The Orion Theater

Name

The Orion Theater

Legal name

Stiftelsen Orionteatern

Website

https://orionteatern.se

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

Keywords

• Performing arts venue
• Theater productions
• Live concerts
• Dance performances
• Cultural events

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: Primary revenue stream from ticket sales for theatrical productions, dance performances, and concerts. Tickets are sold through the Tickster platform and at the on-site box office.
2. Venue rental: The theater offers venue rental options for external events and productions.
3. Public funding: Orionteatern receives operating support from Kulturrådet (Swedish Arts Council), Region Stockholm, and Stockholms stad (Stockholm City).
4. Café and bar services: The theater operates a café serving refreshments and non-alcoholic beverages, with alcohol served during certain events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Orionteatern operates a Stockholm performing arts venue housed in a converted 1929 mechanical workshop, presenting its own curated repertoire of theatrical productions, dance performances, concerts, and performance lectures. The theater sells tickets through the Tickster platform and on-site box office, operates a café/bar, and rents the venue for external events, supplementing earned revenue with public funding from Kulturrådet, Region Stockholm, and Stockholms stad.

Product overview

The Orion Theater (Orionteatern) is a theater venue in Stockholm housed in a converted mechanical workshop from 1929. The theater offers a diverse repertoire of stage productions including theater plays, dance performances, concerts, and talk events. The venue provides a café/bar service, ticket sales through Tickster, newsletter subscriptions via MarketHype, and venue rental options. The theater collaborates with external producers and concert organizers, notably Luger, for concert programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Performances (Teaterföreställningar) Theater productions including plays, dance performances, and staged lectures presented on Orionteatern's main stage and smaller venues, for general audiences in Stockholm seeking bold and experimental performing arts.
• Concerts (Konserter) Live music concerts featuring Swedish and international artists, presented in collaboration with Luger and other partners, for music audiences in Stockholm.
• Ticket Sales (Biljetter) Ticketing service for performances, sold online via Tickster and at the on-site box office, for individual attendees and groups.
• Café and Bar Service On-site café serving pastries and non-alcoholic drinks, with alcohol service during certain events, available to theater visitors and concert attendees.
• Venue Rental (Hyr teatern) Rental of the unique industrial theater space for external events, meetings, and productions, targeting event organizers, companies, and producers seeking a distinctive Stockholm venue.
• School Performances (Skolföreställningar) Subsidized school performances offered through Kulan (Stockholm city's cultural program) and regional cultural catalogs, targeting schools and educational groups.
• Performance Lecture Format Inaugurated format combining theater and science, developed in collaboration with Nobelprismuseet, where researchers present knowledge using theatrical tools to general audiences.

Quantifiable outcome

• Productions like Stormen sold out 22 performances - demonstrating strong audience demand and venue appeal.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TickstercoreTechnology or Integration · 2 April 2026Ticket system provider that handles ticket bookings and customer support for all Orionteatern performances.
• GatuverketcoreGTM or Marketing Partner · 1 January 2026Street and freestyle dance festival organizer that collaborates with Orionteatern for RHYTHM N' MOVES festival. Gatuverket works with and for street dance as culture and art form.
• Dansens HusminorGTM or Marketing Partner · 1 January 2026Co-presenter for RHYTHM N' MOVES street dance festival, with eliminations held at Dansens Hus.
• Oskarsons TeaterlagercoreStrategic or Co-development Partner · 1 January 2025Co-production partner for Peter Oskarson's 'Stormen' production, which was a sold-out success returning for additional performances.
• Kulturhuset StadsteaterncoreStrategic or Co-development Partner · 1 January 2025Co-production partner for 'Eriks och Elisabeths semester' - a collaboration between Orionteatern and Kulturhuset Stadsteatern.
• Woburn and AudioramacoreStrategic or Co-development Partner · 1 January 2025Co-producers of 'Sophögen' - an 8-hour cross-disciplinary performance featuring 29 voices, sound sculpture, actors, musicians, and puppets based on texts from the Oxyrhynchus Papyri.
• LugercoreGTM or Marketing Partner · 1 December 2023Concert promoter that has partnered with Orionteatern multiple times for concert series. Collaborations include Thåström concerts, and ongoing series featuring artists like José González, Ane Brun, Loney Dear, Little Jinder, Tonbruket, Bladee, Markus Krunegård, Terra, Molly Nilsson, and The Wannadies.
• RiksteaterncoreStrategic or Co-development Partner · 1 January 2023Co-production partner for 'Det har aldrig funnits en kvinna som Anna Karenina' - a collaboration between Orionteatern and Riksteatern.
• Nobelprismuseet (Nobel Prize Museum)coreStrategic or Co-development Partner · 1 August 2022Collaboration on Performance Lecture series - innovative lectures exploring and communicating science using theater's tools. First collaboration featured philosopher Jonna Bornemark. Created with ambition to explore and portray science through performing arts.
• Volante (publisher)minorStrategic or Co-development Partner · 1 January 2022Collaboration partner for 'Komma till världen' production, based on Jonna Bornemark's book 'jag är himmel och hav' published by Volante.
• Actors Lab (Ukraine) and Laura J Cahill (New York)minorStrategic or Co-development PartnerInternational collaboration partners for 'Hur känner du att du är rädd?' - a production based on short plays by youth in Ukraine, ages 15-21, who met digitally during the war.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Göteborgs Stadsteater: Gothenburg's municipally-owned city theater, one of Sweden's largest regional theaters with multiple stages and a contemporary repertoire. Comparable in mission as a publicly funded Swedish theater with mixed mainstream and experimental programming, but serving a different geography.
• Malmö Stadsteater: Malmö's city theater presenting drama, opera, and dance across multiple venues. Comparable in publicly funded Swedish theater operations with a contemporary repertoire, but operating in southern Sweden rather than Stockholm.
• Norrlandsoperan: Umeå-based regional opera and dance company producing contemporary performing arts. Comparable as a publicly funded Swedish presenter of experimental opera, music, and dance, but based in northern Sweden rather than Stockholm.
• Folkteatern i Göteborg: Gothenburg-based regional theater known for contemporary, often experimental productions. Comparable in artistic profile to Orionteatern, but operating primarily in western Sweden.

Direct peers

• Unga Klara: Stockholm's city theater for young audiences, presenting experimental theater and dance for children and youth. Comparable in mission-driven, experimental programming focus and Stockholm public-funding model; Orionteatern also runs school performances.
• Dramaten (Royal Dramatic Theatre): Sweden's premier dramatic theater based on Nybroplan, Stockholm. The dominant state-funded theater in the country with significantly larger scale; comparable in mission as a publicly funded presenter of dramatic productions in Stockholm.
• Kulturhuset Stadsteatern: Stockholm's municipally-owned cultural center and city theater, co-producing partner with Orionteatern on 'Eriks och Elisabeths semester'. Operates multiple stages in central Stockholm with a mix of experimental and mainstream programming, comparable in curatorial breadth and public-funding model.
• Dansens Hus: Stockholm's national stage for dance, co-presenter of the RHYTHM N' MOVES street dance festival with Orionteatern. Comparable as a Stockholm-based dance and performance venue with public funding and a focus on contemporary programming.
• Riksteatern: Sweden's national touring theater, co-produces with Orionteatern (e.g., 'Det har aldrig funnits en kvinna som Anna Karenina'). Comparable as a publicly funded producer and presenter of contemporary Swedish theater with national reach.
• Folkoperan: Stockholm's independent opera company producing contemporary and classic opera in non-traditional venues. Comparable to Orionteatern as a Stockholm performing-arts presenter prioritizing bold, contemporary interpretation over traditional grandeur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/orionteatern
• YouTubeyoutube.com/orionteatern
• Facebookfacebook.com/orionteatern
• Instagraminstagram.com/orionteatern
• LinkedInlinkedin.com/company/orionteatern

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Orion Theater