro a public or private company?
TrackPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrackPro founded?
TrackPro was founded in 2008. It employs 11 to 50 people.
Where is TrackPro based?
TrackPro is headquartered in Riga, Latvia, in the Europe region.
How does TrackPro make money?
Two revenue lines are on record. GPS Monitoring Subscriptions are the primary driver. The others are ioT Business Partnership Program.
Who are TrackPro's main competitors?
Broad incumbents on record are Geotab, Samsara, Masternaut (Michelin), Verizon Connect and Webfleet (Bridgestone). Direct peers are Fleet Complete, Gurtam (Wialon), Ruptela and Teltonika Telematics. Navixy is listed as an emerging player.
Does TrackPro have an API?
No public API is recorded for TrackPro.
What industry is TrackPro in?
TrackPro's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 4889 and its SIC code is 4700.