Social Rabbit

What Social Rabbit does

Social Rabbit is a social media marketing automation software company operated by Sunshine Ecommerce Technologies LLC. It addresses the operational burden of multi-platform social media marketing for ecommerce store owners by providing automated content posting, gallery management, blog distribution, and audience engagement across Facebook, Instagram, Pinterest, Twitter, TikTok, and Google. The company sells two core products: a WordPress/WooCommerce plugin (sold as a one-time lifetime license for 1, 3, or 5 sites) and a Shopify app (sold as a subscription at $19/month or $15/month billed annually), with a 7-day free trial offered on the Shopify plan. The platform is built around a set of integrated modules (Product Poster, Gallery Poster, Blog Poster, Posts Planner, Image Editor, Media Gallery, Hashtag Generator, Social Networks Analysis, Instagram Stories, Instagram Shopping) supported by integrations with image stock providers (Unsplash, Pexels, Pixabay, Giphy), a URL shortener (Rebrandly), an email marketing service (Aweber), and a payment processor (Stripe).

The company reaches customers primarily through a self-serve product-led growth motion, the Shopify App Store, and cross-promotion within the AliDropship/Sellvia ecommerce ecosystem, which is owned by the same parent entity. It complements its software with a portfolio of professional services priced between $19 and $119 (plugin setup, social media assistance, ad and blog post creation, Facebook and Instagram image and video ads). Social Rabbit is a private, bootstrapped, founder-led company with approximately 10 named employees split across software development, marketing, and customer support, reporting a customer base of 10,300+ users across more than 100 countries and a TrustScore of 4.6/5 from 42 reviews.

Name

Social Rabbit

Legal name

Sunshine Ecommerce Technologies LLC

Website

https://socialrabbitplugin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Rabbit is a bootstrapped SaaS company that automates multi-platform social media posting for ecommerce store owners, delivered as a WordPress plugin and a Shopify app, and operated by Sunshine Ecommerce Technologies LLC within the AliDropship/Sellvia ecosystem.

Ownership category

akta.pro rank

Product category

Social Media Marketing Automation Software

NAICS

Software Publishers (5132), Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAMALAJ

Social Media Management, Scheduling & Community Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYMPAAACAC

Paid Social Advertising Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Social media automation
• Ecommerce marketing software
• Wordpress social plugin
• Shopify marketing app
• Automated posting tool

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify App Subscription: Monthly or annual subscription for the Shopify app version. Users pay recurring fees to access automated social media marketing features.
2. WordPress Plugin License: Lifetime license for WordPress plugin with 1, 3, or 5 site options. One-time purchase model.
3. Professional Services: Add-on services including Social Rabbit Plugin Setup ($79+), Social Media Assistance ($19+), Traffic Generating Ad & Blog Post ($89), Engaging Social Media Posts ($119), Facebook & Instagram Ads ($59+), Facebook & Instagram Video Ads ($39+)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Social Rabbit develops and sells a WordPress/WooCommerce plugin and a Shopify app that automate social media marketing for ecommerce stores. The software posts product content, image galleries, and blog posts automatically to Facebook, Instagram, Pinterest, Twitter, TikTok, Google, and Amazon, while offering scheduling, media management, hashtag generation, and analytics. The company also offers paid professional marketing services such as plugin setup, social media assistance, and ad creation.

Product overview

Social Rabbit is an intelligent social media marketing automation platform consisting of two core products: the Social Rabbit Plugin for WordPress/WooCommerce sites and the Social Rabbit App for Shopify stores. Both products automate daily social media marketing tasks including content posting, gallery management, blog sharing, and audience engagement across five major platforms: Facebook, Instagram, TikTok, Google, and Pinterest (with Twitter for Shopify). The platform includes integrated posting tools (Product Poster, Gallery Poster, Blog Poster), scheduling capabilities (Posts Planner), media management (Media Gallery, Image Editor), analytics (Social Networks Analysis), and Instagram-specific features (Stories, Instagram Shopping). Social Rabbit also offers a marketplace of professional marketing services including plugin setup, social media assistance, ad creation (image and video ads), and engaging post creation. The ecosystem is complemented by integrations with image stocks (Unsplash, Pexels, Pixabay, Giphy) and URL shortening (Rebrandly). The platform is operated by Sunshine Ecommerce Technologies LLC, trusted by over 10,300+ users in more than 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Social Rabbit Plugin: WordPress plugin version for automating social media marketing on WordPress/WooCommerce sites
• Social Rabbit App

Products and services

• Social Rabbit Plugin for WordPress WordPress/WooCommerce plugin that automates social media marketing for online stores by posting products, galleries, and blog content to Facebook, Instagram, Pinterest, Twitter, TikTok, Google, and Amazon; targets ecommerce store owners and sold via lifetime license.
• Social Rabbit App for Shopify Shopify app that auto-promotes stores on Facebook, Instagram, Twitter, and Pinterest with unlimited daily posts across four social platforms and a 7-day free trial; targets Shopify store owners via subscription.
• Social Rabbit Plugin Setup Service Expert setup service in which the Social Rabbit team configures the plugin for the customer, starting from US $79; for ecommerce store owners who want hands-on onboarding.
• Social Media Assistance Service Ongoing social media assistance service starting from US $19, providing customers with help on social media setup and management; for ecommerce store owners needing hands-on support.
• Traffic Generating Ad & Blog Post Ad and blog post creation service priced at US $89, designed to drive traffic to the customer's store; for ecommerce store owners seeking done-for-you content.
• Engaging Social Media Posts Custom social media post creation service starting from US $119 for creating engaging content for customers' channels; for ecommerce store owners needing done-for-you social content.
• Facebook & Instagram Ads Professional Facebook and Instagram ad creation service starting from US $59, including image ads, target audiences, advertising texts, and detailed guides; for ecommerce store owners needing done-for-you paid social campaigns.
• Facebook & Instagram Video Ads Professional video ad creation service for Facebook and Instagram starting from US $39 per ad pack, including advertising videos, target audiences, ad texts, and step-by-step guides; for ecommerce store owners needing done-for-you video creative.

Quantifiable outcome

• Saves up to 20 hours per week
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• AliDropshipcoreGTM or Marketing PartnerAliDropship is a related platform within the same Sunshine Ecommerce ecosystem. Social Rabbit is promoted alongside AliDropship products, with cross-references in blog content, resources section, and partner links. Both platforms serve the same target audience of dropshippers and ecommerce entrepreneurs.
• SellviacoreGTM or Marketing PartnerSellvia is a related ecommerce ecosystem platform operated by Sunshine Ecommerce LLC. Social Rabbit is promoted in Sellvia's resources section, blog content, and mentioned as a complementary tool. Both platforms share the same parent company and serve overlapping customer bases in the dropshipping space.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sprout Social: Sprout Social is an enterprise-grade social media management suite covering publishing, analytics, and engagement. It serves overlapping ecommerce and SMB customer segments with similar multi-platform scheduling functionality.
• Buffer: Buffer is a leading social media scheduling and publishing tool used by SMBs and creators. It directly competes with Social Rabbit on multi-platform posting, content scheduling, and analytics for small ecommerce operators.
• Hootsuite: Hootsuite is a major social media management platform covering publishing, scheduling, and analytics across major networks. It overlaps with Social Rabbit's multi-channel posting automation, particularly for SMB and mid-market ecommerce users.
• MeetEdgar: MeetEdgar is a social media automation tool focused on recurring evergreen posting and content recycling. Its automation-first philosophy for SMB marketers mirrors Social Rabbit's positioning around hands-off, automated social media marketing.
• CoSchedule: CoSchedule is a marketing calendar and social scheduling platform used by marketers and ecommerce teams. Its social automation and content calendar features compete with Social Rabbit's Posts Planner and multi-platform scheduling.
• SocialPilot: SocialPilot is a social media scheduling and management platform targeting agencies and SMBs with multi-platform posting at affordable price points. It competes most directly with Social Rabbit's value proposition for budget-conscious ecommerce merchants.
• Later: Later is a visual content scheduling platform focused on Instagram, Pinterest, TikTok, and Facebook. It overlaps with Social Rabbit's Instagram Shopping, Stories, and Pinterest integrations, particularly for ecommerce and dropshipping sellers.
• Loomly: Loomly is a social media calendar and scheduling tool built for SMBs and agencies. Its multi-platform posting and content automation capabilities are closely aligned with Social Rabbit's product offering.
• Publer: Publer is a multi-platform social media scheduling and analytics tool with a freemium model targeting SMBs. It competes on similar channels (Facebook, Instagram, Pinterest, Twitter, TikTok) and similar ease-of-use positioning.

Emerging players

• Tailwind: Tailwind is a specialized Pinterest and Instagram scheduling tool for ecommerce sellers and bloggers. It overlaps specifically with Social Rabbit's Pinterest and Instagram Shopping features and the ecommerce merchant persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/AliDropship
• YouTubeyoutube.com/channel/UCO8h6PHW7OC6zP6pHi1NvKQ
• Facebookfacebook.com/socialrabbitplugin
• Instagraminstagram.com/alidropship
• LinkedInlinkedin.com/company/social-rabbit-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Rabbit