What Tailored does

Tailored is a UK-based bespoke software development company founded in 2003 by Matthew Trevor and headquartered in Stockport, Greater Manchester. The firm specializes in the 4D application platform — a niche relational database and development environment — and holds 4D Gold Partner status alongside Microsoft Partner and Google Partner accreditations. With a headcount in the 11–50 range, Tailored operates as a focused consultancy delivering custom 4D application development, cloud migration, third-party system integration, and training/support services to mid-market clients in sectors including healthcare, education, hospitality, insurance, marketing, retail, and construction. Named reference customers include Kaplan Residences, Ellis Brigham Mountain Sports, and Freight 4U.

The company's product surface extends beyond pure services into proprietary software: Contract Controller is a bespoke ERP/job-costing product built on 4D, and the Synergist Sync App is a packaged integration product for Synergist CRM users, introducing a recurring-revenue mechanic uncommon for the firm. Tailored also delivers integrations into adjacent ecosystems, evidenced by a Salesforce integration built via Visualforce, and offers a dedicated 4D Cloud Migration service targeting the installed base of on-premises 4D customers moving to hosted deployments. The firm holds Cyber Essentials certification, indicating baseline information-security posture.

Tailored's business model is predominantly project-based consultancy revenue supplemented by a modest, growing subscription stream from Synergist Sync App. The firm is privately held and founder-owned, with no external funding disclosed. Pricing appears to be tied to bespoke development scope rather than standardized SaaS tiers, and customer concentration is moderate, reflecting a small public logo base across multiple sectors. The company's strategic posture combines deep vertical specialization on the 4D platform with deliberate ecosystem expansion (Salesforce, HubSpot, Synergist, Microsoft, Google) to broaden its addressable workload.

Name

Tailored

Legal name

Tailored Ltd

Website

https://tailored.org.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tailored is a UK-based bespoke software consultancy founded in 2003, specializing in the 4D application platform with Gold Partner status. It serves mid-market clients across healthcare, education, retail, insurance, and construction with custom development, CRM/ERP integration, cloud migration, and packaged products including Contract Controller and Synergist Sync App.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Bespoke 4D development
• Custom database solutions
• 4D cloud migration
• Legacy system modernisation
• CRM integration services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke 4D Software Development: Custom 4D database and application development services delivered on a project basis, scoping, building, deploying, and maintaining bespoke systems. Revenue is generated through one-time project fees and potentially ongoing maintenance contracts.
2. Synergist CRM Synchronisation Software: Monthly subscription-based SaaS product for synchronising CRM data (HubSpot/Salesforce) with Synergist agency management software. Tiered pricing based on record creation/update volumes per month.
3. 4D Training and Support: Training sessions and ongoing technical support for 4D platforms, delivered alongside consultancy engagements. Provided as part of project packages or standalone.
4. 4D Consultancy: Consultancy services including project scoping, feasibility studies, code review, software testing, defect identification, data fixing, version migration, and training — available part-time, contract, project-based, or on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tailored provides bespoke 4D software development services covering the full project lifecycle: consultancy (scoping, feasibility, code review, testing), cloud migration (on-premise to 4D cloud), custom development (CRM, ERP, inventory, document management, booking systems), integration with external systems (CRM, ERP, e-commerce), and ongoing training/support. The firm also sells two packaged software products: Contract Controller, an ERP database for contract lifecycle management, and the Synergist Sync App, a CRM-to-agency-management data synchronisation connector.

Product overview

Tailored is a bespoke 4D software development company offering a suite of professional services centered on the 4D database platform. The core offering comprises five integrated service modules: 4D Consultancy (project scoping, feasibility, code review, testing, and support), 4D Cloud Migration (on-premise to cloud transitions), 4D Development (custom application build-out), 4D Integration and Access (cross-system connectivity), and 4D Training and Support (skill development and ongoing assistance). These five services are designed to work together as an end-to-end lifecycle offering—consultancy at project initiation, development and integration during build-out, cloud migration for deployment, and training/support for ongoing operation. Additionally, Tailored has developed two specialized software products: Contract Controller, an ERP database for managing contracts in construction and manufacturing sectors with Xero accounting export; and the Synergist Sync App, a connector that bridges HubSpot and Salesforce CRMs with Synergist agency management software.

Differentiator

Problem solved

Functional benefit

Products and services

• 4D Consultancy Expert 4D consultancy services covering project scoping, feasibility studies, code review, software testing, defect identification, data fixing, version migration, training, and ongoing support throughout the development lifecycle for organisations running or adopting 4D platforms.
• 4D Cloud Migration Migration services that move data, applications, or upgrade existing 4D client/server applications from on-premise infrastructure to cloud-based 4D solutions, including technical readiness analysis, cloud type selection, and change management support.
• 4D Development Bespoke 4D software development services spanning simple inventory management systems through to fully integrated CRM solutions, including objective definition, technical design, development, deployment, and fine-tuning of existing 4D databases.
• 4D Integration and Access Integration services that connect 4D solutions with external connected services, enabling rapid scalability of any project, including cross-platform database design and development and custom integration solutions for complex requirements.
• 4D Training and Support Comprehensive 4D training and support services including server maintenance, installation assistance, new 4D cloud/client solution implementation support, and ongoing development troubleshooting.
• Contract Controller Specialist ERP database solution for managing construction, joinery, and manufacturing contracts from enquiry through to sales invoice, including quotations, purchase orders, production tracking, timesheets, job costing, sales and purchase invoicing, valuations, staged payments, equipment maintenance scheduling, and Xero accounts export.
• Synergist Sync App CRM synchronization application enabling bidirectional data flow between HubSpot/Salesforce CRMs and Synergist agency management software, with automated nightly sync of contacts and deal status changes and tiered subscription pricing based on record creation/update volumes.

Quantifiable outcome

• Systems can scale from 2-user legacy configurations to 10,000-user cloud solutions.
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a Partner, with Tailored appearing in the Microsoft Partner Center as a solution provider (Tailored Ltd). The partnership provides access to Microsoft cloud infrastructure supporting Tailored's 4D cloud migration services.
• 4DcoreTechnology or IntegrationTailored is a Gold Partner in the 4D Gold Partnership Program, the highest tier of the 4D partner channel. This is the most significant technology partnership, directly tied to Tailored's core platform and service offerings.
• HubSpotcoreTechnology or IntegrationTailored has built a synchronisation application that sends company, contact, and deal data from HubSpot CRM into Synergist agency management software. The integration supports two-way nightly syncing and is marketed as a key product offering.
• SalesforcecoreTechnology or IntegrationTailored has built a Visualforce-based synchronisation application that integrates Salesforce CRM with Synergist agency management software. Users authenticate via OAuth and sync accounts, contacts, and opportunities through the Salesforce interface.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thoughtworks: A global technology consultancy providing custom software development, integration, and digital transformation services. Comparable in offering bespoke development and integration, but at vastly larger scale and broader technology footprint.
• Infinity Works (now part of Accenture): A UK-based technology consultancy offering custom software development, cloud, and integration services before its acquisition by Accenture. Comparable as a UK regional bespoke software and integration firm at similar scale.
• Endava: A global IT services and custom software development company with significant UK presence. Comparable in bespoke software delivery and integration services, but operating at much larger scale and across multiple technology stacks.
• 4D Inc: The vendor of the 4D platform itself, offering its own professional services, training, and partner program. Comparable as the platform owner that Tailored builds upon; a broader incumbent with overlapping technology but different monetization model.

Regional players

• Made Tech: A UK-based bespoke software and digital services firm focused on public sector delivery. Comparable as a UK boutique software development firm with a similar headcount range and project-based professional services model.
• Somerford Associates: A UK-based IT consultancy providing business applications, integration, and custom development services. Comparable as a UK boutique IT services firm with focus on enterprise applications and integration work.
• Geniant: A bespoke software development and consulting firm offering custom application development and integration services. Comparable as a small specialist firm focused on tailored enterprise software delivery.

Direct peers

• Pro4D: A North American 4D development and consulting firm offering bespoke 4D software development, training, and support services. Directly comparable to Tailored in technology specialization and service offering, though serving a different geography.
• USWired (4D Partner): A US-based 4D Gold Partner providing custom 4D development, cloud migration, and consulting services. Highly comparable business model, technology stack, and partner-channel positioning.

Others

• Sidian Partners: A Salesforce-focused consulting and integration firm. Comparable as a CRM (Salesforce) integration specialist building connectors between enterprise systems, similar to Tailored's Synergist Sync App value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tailored4ddevelopment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailored