Sitka Living

What Sitka Living does

Sitka Living is a privately held, single-location home décor and custom furniture retailer founded in 2018 by Lori Glynn, headquartered at 648 SW 152nd St, Burien, WA. The company operates a curated direct-to-consumer retail model selling custom upholstery and furniture (sofas, chairs, sectionals), rugs, lighting, accent décor, handcrafted jewelry, and one-of-a-kind gifts. Its assortment blends third-party brand partners — including Rowe Furniture (upholstery), Four Hands, LH Imports, and Jaipur Living (rugs) — with a rotating roster of Pacific Northwest artisan makers such as Lory Newsom (mixed media), Cary Lane (The Bowl Maker), and Lael Schmidt (fused glass and jewelry under the Glass Expressions banner). The company shares its storefront with Glass Expressions in an unconventional co-location arrangement that has been foundational to its establishment in downtown Burien.

The business has no proprietary technology platform, no e-commerce functionality, no mobile app, and no documented API or integration footprint. Sales are transacted in-store only, and customer acquisition is driven by local community presence, Facebook and Instagram engagement, email inquiries via [email protected], and referrals from design consultation engagements. The brand identity is anchored in Pacific Northwest-inspired aesthetics, a woman-owned heritage, and a curatorial positioning that emphasizes quality, locality, and personal service over scale.

Sitka Living generates revenue primarily through one-time retail product sales (furniture, artisan goods, gifts, and jewelry) priced via retail markup or quote-based custom furniture orders. A secondary revenue stream is design consultation services, which provide interior design guidance, swatch and sample take-home, and connections to local trade professionals for finishing work such as tile, flooring, and cabinetry. Pricing is not publicly disclosed; custom furniture is sold on a quote basis with Quick Ship options available on select Rowe items, while design consultation appears to be offered as a complementary or lightly monetized service tied to retail purchases. The customer base is entirely individual consumers — homeowners and gift-buyers in the Pacific Northwest — with no B2B or enterprise channel.

Name

Sitka Living

Legal name

Sitka Living

Website

https://sitkaliving.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitka Living is a woman-owned, single-location home décor and custom furniture retailer in Burien, WA, serving Pacific Northwest homeowners and gift-buyers with curated artisan goods, brand-name upholstery, and design consultation services via in-store sales only.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Sale of curated home furnishings, custom furniture, jewelry, artisan goods, and decorative accessories. Products include custom sofas, chairs, rugs, lighting, accent décor, and handcrafted gifts from Pacific Northwest artists.
2. Design Consultation Services: Interior design guidance services helping customers refine their vision, explore ideas, and make confident decisions about home interiors. Includes access to fabric, rug, and material swatches for in-home trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sitka Living operates a brick-and-mortar home furnishings and gift shop in Burien, WA, selling custom sofas, chairs, rugs, lighting, accent decor, handcrafted jewelry, and artisan-made pieces sourced from Pacific Northwest artists and curated brand partners (Rowe Furniture, LH Imports, Four Hands, Jaipur Living). The store complements its retail offering with on-site interior design consultation services and material swatch loans to help customers plan and execute home design projects.

Product overview

Sitka Living operates as a single-location retail home decor store offering a curated mix of custom upholstery, furniture, home goods, gifts, and jewelry. The core product portfolio includes custom furniture pieces alongside curated selections from brand partners such as Rowe Furniture (upholstery), LH Imports, Four Hands, and Jaipur Living (rugs). The business distinguishes itself through local artisan partnerships featuring handmade goods from Pacific Northwest artists, and offers design consultation services to help customers with interior design decisions. Products are available for in-store purchase only, with no e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Upholstery and Furniture Custom sofas, chairs, sectionals, slipcover pieces, and accent chairs designed for comfort, style, and longevity, with access to a wide range of upholstery fabrics. Sold via quote-based pricing and offered to homeowners and design consultation clients.
• Design Consultation Services Interior design guidance helping customers refine their vision, explore new ideas, and make confident decisions about their home's interiors, including color, lighting, furnishings, finishes, and trade professional referrals for tile, flooring, and cabinetry.
• Home Goods and Artisan Goods Curated selection of home goods including rugs, lighting, accent decor, and handcrafted pieces from local and regional Pacific Northwest artists, with merchandise always evolving to blend timeless staples with seasonal finds.
• Rowe Furniture Curated selection of Rowe Furniture (founded 1946) including sofas, sectionals, slipcover pieces, and accent chairs, featuring quick-ship options and custom orders, sold at the Burien showroom.
• Gifts and Jewelry Unique, meaningful gift pieces and handcrafted jewelry including fused glass jewelry by Lael Schmidt and one-of-a-kind handmade gifts from regional artists, available for in-store purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Glass ExpressionscoreStrategic or Co-development PartnerLongtime local business owners in Burien who welcomed Sitka Living into a shared retail space. This collaboration grounded in creativity, support, and shared passion has been foundational to the company's establishment in downtown Burien. The partnership represents an unconventional but strategically advantageous co-location arrangement.
• Lory NewsomminorOthersFeatured artist creating mixed media pieces that layer texture, color, and story. Her work brings depth and a sense of quiet movement to spaces, featured in rotating collection of handmade work.
• Cary Lane (The Bowl Maker)minorOthersKnown as 'The Bowl Maker', creates hand-turned and hand-painted wood vessels that blend function with artistry, adding warmth and personal touch to home décor.
• Lael Schmidt (Glass Expressions)minorOthersFused glass and jewelry artist who plays with light, color, and form. Her pieces offer balance of delicacy and bold expression, creating unique home décor items.
• Rowe FurniturecoreChannel Partner/ Reseller/ DistributorProud retailer of curated Rowe Furniture selection including sofas, sectionals, accent chairs, and custom upholstery pieces. Rowe founded in 1946, known for quality, innovation, and timeless design. Sitka Living offers Quick Ship options and custom orders.
• LH ImportsminorChannel Partner/ Reseller/ DistributorBrand featured in Sitka Living's curated selection of home goods and furnishings, chosen for quality and style.
• Four HandsminorChannel Partner/ Reseller/ DistributorBrand in product assortment selected for quality, comfort, and style of home furnishings.
• Jaipur LivingminorChannel Partner/ Reseller/ DistributorRug brand included in curated product selection, chosen alongside artisan goods for quality and style.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Anthropologie Home: Apparel-and-home retailer with a distinct home assortment (furniture, rugs, lighting, decor, gifts) emphasizing artisanal and globally-inspired pieces. Direct match to Sitka's curated-decor-plus-gift positioning; national omni-channel scale differentiates it as a larger incumbent.
• Room & Board: National retailer of curated, design-forward home furnishings with custom upholstery options and in-store design services. Comparable assortment (sofas, chairs, rugs, accent decor) and value proposition (quality, customization, design guidance), but operates at significantly larger scale across multiple showrooms and online.
• Restoration Hardware (RH): Luxury home furnishings brand combining galleries, source books, and a full interior-design service. Directly comparable business model of premium furniture plus integrated design consultation, scaled to a national / international footprint that Sitka's Burien showroom cannot match.
• Pottery Barn: Long-established home furnishings retailer (Williams-Sonoma) selling furniture, rugs, lighting, and decor across living, dining, and bedroom categories. Comparable core assortment but with national omni-channel reach and mass-brand positioning versus Sitka's local, curated approach.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer offering furniture, rugs, lighting, and decor with in-store and online channels plus free design services. Direct overlap with Sitka's furniture-and-decor mix; broader assortment and national reach differentiate it as a larger incumbent in the same category.
• Crate & Barrel: Omni-channel home retailer offering contemporary furniture, rugs, lighting, and decor with in-store design services. Strong overlap in product mix and design-led positioning; broader assortment, national footprint, and house-brand program differentiate it from Sitka's boutique model.

Direct peers

• Hudson Grace: San Francisco-based boutique home retailer offering a curated assortment of tabletop, textiles, lighting, and gifts with a minimalist, natural aesthetic. Comparable scale and model to Sitka — small footprint, curated assortment, design-led storytelling — though it has expanded into a multi-store regional chain.
• Joybird: Online and showroom-based retailer specializing in customizable mid-century-style furniture (sofas, sectionals, chairs) with complimentary design services. Closest competitor in the custom-upholstery-plus-design-consultation model Sitka offers through Rowe.
• Maiden Home: Direct-to-consumer premium furniture brand built around custom upholstery, made-to-order construction, and complimentary design consultations with in-house designers. Highly comparable model to Sitka's custom-sofa-plus-design-service core, though Maiden Home operates online-first with showrooms in select cities rather than a single local store.
• Jayson Home: Chicago-based independent home store known for a tightly curated mix of vintage, antique, and artisan-made furniture, textiles, and gifts. Closest comparable to Sitka in business model: small-format, curated, design-forward assortment with artisan makers and gifts as core categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sitkalivinghome
• Instagraminstagram.com/sitka_living
• LinkedInlinkedin.com/company/sitka-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitka Living